---
title: "dove sensitive skin lotion — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/dove-sensitive-skin-lotion"
last_updated: "2026-07-13T22:42:07.155Z"
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meta:
  description: "dove sensitive skin lotion shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "dove sensitive skin lotion shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "dove sensitive skin lotion — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

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# **dove sensitive skin lotion**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 75Growth 25Conversion 62Competition 66Returns 98Price range 70Avg price 61Brand share 0Review moat 20Quality gap 21

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$874K**

$874K/yr · 1.2M searches

**Price range**

**Good****$5.35–$37.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.37**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+0.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****12,381.09**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**4 **—flat

**Sellers**

**162**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Dove76% - Baby Dove22% - Olay2% - eos1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$35K8%$70K12%$105K16%$140K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz](https://m.media-amazon.com/images/I/61yNE-7QJIL.jpg)**Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz**Dove**$10.03**4.8★85,321 rev](https://www.amazon.com/dp/B00MEDOY2G) [2![Dove Nourishing Body Care Face Hand and Body Beauty Cream for Normal to Dry Skin Lotion for Women with 24-Hour Moisturization 4-Pack 2.53 Oz Each Jar](https://m.media-amazon.com/images/I/41p4c-sDvzL.jpg)**Dove Nourishing Body Care Face Hand and Body Beauty Cream for Normal to Dry Skin Lotion for Women with 24-Hour Moisturization 4-Pack 2.53 Oz Each Jar**Dove**$5.35**4.7★4,664 rev](https://www.amazon.com/dp/B0C1TGGKH8) [3![Baby Dove Sensitive Skin Care Body Lotion For Delicate Skin Rich Moisture With 24 Hour Moisturizer (Package May Vary) Fragrance-Free 20 Fl Oz](https://m.media-amazon.com/images/I/61UqwYLE0IL.jpg)**Baby Dove Sensitive Skin Care Body Lotion For Delicate Skin Rich Moisture With 24 Hour Moisturizer (Package May Vary) Fragrance-Free 20 Fl Oz**Baby Dove**$8.24**4.7★5,463 rev](https://www.amazon.com/dp/B06VT8317K) [4![Baby Dove Face and Body Lotion for Sensitive Skin Moisture Fragrance-Free Baby Lotion 20 oz](https://m.media-amazon.com/images/I/31MPuVmsAXL.jpg)**Baby Dove Face and Body Lotion for Sensitive Skin Moisture Fragrance-Free Baby Lotion 20 oz**Baby Dove**$9.36**4.8★6,982 rev](https://www.amazon.com/dp/B06WLJDLQC) [5![Dove Nourishing Body Care Face Hand and Body Rich Nourishment Cream for Extra Dry Skin with 48-Hour Moisturization 4-Pack 2.53 Oz Each Jar](https://m.media-amazon.com/images/I/41V+tiflzDL.jpg)**Dove Nourishing Body Care Face Hand and Body Rich Nourishment Cream for Extra Dry Skin with 48-Hour Moisturization 4-Pack 2.53 Oz Each Jar**Dove**$6.83**4.7★6,329 rev](https://www.amazon.com/dp/B0BZK12QBZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz](https://m.media-amazon.com/images/I/41Zs4ZK52oL.jpg)**Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz**Olay**$12.55**13,889 rev11mo ago](https://www.amazon.com/dp/B0F1DNMVF1) [![Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns](https://m.media-amazon.com/images/I/41flHJcGEaL.jpg)**Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns**Dove**$18.99**66 rev1y ago](https://www.amazon.com/dp/B0FH34TRCC) [![eos Shea Better Body Lotion- Crme de Pistachio 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz](https://m.media-amazon.com/images/I/41Ckj43+oZL.jpg)**eos Shea Better Body Lotion- Crme de Pistachio 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz**eos**$9.86**75,702 rev1y ago](https://www.amazon.com/dp/B0F8RCW6PN) [![Dove 24hr Lotion Body Wash Renew Peony & Rose Oil 30.6 oz | Hydrating body wash with MicroMoisture for 24-hour soft healthy-looking skin](https://m.media-amazon.com/images/I/6190Gr132ZL.jpg)**Dove 24hr Lotion Body Wash Renew Peony & Rose Oil 30.6 oz | Hydrating body wash with MicroMoisture for 24-hour soft healthy-looking skin**Dove**$10.06**2,959 rev1y ago](https://www.amazon.com/dp/B0FBGWN3YH) [![Dove 24hr Lotion Body Wash Rejuvenate Pomegranate & Hibiscus 30.6 oz | Hydrating body wash with MicroMoisture and an uplifting scent](https://m.media-amazon.com/images/I/61UV5AHp1yL.jpg)**Dove 24hr Lotion Body Wash Rejuvenate Pomegranate & Hibiscus 30.6 oz | Hydrating body wash with MicroMoisture and an uplifting scent**Dove**$10.18**3,453 rev1y ago](https://www.amazon.com/dp/B0FBGYQM8P)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Dove Body Love Rich Nourishment Cream Face Hand & Body Lotion for Extremely Dry Skin Fast-Absorbing 72-Hour Moisturizing Cream with Ceramide Serum 5.07 Fl Oz (Pack of 6)](https://m.media-amazon.com/images/I/41x04Ya54rL.jpg)**Dove Body Love Rich Nourishment Cream Face Hand & Body Lotion for Extremely Dry Skin Fast-Absorbing 72-Hour Moisturizing Cream with Ceramide Serum 5.07 Fl Oz (Pack of 6)**Dove**$16.74**4.7★**▲ 205%**](https://www.amazon.com/dp/B0BZQ9N9KJ) [![Dove Everyday Care Lotion 13.5 fl oz (400 ml)](https://m.media-amazon.com/images/I/31GYJRba+kL.jpg)**Dove Everyday Care Lotion 13.5 fl oz (400 ml)**Dove**$10.20**3.4★**▲ 91%**](https://www.amazon.com/dp/B0DWZ5YKC2) [![Nourishing Secrets Invigorating Ritual Body Lotion with Avocado Oil](https://m.media-amazon.com/images/I/31ISot0+l1S.jpg)**Nourishing Secrets Invigorating Ritual Body Lotion with Avocado Oil**Dove**$11.62**4.6★**▲ 89%**](https://www.amazon.com/dp/B07NYWRGNR) [![Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz](https://m.media-amazon.com/images/I/41Zs4ZK52oL.jpg)**Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz**Olay**$12.55**4.6★**▲ 67%**](https://www.amazon.com/dp/B0F1DNMVF1) [![Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns](https://m.media-amazon.com/images/I/41flHJcGEaL.jpg)**Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns**Dove**$18.99**4.5★**▲ 64%**](https://www.amazon.com/dp/B0FH34TRCC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 91 weeks — +0.0% search growth over the last 90 days.

