--- title: "kids shampoo — Niche Verdict: Launch it (75/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/baby-products/kids-shampoo" last_updated: "2026-07-11T05:42:44.427Z" locale: en meta: description: "kids shampoo clears our launch bar: a $8.7M/yr market growing +188.1% with returns at 0.4%." "og:description": "kids shampoo clears our launch bar: a $8.7M/yr market growing +188.1% with returns at 0.4%." "og:title": "kids shampoo — Niche Verdict: Launch it (75/100) | Amazon United States - Flapen" --- Back to Flapen home # **kids shampoo** **Launch it****75/100 ** kids shampoo clears our launch bar: a $8.7M/yr market growing +188.1% with returns at 0.4%. **Market/yr** **$8.7M** **Growth (1y)** **+188.1%** **Products** **63** **Brands** **21** was 23 a year ago **Sellers** **709** **Price range** **$5.17–$51.39** **Returns** **0.4%** **Rating** **4.7★** **Launch it** Scored 75/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **79** ×0.30 Growth **75** ×0.30 Competition **84** ×0.20 Quality gap **23** ×0.10 Returns **97** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +188.1% year over year. 159K79KPrime Day '24Prime Day '25Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jun · busiest ÷ quietest = 1.7× ## **Competition** - Aveeno Baby25% - The Honest Company9% - Fairy Tales8% - Aussie7% - Dial7% - Suave6% - Other (15 brands)39% Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 21 brands and 709 sellers compete here. **Brands** **21 **▼falling was 23 a year ago **Sellers** **709** **Top 5 brand share** **55%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz](https://m.media-amazon.com/images/I/31cqDVuaNHL.jpg) [**Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz**](https://www.amazon.com/dp/B0B3FVL358) Aveeno Baby$10.324.8★5,40710%▲rising 2 ![Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz](https://m.media-amazon.com/images/I/31bBH0g0tNL.jpg) [**Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz**](https://www.amazon.com/dp/B0B3FVQ6L6) Aveeno Baby$8.004.8★3,8428%▲rising 3 ![Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz) Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz) Paraben- Freem Sulfate-Free Dye-Free Cruelty-Free Tangle-Free Styling](https://m.media-amazon.com/images/I/51t7AhWFWLL.jpg) [**Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz) Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz) Paraben- Freem Sulfate-Free Dye-Free Cruelty-Free Tangle-Free Styling**](https://www.amazon.com/dp/B09GTMR23B) Aussie$12.534.8★6,4086%▼falling 4 ![Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.](https://m.media-amazon.com/images/I/31XocHS1xmL.jpg) [**Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.**](https://www.amazon.com/dp/B0B8TCGW3Z) Fairy Tales$9.524.6★1,0653%▲rising 5 ![SoCozy 3 in 1 Kids Shampoo + Conditioner + Body Wash (16 Fl Oz) Gentle Hydrating Hair & Body Cleanser with Keratin Vitamin B5 & Kiwi Extract Paraben & Sulfate-Free](https://m.media-amazon.com/images/I/41sPP-iM4iL.jpg) [**SoCozy 3 in 1 Kids Shampoo + Conditioner + Body Wash (16 Fl Oz) Gentle Hydrating Hair & Body Cleanser with Keratin Vitamin B5 & Kiwi Extract Paraben & Sulfate-Free**](https://www.amazon.com/dp/B082JHTVYC) SO COZY$10.474.5★7,2613%—flat 6 ![Dial Kids All-in-1 Body Wash + Hair + Bubble Bath Melon Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones](https://m.media-amazon.com/images/I/41Su84VbchL.jpg) [**Dial Kids All-in-1 Body Wash + Hair + Bubble Bath Melon Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones**](https://www.amazon.com/dp/B08TBC5QG3) Dial$7.104.6★1,7613%—flat 7 ![Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)](https://m.media-amazon.com/images/I/51KKs7CKg-L.jpg) [**Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)**](https://www.amazon.com/dp/B0CCS9MC9X) Dr