---
title: "feeding supplies — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/feeding-supplies"
last_updated: "2026-07-13T23:02:21.139Z"
locale: en
meta:
  description: "a small market ($33K/yr) — feeding supplies doesn't clear our bar today."
  "og:description": "a small market ($33K/yr) — feeding supplies doesn't clear our bar today."
  "og:title": "feeding supplies — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **feeding supplies**

**Skip it**

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 21Conversion 15Competition 87Returns 80Price range 83Avg price 70Brand share 85Review moat 23Quality gap 23

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$5.20–$73.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.37**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,172.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$33K**

$33K/yr · 199K searches

## **Competition**

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

**Brands**

**40 **▼falling

**Sellers**

**76**

**Top-5 brand share**

**50%**

**Open market**

**47%**

- Eascrozn22% - PandaEar12% - Munchkin7% - Momcozy5% - Itzy Ritzy4% - WeeSprout3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$4K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 70 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Eascrozn Baby Feeding Set 2 Pack Silicone Divided Suction Plates for Baby 2 Pack Spoons and Forks Set BPA Free Baby Led Weaning Supplies for Toddler Utensils](https://m.media-amazon.com/images/I/41VtZEgcshL.jpg)**Eascrozn Baby Feeding Set 2 Pack Silicone Divided Suction Plates for Baby 2 Pack Spoons and Forks Set BPA Free Baby Led Weaning Supplies for Toddler Utensils**Eascrozn**$9.75**4.7★1,665 rev](https://www.amazon.com/dp/B0CTG6TWVG) [2![PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)](https://m.media-amazon.com/images/I/31uPlOBGifL.jpg)**PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)**PandaEar**$9.86**4.4★5,901 rev](https://www.amazon.com/dp/B0BFGY2B4D) [3![Eascrozn Toddler Utensils 6 Pack kids Silverware Set with Silicone Handle 18/8 Stainless Steel Children Safe Forks and Spoons Dishwasher Safe](https://m.media-amazon.com/images/I/41j1-R5RpzL.jpg)**Eascrozn Toddler Utensils 6 Pack kids Silverware Set with Silicone Handle 18/8 Stainless Steel Children Safe Forks and Spoons Dishwasher Safe**Eascrozn**$7.66**4.8★3,254 rev](https://www.amazon.com/dp/B0CDTDP4N2) [4![Itzy Ritzy Toddler Snack Cup - Spill-Proof Snack Cup for Toddlers with Soft Silicone Lid for Easy Food Access - Easy-To-Hold Kids Snacks Container With Handles - Ideal for 12 months & Up (Strawberry)](https://m.media-amazon.com/images/I/31kWkXl2WwL.jpg)**Itzy Ritzy Toddler Snack Cup - Spill-Proof Snack Cup for Toddlers with Soft Silicone Lid for Easy Food Access - Easy-To-Hold Kids Snacks Container With Handles - Ideal for 12 months & Up (Strawberry)**Itzy Ritzy**$7.28**4.7★1,168 rev](https://www.amazon.com/dp/B0DJ1Q3S2D) [5![Momcozy Baby Pouch Holder No Squeeze Baby Food & Juice Box Holder Mess-Free Easy Grip for Self-Feeding BPA-Free & DEHP-Free Must-Have for Babies Green](https://m.media-amazon.com/images/I/218v4F9IJbL.jpg)**Momcozy Baby Pouch Holder No Squeeze Baby Food & Juice Box Holder Mess-Free Easy Grip for Self-Feeding BPA-Free & DEHP-Free Must-Have for Babies Green**Momcozy**$9.71**4.5★2,504 rev](https://www.amazon.com/dp/B0CLYD828Z)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![DRKIO 8-Piece Silicone Baby Spoons - Infant Spoons First Stage Self Feeding Baby Led Weaning Supplies Toddler Training Utensils Soft Chewable-Tip BPA-Free Dishwasher Safe Boil-proof](https://m.media-amazon.com/images/I/413vNNwxn7L.jpg)**DRKIO 8-Piece Silicone Baby Spoons - Infant Spoons First Stage Self Feeding Baby Led Weaning Supplies Toddler Training Utensils Soft Chewable-Tip BPA-Free Dishwasher Safe Boil-proof**DRKIO**$6.90**163 rev9mo ago](https://www.amazon.com/dp/B0FSRN8RZ8) [![JELLDJK Silicone Baby Feeding Set 9 Pcs Spill-Proof Suction Plate Bowl Bib Silicone spoon&forks Wooden Spoons&forks Training cup with straw and Sippy Cup Baby Eating Utensils (Green)](https://m.media-amazon.com/images/I/419Las2J+AL.jpg)**JELLDJK Silicone Baby Feeding Set 9 Pcs Spill-Proof Suction Plate Bowl Bib Silicone spoon&forks Wooden Spoons&forks Training cup with straw and Sippy Cup Baby Eating Utensils (Green)**JELLDJK**$17.64**253 rev11mo ago](https://www.amazon.com/dp/B0FM7N938B) [![JELLDJK 24 PCS Silicone Baby Feeding Set Baby Led Weaning Supplies Includes Suction Bowls and Divided Plates Adjustable Silicone Bib Spoons&forks Training cup with straw (Green+Brown+Beige)](https://m.media-amazon.com/images/I/41379hGaKoL.jpg)**JELLDJK 24 PCS Silicone Baby Feeding Set Baby Led Weaning Supplies Includes Suction Bowls and Divided Plates Adjustable Silicone Bib Spoons&forks Training cup with straw (Green+Brown+Beige)**JELLDJK**$36.46**110 rev11mo ago](https://www.amazon.com/dp/B0FM6YMS12) [![2 Pack Snack Cups for Toddlers Spill Proof - Detachable Stainless Steel Toddler Snack Cups with Silicone Lids & Handles - Dishwasher Safe Snack Container for Mess-Free SnackingBlue-purple and Green)](https://m.media-amazon.com/images/I/41NzsqC9MfL.jpg)**2 Pack Snack Cups for Toddlers Spill Proof - Detachable Stainless Steel Toddler Snack Cups with Silicone Lids & Handles - Dishwasher Safe Snack Container for Mess-Free SnackingBlue-purple and Green)**Daximo**$10.07**364 rev1y ago](https://www.amazon.com/dp/B0FGTF33ZH) [![CIVARUA KIDS 3-Pack Waterproof Baby Bibs for Eating - Mess Proof Lightweight Toddler Feeding Bibs with Large Food Catcher Food-Grade Baby Eating Essentials Easy to Put On & Clean(Black Cherkerd)](https://m.media-amazon.com/images/I/41OjVgjMsfL.jpg)**CIVARUA KIDS 3-Pack Waterproof Baby Bibs for Eating - Mess Proof Lightweight Toddler Feeding Bibs with Large Food Catcher Food-Grade Baby Eating Essentials Easy to Put On & Clean(Black Cherkerd)**CIVARUA KIDS**$8.54**416 rev1y ago](https://www.amazon.com/dp/B0F8VY86J3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![2 Pack Snack Cups for Toddlers Spill Proof - Detachable Stainless Steel Toddler Snack Cups with Silicone Lids & Handles - Dishwasher Safe Snack Container for Mess-Free SnackingBlue-purple and Green)](https://m.media-amazon.com/images/I/41NzsqC9MfL.jpg)**2 Pack Snack Cups for Toddlers Spill Proof - Detachable Stainless Steel Toddler Snack Cups with Silicone Lids & Handles - Dishwasher Safe Snack Container for Mess-Free SnackingBlue-purple and Green)**Daximo**$10.07**4.6★**▲ 467%**](https://www.amazon.com/dp/B0FGTF33ZH) [![Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size](https://m.media-amazon.com/images/I/410IrfxgswL.jpg)**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**4.3★**▲ 464%**](https://www.amazon.com/dp/B0D66JT3LS) [![Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Neutrals L 5)](https://m.media-amazon.com/images/I/317SEOAq6BL.jpg)**Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Neutrals L 5)**KeaBabies**$16.23**4.6★**▲ 462%**](https://www.amazon.com/dp/B0B3WWTLR2) [![Hstyle Baby Sock Shoes Toddler Walking Shoes Infant Non-Slip Slippers Soft Rubber Sole Sneakers for Baby Boys Girls 12-18 Months Grey](https://m.media-amazon.com/images/I/41mGRQO08YL.jpg)**Hstyle Baby Sock Shoes Toddler Walking Shoes Infant Non-Slip Slippers Soft Rubber Sole Sneakers for Baby Boys Girls 12-18 Months Grey**Hstyle**$6.94**4.5★**▲ 400%**](https://www.amazon.com/dp/B0F2DZXLBQ) [![Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size](https://m.media-amazon.com/images/I/41JWzseHoTL.jpg)**Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size**Silverette**$59.64**4.5★**▲ 378%**](https://www.amazon.com/dp/B00D4MWKNQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.

