---
title: "frozen teething toys for babies — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/frozen-teething-toys-for-babies"
last_updated: "2026-07-13T23:08:39.611Z"
locale: en
meta:
  description: "frozen teething toys for babies shows searches that convert (12.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "frozen teething toys for babies shows searches that convert (12.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "frozen teething toys for babies — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **frozen teething toys for babies**

**Worth a look**

Shows searches that convert (12.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 61Growth 30Conversion 95Competition 49Returns 94Price range 27Avg price 25Brand share 58Review moat 21Quality gap 21

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$529K**

$529K/yr · 489K searches

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$4.24–$18.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$8.84**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,409.92**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**55**

**Top-5 brand share**

**70%**

**Open market**

**24%**

- Frida22% - Infantino16% - Itzy Ritzy13% - haakaa10% - Dr. Brown's9% - teetherpop6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$26K10%$53K15%$79K20%$106K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Frida Baby Silicone Teething Toys 4-in-1 Teether for Babies & Infants Teething Relief for 0-18 Months Not-Too-Cold-to-Hold Baby Teether BPA-Free](https://m.media-amazon.com/images/I/41mSN8itQ6L.jpg)**Frida Baby Silicone Teething Toys 4-in-1 Teether for Babies & Infants Teething Relief for 0-18 Months Not-Too-Cold-to-Hold Baby Teether BPA-Free**Frida**$7.60**4.6★11,482 rev](https://www.amazon.com/dp/B08Q2TX35L) [2![Infantino Water Teethers Cooling & Massaging Relief Lime/Blue 3-Pack](https://m.media-amazon.com/images/I/41Q19hYHFPL.jpg)**Infantino Water Teethers Cooling & Massaging Relief Lime/Blue 3-Pack**Infantino**$7.14**4.6★13,987 rev](https://www.amazon.com/dp/B07CZTLXG2) [3![Itzy Ritzy Water-Filled Teethers - Cold Cutie Coolers Textured On Both Sides to Massage Sore Gums & Emerging Teeth - Can Be Chilled in Refrigerator Set of 3 Green Cactus Water Teethers](https://m.media-amazon.com/images/I/415hduS-bbL.jpg)**Itzy Ritzy Water-Filled Teethers - Cold Cutie Coolers Textured On Both Sides to Massage Sore Gums & Emerging Teeth - Can Be Chilled in Refrigerator Set of 3 Green Cactus Water Teethers**Itzy Ritzy**$5.51**4.7★9,119 rev](https://www.amazon.com/dp/B081SLGL74) [4![Haakaa Silicone Teether Combo Baby Freezer Teething Toys for Sore Gums Easy-Grip Sensory Teethers for 3M+ Babies Palm & Ferris Wheel Shapes BPA Free 2 Pack](https://m.media-amazon.com/images/I/41KOe1mR4tL.jpg)**Haakaa Silicone Teether Combo Baby Freezer Teething Toys for Sore Gums Easy-Grip Sensory Teethers for 3M+ Babies Palm & Ferris Wheel Shapes BPA Free 2 Pack**haakaa**$18.93**4.6★2,477 rev](https://www.amazon.com/dp/B085ND3TSW) [5![Dr. Browns AquaCool Water-Filled Teether Cooling Baby Teether Toy for Sore Gums Apple Pineapple BPA-Free 3m+ 2-Pack](https://m.media-amazon.com/images/I/41o+hDxEcsL.jpg)**Dr. Browns AquaCool Water-Filled Teether Cooling Baby Teether Toy for Sore Gums Apple Pineapple BPA-Free 3m+ 2-Pack**Dr. Brown's**$4.93**4.6★2,795 rev](https://www.amazon.com/dp/B09XJ9XT47)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![RaZbaby Fruit Koolers 3-Pack Koolers Water-Filled Teethers Fun Fruit-Inspired Cooling Relief for 3M+ | Safe BPA-Free Teether that Soothes Tender Gums](https://m.media-amazon.com/images/I/41ibI8AC3FL.jpg)**RaZbaby Fruit Koolers 3-Pack Koolers Water-Filled Teethers Fun Fruit-Inspired Cooling Relief for 3M+ | Safe BPA-Free Teether that Soothes Tender Gums**RAZBABY**$7.99**83 rev6mo ago](https://www.amazon.com/dp/B0GFBPKR24) [![KeaBabies Baby Fruit Feeder 2pk - Silicone Baby Food Feeder for Babies 6-12 Months Breast Milk Popsicle Teether Weaning Pacifier Freeze Frozen Solid Food