---
title: "kids plates and bowls sets — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/kids-plates-and-bowls-sets"
last_updated: "2026-07-14T00:57:33.952Z"
locale: en
meta:
  description: "kids plates and bowls sets shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-20.6% this quarter) keeps it on the watch list."
  "og:description": "kids plates and bowls sets shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-20.6% this quarter) keeps it on the watch list."
  "og:title": "kids plates and bowls sets — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **kids plates and bowls sets**

**Worth a look**

Shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-20.6% this quarter) keeps it on the watch list.

Market size 30Growth 15Conversion 26Competition 82Returns 87Price range 74Avg price 90Brand share 95Review moat 46Quality gap 21

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$20.99**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Price range**

**Good****$6.91–$37.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,856.63**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$137K**

$137K/yr · 315K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-20.6%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**34 **—flat

**Sellers**

**54**

**Top-5 brand share**

**40%**

**Open market**

**54%**

- Hlukana9% - Zak Designs9% - FOODLE8% - Ratulie8% - Grow Forward7% - KL KALOO6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$12K12%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 56 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hlukana 24 Pcs Wheat Straw Dinnerware Cutlery Set Unbreakable Tableware Set Including Kids Toddlers Divided Plates Bowls Cup Cutlery Spoons Knifes Forks BPA Free Microwave Dishwasher Safe](https://m.media-amazon.com/images/I/51Z-BBY85cL.jpg)**Hlukana 24 Pcs Wheat Straw Dinnerware Cutlery Set Unbreakable Tableware Set Including Kids Toddlers Divided Plates Bowls Cup Cutlery Spoons Knifes Forks BPA Free Microwave Dishwasher Safe**Hlukana**$20.32**4.8★515 rev](https://www.amazon.com/dp/B0CZSDS344) [2![24 PCS Wheat Straw Dinnerware Set for Kids Toddler Plate Bowl Cup Sets Unbreakable BPA-Free Tableware Set with Divided Plate Microwave Dishwasher Safe Perfect for Home School Picnics](https://m.media-amazon.com/images/I/410QLsfgixL.jpg)**24 PCS Wheat Straw Dinnerware Set for Kids Toddler Plate Bowl Cup Sets Unbreakable BPA-Free Tableware Set with Divided Plate Microwave Dishwasher Safe Perfect for Home School Picnics**Ratulie**$20.18**4.7★372 rev](https://www.amazon.com/dp/B0DK5F683B) [3![FOODLE Wheat Straw Dinnerware Set - BPA Free & Safety Tested - Dishwasher & Microwave Safe - Toddler & Kids Plates and Bowls Sets - Plastic Plates Reusable - Perfect for RV Camping Dishes - For 4](https://m.media-amazon.com/images/I/4119b3zm2kL.jpg)**FOODLE Wheat Straw Dinnerware Set - BPA Free & Safety Tested - Dishwasher & Microwave Safe - Toddler & Kids Plates and Bowls Sets - Plastic Plates Reusable - Perfect for RV Camping Dishes - For 4**FOODLE**$35.91**4.7★1,930 rev](https://www.amazon.com/dp/B08HJ1RZLK) [4![Wheat Straw Dishes Dinnerware Sets Kaloo 20pcs Lightweight Unbreakable Dish Set Microwave and Dishwasher Safe Reusable Kids and Toddler Plates and Bowls Sets](https://m.media-amazon.com/images/I/41N3qCagBkL.jpg)**Wheat Straw Dishes Dinnerware Sets Kaloo 20pcs Lightweight Unbreakable Dish Set Microwave and Dishwasher Safe Reusable Kids and Toddler Plates and Bowls Sets**KL KALOO**$16.17**4.7★273 rev](https://www.amazon.com/dp/B0DMD3ZKN9) [5![Zak Designs Bluey Kids Dinnerware Set 3 Pieces Durable and Sustainable Melamine Bamboo Plate Bowl and Tumbler are Perfect For Dinner Time With Family (Bluey Bingo Bandit Chilli)](https://m.media-amazon.com/images/I/41iGhSLUzLL.jpg)**Zak Designs Bluey Kids Dinnerware Set 3 Pieces Durable and Sustainable Melamine Bamboo Plate Bowl and Tumbler are Perfect For Dinner Time With Family (Bluey Bingo Bandit Chilli)**Zak Designs**$15.71**4.7★2,346 rev](https://www.amazon.com/dp/B0BS5R21GF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![The First Years Disney Minnie Mouse Kids Dinnerware Set - Includes Toddler Plate Bowl Fork and Spoon - Baby Led Weaning Supplies - 4 Count- Ages 9 Months and Up](https://m.media-amazon.com/images/I/41-sJyMwXFL.jpg)**The First Years Disney Minnie Mouse