10K6KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“Great quality cups”*

**Ease Of Cleaning**11%

*“Cleans easily”*

**Ease Of Use**11%

*“Easy to clean”*

**Size-Overall**9%

*“I really like the size”*

**Leak-Proof**7%

*“Never leaks”*

**Value For Money**6%

*“they are affordable”*

**Durability**5%

*“durable material”*

**Color**3%

*“Color is accurate”*

**Ease Of Feeding**3%

*“They are perfect for feeding”*

**Advertised Vs Actual Product**3%

*“As pictured”*

### **What buyers complain about **

**Leak-Proof**13%

*“Not Leak proof”*

**Ease Of Use**7%

*“Not easy to use”*

**Ease Of Cleaning**7%

*“HARD TO CLEAN”*

**Size-Overall**7%

*“Size runs small”*

**Adhesion/Stickiness**5%

*“Do not stick well at all”*

**Durability**4%

*“Breaks easily”*

**Quality-Overall**3%

*“Awful quality”*

**Functionality-Overall**3%

*“Did not work”*

**Value For Money**3%

*“Waste of money”*

**Strength**2%

*“So flimsy”*

### **Top return reasons **

**Size-Overall**34%

**Feet Fit**7%

**Functionality-Overall**7%

**Material Quality**4%

**Value For Money**4%

**Leak-Proof**4%

**Advertised Vs Actual Product**4%

**Length**3%

**Quality-Overall**3%

**Ease Of Use**3%