Teal's$15.624.7★3,0603%▲rising 8 ![ATTITUDE Shampoo and Body Wash for Kids EWG Verified Hair and Body Cleanser Dermatologically Tested Soap Plant and Mineral Based Bath Products Vegan Vanilla & Pear 16 Fl Oz](https://m.media-amazon.com/images/I/31m8ciwbIML.jpg) [**ATTITUDE Shampoo and Body Wash for Kids EWG Verified Hair and Body Cleanser Dermatologically Tested Soap Plant and Mineral Based Bath Products Vegan Vanilla & Pear 16 Fl Oz**](https://www.amazon.com/dp/B07QTTYTTL) BIO SPECTRA ATTITUDE$12.264.6★5,0823%▲rising 9 ![Aveeno Kids Sensitive Skin Face and Body Wash with Oat Extract Gently Washes Away Dirt and Germs Without Drying Tear-Free Hypoallergenic Kids Body Wash 18 fl. oz 2 Pack](https://m.media-amazon.com/images/I/41IOefenaNL.jpg) [**Aveeno Kids Sensitive Skin Face and Body Wash with Oat Extract Gently Washes Away Dirt and Germs Without Drying Tear-Free Hypoallergenic Kids Body Wash 18 fl. oz 2 Pack**](https://www.amazon.com/dp/B0CH1NL37L) Aveeno Baby$20.064.8★5,4072%—flat 10 ![Evereden Kids Detangling Shampoo & Conditioner Set Ages 3+ | Dermatologist-Tested Gentle No Silicones | With Plant Protein Peptides & Argan Oil | Vegan Childrens Haircare Sulfate & Paraben-Free](https://m.media-amazon.com/images/I/415tor5NhFL.jpg) [**Evereden Kids Detangling Shampoo & Conditioner Set Ages 3+ | Dermatologist-Tested Gentle No Silicones | With Plant Protein Peptides & Argan Oil | Vegan Childrens Haircare Sulfate & Paraben-Free**](https://www.amazon.com/dp/B0CHLK84TF) Evereden$51.394.8★4582%▲rising 11 ![Dial Kids All-in-1 Body + Hair + Bubble Bath Lavender Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones](https://m.media-amazon.com/images/I/41eq5rt3gGL.jpg) [**Dial Kids All-in-1 Body + Hair + Bubble Bath Lavender Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones**](https://www.amazon.com/dp/B08TBDXXMW) Dial$7.284.6★3,4232%▼falling 12 ![Fairy Tales Tangle Tamer Detangling Shampoo and Conditioner for Kids - Ultra Moisturizing and Anti Frizz Protection - Paraben Free Sulfate Free - 12 Oz (2 pack)](https://m.media-amazon.com/images/I/41aYjNtn1uL.jpg) [**Fairy Tales Tangle Tamer Detangling Shampoo and Conditioner for Kids - Ultra Moisturizing and Anti Frizz Protection - Paraben Free Sulfate Free - 12 Oz (2 pack)**](https://www.amazon.com/dp/B09PYPRP1P) Fairy Tales$18.584.7★1,3902%—flat 13 ![The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz](https://m.media-amazon.com/images/I/41XuPM7PSpL.jpg) [**The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz**](https://www.amazon.com/dp/B08B27V5MY) The Honest Company$19.304.7★18,5592%—flat 14 ![Johnsons Kids No More Tangles 2-in-1 Detangling Shampoo & Conditioner for Kids & Toddlers Gentle & No More Tears Hypoallergenic & Free of Parabens Sulfates & Dyes 20.3 fl. oz](https://m.media-amazon.com/images/I/31haEdsY25L.jpg) [**Johnsons Kids No More Tangles 2-in-1 Detangling Shampoo & Conditioner for Kids & Toddlers Gentle & No More Tears Hypoallergenic & Free of Parabens Sulfates & Dyes 20.3 fl. oz**](https://www.amazon.com/dp/B07DGJ57P7) Johnson's Baby$6.674.7★3,3662%▼falling 15 ![Evereden Kids 2-in-1 Shampoo & Conditioner Cool Peach | Dermatologist-Tested No Silicones | Gentle Care for Healthy Scalp & Hair Age 3+ | Clean Vegan Sulfate & Paraben-Free 8.5 fl oz](https://m.media-amazon.com/images/I/31+fe50BN5L.jpg) [**Evereden Kids 2-in-1 Shampoo & Conditioner Cool Peach | Dermatologist-Tested No Silicones | Gentle Care for Healthy Scalp & Hair Age 3+ | Clean Vegan Sulfate & Paraben-Free 8.5 fl oz**](https://www.amazon.com/dp/B08ZG61RXK) Evereden$16.454.2★6652%—flat **~~Showing 15 of 63 — show all ~~** ## **Product shelf** All 63 tracked products in this niche. Top sellersNewestTrending [![Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz](https://m.media-amazon.com/images/I/31cqDVuaNHL.jpg)**Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz** Aveeno