Kids Dinnerware Set - Includes Toddler Plate Bowl Fork and Spoon - Baby Led Weaning Supplies - 4 Count- Ages 9 Months and Up**The First Years**$13.91**12,951 rev6mo ago](https://www.amazon.com/dp/B0G77HY3X5) [![20PCS Wheat Straw Dinnerware Sets DQELFA Reusable Kids Toddler Plates and Bowls Sets Unbreakable Lightweight Kids Dish Set Microwave and Dishwasher Safe](https://m.media-amazon.com/images/I/41x-6ydI7BL.jpg)**20PCS Wheat Straw Dinnerware Sets DQELFA Reusable Kids Toddler Plates and Bowls Sets Unbreakable Lightweight Kids Dish Set Microwave and Dishwasher Safe**DQELFA**$18.46**42 rev8mo ago](https://www.amazon.com/dp/B0FX4JQWG3) [![PHEENOWL Kids Dinnerware Set - Ovenproof Tableware Set 5-Piece Cat-Themed Includes Plate Bowl Cup & Utensils | BPA-Free Microwave & Dishwasher Safe | Ideal Gift for Boys (Kitten)](https://m.media-amazon.com/images/I/31LFEXzb5EL.jpg)**PHEENOWL Kids Dinnerware Set - Ovenproof Tableware Set 5-Piece Cat-Themed Includes Plate Bowl Cup & Utensils | BPA-Free Microwave & Dishwasher Safe | Ideal Gift for Boys (Kitten)**PHEENOWL**$20.28**21 rev10mo ago](https://www.amazon.com/dp/B0FPR523SC) [![DEHOV Toddler Eating Utensils Set Set Of 12 Food Grade Stainless Steel Silverware Sets For Kids Dishwasher Safe Children Small Metal Spoons And Forks Flatware Sets](https://m.media-amazon.com/images/I/41nyJIcbxIL.jpg)**DEHOV Toddler Eating Utensils Set Set Of 12 Food Grade Stainless Steel Silverware Sets For Kids Dishwasher Safe Children Small Metal Spoons And Forks Flatware Sets**Dehov**$6.91**858 rev1y ago](https://www.amazon.com/dp/B0FDQ4HWP7) [![Perlapoc Wheat Straw Dinnerware Sets 20 PCS Service for 4 Dishwasher & Microwave Safe Kids Plates and Bowls Sets Unbreakable Lightweight Outdoor Camping Dishes - Multicolor](https://m.media-amazon.com/images/I/41vx+ryj26L.jpg)**Perlapoc Wheat Straw Dinnerware Sets 20 PCS Service for 4 Dishwasher & Microwave Safe Kids Plates and Bowls Sets Unbreakable Lightweight Outdoor Camping Dishes - Multicolor**Perlapoc**$22.01**537 rev1y ago](https://www.amazon.com/dp/B0FDFR664M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![24 PCS Wheat Straw Dinnerware Set for Adult Kids Plates and Bowls Sets](https://m.media-amazon.com/images/I/41nbvJCEXvL.jpg)**24 PCS Wheat Straw Dinnerware Set for Adult Kids Plates and Bowls Sets**CSYY**$18.98**4.8★**▲ 177%**](https://www.amazon.com/dp/B0D5HVC11Z) [![Perlapoc Wheat Straw Dinnerware Sets 20 PCS Service for 4 Dishwasher & Microwave Safe Kids Plates and Bowls Sets Unbreakable Lightweight Outdoor Camping Dishes - Multicolor](https://m.media-amazon.com/images/I/41vx+ryj26L.jpg)**Perlapoc Wheat Straw Dinnerware Sets 20 PCS Service for 4 Dishwasher & Microwave Safe Kids Plates and Bowls Sets Unbreakable Lightweight Outdoor Camping Dishes - Multicolor**Perlapoc**$22.01**4.5★**▲ 156%**](https://www.amazon.com/dp/B0FDFR664M) [![ZIVONA Kids Plates and Bowls Set 40 Piece Unbreakable Kids Dinnerware Set for Toddlers & Children BPA-Free Plastic Plates Bowls Cups & Cutlery Microwave & Dishwasher Safe Service for 8](https://m.media-amazon.com/images/I/51f4NJYeaoL.jpg)**ZIVONA Kids Plates and Bowls Set 40 Piece Unbreakable Kids Dinnerware Set for Toddlers & Children BPA-Free Plastic Plates Bowls Cups & Cutlery Microwave & Dishwasher Safe Service for 8**ZIVONA**$24.74**4.3★**▲ 130%**](https://www.amazon.com/dp/B0F1KT9WMT) [![PHEENOWL Kids Dinnerware Set - Ovenproof Tableware Set 5-Piece Cat-Themed Includes Plate Bowl Cup & Utensils | BPA-Free Microwave & Dishwasher Safe | Ideal Gift for Boys (Kitten)](https://m.media-amazon.com/images/I/31LFEXzb5EL.jpg)**PHEENOWL Kids Dinnerware Set - Ovenproof Tableware Set 5-Piece Cat-Themed Includes Plate Bowl Cup & Utensils | BPA-Free Microwave & Dishwasher Safe | Ideal Gift for Boys (Kitten)**PHEENOWL**$20.28**4.4★**▲ 117%**](https://www.amazon.com/dp/B0FPR523SC) [![The First Years Disney Minnie Mouse Kids Dinnerware Set - Includes Toddler Plate Bowl Fork and Spoon - Baby Led Weaning Supplies - 4 Count- Ages 9 Months and Up](https://m.media-amazon.com/images/I/41-sJyMwXFL.jpg)**The First Years Disney Minnie Mouse Kids Dinnerware Set - Includes Toddler Plate Bowl Fork and Spoon - Baby Led Weaning Supplies - 4 Count- Ages 9 Months and Up**The First Years**$13.91**4.8★**▲ 114%**](https://www.amazon.com/dp/B0G77HY3X5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

