---
title: "lavender shampoo and conditioner — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/lavender-shampoo-and-conditioner"
last_updated: "2026-07-14T02:18:23.609Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — lavender shampoo and conditioner doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — lavender shampoo and conditioner doesn't clear our bar today."
  "og:title": "lavender shampoo and conditioner — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **lavender shampoo and conditioner**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 42Growth 30Conversion 93Competition 10Returns 98Price range 57Avg price 67Brand share 0Review moat 15Quality gap 24

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.09**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.32–$24.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$220K**

$220K/yr · 137K searches

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****21,986.78**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**572**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- The Honest Company76% - Dove21% - SANZHUAN3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$33K30%$66K45%$99K60%$132K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz](https://m.media-amazon.com/images/I/41XuPM7PSpL.jpg)**The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz**The Honest Company**$19.30**4.7★18,559 rev](https://www.amazon.com/dp/B08B27V5MY) [2![Dove Shampoo & Conditioner Lavender & Volume Damage Therapy Volumizing Hair Products for Women with Fine Flat Hair 12 Oz Ea](https://m.media-amazon.com/images/I/316yVCu11TL.jpg)**Dove Shampoo & Conditioner Lavender & Volume Damage Therapy Volumizing Hair Products for Women with Fine Flat Hair 12 Oz Ea**Dove**$17.88**4.5★803 rev](https://www.amazon.com/dp/B07MVXR1RK) [3![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 10 fl oz](https://m.media-amazon.com/images/I/31roCCSbz1L.jpg)**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 10 fl oz**The Honest Company**$10.12**4.7★46,427 rev](https://www.amazon.com/dp/B00EHD9872) [4![The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Citrus Vanilla Refresh 10 fl oz](https://m.media-amazon.com/images/I/31o6qVIgSnL.jpg)**The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Citrus Vanilla Refresh 10 fl oz**The Honest Company**$10.01**4.7★18,559 rev](https://www.amazon.com/dp/B00QO2UNR8) [5![Dove Shampoo Volume & Fullness for Fine Thin Hair with Bio-Protein Care Technology and Biotin 28 Fl Oz](https://m.media-amazon.com/images/I/61fUC-1sEuL.jpg)**Dove Shampoo Volume & Fullness for Fine Thin Hair with Bio-Protein Care Technology and Biotin 28 Fl Oz**Dove**$8.32**4.6★2,109 rev](https://www.amazon.com/dp/B0DK5VKZX9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Lavender Shampoo and Conditioner Set Lavender Essential Oil + Chamomile Hair Care Strengthen Nourish Damaged/Dry Hair Strengthen & Prevent Hair Loss Deep Hydration Silky Shine for Women & Girls](https://m.media-amazon.com/images/I/41qnaQV1sKL.jpg)**Lavender Shampoo and Conditioner Set Lavender Essential Oil + Chamomile Hair Care Strengthen Nourish Damaged/Dry Hair Strengthen & Prevent Hair Loss Deep Hydration Silky Shine for Women & Girls**SANZHUAN**$24.01**11 rev9mo ago](https://www.amazon.com/dp/B0FRL4XPX9) [![The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Gentle Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 18 fl oz](https://m.media-amazon.com/images/I/31AtLkvFllL.jpg)**The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Gentle Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 18 fl oz**The Honest Company**$15.45**46,427 rev1y ago](https://www.amazon.com/dp/B0DVC3VB5Q) [![Dove Shampoo Volume & Fullness for Fine Thin Hair with Bio-Protein Care Technology and Biotin 28 Fl Oz](https://m.media-amazon.com/images/I/61fUC-1sEuL.jpg)**Dove Shampoo Volume & Fullness for Fine Thin Hair with Bio-Protein Care Technology and Biotin 28 Fl Oz**Dove**$8.32**2,109 rev1y ago](https://www.amazon.com/dp/B0DK5VKZX9) [![The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz](https://m.media-amazon.com/images/I/41XuPM7PSpL.jpg)**The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz**The Honest Company**$19.30**18,559 rev6y ago](https://www.amazon.com/dp/B08B27V5MY) [![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Sweet Almond Nourish 10 fl oz](https://m.media-amazon.com/images/I/31lC3Ig1UBL.jpg)**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Sweet Almond Nourish 10 fl oz**The Honest Company**$11.55**46,427 rev7y ago](https://www.amazon.com/dp/B07LBMKWWH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Lavender Shampoo and Conditioner Set Lavender Essential Oil + Chamomile Hair Care Strengthen Nourish Damaged/Dry Hair Strengthen & Prevent Hair Loss Deep Hydration Silky Shine for Women & Girls](https://m.media-amazon.com/images/I/41qnaQV1sKL.jpg)**Lavender Shampoo and Conditioner Set Lavender Essential Oil + Chamomile Hair Care Strengthen Nourish Damaged/Dry Hair Strengthen & Prevent Hair Loss Deep Hydration Silky Shine for Women & Girls**SANZHUAN**$24.01**4.3★**▲ 68%**](https://www.amazon.com/dp/B0FRL4XPX9) [![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Sweet Almond Nourish 10 fl oz](https://m.media-amazon.com/images/I/31lC3Ig1UBL.jpg)**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Sweet Almond Nourish 10 fl oz**The Honest Company**$11.55**4.7★**▲ 17%**](https://www.amazon.com/dp/B07LBMKWWH) [![The Honest Company Silicone-Free Conditioner Gentle Hypoallergenic Naturally Derived Ingredients Fragrance-Free for Sensitive Skin 10 fl oz](https://m.media-amazon.com/images/I/31lgG6Av+rL.jpg)**The Honest Company Silicone-Free Conditioner Gentle Hypoallergenic Naturally Derived Ingredients Fragrance-Free for Sensitive Skin 10 fl oz**The Honest Company**$10.17**4.7★**▲ 14%**](https://www.amazon.com/dp/B071K5T5Q2) [![Dove Shampoo & Conditioner Lavender & Volume Damage Therapy Volumizing Hair Products for Women with Fine Flat Hair 12 Oz Ea](https://m.media-amazon.com/images/I/316yVCu11TL.jpg)**Dove Shampoo & Conditioner Lavender & Volume Damage Therapy Volumizing Hair Products for Women with Fine Flat Hair 12 Oz Ea**Dove**$17.88**4.5★**— 3%**](https://www.amazon.com/dp/B07MVXR1RK) [![Dove Shampoo Volume & Fullness for Fine Thin Hair with Bio-Protein Care Technology and Biotin 28 Fl Oz](https://m.media-amazon.com/images/I/61fUC-1sEuL.jpg)**Dove Shampoo Volume & Fullness for Fine Thin Hair with Bio-Protein Care Technology and Biotin 28 Fl Oz**Dove**$8.32**4.6★**— 2%**](https://www.amazon.com/dp/B0DK5VKZX9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 96 weeks — +4.0% search growth over the last 90 days.

