---
title: "frozen cup — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/frozen-cup"
last_updated: "2026-07-14T06:00:08.958Z"
locale: en
meta:
  description: "a small market ($33K/yr) — frozen cup doesn't clear our bar today."
  "og:description": "a small market ($33K/yr) — frozen cup doesn't clear our bar today."
  "og:title": "frozen cup — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **frozen cup**

**Skip it**

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 14Conversion 31Competition 56Returns 79Price range 73Avg price 83Brand share 42Review moat 23Quality gap 25

**Avg price**

**Great****$18.05**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$5.72–$40.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,933.81**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$33K**

$33K/yr · 74K searches

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▼falling

**Sellers**

**57**

**Top-5 brand share**

**80%**

**Open market**

**17%**

- Zak Designs44% - Glad13% - Simple Modern9% - THERMOS9% - Unique4% - Silver Buffalo4% - Open — no brand owns it (14 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Zak Designs Disney Frozen Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover (Anna Elsa Olaf)](https://m.media-amazon.com/images/I/313hiIMubIL.jpg)**Zak Designs Disney Frozen Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover (Anna Elsa Olaf)**Zak Designs**$9.82**4.6★22,579 rev](https://www.amazon.com/dp/B0DMDPGBB1) [2![Zak Designs Disney Frozen II Movie Kelso Tumbler Set Leak-Proof Screw-On Lid with Straw Made of Durable Plastic and Silicone Perfect Bundle for Kids (Frozen 2 Olaf 15 oz 2pc Set)](https://m.media-amazon.com/images/I/41LJVtP6xkL.jpg)**Zak Designs Disney Frozen II Movie Kelso Tumbler Set Leak-Proof Screw-On Lid with Straw Made of Durable Plastic and Silicone Perfect Bundle for Kids (Frozen 2 Olaf 15 oz 2pc Set)**Zak Designs**$17.04**4.6★31,471 rev](https://www.amazon.com/dp/B07V6Z2131) [3![Glad for Kids Disney Frozen Disposable Paper Cups Anna and Elsa - Heavy Duty Soak-Proof Kid-Friendly Drinking Cups Great for Everyday Meals and Snacks 9 oz 24 Count](https://m.media-amazon.com/images/I/41WqzwuVrUL.jpg)**Glad for Kids Disney Frozen Disposable Paper Cups Anna and Elsa - Heavy Duty Soak-Proof Kid-Friendly Drinking Cups Great for Everyday Meals and Snacks 9 oz 24 Count**Glad**$5.72**4.8★354 rev](https://www.amazon.com/dp/B0BZWHVM6X) [4![THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Frozen 2](https://m.media-amazon.com/images/I/31FYLeuikdL.jpg)**THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Frozen 2**THERMOS**$16.65**4.7★37,382 rev](https://www.amazon.com/dp/B08Z7467XC) [5![Zak Designs Disney Frozen Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Anna & Elsa)](https://m.media-amazon.com/images/I/41KupOhK0IL.jpg)**Zak Designs Disney Frozen Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Anna & Elsa)**Zak Designs**$16.66**4.6★19,090 rev](https://www.amazon.com/dp/B0DMDYT4K8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Unique Frozen 2 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts](https://m.media-amazon.com/images/I/41PmdLgBB+L.jpg)**Unique Frozen 2 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts**Unique**$24.27**1 rev6mo ago](https://www.amazon.com/dp/B0G876LD5N) [![Silver Buffalo Disney Frozen Elsa Anna and Olaf Spill Proof Tumbler with Straw 17.5 Ounces](https://m.media-amazon.com/images/I/41DXk-epv+L.jpg)**Silver Buffalo Disney Frozen Elsa Anna and Olaf Spill Proof Tumbler with Straw 17.5 Ounces**Silver Buffalo**$13.13**31 rev10mo ago](https://www.amazon.com/dp/B0FNSQNPWB) [![Kochorie 48 Pieces Snowflake Party Favors Cups Set 24 Oz 24 Frozen Themed Cups with Lids & Straws 24 Silicone Bracelets Reusable Plastic Tumblers for Winter Theme Holiday Birthday Party Supplies](https://m.media-amazon.com/images/I/51XrfZt563L.jpg)**Kochorie 48 Pieces Snowflake Party Favors Cups Set 24 Oz 24 Frozen Themed Cups with Lids & Straws 24 Silicone Bracelets Reusable Plastic Tumblers for Winter Theme Holiday Birthday Party Supplies**Kochorie**$40.36**35 rev10mo ago](https://www.amazon.com/dp/B0FCRJC73B) [![Skylety 24 Pcs Snowflake Birthday Party Favors Blue Purple White Snowflake Plastic Cups Bulk with Lids Straws 13.5 oz Reusable Tumblers for Winter Wonderland Party Gift Favors](https://m.media-amazon.com/images/I/511v2SvwcXL.jpg)**Skylety 24 Pcs Snowflake Birthday Party Favors Blue Purple White Snowflake Plastic Cups Bulk with Lids Straws 13.5 oz Reusable Tumblers for Winter Wonderland Party Gift Favors**Skylety**$30.73**1 rev1y ago](https://www.amazon.com/dp/B0FH2J6M3H) [![Simple Modern Disney Frozen Kids Water Bottle with Straw Lid | 18oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Iridescent Elsa](https://m.media-amazon.com/images/I/31iRZut0flL.jpg)**Simple Modern Disney Frozen Kids Water Bottle with Straw Lid | 18oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Iridescent Elsa**Simple Modern**$24.09**8,285 rev1y ago](https://www.amazon.com/dp/B0FFVP5SZ5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Host FREEZE Beer Glasses Frozen Beer Mugs Freezable Pint Glass Set Insulated Pint Glass to Keep Your Drinks Cold Double Walled Insulated Glasses Tumbler for Iced Coffee 16oz Set of 2 Black](https://m.media-amazon.com/images/I/31oNaLayxqL.jpg)**Host FREEZE Beer Glasses Frozen Beer Mugs Freezable Pint Glass Set Insulated Pint Glass to Keep Your Drinks Cold Double Walled Insulated Glasses Tumbler for Iced Coffee 16oz Set of 2 Black**Host**$25.31**4.5★**▲ 257%**](https://www.amazon.com/dp/B089F94QN1) [![Unique Frozen 2 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts](https://m.media-amazon.com/images/I/41PmdLgBB+L.jpg)**Unique Frozen 2 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts**Unique**$24.27**5.0★**▲ 229%**](https://www.amazon.com/dp/B0G876LD5N) [![Simple Modern Disney Frozen Kids Water Bottle with Straw Lid | 18oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Iridescent Elsa](https://m.media-amazon.com/images/I/31iRZut0flL.jpg)**Simple Modern Disney Frozen Kids Water Bottle with Straw Lid | 18oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Iridescent Elsa**Simple Modern**$24.09**4.6★**▲ 202%**](https://www.amazon.com/dp/B0FFVP5SZ5) [![Skylety 24 Pcs Snowflake Birthday Party Favors Blue Purple White Snowflake Plastic Cups Bulk with Lids Straws 13.5 oz Reusable Tumblers for Winter Wonderland Party Gift Favors](https://m.media-amazon.com/images/I/511v2SvwcXL.jpg)**Skylety 24 Pcs Snowflake Birthday Party Favors Blue Purple White Snowflake Plastic Cups Bulk with Lids Straws 13.5 oz Reusable Tumblers for Winter Wonderland Party Gift Favors**Skylety**$30.73**5.0★**▲ 200%**](https://www.amazon.com/dp/B0FH2J6M3H) [![Granatan Frozen Beer Mugs (Set of 2) 16oz Double Wall Gel Freezer Cups with Handle Acrylic Frosty Ice Stein for Cold Drinks Break-Resistant Insulated Beer Mug for Dad Men Pool Parties & BBQ](https://m.media-amazon.com/images/I/51Wi4CvyNrL.jpg)**Granatan Frozen Beer Mugs (Set of 2) 16oz Double Wall Gel Freezer Cups with Handle Acrylic Frosty Ice Stein for Cold Drinks Break-Resistant Insulated Beer Mug for Dad Men Pool Parties & BBQ**Granatan**$22.09**4.3★**▲ 200%**](https://www.amazon.com/dp/B0F84DVDNS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.

