--- title: "kids sunscreen — Niche Verdict: Launch it (71/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/baby-products/kids-sunscreen" last_updated: "2026-07-11T05:43:12.551Z" locale: en meta: description: "kids sunscreen clears our launch bar: a $5.9M/yr market growing +167.8% with returns at 0.5%." "og:description": "kids sunscreen clears our launch bar: a $5.9M/yr market growing +167.8% with returns at 0.5%." "og:title": "kids sunscreen — Niche Verdict: Launch it (71/100) | Amazon United States - Flapen" --- Back to Flapen home # **kids sunscreen** **Launch it****71/100 ** kids sunscreen clears our launch bar: a $5.9M/yr market growing +167.8% with returns at 0.5%. **Market/yr** **$5.9M** **Growth (1y)** **+167.8%** **Products** **41** **Brands** **13** was 18 a year ago **Sellers** **695** **Price range** **$5.70–$31.41** **Returns** **0.5%** **Rating** **4.6★** **Launch it** Scored 71/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **67** ×0.30 Growth **73** ×0.30 Competition **83** ×0.20 Quality gap **31** ×0.10 Returns **96** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +167.8% year over year. 186K93KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 18.6× ## **Competition** - BLUE LIZARD28% - Sun Bum19% - THINK12% - Banana Boat9% - Neutrogena8% - Coppertone8% - Other (7 brands)15% Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 13 brands and 695 sellers compete here. **Brands** **13 **▼falling was 18 a year ago **Sellers** **695** **Top 5 brand share** **77%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz](https://m.media-amazon.com/images/I/31Xyq9p13zL.jpg) [**Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz**](https://www.amazon.com/dp/B08Y8KT28V) BLUE LIZARD$14.964.6★10,73311%▲rising 2 ![Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz](https://m.media-amazon.com/images/I/31YBjmzX-zL.jpg) [**Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz**](https://www.amazon.com/dp/B0BQCSMD63) Sun Bum$10.804.7★3,9056%—flat 3 ![Banana Boat Sport Kids Sunscreen Spray SPF 50 Twin Pack | Spray Sunscreen for Kids Childrens Sunblock SPF 50 Oxybenzone Free 6oz each](https://m.media-amazon.com/images/I/41CaQC4KP6L.jpg) [**Banana Boat Sport Kids Sunscreen Spray SPF 50 Twin Pack | Spray Sunscreen for Kids Childrens Sunblock SPF 50 Oxybenzone Free 6oz each**](https://www.amazon.com/dp/B077D7L95C) Banana Boat$12.894.7★11,4635%—flat 4 ![Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz](https://m.media-amazon.com/images/I/41uY3POOoKL.jpg) [**Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz**](https://www.amazon.com/dp/B083VXQ7MG) BLUE LIZARD$8.524.6★10,7335%▼falling 5 ![Sun Bum Kids SPF 50 Sunscreen Clear Body Spray - Broad Spectrum Water-Resistant with Vitamin E - Wet or Dry Skin Application - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - 6 oz](https://m.media-amazon.com/images/I/31FGPfG30UL.jpg) [**Sun Bum Kids SPF 50 Sunscreen Clear Body Spray - Broad Spectrum Water-Resistant with Vitamin E - Wet or Dry Skin Application - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - 6 oz**](https://www.amazon.com/dp/B0BSZ5VJMV) Sun Bum$14.694.8★1,7495%—flat 6 ![Baby Bum SPF 50 Sunscreen Lotion - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Fragrance Free - Travel Size - 3 oz](https://m.media-amazon.com/images/I/31SmCw97S5L.jpg) [**Baby Bum SPF 50 Sunscreen Lotion - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Fragrance Free - Travel Size - 3 oz**](https://www.amazon.com/dp/B008XJ7F1W) Sun Bum$12.174.7★7,8485%▲rising 7 ![Aveeno Kids Continuous Protection Zinc Oxide Broad Spectrum Sunscreen Lotion for Kids Sensitive Skin. SPF 50 Oxybenzone Free Sunscreen Tear- and Sweat-Free and Water-Resistant Non-Greasy 3 Fl