50K30KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**32%

*“Fresh scent”*

**Soft Feel**11%

*“Leaves Skin soft”*

**Moist/Dry**11%

*“long lasting moisturizer”*

**Value For Money**7%

*“Great Deal”*

**Quality-Overall**6%

*“awesome luxurious quality lotion ever”*

**Suitability Dry Skin**4%

*“Helps with dry skin”*

**Cleansing**3%

*“cleans your skin so well”*

**Lather**3%

*“Best lather”*

**Suitability Combination Skin**3%

*“works well with sensitive skin”*

**Size-Overall**1%

*“Perfect fit”*

### **What buyers complain about **

**Smell**28%

*“Chemical smell”*

**Allergies**6%

*“Irritates Skin”*

**Moist/Dry**5%

*“Makes skin dry”*

**Motor Power**4%

*“pump didnt work”*

**Leak-Proof**4%

*“bottle was leaking”*

**Suitability Dry Skin**2%

*“I have horribly dry skin”*

**Adhesion/Stickiness**2%

*“I absolutely hate sticky”*

**Value For Money**2%

*“not worth the price”*

**Sensitivity-Overall**2%

*“Not For Sensitive Skin”*

**Advertised Vs Actual Product**2%

*“misleading”*

### **Top return reasons **

**Smell**32%

**Leak-Proof**17%

**Motor Power**16%

**Advertised Vs Actual Product**9%

**Value For Money**4%

**Size-Overall**4%

**Defective Material/Parts**2%

**Sensitivity-Overall**2%

**Adhesion/Stickiness**2%

**Product Condition**2%