Infant Feeding Essential (Slate)](https://m.media-amazon.com/images/I/41KkiF+h-PL.jpg)**KeaBabies Baby Fruit Feeder 2pk - Silicone Baby Food Feeder for Babies 6-12 Months Breast Milk Popsicle Teether Weaning Pacifier Freeze Frozen Solid Food Infant Feeding Essential (Slate)**KeaBabies**$9.95**182 rev8mo ago](https://www.amazon.com/dp/B0DF2KTZKM) [![Itzy Ritzy Water-Filled Teethers - Cold Cutie Coolers Textured On Both Sides to Massage Sore Gums & Emerging Teeth - Can Be Chilled in Refrigerator Set of 3 Seaside Water Teethers](https://m.media-amazon.com/images/I/41J5rvK6BvL.jpg)**Itzy Ritzy Water-Filled Teethers - Cold Cutie Coolers Textured On Both Sides to Massage Sore Gums & Emerging Teeth - Can Be Chilled in Refrigerator Set of 3 Seaside Water Teethers**Itzy Ritzy**$7.43**9,119 rev1y ago](https://www.amazon.com/dp/B0F7PJ3C8N) [![Dr. Browns AquaCool Water-Filled Teether Cooling Baby Teether Toy for Sore Gums Green Cactus BPA-Free 3m+ 2-Pack](https://m.media-amazon.com/images/I/41zwzfmtZZL.jpg)**Dr. Browns AquaCool Water-Filled Teether Cooling Baby Teether Toy for Sore Gums Green Cactus BPA-Free 3m+ 2-Pack**Dr. Brown's**$5.83**274 rev1y ago](https://www.amazon.com/dp/B0F35RHY3B) [![Itzy Ritzy Cold Teether - Itzy Cool Teether with Handles & Removable Textured Teething Toy (Hero Pop)](https://m.media-amazon.com/images/I/31YiQAeH1TL.jpg)**Itzy Ritzy Cold Teether - Itzy Cool Teether with Handles & Removable Textured Teething Toy (Hero Pop)**Itzy Ritzy**$9.49**137 rev1y ago](https://www.amazon.com/dp/B0DM45TSLK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![RaZbaby Fruit Koolers 3-Pack Koolers Water-Filled Teethers Fun Fruit-Inspired Cooling Relief for 3M+ | Safe BPA-Free Teether that Soothes Tender Gums](https://m.media-amazon.com/images/I/41ibI8AC3FL.jpg)**RaZbaby Fruit Koolers 3-Pack Koolers Water-Filled Teethers Fun Fruit-Inspired Cooling Relief for 3M+ | Safe BPA-Free Teether that Soothes Tender Gums**RAZBABY**$7.99**4.6★**▲ 200%**](https://www.amazon.com/dp/B0GFBPKR24) [![Frida Baby Get-A-Grip BabyTeether for Teething Relief | 100% Food-Grade Silicone Teething Toys for Baby 0-6 12 18 Months Infant BPA-Free PVC-Free | Blue](https://m.media-amazon.com/images/I/41Rz78bwdhL.jpg)**Frida Baby Get-A-Grip BabyTeether for Teething Relief | 100% Food-Grade Silicone Teething Toys for Baby 0-6 12 18 Months Infant BPA-Free PVC-Free | Blue**Frida**$7.92**4.8★**▲ 157%**](https://www.amazon.com/dp/B0CDNLGCML) [![KeaBabies Baby Fruit Feeder 2pk - Silicone Baby Food Feeder for Babies 6-12 Months Breast Milk Popsicle Teether Weaning Pacifier Freeze Frozen Solid Food Infant Feeding Essential (Slate)](https://m.media-amazon.com/images/I/41KkiF+h-PL.jpg)**KeaBabies Baby Fruit Feeder 2pk - Silicone Baby Food Feeder for Babies 6-12 Months Breast Milk Popsicle Teether Weaning Pacifier Freeze Frozen Solid Food Infant Feeding Essential (Slate)**KeaBabies**$9.95**4.6★**▲ 145%**](https://www.amazon.com/dp/B0DF2KTZKM) [![Itzy Ritzy Water-Filled Teethers - Cold Cutie Coolers Textured On Both Sides to Massage Sore Gums & Emerging Teeth - Can Be Chilled in Refrigerator Set of 3 Seaside Water Teethers](https://m.media-amazon.com/images/I/41J5rvK6BvL.jpg)**Itzy Ritzy Water-Filled Teethers - Cold Cutie Coolers Textured On Both Sides to Massage Sore Gums & Emerging Teeth - Can Be Chilled in Refrigerator Set of 3 Seaside Water Teethers**Itzy Ritzy**$7.43**4.7★**▲ 145%**](https://www.amazon.com/dp/B0F7PJ3C8N) [![Teetherpop Fillable Freezable Teethers for Babies - Breastmilk Teether with Spill-Proof Sippy Slits Teething Popsicle for Baby Liquids & Pures Cooling Teething Relief Feeder Pacifier - BlueLime](https://m.media-amazon.com/images/I/51+CI8ddelL.jpg)**Teetherpop Fillable Freezable Teethers for Babies - Breastmilk Teether with Spill-Proof Sippy Slits Teething Popsicle for Baby Liquids & Pures Cooling Teething Relief Feeder Pacifier - BlueLime**teetherpop**$14.63**4.6★**▲ 102%**](https://www.amazon.com/dp/B07NKCNK5V)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.

