---
title: "kids plates divided — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/kids-plates-divided"
last_updated: "2026-07-14T05:17:43.338Z"
locale: en
meta:
  description: "a small market ($45K/yr) — kids plates divided doesn't clear our bar today."
  "og:description": "a small market ($45K/yr) — kids plates divided doesn't clear our bar today."
  "og:title": "kids plates divided — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **kids plates divided**

**Skip it**

A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 16Conversion 34Competition 81Returns 72Price range 71Avg price 81Brand share 72Review moat 49Quality gap 21

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.25**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$6.60–$35.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,611.48**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$45K**

$45K/yr · 96K searches

## **Competition**

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

**Brands**

**36 **▲rising

**Sellers**

**61**

**Top-5 brand share**

**62%**

**Open market**

**35%**

- Re-Play40% - LYHLYA8% - DYB DONGYONGBAO6% - 4E's Novelty4% - Zak Designs4% - Vesici3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 61 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Re-Play Divided Toddler Plates Set of 3 - Deep-Walled 3 Compartment Kids Plates for Picky Eaters - Dishwasher & Microwave Safe - BPA-Free - Made in USA Princess](https://m.media-amazon.com/images/I/31tE-iouwNL.jpg)**Re-Play Divided Toddler Plates Set of 3 - Deep-Walled 3 Compartment Kids Plates for Picky Eaters - Dishwasher & Microwave Safe - BPA-Free - Made in USA Princess**Re-Play**$12.58**4.8★9,672 rev](https://www.amazon.com/dp/B073DJSKRL) [2![Re-Play Divided Toddler Plates Set of 3 - Deep-Walled 3 Compartment Kids Plates for Picky Eaters - Dishwasher & Microwave Safe - BPA-Free - Made in USA A True Blue](https://m.media-amazon.com/images/I/31sdcWPJSrL.jpg)**Re-Play Divided Toddler Plates Set of 3 - Deep-Walled 3 Compartment Kids Plates for Picky Eaters - Dishwasher & Microwave Safe - BPA-Free - Made in USA A True Blue**Re-Play**$12.62**4.8★9,672 rev](https://www.amazon.com/dp/B01AVH0K4C) [3![LYHLYA 9-Inch Unbreakable Divided Plates 8-Pack Microwave & Dishwasher Safe Wheat Straw Plates BPA-Free 3-Compartment Portion Control Plates Durable Dinnerware](https://m.media-amazon.com/images/I/41IPW+xKUKL.jpg)**LYHLYA 9-Inch Unbreakable Divided Plates 8-Pack Microwave & Dishwasher Safe Wheat Straw Plates BPA-Free 3-Compartment Portion Control Plates Durable Dinnerware**LYHLYA**$14.71**4.7★119 rev](https://www.amazon.com/dp/B0F247LZRW) [4![Re-Play Toddler Plates - 22 Oz. Deep-Walled Flat Kids Plates - Dishwasher & Microwave Safe - Made in USA - Set of 3-7.37 x 7.37 x 1.25 - True Blue](https://m.media-amazon.com/images/I/31XuPvBKXmL.jpg)**Re-Play Toddler Plates - 22 Oz. Deep-Walled Flat Kids Plates - Dishwasher & Microwave Safe - Made in USA - Set of 3-7.37 x 7.37 x 1.25 - True Blue**Re-Play**$12.79**4.8★4,561 rev](https://www.amazon.com/dp/B01AVGY5YO) [5![4Es Novelty Set of 4 Melamine Dinner Plates for Kids Boys - Divided Plates for Picky Eater BPA Free Toddler Eating Essentials Boy Dinnerware Set](https://m.media-amazon.com/images/I/51oIXZnaW8L.jpg)**4Es Novelty Set of 4 Melamine Dinner Plates for Kids Boys - Divided Plates for Picky Eater BPA Free Toddler Eating Essentials Boy Dinnerware Set**4E's Novelty**$20.11**4.6★451 rev](https://www.amazon.com/dp/B0CDYYWYV8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![falichchch Wheat Straw Plates 9 Pack 5-Compartment Divided Trays Unbreakable Dishwasher Safe 13.5 Serving Plates](https://m.media-amazon.com/images/I/51TWTh1F5UL.jpg)**falichchch Wheat Straw Plates 9 Pack 5-Compartment Divided Trays Unbreakable Dishwasher Safe 13.5 Serving Plates**falichchch**$19.17**24 rev6mo ago](https://www.amazon.com/dp/B0G94H38WR) [![Itzy Ritzy Kids Dinnerware Set Toddler Mealtime Dining Set for Ages 