---
title: "evenflo nipples — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/evenflo-nipples"
last_updated: "2026-07-14T00:31:58.512Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — evenflo nipples doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — evenflo nipples doesn't clear our bar today."
  "og:title": "evenflo nipples — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **evenflo nipples**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 86Growth 10Conversion 80Competition 9Returns 32Price range 84Avg price 89Brand share 0Review moat 55Quality gap 38

**Avg price**

**Great****$20.49**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.5M**

$1.5M/yr · 863K searches

**Price range**

**Great****$8.65–$56.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,295**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****5.1%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-29.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**1 **▼falling

**Sellers**

**26**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Evenflo100% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$147K20%$294K30%$442K40%$589K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up](https://m.media-amazon.com/images/I/31w3nHN4OxL.jpg)**Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up**Evenflo**$11.79**4.6★994 rev](https://www.amazon.com/dp/B07J4XJPFS) [2![Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct](https://m.media-amazon.com/images/I/31w3nHN4OxL.jpg)**Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct**Evenflo**$9.24**4.6★1,674 rev](https://www.amazon.com/dp/B07J54QGL4) [3![Evenflo Feeding Premium Proflo Venting Balance Plus Wide Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 5 Ounce (Pack of 6)](https://m.media-amazon.com/images/I/41kBLWqeruL.jpg)**Evenflo Feeding Premium Proflo Venting Balance Plus Wide Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 5 Ounce (Pack of 6)**Evenflo**$21.33**4.6★1,972 rev](https://www.amazon.com/dp/B01MA5TUJH) [4![Evenflo Feeding Premium Proflo Venting Balance Plus Wide Neck Baby Newborn and Infant Bottles - Helps Reduce Colic - 9 Ounce (Pack of 6)](https://m.media-amazon.com/images/I/41um5rqzyZL.jpg)**Evenflo Feeding Premium Proflo Venting Balance Plus Wide Neck Baby Newborn and Infant Bottles - Helps Reduce Colic - 9 Ounce (Pack of 6)**Evenflo**$21.79**4.6★2,524 rev](https://www.amazon.com/dp/B01MDOBN21) [5![Evenflo Balance Plus Standard Neck Nipples for use with Evenflo Balance Plus Standard Neck Bottles Medium Flow for 3 Months and up 6-Pack](https://m.media-amazon.com/images/I/41jEO49mOBL.jpg)**Evenflo Balance Plus Standard Neck Nipples for use with Evenflo Balance Plus Standard Neck Bottles Medium Flow for 3 Months and up 6-Pack**Evenflo**$8.65**4.5★818 rev](https://www.amazon.com/dp/B07JVPSBFX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Evenflo Balance+ Glass Wide Neck Baby Bottles Clear 6 fl oz 6 Pack](https://m.media-amazon.com/images/I/31M8uG-KelL.jpg)**Evenflo Balance+ Glass Wide Neck Baby Bottles Clear 6 fl oz 6 Pack**Evenflo**$56.80**22 rev3mo ago](https://www.amazon.com/dp/B0GWJXY8RW) [![Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up](https://m.media-amazon.com/images/I/31w3nHN4OxL.jpg)**Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up**Evenflo**$11.79**994 rev7y ago](https://www.amazon.com/dp/B07J4XJPFS) [![Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct](https://m.media-amazon.com/images/I/31w3nHN4OxL.jpg)**Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct**Evenflo**$9.24**1,674 rev7y ago](https://www.amazon.com/dp/B07J54QGL4) [![Evenflo Balance Plus Standard Neck Nipples for use with Evenflo Balance Plus Standard Neck Bottles Medium Flow for 3 Months and up 6-Pack](https://m.media-amazon.com/images/I/41jEO49mOBL.jpg)**Evenflo Balance Plus Standard Neck Nipples for use with Evenflo Balance Plus Standard Neck Bottles Medium Flow for 3 Months and up 6-Pack**Evenflo**$8.65**818 rev7y ago](https://www.amazon.com/dp/B07JVPSBFX) [![Evenflo Feeding Premium Proflo Venting Balance Plus Standard Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 4 Ounce (Pack of 6)](https://m.media-amazon.com/images/I/31+-ZjAkdTL.jpg)**Evenflo Feeding Premium Proflo Venting Balance Plus Standard Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 4 Ounce (Pack of 6)**Evenflo**$24.07**1,511 rev8y ago](https://www.amazon.com/dp/B07DHVJNC8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Evenflo Balance+ Glass Wide Neck Baby Bottles Clear 6 fl oz 6 Pack](https://m.media-amazon.com/images/I/31M8uG-KelL.jpg)**Evenflo Balance+ Glass Wide Neck Baby Bottles Clear 6 fl oz 6 Pack**Evenflo**$56.80**4.4★**▲ 434%**](https://www.amazon.com/dp/B0GWJXY8RW) [![Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct](https://m.media-amazon.com/images/I/31w3nHN4OxL.jpg)**Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct**Evenflo**$9.24**4.6★**▲ 78%**](https://www.amazon.com/dp/B07J54QGL4) [![Evenflo Feeding Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles - Helps Reduce Colic - Fast Flow/X-Cut 8 Months and Up (Pack of 2)](https://m.media-amazon.com/images/I/31ZNqT4Z7eL.jpg)**Evenflo Feeding Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles - Helps Reduce Colic - Fast Flow/X-Cut 8 Months and Up (Pack of 2)**Evenflo**$11.00**4.4★**▲ 33%**](https://www.amazon.com/dp/B01MG0M7O6) [![Evenflo Feeding Premium Proflo Venting Balance Plus Standard Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 9 Ounce (Pack of 6)](https://m.media-amazon.com/images/I/31ZKNhsnPfL.jpg)**Evenflo Feeding Premium Proflo Venting Balance Plus Standard Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 9 Ounce (Pack of 6)**Evenflo**$19.70**4.5★**— 3%**](https://www.amazon.com/dp/B07DHYL5FP) [![Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up](https://m.media-amazon.com/images/I/31w3nHN4OxL.jpg)**Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up**Evenflo**$11.79**4.6★**▼ 12%**](https://www.amazon.com/dp/B07J4XJPFS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.