18K13KPrime Day '24Spike '24Black Friday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Amazing quality”*

**Size-Overall**14%

*“Great size”*

**Durability**11%

*“And durable”*

**Color**8%

*“Color does not fade”*

**Value For Money**7%

*“they are affordable”*

**Strength**6%

*“very good hard plastic material”*

**Ease Of Cleaning**5%

*“Easy to wash”*

**Dishwasher Safe**4%

*“Dishwasher safe”*

**Advertised Vs Actual Product**4%

*“As described”*

**Weight Light**3%

*“The pieces are lightweight”*

### **What buyers complain about **

**Size-Overall**18%

*“Too small”*

**Quality-Overall**9%

*“a lack of quality control honestly”*

**Durability**9%

*“broken”*

**Material Quality**8%

*“Material already broke after few uses”*

**Dishwasher Safe**6%

*“Melts in dishwasher”*

**Advertised Vs Actual Product**4%

*“This is very dishonest advertising”*

**Value For Money**3%

*“Disappointed for how much it cost especially”*

**Microwave Safe**3%

*“These are not microwaveable”*

**Strength**2%

*“They are breakable”*

**Sharpness**2%

*“forks are too sharp”*

### **Top return reasons **

**Size-Overall**35%

**Material Quality**20%

**Quality-Overall**8%

**Advertised Vs Actual Product**6%

**Value For Money**5%

**Color**4%

**Microwave Safe**3%

**Strength**2%

**Sharpness**2%

**Thin**2%