6+ Months with Melamine Plate Bowl Fork & Spoon - Dishwasher Safe Baby Feeding Set For Independent Eating (Ribbons & Roses)](https://m.media-amazon.com/images/I/416Pew9EJTL.jpg)**Itzy Ritzy Kids Dinnerware Set Toddler Mealtime Dining Set for Ages 6+ Months with Melamine Plate Bowl Fork & Spoon - Dishwasher Safe Baby Feeding Set For Independent Eating (Ribbons & Roses)**Itzy Ritzy**$9.83**12 rev7mo ago](https://www.amazon.com/dp/B0G2ZT7CJS) [![OXO Tot Stackable Divided Plates Set - 3pk - Light](https://m.media-amazon.com/images/I/31ajZ9r+s3L.jpg)**OXO Tot Stackable Divided Plates Set - 3pk - Light**OXO Tot**$11.82**78 rev10mo ago](https://www.amazon.com/dp/B0FN982QGJ) [![MASTERCOOK Kids Plates Set 6-Pcs Plastic Plates Reusable BPA-Free Food-Grade Plastic Dishwasher and Microwave-Safe Multicolored Toddler Plate Set 7-inch](https://m.media-amazon.com/images/I/41GIZ99uTlL.jpg)**MASTERCOOK Kids Plates Set 6-Pcs Plastic Plates Reusable BPA-Free Food-Grade Plastic Dishwasher and Microwave-Safe Multicolored Toddler Plate Set 7-inch**MASTERCOOK**$7.45**92 rev11mo ago](https://www.amazon.com/dp/B0FLKM2FTD) [![Stephen Joseph Melamine Dinner Plate for Kids Toddler Plastic Mealtime Divided Plates Dinnerware Dishes Set for Picky Eaters Boy and Girls Strawberry](https://m.media-amazon.com/images/I/41upbiiIauL.jpg)**Stephen Joseph Melamine Dinner Plate for Kids Toddler Plastic Mealtime Divided Plates Dinnerware Dishes Set for Picky Eaters Boy and Girls Strawberry**Stephen Joseph**$14.74**27 rev12mo ago](https://www.amazon.com/dp/B0FHQL9LN3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Itzy Ritzy Kids Dinnerware Set Toddler Mealtime Dining Set for Ages 6+ Months with Melamine Plate Bowl Fork & Spoon - Dishwasher Safe Baby Feeding Set For Independent Eating (Ribbons & Roses)](https://m.media-amazon.com/images/I/416Pew9EJTL.jpg)**Itzy Ritzy Kids Dinnerware Set Toddler Mealtime Dining Set for Ages 6+ Months with Melamine Plate Bowl Fork & Spoon - Dishwasher Safe Baby Feeding Set For Independent Eating (Ribbons & Roses)**Itzy Ritzy**$9.83**4.8★**▲ 364%**](https://www.amazon.com/dp/B0G2ZT7CJS) [![Hushee 6 Pcs 9.4 x 8.2 Inch Kids Plate for Dinner Summer Ocean Theme Cute Dinnerware Set for Girls Boys Toddler Plastic Funny Divided Plates Serving Dishes Sea Pool Shark Mermaid Flamingo Beach](https://m.media-amazon.com/images/I/51cbTS+ZJXL.jpg)**Hushee 6 Pcs 9.4 x 8.2 Inch Kids Plate for Dinner Summer Ocean Theme Cute Dinnerware Set for Girls Boys Toddler Plastic Funny Divided Plates Serving Dishes Sea Pool Shark Mermaid Flamingo Beach**Hushee**$25.39**4.7★**▲ 350%**](https://www.amazon.com/dp/B0DYDNMJC7) [![Re-Play Toddler Plates - 22 Oz. Deep-Walled Flat Kids Plates - Dishwasher & Microwave Safe - Made in USA - Set of 4-7.37 x 7.37 x 1.25 - Aqua Lime Yellow Teal](https://m.media-amazon.com/images/I/31aN6yzBvJL.jpg)**Re-Play Toddler Plates - 22 Oz. Deep-Walled Flat Kids Plates - Dishwasher & Microwave Safe - Made in USA - Set of 4-7.37 x 7.37 x 1.25 - Aqua Lime Yellow Teal**Re-Play**$19.72**4.8★**▲ 296%**](https://www.amazon.com/dp/B08X16RCNF) [![MASTERCOOK Kids Plates Set 6-Pcs Plastic Plates Reusable BPA-Free Food-Grade Plastic Dishwasher and Microwave-Safe Multicolored Toddler Plate Set 7-inch](https://m.media-amazon.com/images/I/41GIZ99uTlL.jpg)**MASTERCOOK Kids Plates Set 6-Pcs Plastic Plates Reusable BPA-Free Food-Grade Plastic Dishwasher and Microwave-Safe Multicolored Toddler Plate Set 7-inch**MASTERCOOK**$7.45**4.4★**▲ 231%**](https://www.amazon.com/dp/B0FLKM2FTD) [![falichchch Wheat Straw Plates 9 Pack 5-Compartment Divided Trays Unbreakable Dishwasher Safe 13.5 Serving Plates](https://m.media-amazon.com/images/I/51TWTh1F5UL.jpg)**falichchch Wheat Straw Plates 9 Pack 5-Compartment Divided Trays Unbreakable Dishwasher Safe 13.5 Serving Plates**falichchch**$19.17**5.0★**▲ 222%**](https://www.amazon.com/dp/B0G94H38WR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -18.0% search growth over the last 90 days.

