--- title: "kids body wash — Niche Verdict: Launch it (69/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/baby-products/kids-body-wash" last_updated: "2026-07-11T05:44:47.635Z" locale: en meta: description: "kids body wash clears our launch bar: a $5.2M/yr market growing +182.6% with returns at 0.4%." "og:description": "kids body wash clears our launch bar: a $5.2M/yr market growing +182.6% with returns at 0.4%." "og:title": "kids body wash — Niche Verdict: Launch it (69/100) | Amazon United States - Flapen" --- Back to Flapen home # **kids body wash** **Launch it****69/100 ** kids body wash clears our launch bar: a $5.2M/yr market growing +182.6% with returns at 0.4%. **Market/yr** **$5.2M** **Growth (1y)** **+182.6%** **Products** **45** **Brands** **16** was 21 a year ago **Sellers** **693** **Price range** **$5.17–$27.36** **Returns** **0.4%** **Rating** **4.7★** **Launch it** Scored 69/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **64** ×0.30 Growth **75** ×0.30 Competition **79** ×0.20 Quality gap **22** ×0.10 Returns **97** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +182.6% year over year. 109K54KPrime Day '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - Aveeno Baby27% - Dial10% - BIO SPECTRA ATTITUDE8% - Suave8% - The Honest Company8% - Dr Teal's7% - Other (10 brands)32% Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 16 brands and 693 sellers compete here. **Brands** **16 **▼falling was 21 a year ago **Sellers** **693** **Top 5 brand share** **61%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz](https://m.media-amazon.com/images/I/31cqDVuaNHL.jpg) [**Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz**](https://www.amazon.com/dp/B0B3FVL358) Aveeno Baby$10.324.8★5,40716%▲rising 2 ![Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.](https://m.media-amazon.com/images/I/31XocHS1xmL.jpg) [**Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.**](https://www.amazon.com/dp/B0B8TCGW3Z) Fairy Tales$9.524.6★1,0655%▲rising 3 ![Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz](https://m.media-amazon.com/images/I/31bBH0g0tNL.jpg) [**Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz**](https://www.amazon.com/dp/B0B3FVQ6L6) Aveeno Baby$8.004.8★3,8425%▲rising 4 ![Dial Kids All-in-1 Body Wash + Hair + Bubble Bath Melon Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones](https://m.media-amazon.com/images/I/41Su84VbchL.jpg) [**Dial Kids All-in-1 Body Wash + Hair + Bubble Bath Melon Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones**](https://www.amazon.com/dp/B08TBC5QG3) Dial$7.104.6★1,7615%—flat 5 ![Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)](https://m.media-amazon.com/images/I/51KKs7CKg-L.jpg) [**Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)**](https://www.amazon.com/dp/B0CCS9MC9X) Dr Teal's$15.624.7★3,0605%▲rising 6 ![ATTITUDE Shampoo and Body Wash for Kids EWG Verified Hair and Body Cleanser Dermatologically Tested Soap Plant and Mineral Based Bath Products Vegan Vanilla & Pear 16 Fl Oz](https://m.media-amazon.com/images/I/31m8ciwbIML.jpg) [**ATTITUDE Shampoo and Body Wash for Kids EWG Verified Hair and Body Cleanser Dermatologically Tested Soap Plant and Mineral Based Bath Products Vegan Vanilla & Pear 16 Fl Oz**](https://www.amazon.com/dp/B07QTTYTTL) BIO SPECTRA ATTITUDE$12.264.6★5,0824%▲rising 7 ![Aveeno Kids Sensitive Skin Face and Body Wash with Oat Extract Gently Washes Away Dirt and Germs Without Drying Tear-Free Hypoallergenic Kids Body Wash 18 fl. oz 2 Pack](https://m.media-amazon.com/images/I/41IOefenaNL.jpg) [**Aveeno Kids Sensitive Skin Face