Oz](https://m.media-amazon.com/images/I/31wZqUDGhuL.jpg) [**Aveeno Kids Continuous Protection Zinc Oxide Broad Spectrum Sunscreen Lotion for Kids Sensitive Skin. SPF 50 Oxybenzone Free Sunscreen Tear- and Sweat-Free and Water-Resistant Non-Greasy 3 Fl Oz**](https://www.amazon.com/dp/B07LCW7CZD) Aveeno$13.964.5★10,1654%—flat 8 ![Blue Lizard Kids Mineral Sunscreen Spray SPF 50+ Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 fl oz](https://m.media-amazon.com/images/I/31sRG9YQ23L.jpg) [**Blue Lizard Kids Mineral Sunscreen Spray SPF 50+ Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 fl oz**](https://www.amazon.com/dp/B08Y8K6CW9) BLUE LIZARD$18.204.6★10,7334%▲rising 9 ![Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 3 fl oz](https://m.media-amazon.com/images/I/31xxdfgcmGL.jpg) [**Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 3 fl oz**](https://www.amazon.com/dp/B0DPGTBSWF) BLUE LIZARD$9.764.6★10,7334%▼falling 10 ![Thinkkids SPF 50+ Mineral Sunscreen 6 Fl Oz Safe Natural Baby Mineral Sunscreen for Children - Water Resistant Sun Cream Broad Spectrum UVA/UVB Sun Protection Reef Safe](https://m.media-amazon.com/images/I/315Dz8dO-jL.jpg) [**Thinkkids SPF 50+ Mineral Sunscreen 6 Fl Oz Safe Natural Baby Mineral Sunscreen for Children - Water Resistant Sun Cream Broad Spectrum UVA/UVB Sun Protection Reef Safe**](https://www.amazon.com/dp/B00JZHCJLM) THINK$18.244.6★6,7344%—flat 11 ![Neutrogena Kids Mineral Sunscreen Sheer Zinc Oxide Lotion Broad Spectrum SPF 50 with UVA/UVB Protection Water Resistant for 80 Minutes Fragrance and Tear Free 3 FL OZ](https://m.media-amazon.com/images/I/31vnYpeLmuL.jpg) [**Neutrogena Kids Mineral Sunscreen Sheer Zinc Oxide Lotion Broad Spectrum SPF 50 with UVA/UVB Protection Water Resistant for 80 Minutes Fragrance and Tear Free 3 FL OZ**](https://www.amazon.com/dp/B07YFH9HF5) Neutrogena$9.914.5★5,2593%▼falling 12 ![Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz](https://m.media-amazon.com/images/I/41EoycwhtlL.jpg) [**Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz**](https://www.amazon.com/dp/B07RN6TSKF) Aveeno Baby$12.294.5★2,9363%▲rising 13 ![Neutrogena Beach Defense Kids Sunscreen Spray SPF 70 Water-Resistant Spray Sunscreen Broad Spectrum Protection Oxybenzone-Free & Fast-Drying Beach Vacation Essential 6.5 oz Pack of 2](https://m.media-amazon.com/images/I/41yv5kXZfJL.jpg) [**Neutrogena Beach Defense Kids Sunscreen Spray SPF 70 Water-Resistant Spray Sunscreen Broad Spectrum Protection Oxybenzone-Free & Fast-Drying Beach Vacation Essential 6.5 oz Pack of 2**](https://www.amazon.com/dp/B0BXYPLZTK) Neutrogena$17.234.7★1,2613%—flat 14 ![Thinksport Kids Sunscreen Spray SPF 50 All Sheer Mineral Sunscreen 6 Fl Oz Water Resistant Baby & Toddler Natural Zinc Oxide UVA/UVB Protection](https://m.media-amazon.com/images/I/31aKwc1ie3L.jpg) [**Thinksport Kids Sunscreen Spray SPF 50 All Sheer Mineral Sunscreen 6 Fl Oz Water Resistant Baby & Toddler Natural Zinc Oxide UVA/UVB Protection**](https://www.amazon.com/dp/B09SQD92DB) THINK$17.724.0★5333%▲rising 15 ![Coppertone Kids Sunscreen Lotion SPF 70 Water Resistant Sunscreen for Kids 8 Fl Oz Bottle](https://m.media-amazon.com/images/I/412qTkOJVtL.jpg) [**Coppertone Kids Sunscreen Lotion SPF 70 Water Resistant Sunscreen for Kids 8 Fl Oz Bottle**](https://www.amazon.com/dp/B00LSN48ZG) Coppertone$9.274.7★4,9293%—flat **~~Showing 15 of 41 — show all ~~** ## **Product shelf** All 41 tracked products in this niche. Top sellersNewestTrending [![Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz](https://m.media-amazon.com/images/I/31Xyq9p13zL.jpg)**Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz** BLUE LIZARD**$14.96**4.6★10,733 