Baby**$10.32**4.8★5,407 reviews](https://www.amazon.com/dp/B0B3FVL358) [![Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz](https://m.media-amazon.com/images/I/31bBH0g0tNL.jpg)**Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz** Aveeno Baby**$8.00**4.8★3,842 reviews](https://www.amazon.com/dp/B0B3FVQ6L6) [![Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz) Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz) Paraben- Freem Sulfate-Free Dye-Free Cruelty-Free Tangle-Free Styling](https://m.media-amazon.com/images/I/51t7AhWFWLL.jpg)**Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz) Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz) Paraben- Freem Sulfate-Free Dye-Free Cruelty-Free Tangle-Free Styling** Aussie**$12.53**4.8★6,408 reviews](https://www.amazon.com/dp/B09GTMR23B) [![Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.](https://m.media-amazon.com/images/I/31XocHS1xmL.jpg)**Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.** Fairy Tales**$9.52**4.6★1,065 reviews](https://www.amazon.com/dp/B0B8TCGW3Z) [![SoCozy 3 in 1 Kids Shampoo + Conditioner + Body Wash (16 Fl Oz) Gentle Hydrating Hair & Body Cleanser with Keratin Vitamin B5 & Kiwi Extract Paraben & Sulfate-Free](https://m.media-amazon.com/images/I/41sPP-iM4iL.jpg)**SoCozy 3 in 1 Kids Shampoo + Conditioner + Body Wash (16 Fl Oz) Gentle Hydrating Hair & Body Cleanser with Keratin Vitamin B5 & Kiwi Extract Paraben & Sulfate-Free** SO COZY**$10.47**4.5★7,261 reviews](https://www.amazon.com/dp/B082JHTVYC) [![Dial Kids All-in-1 Body Wash + Hair + Bubble Bath Melon Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones](https://m.media-amazon.com/images/I/41Su84VbchL.jpg)**Dial Kids All-in-1 Body Wash + Hair + Bubble Bath Melon Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones** Dial**$7.10**4.6★1,761 reviews](https://www.amazon.com/dp/B08TBC5QG3) [![Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)](https://m.media-amazon.com/images/I/51KKs7CKg-L.jpg)**Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)** Dr Teal's**$15.62**4.7★3,060 reviews](https://www.amazon.com/dp/B0CCS9MC9X) [![ATTITUDE Shampoo and Body Wash for Kids EWG Verified Hair and Body Cleanser Dermatologically Tested Soap Plant and Mineral Based Bath Products Vegan Vanilla & Pear 16 Fl Oz](https://m.media-amazon.com/images/I/31m8ciwbIML.jpg)**ATTITUDE Shampoo and Body Wash for Kids EWG Verified Hair and Body Cleanser Dermatologically Tested Soap Plant and Mineral Based Bath Products Vegan Vanilla & Pear 16 Fl Oz** BIO SPECTRA ATTITUDE**$12.26**4.6★5,082 reviews](https://www.amazon.com/dp/B07QTTYTTL) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Smell**35% *“smells clean”* **Quality-Overall**9% *“Excellent product”* **Soft Feel**9% *“Leaves hair soft”* **Value For Money**5% *“Good deal”* **Moist/Dry**4% *“Very moisturizing”* **Cleansing**4% *“Excellent cleanser,”* **Lather**3% *“doesnt take a lot to lather”* **Allergies**3% *“doesnt irritate the skin”* **Ease Of Cleaning**2% *“It cleans well”* **Ease Of Use**2% *“easy to brush”* ### **What buyers complain about ** **Smell**16% *“Awful smell”* **Allergies**11% *“Terrible rash”* **Leak-Proof**7% *“Leaked”* **Moist/Dry**6% *“Does not hydrate”* **Value For Money**3% *“Waste of money”* **Motor Power**3% *“Pump doesn't work”* **Sensitivity-Overall**3% *“super sensitive skin”* **Hair Related**3% *“my hair felt like crap”* **Ease Of Use**2% *“Unable to use”* **Ease Of Cleaning**2% *“doesnt get the hair very clean”* #### **Top return reasons**- Leak-Proof28% - Smell18% - Motor Power13% - Size-Overall8% - Value For Money7% - Advertised Vs Actual Product5% - Functionality-Overall2% - Moist/Dry2% - Ingredients-Overall2% - Product Condition1%