and Body Wash with Oat Extract Gently Washes Away Dirt and Germs Without Drying Tear-Free Hypoallergenic Kids Body Wash 18 fl. oz 2 Pack**](https://www.amazon.com/dp/B0CH1NL37L) Aveeno Baby$20.064.8★5,4074%—flat 8 ![Dial Kids All-in-1 Body + Hair + Bubble Bath Lavender Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones](https://m.media-amazon.com/images/I/41eq5rt3gGL.jpg) [**Dial Kids All-in-1 Body + Hair + Bubble Bath Lavender Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones**](https://www.amazon.com/dp/B08TBDXXMW) Dial$7.284.6★3,4233%▼falling 9 ![SoCozy 3 in 1 Kids Shampoo + Conditioner + Body Wash (16 Fl Oz) Gentle Hydrating Hair & Body Cleanser with Keratin Vitamin B5 & Kiwi Extract Paraben & Sulfate-Free](https://m.media-amazon.com/images/I/41sPP-iM4iL.jpg) [**SoCozy 3 in 1 Kids Shampoo + Conditioner + Body Wash (16 Fl Oz) Gentle Hydrating Hair & Body Cleanser with Keratin Vitamin B5 & Kiwi Extract Paraben & Sulfate-Free**](https://www.amazon.com/dp/B082JHTVYC) SO COZY$10.474.5★7,2613%—flat 10 ![Dr Teals Kids 3-in-1 Elderberry Bath: Bubble Bath Body Wash & Shampoo 20 fl oz](https://m.media-amazon.com/images/I/31YHlkyLFPL.jpg) [**Dr Teals Kids 3-in-1 Elderberry Bath: Bubble Bath Body Wash & Shampoo 20 fl oz**](https://www.amazon.com/dp/B08SCS7PLS) Dr Teal's$7.884.6★5,0733%▼falling 11 ![Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz](https://m.media-amazon.com/images/I/31+CrmcxdSL.jpg) [**Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz**](https://www.amazon.com/dp/B07NSBTZ22) Aveeno Baby$17.404.8★39,1122%▼falling 12 ![ATTITUDE Shampoo and Body Wash for Kids EWG Verified Hair and Body Cleanser Dermatologically Tested Soap Plant and Mineral Based Bath Products Vegan Vanilla and Pear 32 Fl Oz](https://m.media-amazon.com/images/I/31LPWZ0aQpL.jpg) [**ATTITUDE Shampoo and Body Wash for Kids EWG Verified Hair and Body Cleanser Dermatologically Tested Soap Plant and Mineral Based Bath Products Vegan Vanilla and Pear 32 Fl Oz**](https://www.amazon.com/dp/B09X63HHPP) BIO SPECTRA ATTITUDE$17.934.6★5,0822%▼falling 13 ![The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 10 fl oz](https://m.media-amazon.com/images/I/31PMt8f1fyL.jpg) [**The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 10 fl oz**](https://www.amazon.com/dp/B072QXWXS6) The Honest Company$9.854.7★46,4272%▼falling 14 ![Dial Kids All-in-1 Body + Hair + Bubble Bath Peach Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones](https://m.media-amazon.com/images/I/41ruV0cwAIL.jpg) [**Dial Kids All-in-1 Body + Hair + Bubble Bath Peach Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones**](https://www.amazon.com/dp/B08TBDXXMV) Dial$7.124.6★2,0412%—flat 15 ![Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz) Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz) Paraben- Freem Sulfate-Free Dye-Free Cruelty-Free Tangle-Free Styling](https://m.media-amazon.com/images/I/51t7AhWFWLL.jpg) [**Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz) Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz) Paraben- Freem Sulfate-Free Dye-Free Cruelty-Free Tangle-Free Styling**](https://www.amazon.com/dp/B09GTMR23B) Aussie$12.534.8★6,4082%▼falling **~~Showing 15 of 45 — show all ~~** ## **Product shelf** All 45 tracked products in this niche. Top sellersNewestTrending [![Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz](https://m.media-amazon.com/images/I/31cqDVuaNHL.jpg)**Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz** Aveeno Baby**$10.32**4.8★5,407 reviews](https://www.amazon.com/dp/B0B3FVL358) [![Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.](https://m.media-amazon.com/images/I/31XocHS1xmL.jpg)**Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.