---
title: "jojo siwa bows — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/jojo-siwa-bows"
last_updated: "2026-07-14T00:45:26.581Z"
locale: en
meta:
  description: "a small market ($6K/yr) — jojo siwa bows doesn't clear our bar today."
  "og:description": "a small market ($6K/yr) — jojo siwa bows doesn't clear our bar today."
  "og:title": "jojo siwa bows — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **jojo siwa bows**

**Skip it**

A small market ($6K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 16Conversion 6Competition 50Returns 80Price range 73Avg price 68Brand share 34Review moat 66Quality gap 40

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$5.81–$39.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.10**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****857.27**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-17.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$6K**

$6K/yr · 91K searches

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **—flat

**Sellers**

**25**

**Top-5 brand share**

**85%**

**Open market**

**11%**

- JoJo Siwa36% - Jadalife18% - LUV HER17% - AMYDECOR8% - Xansema6% - Rubies4% - Open — no brand owns it (8 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$29510%$59015%$88520%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![7pc 5 Large Hair Bows for Girls JOJO Siwa Grosgrain Ribbon Hair Barrettes with Heart Emblem Accessories for Toddler](https://m.media-amazon.com/images/I/41+aMuwaUQL.jpg)**7pc 5 Large Hair Bows for Girls JOJO Siwa Grosgrain Ribbon Hair Barrettes with Heart Emblem Accessories for Toddler**Jadalife**$6.90**4.7★333 rev](https://www.amazon.com/dp/B0B1WRRZ5N) [2![LUV HER Girls Big Bows - Sweet 16 Birthday Collection Cupcake Keeper](https://m.media-amazon.com/images/I/51JgRRTM+zL.jpg)**LUV HER Girls Big Bows - Sweet 16 Birthday Collection Cupcake Keeper**LUV HER**$7.97**4.7★304 rev](https://www.amazon.com/dp/B07NVSC8S7) [3![JOJO SIWA 12pcs Hair Bows Clips for Girls (2 Set) - 5 Inches Alligator Clips for Girls Large Bow (1)](https://m.media-amazon.com/images/I/51e3WCtVNBL.jpg)**JOJO SIWA 12pcs Hair Bows Clips for Girls (2 Set) - 5 Inches Alligator Clips for Girls Large Bow (1)**JoJo Siwa**$20.70**4.4★30 rev](https://www.amazon.com/dp/B08TW61ZKZ) [4![JOJO SIWA 12pcs Hair Bows Clips for Girls (2 Set) - 5 Inches Alligator Clips for Girls Large Bow](https://m.media-amazon.com/images/I/51p+GMl3H8L.jpg)**JOJO SIWA 12pcs Hair Bows Clips for Girls (2 Set) - 5 Inches Alligator Clips for Girls Large Bow**JoJo Siwa**$20.52**4.6★99 rev](https://www.amazon.com/dp/B083TK26C1) [5![Xansema Rainbow Sequin Hair Accessories - Large 8 Inch Alligator Clips and Barrettes for Women Teens and Girls](https://m.media-amazon.com/images/I/51qYG+rs1-S.jpg)**Xansema Rainbow Sequin Hair Accessories - Large 8 Inch Alligator Clips and Barrettes for Women Teens and Girls**Xansema**$5.81**4.3★588 rev](https://www.amazon.com/dp/B095S1XGVR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![JoJo Siwa Joelle Im Still Dancin Black Rhinestone Hair Bow AB Crystal Sparkle with Exclusive Charm](https://m.media-amazon.com/images/I/51oL8cscOgL.jpg)**JoJo Siwa Joelle Im Still Dancin Black Rhinestone Hair Bow AB Crystal Sparkle with Exclusive Charm**JoJo Siwa**$15.97**0 rev1mo ago](https://www.amazon.com/dp/B0H22DJQND) [![JoJo Siwa Joelle Fairytale Lilac Hair Bow with Rhinestone Infinity Heart Bracelet Girls Hair Clip](https://m.media-amazon.com/images/I/31ZyE+QCs4L.jpg)**JoJo Siwa Joelle Fairytale Lilac Hair Bow with Rhinestone Infinity Heart Bracelet Girls Hair Clip**JoJo Siwa**$29.43**1 rev1mo ago](https://www.amazon.com/dp/B0H227TT3T) [![JoJo Tropical Twist Bow](https://m.media-amazon.com/images/I/51PUOrvSkVL.jpg)**JoJo Tropical Twist Bow**JoJo Siwa**$13.99**0 rev3mo ago](https://www.amazon.com/dp/B0GTS5QH1F) [![JoJo Berry Breeze Bow](https://m.media-amazon.com/images/I/51NX+J0TxNL.jpg)**JoJo Berry Breeze Bow**JoJo Siwa**$13.99**1 rev3mo ago](https://www.amazon.com/dp/B0GTS2RQVY) [![JoJo Siwa Blueberry Pop Hair Bow Blue with Clear Rhinestones and Exclusive JoJo Rhinestone Charm Secure Clip](https://m.media-amazon.com/images/I/51BO672GgcL.jpg)**JoJo Siwa Blueberry Pop Hair Bow Blue with Clear Rhinestones and Exclusive JoJo Rhinestone Charm Secure Clip**JoJo Siwa**$13.98**0 rev3mo ago](https://www.amazon.com/dp/B0GTS4R2BY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![JoJo Siwa Joelle Im Still Dancin Black Rhinestone Hair Bow AB Crystal Sparkle with Exclusive Charm](https://m.media-amazon.com/images/I/51oL8cscOgL.jpg)**JoJo Siwa Joelle Im Still Dancin Black Rhinestone Hair Bow AB Crystal Sparkle with Exclusive Charm**JoJo Siwa**$15.97**0.0★**▲ 364%**](https://www.amazon.com/dp/B0H22DJQND) [![JJBA Red Stone of Aja JoJo Necklace - Jotaro Stand Arrow Anime Keychain - Christmas Cosplay Gifts for Women Men and Fans (Red Stone of Aja)](https://m.media-amazon.com/images/I/31rtonJw2ML.jpg)**JJBA Red Stone of Aja JoJo Necklace - Jotaro Stand Arrow Anime Keychain - Christmas Cosplay Gifts for Women Men and Fans (Red Stone of Aja)**FunBoat**$10.28**4.2★**▲ 363%**](https://www.amazon.com/dp/B0BPLZSXNT) [![JoJo Siwa Joelle Fairytale Lilac Hair Bow with Rhinestone Infinity Heart Bracelet Girls Hair Clip](https://m.media-amazon.com/images/I/31ZyE+QCs4L.jpg)**JoJo Siwa Joelle Fairytale Lilac Hair Bow with Rhinestone Infinity Heart Bracelet Girls Hair Clip**JoJo Siwa**$29.43**5.0★**▲ 360%**](https://www.amazon.com/dp/B0H227TT3T) [![JoJo Siwa Blueberry Pop Hair Bow Blue with Clear Rhinestones and Exclusive JoJo Rhinestone Charm Secure Clip](https://m.media-amazon.com/images/I/51BO672GgcL.jpg)**JoJo Siwa Blueberry Pop Hair Bow Blue with Clear Rhinestones and Exclusive JoJo Rhinestone Charm Secure Clip**JoJo Siwa**$13.98**0.0★**▲ 354%**](https://www.amazon.com/dp/B0GTS4R2BY) [![Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Black/Pink](https://m.media-amazon.com/images/I/41oQHphsNlL.jpg)**Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Black/Pink**Nickelodeon**$8.40**4.7★**▲ 342%**](https://www.amazon.com/dp/B085B13K77)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.

