---
title: "dry wipes — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/dry-wipes"
last_updated: "2026-07-13T22:26:52.149Z"
locale: en
meta:
  description: "dry wipes shows low returns (0.8%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list."
  "og:description": "dry wipes shows low returns (0.8%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list."
  "og:title": "dry wipes — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **dry wipes**

**Worth a look**

Shows low returns (0.8%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Market size 74Growth 23Conversion 79Competition 18Returns 96Price range 87Avg price 95Brand share 32Review moat 36Quality gap 24

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$28.34**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.95–$59.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$830K**

$830K/yr · 362K searches

**Review moat**

**Okay****2,874.64**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**86%**

**Open market**

**8%**

- Whoopsie Wipes42% - The Honest Company13% - ProHeal12% - Tiny Twinkle11% - Medline8% - Winner6% - Open — no brand owns it (3 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$83K20%$166K30%$249K40%$332K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 6 Packs (600 Count)](https://m.media-amazon.com/images/I/51KIFguR3uL.jpg)**Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 6 Packs (600 Count)**Whoopsie Wipes**$36.61**4.8★3,702 rev](https://www.amazon.com/dp/B07SDLR1BC) [2![The Honest Company 100% Pure Organic Cotton Dry Wipes Hypoallergenic Multi-Use Baby Facial Cloths 192 Count](https://m.media-amazon.com/images/I/51wGeIKTvKL.jpg)**The Honest Company 100% Pure Organic Cotton Dry Wipes Hypoallergenic Multi-Use Baby Facial Cloths 192 Count**The Honest Company**$19.43**4.5★1,700 rev](https://www.amazon.com/dp/B08CYBPHNF) [3![Disposable Dry Wipes 100 Pack Ultra Soft Non-Moistened Cleansing Cloths for Adults Incontinence Baby Care Makeup Removal 9.5 x 13.5 - Hospital Grade Durable by ProHeal](https://m.media-amazon.com/images/I/31pAZEYfZYL.jpg)**Disposable Dry Wipes 100 Pack Ultra Soft Non-Moistened Cleansing Cloths for Adults Incontinence Baby Care Makeup Removal 9.5 x 13.5 - Hospital Grade Durable by ProHeal**ProHeal**$9.95**4.4★8,018 rev](https://www.amazon.com/dp/B07Q84LGJB) [4![Tiny Twinkle 100% Cotton Dry Wipes for Baby | 480 Count | Use Wet or Dry | Scent Free (Fragrance-Free) Hypoallergenic Free | Ultra Soft Strong & Gentle for Sensitive Skin](https://m.media-amazon.com/images/I/41Ynctx5wRL.jpg)**Tiny Twinkle 100% Cotton Dry Wipes for Baby | 480 Count | Use Wet or Dry | Scent Free (Fragrance-Free) Hypoallergenic Free | Ultra Soft Strong & Gentle for Sensitive Skin**Tiny Twinkle**$28.79**4.8★113 rev](https://www.amazon.com/dp/B0F23Z8R4H) [5![Medline Ultrasoft Dry Baby Wipes Gentle Disposable Cleansing Cloths 1 200 Count Dry Wipe Size is 7 x 13 inches Great for Sensitive Skin and can be used as Baby Washcloths Incontinence Wipes](https://m.media-amazon.com/images/I/41hitxrb2aL.jpg)**Medline Ultrasoft Dry Baby Wipes Gentle Disposable Cleansing Cloths 1 200 Count Dry Wipe Size is 7 x 13 inches Great for Sensitive Skin and can be used as Baby Washcloths Incontinence Wipes**Medline**$35.58**4.4★6,149 rev](https://www.amazon.com/dp/B0054JESY6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Tiny Twinkle 100% Cotton Dry Wipes for Baby | 480 Count | Use Wet or Dry | Scent Free (Fragrance-Free) Hypoallergenic Free | Ultra Soft Strong & Gentle for Sensitive Skin](https://m.media-amazon.com/images/I/41Ynctx5wRL.jpg)**Tiny Twinkle 100% Cotton Dry Wipes for Baby | 480 Count | Use Wet or Dry | Scent Free (Fragrance-Free) Hypoallergenic Free | Ultra Soft Strong & Gentle for Sensitive Skin**Tiny Twinkle**$28.79**113 rev1y ago](https://www.amazon.com/dp/B0F23Z8R4H) [![Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 12 Packs (1200 Count)](https://m.media-amazon.com/images/I/51jAVp5IC+L.jpg)**Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 12 Packs (1200 Count)**Whoopsie Wipes**$59.13**3,702 rev2y ago](https://www.amazon.com/dp/B0CGBHJSMC) [![Orighty Baby Dry Wipes - Super Soft & Gentle Baby Washcloths Use Wet or Dry 100% Unscented Tissue for Babies Sensitive Skin Ideal for Diaper Changes Feeding Nursing Runny Nose & Drool 600 Count](https://m.media-amazon.com/images/I/51GSjaWaFfL.jpg)**Orighty Baby Dry Wipes - Super Soft & Gentle Baby Washcloths Use Wet or Dry 100% Unscented Tissue for Babies Sensitive Skin Ideal for Diaper Changes Feeding Nursing Runny Nose & Drool 600 Count**Orighty**$27.78**281 rev3y ago](https://www.amazon.com/dp/B0BV2W4ZSH) [![The Honest Company 100% Pure Organic Cotton Dry Wipes Hypoallergenic Multi-Use Baby Facial Cloths 192 Count](https://m.media-amazon.com/images/I/51wGeIKTvKL.jpg)**The Honest Company 100% Pure Organic Cotton Dry Wipes Hypoallergenic Multi-Use Baby Facial Cloths 192 Count**The Honest Company**$19.43**1,700 rev5y ago](https://www.amazon.com/dp/B08CYBPHNF) [![COTTONCARE Baby Dry Wipe 100% Cotton dry wipe cotton tissues baby sensitive skin taking care of baby skin 7.9 x 4.7 in 6-Pack (600 Count)](https://m.media-amazon.com/images/I/31p0r2oCiOL.jpg)**COTTONCARE Baby Dry Wipe 100% Cotton dry wipe cotton tissues baby sensitive skin taking care of baby skin 7.9 x 4.7 in 6-Pack (600 Count)**COTTONCARE**$17.22**762 rev6y ago](https://www.amazon.com/dp/B08BL2Y1PF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Tiny Twinkle 100% Cotton Dry Wipes for Baby | 480 Count | Use Wet or Dry | Scent Free (Fragrance-Free) Hypoallergenic Free | Ultra Soft Strong & Gentle for Sensitive Skin](https://m.media-amazon.com/images/I/41Ynctx5wRL.jpg)**Tiny Twinkle 100% Cotton Dry Wipes for Baby | 480 Count | Use Wet or Dry | Scent Free (Fragrance-Free) Hypoallergenic Free | Ultra Soft Strong & Gentle for Sensitive Skin**Tiny Twinkle**$28.79**4.8★**▲ 113%**](https://www.amazon.com/dp/B0F23Z8R4H) [![Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 12 Packs (1200 Count)](https://m.media-amazon.com/images/I/51jAVp5IC+L.jpg)**Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 12 Packs (1200 Count)**Whoopsie Wipes**$59.13**4.8★**— 8%**](https://www.amazon.com/dp/B0CGBHJSMC) [![Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 2 Packs (200 Count).](https://m.media-amazon.com/images/I/41b6ZKYnDvL.jpg)**Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 2 Packs (200 Count).**Whoopsie Wipes**$19.87**4.8★**— 8%**](https://www.amazon.com/dp/B07Y5XTJZN) [![Winner 100% Cotton Dry Wipes USDA Certified Baby Wipes Soft & Gentle Hypoallergenic & Unscented for Baby Sensitive Skin Use Wet/Dry for Diaper Changes Meals & Cleanup Pack of 6 600 pcs](https://m.media-amazon.com/images/I/41XKRnBUy5L.jpg)**Winner 100% Cotton Dry Wipes USDA Certified Baby Wipes Soft & Gentle Hypoallergenic & Unscented for Baby Sensitive Skin Use Wet/Dry for Diaper Changes Meals & Cleanup Pack of 6 600 pcs**Winner**$30.68**4.5★**— 6%**](https://www.amazon.com/dp/B084SXL8GP) [![Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 6 Packs (600 Count)](https://m.media-amazon.com/images/I/51KIFguR3uL.jpg)**Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 6 Packs (600 Count)**Whoopsie Wipes**$36.61**4.8★**— 6%**](https://www.amazon.com/dp/B07SDLR1BC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.