reviews](https://www.amazon.com/dp/B08Y8KT28V) [![Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz](https://m.media-amazon.com/images/I/31YBjmzX-zL.jpg)**Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz** Sun Bum**$10.80**4.7★3,905 reviews](https://www.amazon.com/dp/B0BQCSMD63) [![Banana Boat Sport Kids Sunscreen Spray SPF 50 Twin Pack | Spray Sunscreen for Kids Childrens Sunblock SPF 50 Oxybenzone Free 6oz each](https://m.media-amazon.com/images/I/41CaQC4KP6L.jpg)**Banana Boat Sport Kids Sunscreen Spray SPF 50 Twin Pack | Spray Sunscreen for Kids Childrens Sunblock SPF 50 Oxybenzone Free 6oz each** Banana Boat**$12.89**4.7★11,463 reviews](https://www.amazon.com/dp/B077D7L95C) [![Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz](https://m.media-amazon.com/images/I/41uY3POOoKL.jpg)**Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz** BLUE LIZARD**$8.52**4.6★10,733 reviews](https://www.amazon.com/dp/B083VXQ7MG) [![Sun Bum Kids SPF 50 Sunscreen Clear Body Spray - Broad Spectrum Water-Resistant with Vitamin E - Wet or Dry Skin Application - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - 6 oz](https://m.media-amazon.com/images/I/31FGPfG30UL.jpg)**Sun Bum Kids SPF 50 Sunscreen Clear Body Spray - Broad Spectrum Water-Resistant with Vitamin E - Wet or Dry Skin Application - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - 6 oz** Sun Bum**$14.69**4.8★1,749 reviews](https://www.amazon.com/dp/B0BSZ5VJMV) [![Baby Bum SPF 50 Sunscreen Lotion - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Fragrance Free - Travel Size - 3 oz](https://m.media-amazon.com/images/I/31SmCw97S5L.jpg)**Baby Bum SPF 50 Sunscreen Lotion - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Fragrance Free - Travel Size - 3 oz** Sun Bum**$12.17**4.7★7,848 reviews](https://www.amazon.com/dp/B008XJ7F1W) [![Aveeno Kids Continuous Protection Zinc Oxide Broad Spectrum Sunscreen Lotion for Kids Sensitive Skin. SPF 50 Oxybenzone Free Sunscreen Tear- and Sweat-Free and Water-Resistant Non-Greasy 3 Fl Oz](https://m.media-amazon.com/images/I/31wZqUDGhuL.jpg)**Aveeno Kids Continuous Protection Zinc Oxide Broad Spectrum Sunscreen Lotion for Kids Sensitive Skin. SPF 50 Oxybenzone Free Sunscreen Tear- and Sweat-Free and Water-Resistant Non-Greasy 3 Fl Oz** Aveeno**$13.96**4.5★10,165 reviews](https://www.amazon.com/dp/B07LCW7CZD) [![Blue Lizard Kids Mineral Sunscreen Spray SPF 50+ Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 fl oz](https://m.media-amazon.com/images/I/31sRG9YQ23L.jpg)**Blue Lizard Kids Mineral Sunscreen Spray SPF 50+ Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 fl oz** BLUE LIZARD**$18.20**4.6★10,733 reviews](https://www.amazon.com/dp/B08Y8K6CW9) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Ease Of Use**11% *“Goes on easy”* **Ease Of Application**10% *“Applies great”* **Quality-Overall**9% *“Excellent product”* **Protection**7% *“good sun protection”* **Smell**7% *“Good smell”* **Suitability Combination Skin**5% *“It make my skin look amazing”* **Allergies**4% *“Good for allergies”* **Value For Money**4% *“Good for the price”* **Soft Feel**3% *“Gentle on skin”* **Efficiency**2% *“Extremely effective”* ### **What buyers complain about ** **Allergies**13% *“Skin rash”* **Color**5% *“It was so white”* **Value For Money**5% *“Expensive”* **Functionality-Overall**5% *“Did not work”* **Thickness**5% *“Thickness of the cream”* **Smell**4% *“the smell is weird”* **Ease Of Use**4% *“Hard to get off”* **Skin Health**3% *“Skin Irritation”* **Size-Overall**3% *“Extremely small”* **Ease Of Application**3% *“Difficult to apply”* #### **Top return reasons**- Size-Overall15% - Value For Money11% - Leak-Proof9% - Advertised Vs Actual Product8% - Functionality-Overall6% - Smell5% - Product Condition4% - Ingredients-Overall4% - Dispensing Mechanism4% - Adhesion/Stickiness3%