---
title: "elk and friends kids & toddler cups — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/elk-and-friends-kids-toddler-cups"
last_updated: "2026-07-13T23:24:46.948Z"
locale: en
meta:
  description: "a small market ($44K/yr) — elk and friends kids & toddler cups doesn't clear our bar today."
  "og:description": "a small market ($44K/yr) — elk and friends kids & toddler cups doesn't clear our bar today."
  "og:title": "elk and friends kids & toddler cups — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **elk and friends kids & toddler cups**

**Skip it**

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 17Conversion 27Competition 58Returns 49Price range 79Avg price 95Brand share 29Review moat 41Quality gap 72

**Avg price**

**Incredible****$27.01**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.61–$36.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,392.09**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$44K**

$44K/yr · 75K searches

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**88%**

**Open market**

**10%**

- Elk and Friends50% - PandaEar15% - Sursip11% - WeeSprout6% - Tabor Place6% - Owala2% - Open — no brand owns it (9 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$7K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Elk and Friends Kids + Toddler Glass Cups | The Original 8oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Spill Resistant | Dishwasher Safe | 4 Pack](https://m.media-amazon.com/images/I/41pu1Lfuz3L.jpg)**Elk and Friends Kids + Toddler Glass Cups | The Original 8oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Spill Resistant | Dishwasher Safe | 4 Pack**Elk and Friends**$34.44**4.6★8,184 rev](https://www.amazon.com/dp/B08SLRQMW1) [2![Elk and Friends Kids + Toddler Glass Cups | The Original 8oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Spill Resistant | Dishwasher Safe | 4 Pack](https://m.media-amazon.com/images/I/41eVE4sIPaL.jpg)**Elk and Friends Kids + Toddler Glass Cups | The Original 8oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Spill Resistant | Dishwasher Safe | 4 Pack**Elk and Friends**$34.53**4.6★8,184 rev](https://www.amazon.com/dp/B08SLRTYPM) [3![Elk and Friends Kids + Toddler Glass Cups | The Original 12oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Blush/Lilac/Peach/Lemon | 4 Pack](https://m.media-amazon.com/images/I/419qzyhBdbL.jpg)**Elk and Friends Kids + Toddler Glass Cups | The Original 12oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Blush/Lilac/Peach/Lemon | 4 Pack**Elk and Friends**$32.86**4.4★1,828 rev](https://www.amazon.com/dp/B0D78V9JQM) [4![PandaEar 4 Pack Kids & Toddler Glass Cups Glass Mason Jar Cups 8.45 oz with Silicone Sleeves & Straws Toddler Spill-Proof Smoothie Cups for Children Ages 3+](https://m.media-amazon.com/images/I/41DxFz6SLqL.jpg)**PandaEar 4 Pack Kids & Toddler Glass Cups Glass Mason Jar Cups 8.45 oz with Silicone Sleeves & Straws Toddler Spill-Proof Smoothie Cups for Children Ages 3+**PandaEar**$17.26**4.0★222 rev](https://www.amazon.com/dp/B0CN8J4SHG) [5![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41+Ny1KiNiL.jpg)**Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup \[4 Pack\] 8 oz 2-in-1**Sursip**$28.91**4.3★197 rev](https://www.amazon.com/dp/B0DT9HQ5XB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mrsdry Glass Cups with Lids and Straws (4 Pcs) 16oz Drinking Glasses Set with Silicone Sleeves for Coffee Bar Accessories Iced Coffee Cups with Lids Glass Tumbler Reusable for Gifts](https://m.media-amazon.com/images/I/41VE7k4rTjL.jpg)**Mrsdry Glass Cups with Lids and Straws (4 Pcs) 16oz Drinking Glasses Set with Silicone Sleeves for Coffee Bar Accessories Iced Coffee Cups with Lids Glass Tumbler Reusable for Gifts**Mrsdry**$18.86**344 rev10mo ago](https://www.amazon.com/dp/B0FP19TNVT) [![WeeSprout Glass Cups With Lids & Straws Spill-Resistant Smoothie Jars for Toddlers & Kids Baby Food Storage & Snack Containers XL Silicone Straw Easy-grip Sleeves Set of Four Dishwasher Safe](https://m.media-amazon.com/images/I/31nSCN15b7L.jpg)**WeeSprout Glass Cups With Lids & Straws Spill-Resistant Smoothie Jars for Toddlers & Kids Baby Food Storage & Snack Containers XL Silicone Straw Easy-grip Sleeves Set of Four Dishwasher Safe**WeeSprout**$27.22**791 rev1y ago](https://www.amazon.com/dp/B0FCZXLQTY) [![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41+Ny1KiNiL.jpg)**Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup \[4 Pack\] 8 oz 2-in-1**Sursip**$28.91**197 rev1y ago](https://www.amazon.com/dp/B0DT9HQ5XB) [![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41fCzIJC3rL.jpg)**Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup \[4 Pack\] 8 oz 2-in-1**Sursip**$29.23**197 rev1y ago](https://www.amazon.com/dp/B0DT9JVJ2N) [![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41NWoMwg81L.jpg)**Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup \[4 Pack\] 8 oz 2-in-1**Sursip**$30.02**197 rev1y ago](https://www.amazon.com/dp/B0DT9MV5VT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Wrova Wheat Straw Cups 6 PCS Good Alternative to Plastic Reusable Cups 12 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Glasses with 6 Colors](https://m.media-amazon.com/images/I/41J1nnJjaAL.jpg)**Wrova Wheat Straw Cups 6 PCS Good Alternative to Plastic Reusable Cups 12 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Glasses with 6 Colors**Wrova**$13.67**4.5★**▲ 243%**](https://www.amazon.com/dp/B0BRF9GYZZ) [![Elk and Friends Kids + Toddler Glass Cups | The Original 12oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Blush/Lilac/Peach/Lemon | 4 Pack](https://m.media-amazon.com/images/I/419qzyhBdbL.jpg)**Elk and Friends Kids + Toddler Glass Cups | The Original 12oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Blush/Lilac/Peach/Lemon | 4 Pack**Elk and Friends**$32.86**4.4★**▲ 229%**](https://www.amazon.com/dp/B0D78V9JQM) [![Elk and Friends Kids + Toddler Glass Cups | The Original 12oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Pink/Teal/Blue/Yellow | 4 Pack](https://m.media-amazon.com/images/I/41Ja+VjyqEL.jpg)**Elk and Friends Kids + Toddler Glass Cups | The Original 12oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Pink/Teal/Blue/Yellow | 4 Pack**Elk and Friends**$32.21**4.4★**▲ 176%**](https://www.amazon.com/dp/B0D78TLLKM) [![Tabor Place Set of 2 - Glass Sippy Cup for Toddlers - The Luca | Spill-Proof | Silicone Straw | Blue & Orange | 8 oz | Liquids Never Touch Plastic | Removable Handles (Blue)](https://m.media-amazon.com/images/I/41vhooRKhpL.jpg)**Tabor Place Set of 2 - Glass Sippy Cup for Toddlers - The Luca | Spill-Proof | Silicone Straw | Blue & Orange | 8 oz | Liquids Never Touch Plastic | Removable Handles (Blue)**Tabor Place**$36.38**4.1★**▲ 148%**](https://www.amazon.com/dp/B0CL17Y7HV) [![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41Nqh0ZXX8L.jpg)**Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup \[4 Pack\] 8 oz 2-in-1**Sursip**$28.06**4.3★**▲ 140%**](https://www.amazon.com/dp/B0DT9HJFLZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — -16.3% search growth over the last 90 days.