6K4KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**23%

*“They are bright colors”*

**Advertised Vs Actual Product**19%

*“Exactly as described”*

**Size-Overall**14%

*“Perfect Size”*

**Quality-Overall**14%

*“Great quality bows”*

**Value For Money**10%

*“Very affordable”*

**Suitability Straight Hair**5%

*“they are so cute in her hair”*

**Durability**3%

*“Durable”*

**Brightness/Shine/Glow**3%

*“Glitter bows”*

**Shape/Style**3%

*“Perfect touch to any great hairstyle for any little girl”*

**Design-Overall**2%

*“The designs are cute too”*

### **What buyers complain about **

**Durability**25%

*“One broke in half after about a week”*

**Size-Overall**20%

*“A little larger than Id expected”*

**Wrinkles**10%

*“They were all flattened and wrinkled, otherwise would have been nice”*

**Quality-Overall**10%

*“Bad quality”*

**Color**10%

*“Several colors where the bow is constantly coming undone”*

**Shape/Style**10%

*“Poor shape due to packaging”*

**Strength**5%

*“Sharp edges and breaks easily”*

**Stiffness**5%

*“Only 4 stars bc the tails are very stiff”*

### **Top return reasons **

**Size-Overall**52%

**Suitability Long Hair**11%

**Quality-Overall**9%

**Color**7%

**Advertised Vs Actual Product**6%

**Durability**3%

**Material Quality**2%

**Thin**2%

**Wrinkles**1%

**Defective Material/Parts**1%