5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**23%

*“Soft fragrance”*

**Quality-Overall**13%

*“Excellent product”*

**Soft Feel**11%

*“Leaves hair soft”*

**Cleansing**6%

*“This is true clean”*

**Value For Money**6%

*“Worth buying”*

**Washability**3%

*“Overall, its a solid baby wash that feels safe and high quality”*

**Moist/Dry**3%

*“doesnt seem to dry their hair out”*

**Suitability Straight Hair**3%

*“Leaves my hair manageable”*

**Advertised Vs Actual Product**2%

*“Does what it claims it will do”*

**Hair Growth**2%

*“Huge fan of this, made my hair shiny and super soft”*

### **What buyers complain about **

**Smell**14%

*“It smells weird”*

**Allergies**7%

*“Skin irritation after a while”*

**Hair Related**6%

*“I just felt like my hair was always flat”*

**Moist/Dry**4%

*“seems to dry my skin”*

**Dilute/Watery**4%

*“Gets watery half way through”*

**Sensitivity-Overall**3%

*“This burned my sons eyes so badly”*

**Functionality-Overall**3%

*“Did not work”*

**Leak-Proof**3%

*“leaking in the bag”*

**Motor Power**3%

*“Defective pump”*

**Value For Money**3%

*“not worth the money”*

### **Top return reasons **

**Smell**24%

**Leak-Proof**21%

**Advertised Vs Actual Product**9%

**Value For Money**7%

**Size-Overall**5%

**Moist/Dry**4%

**Functionality-Overall**3%

**Motor Power**3%

**Ingredients-Overall**2%

**Suitability Short Hair**2%