---
title: "enfamil plant based formula — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/enfamil-plant-based-formula"
last_updated: "2026-07-13T23:04:19.444Z"
locale: en
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  description: "a concentrated shelf (top 5 take 100% of clicks) — enfamil plant based formula doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — enfamil plant based formula doesn't clear our bar today."
  "og:title": "enfamil plant based formula — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **enfamil plant based formula**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 61Conversion 16Competition 0Returns 100Price range 61Avg price 91Brand share 0Review moat 44Quality gap 55

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$57.16**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+37.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$25.07–$147.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,115.2**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$55K**

$55K/yr · 74K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▲rising

**Sellers**

**11**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Enfamil90% - Good Start6% - Haven4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$11K40%$22K60%$33K80%$44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can](https://m.media-amazon.com/images/I/518t8JIGB5L.jpg)**Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can**Enfamil**$38.57**4.6★3,475 rev](https://www.amazon.com/dp/B004L5L5TA) [2![Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can 4 Count](https://m.media-amazon.com/images/I/41b-Xx-5bnL.jpg)**Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can 4 Count**Enfamil**$147.46**4.6★3,475 rev](https://www.amazon.com/dp/B00CTKKBAS) [3![Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 32 Fl Oz Bottle (4 count)](https://m.media-amazon.com/images/I/4167VbzkTZL.jpg)**Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 32 Fl Oz Bottle (4 count)**Enfamil**$46.80**4.6★3,475 rev](https://www.amazon.com/dp/B0845FVDLH) [4![Good Start | Dr. Browns Soy-ease Pro Baby Formula Powder for Sensitive Tummies Dairy Free and Lactose Free for Fussiness and Gas Non-GMO 20 Oz](https://m.media-amazon.com/images/I/51doOZ00+aL.jpg)**Good Start | Dr. Browns Soy-ease Pro Baby Formula Powder for Sensitive Tummies Dairy Free and Lactose Free for Fussiness and Gas Non-GMO 20 Oz**Good Start**$27.88**4.0★71 rev](https://www.amazon.com/dp/B0DWY1QRY6) [5![Haven Oat Toddler Formula Dairy Free European Oat Protein No Corn Syrup or Maltodextrin No Palm Oil Plant Based DHA Omega-3 Prebiotics & Probiotics Lutein 12+ Months 14.1oz](https://m.media-amazon.com/images/I/41pzB0QAWcL.jpg)**Haven Oat Toddler Formula Dairy Free European Oat Protein No Corn Syrup or Maltodextrin No Palm Oil Plant Based DHA Omega-3 Prebiotics & Probiotics Lutein 12+ Months 14.1oz**Haven**$25.07**4.3★80 rev](https://www.amazon.com/dp/B0DJB7B67D)

### **Newest**

by launch date

[![Good Start | Dr. Browns Soy-ease Pro Baby Formula Powder for Sensitive Tummies Dairy Free and Lactose Free for Fussiness and Gas Non-GMO 20 Oz](https://m.media-amazon.com/images/I/51doOZ00+aL.jpg)**Good Start | Dr. Browns Soy-ease Pro Baby Formula Powder for Sensitive Tummies Dairy Free and Lactose Free for Fussiness and Gas Non-GMO 20 Oz**Good Start**$27.88**71 rev1y ago](https://www.amazon.com/dp/B0DWY1QRY6) [![Haven Oat Toddler Formula Dairy Free European Oat Protein No Corn Syrup or Maltodextrin No Palm Oil Plant Based DHA Omega-3 Prebiotics & Probiotics Lutein 12+ Months 14.1oz](https://m.media-amazon.com/images/I/41pzB0QAWcL.jpg)**Haven Oat Toddler Formula Dairy Free European Oat Protein No Corn Syrup or Maltodextrin No Palm Oil Plant Based DHA Omega-3 Prebiotics & Probiotics Lutein 12+ Months 14.1oz**Haven**$25.07**80 rev1y ago](https://www.amazon.com/dp/B0DJB7B67D) [![Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 32 Fl Oz Bottle (4 count)](https://m.media-amazon.com/images/I/4167VbzkTZL.jpg)**Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 32 Fl Oz Bottle (4 count)**Enfamil**$46.80**3,475 rev6y ago](https://www.amazon.com/dp/B0845FVDLH) [![Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can](https://m.media-amazon.com/images/I/518t8JIGB5L.jpg)**Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can**Enfamil**$38.57**3,475 rev11y ago](https://www.amazon.com/dp/B004L5L5TA) [![Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can 4 Count](https://m.media-amazon.com/images/I/41b-Xx-5bnL.jpg)**Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can 4 Count**Enfamil**$147.46**3,475 rev13y ago](https://www.amazon.com/dp/B00CTKKBAS)

