---
title: "liquid soap base — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/liquid-soap-base"
last_updated: "2026-07-14T03:06:27.633Z"
locale: en
meta:
  description: "liquid soap base shows low returns (0.6%), but a deep review moat (10,141 avg reviews) keeps it on the watch list."
  "og:description": "liquid soap base shows low returns (0.6%), but a deep review moat (10,141 avg reviews) keeps it on the watch list."
  "og:title": "liquid soap base — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **liquid soap base**

**Worth a look**

Shows low returns (0.6%), but a deep review moat (10,141 avg reviews) keeps it on the watch list.

Market size 26Growth 62Conversion 67Competition 54Returns 97Price range 87Avg price 95Brand share 41Review moat 22Quality gap 24

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$41.28**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.37–$65.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+39.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$105K**

$105K/yr · 43K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,140.83**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **—flat

**Sellers**

**33**

**Top-5 brand share**

**81%**

**Open market**

**12%**

- Dr. Bronner's25% - WHOLENATURALS19% - FLOWHYET19% - WEBE10% - Yoken8% - Brittanie's Thyme7% - Open — no brand owns it (5 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$11K15%$16K20%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![WHOLENATURALS Pure Castile Soap Liquid EWG Verified & Certified Palm Oil Free Unscented Natural Mild & Gentle Non-gmo & Vegan - Organic Body Wash Laundry Pet/Dog and Baby Soap - 64 Fl Oz](https://m.media-amazon.com/images/I/4127Vr+PkPL.jpg)**WHOLENATURALS Pure Castile Soap Liquid EWG Verified & Certified Palm Oil Free Unscented Natural Mild & Gentle Non-gmo & Vegan - Organic Body Wash Laundry Pet/Dog and Baby Soap - 64 Fl Oz**WHOLENATURALS**$27.72**4.7★11,813 rev](https://www.amazon.com/dp/B08Y9691J6) [2![FLOWHYET EWG Verified 1Gallon Pure Castile Soap Liquid](https://m.media-amazon.com/images/I/41+8Un8+dvL.jpg)**FLOWHYET EWG Verified 1Gallon Pure Castile Soap Liquid**FLOWHYET**$32.37**4.7★180 rev](https://www.amazon.com/dp/B0FS5ZW858) [3![WEBE Naturals Pure Unscented Castile Soap Refill 64 Oz | Face Body Wash Dishes Pets & Laundry](https://m.media-amazon.com/images/I/41UBvrCHsmL.jpg)**WEBE Naturals Pure Unscented Castile Soap Refill 64 Oz | Face Body Wash Dishes Pets & Laundry**WEBE**$21.69**4.6★964 rev](https://www.amazon.com/dp/B0DN7MVRRL) [4![Dr. Bronners Pure-Castile Magic Soap Liquid (Peppermint 1 Gallon) Made with Regenerative Organic Certified Oils - For Face Hair Laundry Dishes- Hand Soaps & Body Wash](https://m.media-amazon.com/images/I/415566EtuJL.jpg)**Dr. Bronners Pure-Castile Magic Soap Liquid (Peppermint 1 Gallon) Made with Regenerative Organic Certified Oils - For Face Hair Laundry Dishes- Hand Soaps & Body Wash**Dr. Bronner's**$64.76**4.8★70,444 rev](https://www.amazon.com/dp/B00028O80I) [5![Brittanies Pure Organic Castile Liquid Olive Oil Soap Refill 1 Gallon Unscented | Face Body Wash All Purpose Cleaner Dishes Pets Laundry | Vegan Biodegradable Made in USA](https://m.media-amazon.com/images/I/41F36XYcMWL.jpg)**Brittanies Pure Organic Castile Liquid Olive Oil Soap Refill 1 Gallon Unscented | Face Body Wash All Purpose Cleaner Dishes Pets Laundry | Vegan Biodegradable Made in USA**Brittanie's Thyme**$33.00**4.3★1,327 rev](https://www.amazon.com/dp/B08QLCRDM9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Brittanies Thyme Pure Castile Soap Coconut Sea Salt 1 Gallon (128 oz) Natural Multi-Purpose Liquid Soap for Body Laundry & Home Sulfate Free Paraben Free Vegan](https://m.media-amazon.com/images/I/41g-Ad9gLmL.jpg)**Brittanies Thyme Pure Castile Soap Coconut Sea Salt 1 Gallon (128 oz) Natural Multi-Purpose Liquid Soap for Body Laundry & Home Sulfate Free Paraben Free Vegan**Brittanie's Thyme**$33.92**31 rev2mo ago](https://www.amazon.com/dp/B0GYT4KNMW) [![FLOWHYET Pure Castile Soap Liquid Unscented 1 Gallon for Dry Skin](https://m.media-amazon.com/images/I/41ZCSrECFcL.jpg)**FLOWHYET Pure Castile Soap Liquid Unscented 1 Gallon for Dry Skin**FLOWHYET**$32.62**54 rev4mo ago](https://www.amazon.com/dp/B0GC5KWQF3) [![Ginger Lily Farms Botanicals Pure Castile Liquid Soap Refill Peppermint Scent 1 Gallon All-Purpose Cleaner for Body Face Hair Dishes Laundry & Pets Non-GMO 100% Vegan & Cruelty-Free](https://m.media-amazon.com/images/I/31ae+WzQOKL.jpg)**Ginger Lily Farms Botanicals Pure Castile Liquid Soap Refill Peppermint Scent 1 Gallon All-Purpose Cleaner for Body Face Hair Dishes Laundry & Pets Non-GMO 100% Vegan & Cruelty-Free**Ginger Lily Farms**$32.33**67 rev8mo ago](https://www.amazon.com/dp/B0G16R7JRP) [![FLOWHYET EWG Verified 1Gallon Pure Castile Soap Liquid](https://m.media-amazon.com/images/I/41+8Un8+dvL.jpg)**FLOWHYET EWG Verified 1Gallon Pure Castile Soap Liquid**FLOWHYET**$32.37**180 rev8mo ago](https://www.amazon.com/dp/B0FS5ZW858) [![FLOWHYET EWG Verified Pure Castile Soap Liquid Unscented 1 Gallon Refill](https://m.media-amazon.com/images/I/41WFyal4ymL.jpg)**FLOWHYET EWG Verified Pure Castile Soap Liquid Unscented 1 Gallon Refill**FLOWHYET**$29.88**105 rev9mo ago](https://www.amazon.com/dp/B0FS58VN1L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Brittanies Thyme Pure Castile Soap Coconut Sea Salt 1 Gallon (128 oz) Natural Multi-Purpose Liquid Soap for Body Laundry & Home Sulfate Free Paraben Free Vegan](https://m.media-amazon.com/images/I/41g-Ad9gLmL.jpg)**Brittanies Thyme Pure Castile Soap Coconut Sea Salt 1 Gallon (128 oz) Natural Multi-Purpose Liquid Soap for Body Laundry & Home Sulfate Free Paraben Free Vegan**Brittanie's Thyme**$33.92**4.6★**▲ 252%**](https://www.amazon.com/dp/B0GYT4KNMW) [![FLOWHYET Pure Castile Soap Liquid Unscented 1 Gallon for Dry Skin](https://m.media-amazon.com/images/I/41ZCSrECFcL.jpg)**FLOWHYET Pure Castile Soap Liquid Unscented 1 Gallon for Dry Skin**FLOWHYET**$32.62**4.8★**▲ 169%**](https://www.amazon.com/dp/B0GC5KWQF3) [![Brittanies Pure Organic Castile Soap Refill 1 Gallon Citrus | Liquid Soap for Face Body Hands Laundry Dishes Pet | Vegan Non-GMO Gluten-Free Biodegradable | Made in USA](https://m.media-amazon.com/images/I/41pYa4Gv1kL.jpg)**Brittanies Pure Organic Castile Soap Refill 1 Gallon Citrus | Liquid Soap for Face Body Hands Laundry Dishes Pet | Vegan Non-GMO Gluten-Free Biodegradable | Made in USA**Brittanie's Thyme**$34.72**4.5★**▲ 144%**](https://www.amazon.com/dp/B0GHPP59L6) [![EWG Verified 1 Gallon Pure Castile Soap Liquid Lavender Refill Oily Skin](https://m.media-amazon.com/images/I/41RiEWoiRtL.jpg)**EWG Verified 1 Gallon Pure Castile Soap Liquid Lavender Refill Oily Skin**FLOWHYET**$33.47**4.4★**▲ 116%**](https://www.amazon.com/dp/B0FS5QH3N4) [![FLOWHYET EWG Verified Pure Castile Soap Liquid Unscented 1 Gallon Refill](https://m.media-amazon.com/images/I/41WFyal4ymL.jpg)**FLOWHYET EWG Verified Pure Castile Soap Liquid Unscented 1 Gallon Refill**FLOWHYET**$29.88**4.4★**▲ 97%**](https://www.amazon.com/dp/B0FS58VN1L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 98 weeks — +39.1% search growth over the last 90 days.