9K7KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**16%

*“Nice and Soft,”*

**Quality-Overall**14%

*“Quality of this product is the best think I've find to help me to keep the area clean”*

**Ease Of Cleaning**10%

*“Clean and effective for would cleaning”*

**Durability**6%

*“durable and dont fall apart when used”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Absorbency**5%

*“absorbent”*

**Value For Money**4%

*“Worth the money”*

**Ease Of Use**4%

*“Comes in handy”*

**Size-Overall**4%

*“Good size”*

**Thickness**3%

*“theyre thick like rags”*

### **What buyers complain about **

**Thickness**15%

*“Thin as tissue paper”*

**Absorbency**9%

*“not very absorbent”*

**Allergies**7%

*“My newborn got a diaper rash”*

**Moist/Dry**5%

*“they are dry”*

**Size-Overall**4%

*“i was very disappointed with the size”*

**Value For Money**4%

*“expensive”*

**Quality-Overall**4%

*“my only complain is it's not cheap”*

**Material Quality**3%

*“Dont buy it feels like plastic not cotton”*

**Thin**3%

*“Very thin”*

**Advertised Vs Actual Product**3%

*“I think its slightly false marketing”*

### **Top return reasons **

**Size-Overall**20%

**Value For Money**13%

**Advertised Vs Actual Product**12%

**Absorbency**9%

**Smell**9%

**Material Quality**8%

**Quality-Overall**6%

**Thin**4%

**Defective Material/Parts**2%

**Thickness**2%