6K4KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jul · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Good quality cups”*

**Durability**10%

*“Durable and easy to clean”*

**Ease Of Cleaning**10%

*“They clean through the dishwasher beautifully”*

**Size-Overall**10%

*“fits snugly”*

**Leak-Proof**10%

*“They dont leak”*

**Color**5%

*“Attractive colors”*

**Ease Of Use**4%

*“Easy to use”*

**Strength**3%

*“Sturdy and a quick clean”*

**Design-Overall**3%

*“Stylish look”*

**Value For Money**2%

*“Its affordable compared to other brands”*

### **What buyers complain about **

**Leak-Proof**31%

*“not leak proof at all”*

**Durability**12%

*“Broke immediately”*

**Size-Overall**11%

*“Lids do not even fit”*

**Value For Money**4%

*“Yes, they are a little more expensive”*

**Quality-Overall**3%

*“Inconsistency in product quality”*

**Strength**2%

*“Not very sturdy”*

**Material Quality**2%

*“Silicone might not be the best material for this”*

**Ease Of Cleaning**2%

*“I dont like cleaning the straws”*

**Ease Of Use**1%

*“off so easily”*

**Grip**1%

*“Top doesnt stay on cup at all”*

### **Top return reasons **

**Size-Overall**34%

**Leak-Proof**21%

**Advertised Vs Actual Product**6%

**Product Condition**5%

**Material Quality**5%

**Color**4%

**Weight Heavy**4%

**Value For Money**3%

**Ease Of Use**3%

**Quality-Overall**3%