2K1KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Amazing quality”*

**Smell**14%

*“Fragrance free”*

**Cleansing**10%

*“Cleans skin good”*

**Ease Of Cleaning**8%

*“Great for cleaning”*

**Value For Money**8%

*“Great value”*

**Soft Feel**3%

*“Leaves skin soft”*

**Lather**3%

*“Great lasting lather”*

**Advertised Vs Actual Product**3%

*“Just as advertised”*

**Ingredients-Overall**3%

*“Clean Ingredients”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Smell**15%

*“Smells rancid”*

**Dilute/Watery**12%

*“LIKE WATER”*

**Thickness**7%

*“liquid is thick”*

**Ease Of Cleaning**5%

*“Barely keep me clean”*

**Value For Money**5%

*“Price is a little high”*

**Advertised Vs Actual Product**3%

*“FALSE ADVERTISING”*

**Lather**3%

*“Unfortunately, this not only doesn't lather at all, it also does not clean your hands”*

**Leak-Proof**3%

*“Arrived Leaking”*

**Quality-Overall**3%

*“Poor quality control”*

**Moist/Dry**3%

*“Dr. Bronners has made me feel dry after using it on my skin in the past”*

### **Top return reasons **

**Leak-Proof**21%

**Size-Overall**17%

**Smell**16%

**Advertised Vs Actual Product**8%

**Value For Money**5%

**Dilute/Watery**4%

**Ingredients-Overall**3%

**Functionality-Overall**2%

**Defective Material/Parts**2%

**Moist/Dry**2%