25K15KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Aug · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Breastfeeding Friendly**18%

*“Breastfeeding friendly”*

**Quality-Overall**14%

*“Overall great bottle”*

**Leak-Proof**13%

*“they dont leak”*

**Ease Of Cleaning**11%

*“Easy to Clean”*

**Value For Money**8%

*“Worth it”*

**Locking Mechanism**7%

*“Easy for baby to latch”*

**Size-Overall**5%

*“fit Avent bottles”*

**Ease Of Feeding**3%

*“make feeding more comfortable”*

**Advertised Vs Actual Product**3%

*“They work as advertised”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Leak-Proof**26%

*“Bottles leak like crazy”*

**Functionality-Overall**6%

*“Nothing works”*

**Size-Overall**5%

*“As you can see the original cap doesnt quite fit them”*

**Quality-Overall**4%

*“these particular bottles felt like a cheaper quality than the wide version”*

**Product Condition**4%

*“Sent dirty used bottles”*

**Ease Of Use**3%

*“usually takes several attempts”*

**Choking**3%

*“Ended up returning them they made my baby choke various times”*

**Age Suitability**3%

*“Bottles didnt work for our infant”*

**Ease Of Feeding**3%

*“often looks like hes choking while feeding”*

**Stuck/Fused Together**3%

*“Collapsing nipple”*

### **Top return reasons **

**Size-Overall**31%

**Material Quality**11%

**Leak-Proof**9%

**Advertised Vs Actual Product**8%

**Product Condition**6%

**Functionality-Overall**6%

**Shape/Style**5%

**Age Suitability**4%

**Compatibility-Overall**3%

**Breastfeeding Friendly**2%