### **Trending**

90-day click momentum

[![Good Start | Dr. Browns Soy-ease Pro Baby Formula Powder for Sensitive Tummies Dairy Free and Lactose Free for Fussiness and Gas Non-GMO 20 Oz](https://m.media-amazon.com/images/I/51doOZ00+aL.jpg)**Good Start | Dr. Browns Soy-ease Pro Baby Formula Powder for Sensitive Tummies Dairy Free and Lactose Free for Fussiness and Gas Non-GMO 20 Oz**Good Start**$27.88**4.0★**▲ 64%**](https://www.amazon.com/dp/B0DWY1QRY6) [![Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can](https://m.media-amazon.com/images/I/518t8JIGB5L.jpg)**Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can**Enfamil**$38.57**4.6★**▲ 29%**](https://www.amazon.com/dp/B004L5L5TA) [![Haven Oat Toddler Formula Dairy Free European Oat Protein No Corn Syrup or Maltodextrin No Palm Oil Plant Based DHA Omega-3 Prebiotics & Probiotics Lutein 12+ Months 14.1oz](https://m.media-amazon.com/images/I/41pzB0QAWcL.jpg)**Haven Oat Toddler Formula Dairy Free European Oat Protein No Corn Syrup or Maltodextrin No Palm Oil Plant Based DHA Omega-3 Prebiotics & Probiotics Lutein 12+ Months 14.1oz**Haven**$25.07**4.3★**▲ 23%**](https://www.amazon.com/dp/B0DJB7B67D) [![Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can 4 Count](https://m.media-amazon.com/images/I/41b-Xx-5bnL.jpg)**Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can 4 Count**Enfamil**$147.46**4.6★**▼ 45%**](https://www.amazon.com/dp/B00CTKKBAS) [![Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 32 Fl Oz Bottle (4 count)](https://m.media-amazon.com/images/I/4167VbzkTZL.jpg)**Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 32 Fl Oz Bottle (4 count)**Enfamil**$46.80**4.6★**▼ 49%**](https://www.amazon.com/dp/B0845FVDLH)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +37.5% search growth over the last 90 days.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Vegan/Organic**17%

*“Best formula”*

**Sensitivity-Overall**17%

*“Perfect for Sensitive Babies”*

**Solubility**15%

*“Easily dissolved and well tolerated by 1 year old”*

**Ingredients-Overall**13%

*“Our baby loves this formula”*

**Regulates Digestion**13%

*“it doesn't cause constipation”*

**Value For Money**10%

*“this was the best value we found”*

**Ease Of Use**8%

*“Small can yet is convenient”*

**Allergies**2%

*“It was such a relief to finally find something that worked for our little ones sensitive tummy”*

**Nutritional Content**2%

*“feedings became less stressful overall”*

**Comfort-Overall**2%

*“our baby seemed much more comfortable”*

### **What buyers complain about **

**Nutritional Content**17%

*“This formula is no good high in corn syrup”*

**Functionality-Overall**17%

*“Did not work for us”*

**Smell**17%

*“Odd smell”*

**Taste-Overall**17%

*“The taste is different”*

**Value For Money**17%

*“This milk so expensive”*

**Thickness**6%

*“Its very thick and clumpy”*

**Allergies**6%

*“I got it to try bc my daughter has a milk allergy”*

**Solubility**6%

*“it didnt mix well still needed to stir it”*