---
title: "elmo cup — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/elmo-cup"
last_updated: "2026-07-14T00:44:51.530Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 98% of clicks) — elmo cup doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — elmo cup doesn't clear our bar today."
  "og:title": "elmo cup — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **elmo cup**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 10Conversion 53Competition 52Returns 89Price range 54Avg price 77Brand share 6Review moat 23Quality gap 25

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.88**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.21–$22.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$148K**

$148K/yr · 215K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,569.2**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-29.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**16**

**Top-5 brand share**

**98%**

**Open market**

**1%**

- Zak Designs43% - Simple Modern27% - NUK20% - Sesame Street5% - Skip Hop2% - CHENGU2% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$18K16%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Zak Designs Sesame Street Kelso Toddler Tumblers For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Elmo and Cookie Monster)](https://m.media-amazon.com/images/I/41Iz90PbZyL.jpg)**Zak Designs Sesame Street Kelso Toddler Tumblers For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Elmo and Cookie Monster)**Zak Designs**$18.82**4.6★31,471 rev](https://www.amazon.com/dp/B0DVT3XL2L) [2![Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)](https://m.media-amazon.com/images/I/41BJToyju+L.jpg)**Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)**Zak Designs**$15.20**4.6★19,090 rev](https://www.amazon.com/dp/B0GQB6F8XC) [3![Zak Designs Sesame Street Kelso Toddler Cups For Travel or At Home 12oz Vacuum Insulated Stainless Steel Sippy Cup With Leak-Proof Design is Perfect For Kids (Elmo)](https://m.media-amazon.com/images/I/31rW7IP70IL.jpg)**Zak Designs Sesame Street Kelso Toddler Cups For Travel or At Home 12oz Vacuum Insulated Stainless Steel Sippy Cup With Leak-Proof Design is Perfect For Kids (Elmo)**Zak Designs**$15.81**4.6★3,749 rev](https://www.amazon.com/dp/B0D73F7WMW) [4![Simple Modern Sesame Street Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Elmo Says](https://m.media-amazon.com/images/I/21ePj4pWHwL.jpg)**Simple Modern Sesame Street Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Elmo Says**Simple Modern**$22.01**4.5★12,431 rev](https://www.amazon.com/dp/B0FG5V2HK4) [5![NUK Sesame Street Hard Spout Cup 10 Oz 2 Pack BPA Free Spill Proof Sippy Cup](https://m.media-amazon.com/images/I/41V5xnQ1UBL.jpg)**NUK Sesame Street Hard Spout Cup 10 Oz 2 Pack BPA Free Spill Proof Sippy Cup**NUK**$8.21**4.7★12,194 rev](https://www.amazon.com/dp/B07KQVR2B8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)](https://m.media-amazon.com/images/I/41BJToyju+L.jpg)**Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)**Zak Designs**$15.20**19,090 rev3mo ago](https://www.amazon.com/dp/B0GQB6F8XC) [![NUK First Choice Elmo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack](https://m.media-amazon.com/images/I/41zyHHtx2jL.jpg)**NUK First Choice Elmo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack**NUK**$13.87**3,930 rev5mo ago](https://www.amazon.com/dp/B0GBZBJ7SY) [![NUK First Choice Sesame Street Active Hard Spout Straw Cup 2.0 10 oz. Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack](https://m.media-amazon.com/images/I/41O8jh+fm2L.jpg)**NUK First Choice Sesame Street Active Hard Spout Straw Cup 2.0 10 oz. Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack**NUK**$8.50**12,194 rev5mo ago](https://www.amazon.com/dp/B0GC14574M) [![Simple Modern Sesame Street Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Elmo Says](https://m.media-amazon.com/images/I/313jZwAvJVL.jpg)**Simple Modern Sesame Street Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Elmo Says**Simple Modern**$15.13**2,713 rev1y ago](https://www.amazon.com/dp/B0FGFHNKMF) [![Simple Modern Sesame Street Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Elmo Says](https://m.media-amazon.com/images/I/21ePj4pWHwL.jpg)**Simple Modern Sesame Street Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Elmo Says**Simple Modern**$22.01**12,431 rev1y ago](https://www.amazon.com/dp/B0FG5V2HK4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sesame Street Elmo and Friends Boys 2 Pack Tank Top for Infant and Toddler Kids Red](https://m.media-amazon.com/images/I/41SwEfYEYSL.jpg)**Sesame Street Elmo and Friends Boys 2 Pack Tank Top for Infant and Toddler Kids Red**Sesame Street**$17.97**4.8★**▲ 270%**](https://www.amazon.com/dp/B09NQNGYCB) [![Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)](https://m.media-amazon.com/images/I/41BJToyju+L.jpg)**Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)**Zak Designs**$15.20**4.6★**▲ 219%**](https://www.amazon.com/dp/B0GQB6F8XC) [![Sesame Street Clog Sandals with Backstrap - Open Toe Slides for Kids Girls and Boys - Elmo Sandal Slip-On Clogs Water Resistant - Red (Size 3-4 Infant)](https://m.media-amazon.com/images/I/41CfqIeeM6L.jpg)**Sesame Street Clog Sandals with Backstrap - Open Toe Slides for Kids Girls and Boys - Elmo Sandal Slip-On Clogs Water Resistant - Red (Size 3-4 Infant)**Sesame Street**$21.94**4.5★**▲ 211%**](https://www.amazon.com/dp/B0DK47L95P) [![NUK First Choice Elmo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack](https://m.media-amazon.com/images/I/41zyHHtx2jL.jpg)**NUK First Choice Elmo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack**NUK**$13.87**4.7★**▲ 144%**](https://www.amazon.com/dp/B0GBZBJ7SY) [![NUK First Choice Sesame Street Active Hard Spout Straw Cup 2.0 10 oz. Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack](https://m.media-amazon.com/images/I/41O8jh+fm2L.jpg)**NUK First Choice Sesame Street Active Hard Spout Straw Cup 2.0 10 oz. Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack**NUK**$8.50**4.7★**▲ 127%**](https://www.amazon.com/dp/B0GC14574M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.

8K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Leak-Proof**23%

*“Does not leak”*

**Ease Of Cleaning**11%

*“These cups are easy to clean”*

**Size-Overall**7%

*“The size is nice”*

**Durability**7%

*“The materials seem durable”*

**Design-Overall**6%

*“The designs are cute”*

**Quality-Overall**6%

*“The cup is great quality”*

**Ease Of Use**6%

*“Easy to use”*

**Color**3%

*“The colors are super cute”*

**Value For Money**3%

*“Definitely worth the purchase”*

**Weight Light**2%

*“The cups are lightweight”*

### **What buyers complain about **

**Leak-Proof**22%

*“These leaked”*

**Ease Of Use**6%

*“Was a problem since first use”*

**Durability**6%

*“it broke in half”*

**Size-Overall**5%

*“The whole cup is bigger than I anticipated”*

**Material Quality**4%

*“Even though they are plastic”*

**Quality-Overall**3%

*“not impressed with performance”*

**Water Resistance**3%

*“not going to keep water cold”*

**Ease Of Cleaning**2%

*“Cleaning is a pain as there are so many parts”*

**Value For Money**2%

*“I think the price is kinda high for a cup”*

**Product Condition**2%

*“Arrived used when purchased new”*

### **Top return reasons **

**Leak-Proof**27%

**Size-Overall**22%

**Advertised Vs Actual Product**8%

**Value For Money**7%

**Ease Of Use**4%

**Functionality-Overall**4%

**Product Condition**3%

**Material Quality**3%

**Quality-Overall**2%

**Color**2%