4K3KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“Good quality plates”*

**Durability**12%

*“Hold up well”*

**Ease Of Cleaning**11%

*“Easy to wash”*

**Color**9%

*“Cute colors”*

**Size-Overall**8%

*“Love the size”*

**Dishwasher Safe**8%

*“they perform well in the dishwasher”*

**Strength**7%

*“These are nice sturdy plates and bowls”*

**Value For Money**6%

*“Great deal”*

**Advertised Vs Actual Product**4%

*“Works As Intended”*

**Weight Light**3%

*“weigh practically nothing”*

### **What buyers complain about **

**Size-Overall**17%

*“Small plates”*

**Adhesion/Stickiness**9%

*“Therefore not very stick able”*

**Microwave Safe**7%

*“After 2 minutes in the microwave these melted”*

**Quality-Overall**7%

*“Poor quality control”*

**Smell**6%

*“I dont think mine smell at all”*

**Durability**4%

*“They break easier than I thought they would”*

**Thickness**4%

*“much thinner than expected”*

**Dishwasher Safe**3%

*“NOT DISHWASHER SAFE”*

**Color**3%

*“I was really sick of the plastic plates turning colors”*

**Ease Of Use**3%

*“now I dont feel comfortable using them”*

### **Top return reasons **

**Size-Overall**60%

**Material Quality**10%

**Advertised Vs Actual Product**6%

**Value For Money**3%

**Quality-Overall**3%

**Color**3%

**Microwave Safe**2%

**Strength**1%

**Weight Heavy**1%

**Adhesion/Stickiness**1%