** Fairy Tales**$9.52**4.6★1,065 reviews](https://www.amazon.com/dp/B0B8TCGW3Z) [![Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz](https://m.media-amazon.com/images/I/31bBH0g0tNL.jpg)**Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz** Aveeno Baby**$8.00**4.8★3,842 reviews](https://www.amazon.com/dp/B0B3FVQ6L6) [![Dial Kids All-in-1 Body Wash + Hair + Bubble Bath Melon Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones](https://m.media-amazon.com/images/I/41Su84VbchL.jpg)**Dial Kids All-in-1 Body Wash + Hair + Bubble Bath Melon Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones** Dial**$7.10**4.6★1,761 reviews](https://www.amazon.com/dp/B08TBC5QG3) [![Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)](https://m.media-amazon.com/images/I/51KKs7CKg-L.jpg)**Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)** Dr Teal's**$15.62**4.7★3,060 reviews](https://www.amazon.com/dp/B0CCS9MC9X) [![ATTITUDE Shampoo and Body Wash for Kids EWG Verified Hair and Body Cleanser Dermatologically Tested Soap Plant and Mineral Based Bath Products Vegan Vanilla & Pear 16 Fl Oz](https://m.media-amazon.com/images/I/31m8ciwbIML.jpg)**ATTITUDE Shampoo and Body Wash for Kids EWG Verified Hair and Body Cleanser Dermatologically Tested Soap Plant and Mineral Based Bath Products Vegan Vanilla & Pear 16 Fl Oz** BIO SPECTRA ATTITUDE**$12.26**4.6★5,082 reviews](https://www.amazon.com/dp/B07QTTYTTL) [![Aveeno Kids Sensitive Skin Face and Body Wash with Oat Extract Gently Washes Away Dirt and Germs Without Drying Tear-Free Hypoallergenic Kids Body Wash 18 fl. oz 2 Pack](https://m.media-amazon.com/images/I/41IOefenaNL.jpg)**Aveeno Kids Sensitive Skin Face and Body Wash with Oat Extract Gently Washes Away Dirt and Germs Without Drying Tear-Free Hypoallergenic Kids Body Wash 18 fl. oz 2 Pack** Aveeno Baby**$20.06**4.8★5,407 reviews](https://www.amazon.com/dp/B0CH1NL37L) [![Dial Kids All-in-1 Body + Hair + Bubble Bath Lavender Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones](https://m.media-amazon.com/images/I/41eq5rt3gGL.jpg)**Dial Kids All-in-1 Body + Hair + Bubble Bath Lavender Scent 32 Fl Oz Hypoallergenic Body Wash & Shampoo No Tears Formula for Kids 2+ Years No Parabens & Silicones** Dial**$7.28**4.6★3,423 reviews](https://www.amazon.com/dp/B08TBDXXMW) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Smell**37% *“smells clean”* **Quality-Overall**9% *“The price is affordable the quality is amazing it's relaxing a”* **Soft Feel**9% *“Leaves hair soft”* **Value For Money**5% *“Good for the price”* **Cleansing**4% *“Rinses clean”* **Moist/Dry**4% *“Moisturizes the skin”* **Lather**3% *“It lathers well”* **Allergies**3% *“doesnt irritate the skin”* **Ease Of Cleaning**2% *“It cleans well”* **Sensitivity-Overall**2% *“Great for sensitive skin”* ### **What buyers complain about ** **Smell**16% *“Unpleasant smell”* **Allergies**12% *“Terrible rash”* **Leak-Proof**8% *“Leaked”* **Moist/Dry**4% *“almost dry when wet”* **Motor Power**4% *“Pump doesn't work”* **Sensitivity-Overall**3% *“super sensitive skin”* **Value For Money**3% *“Waste of money”* **Ease Of Use**2% *“Can't use it”* **Ease Of Cleaning**2% *“doesnt get the hair very clean”* **Dispensing Mechanism**2% *“Dispenser Defective as Usual”* #### **Top return reasons**- Leak-Proof30% - Smell17% - Motor Power15% - Size-Overall7% - Value For Money7% - Advertised Vs Actual Product5% - Functionality-Overall2% - Ingredients-Overall2% - Product Condition2% - Moist/Dry1%