4K3KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Temperature Retention**17%

*“They keep it cold”*

**Quality-Overall**16%

*“Excellent quality”*

**Design-Overall**7%

*“the design is so cute”*

**Value For Money**7%

*“The price is fair”*

**Durability**6%

*“Durable Product”*

**Advertised Vs Actual Product**6%

*“Works really well, as advertised”*

**Strength**6%

*“and the mugs feel sturdy”*

**Ease Of Cleaning**5%

*“Easy to clean”*

**Leak-Proof**5%

*“does not leak”*

**Size-Overall**4%

*“They were perfect size”*

### **What buyers complain about **

**Durability**25%

*“breaks easily”*

**Leak-Proof**16%

*“Not leakproof”*

**Quality-Overall**10%

*“Faulty quality”*

**Size-Overall**6%

*“too small”*

**Dishwasher Safe**5%

*“Cant put these in the dishwasher”*

**Temperature Control**4%

*“Breakage on first freeze”*

**Temperature Retention**2%

*“This cup does not keep your beverages cold”*

**Design-Overall**2%

*“Design Came Off Instantly”*

**Jamming/Clogging**2%

*“The lid became stuck”*

**Handle Quality**2%

*“Only problem is handles have a tendency to break off”*

### **Top return reasons **

**Size-Overall**26%

**Leak-Proof**16%

**Material Quality**10%

**Advertised Vs Actual Product**10%

**Value For Money**8%

**Quality-Overall**4%

**Product Condition**3%

**Functionality-Overall**3%

**Color**2%

**Gifting Purpose**1%