13K8KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“Excellent and high quality teethers”*

**Ease Of Use**10%

*“easy to grip”*

**Ease Of Cleaning**9%

*“Cleaned perfectly everytime”*

**Fun/Entertainment Experience**8%

*“Fun teether”*

**Size-Overall**7%

*“Perfect size for their little hands”*

**Ease Of Feeding**6%

*“Great baby feeder”*

**Value For Money**6%

*“Worth it”*

**Grip**4%

*“Finally can grip it”*

**Durability**4%

*“seems durable”*

**Color**3%

*“Very colorful”*

### **What buyers complain about **

**Size-Overall**14%

*“Not the right size for infant”*

**Durability**5%

*“Not durable”*

**Hard Feel**5%

*“They were not very soft”*

**Ease Of Use**4%

*“makes it impossible to use”*

**Quality-Overall**4%

*“Not good quality”*

**Thickness**4%

*“size is a bit thick for our 6 month old”*

**Choking**4%

*“Its really hard to chew also its really big for 7 to 8 months old babies or babies who have started teething to put it in their mouth”*

**Shape/Style**3%

*“lose their shape”*

**Design-Overall**3%

*“Unfortunately, the design turned out to be unsafe”*

**Ease Of Cleaning**3%

*“Product broken when I try to open it to clean it for the first time”*

### **Top return reasons **

**Size-Overall**34%

**Advertised Vs Actual Product**7%

**Material Quality**6%

**Functionality-Overall**5%

**Leak-Proof**5%

**Value For Money**4%

**Age Suitability**4%

**Hard Feel**4%

**Defective Material/Parts**3%

**Smell**3%