---
title: "dojo soap — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/dojo-soap"
last_updated: "2026-07-14T04:23:50.002Z"
locale: en
meta:
  description: "soft demand (-77.9% this quarter) — dojo soap doesn't clear our bar today."
  "og:description": "soft demand (-77.9% this quarter) — dojo soap doesn't clear our bar today."
  "og:title": "dojo soap — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

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# **dojo soap**

**Skip it**

Soft demand (-77.9% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 0Conversion 30Competition 9Returns 100Price range 95Avg price 95Brand share 0Review moat 80Quality gap 20

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$26.76**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$14.97–$52.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****404.38**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$125K**

$125K/yr · 197K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-77.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**6**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Tub Works48% - Evereden36% - Mr. Bubble12% - everyday joy4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$19K30%$37K45%$56K60%$75K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Tub Works Fluffy Foam Soap Variety 6 Pack | Shape Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity Fun Bath Colors](https://m.media-amazon.com/images/I/51ItDIN9GdL.jpg)**Tub Works Fluffy Foam Soap Variety 6 Pack | Shape Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity Fun Bath Colors**Tub Works**$27.92**4.5★1,818 rev](https://www.amazon.com/dp/B0CCGXJX8P) [2![Evereden Kids Foam Body Wash | Dermatologist-Tested & Gentle | Fun Bathtime Shape & Splash Fluffy Foam | Safe for Kids & Sensitive Skin | Clean Vegan Coconut Splash 6.7 fl oz](https://m.media-amazon.com/images/I/31ohyS+GBoL.jpg)**Evereden Kids Foam Body Wash | Dermatologist-Tested & Gentle | Fun Bathtime Shape & Splash Fluffy Foam | Safe for Kids & Sensitive Skin | Clean Vegan Coconut Splash 6.7 fl oz**Evereden**$27.77**4.7★348 rev](https://www.amazon.com/dp/B0DRFQ4XDQ) [3![Evereden Kids Foam Soap Cloud Body Wash (6.7 fl. oz. Juicy Citrus): Spray Shape & Splash: The Fun Fluffy Foam That Makes Bath Time Playtime Hydrating Foaming Bath Soap for Sensitive Skin](https://m.media-amazon.com/images/I/31tStkyhpkL.jpg)**Evereden Kids Foam Soap Cloud Body Wash (6.7 fl. oz. Juicy Citrus): Spray Shape & Splash: The Fun Fluffy Foam That Makes Bath Time Playtime Hydrating Foaming Bath Soap for Sensitive Skin**Evereden**$27.74**4.7★348 rev](https://www.amazon.com/dp/B0DRFP5VG7) [4![Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4](https://m.media-amazon.com/images/I/51X2yw-LUWL.jpg)**Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4**Mr. Bubble**$16.90**4.6★27 rev](https://www.amazon.com/dp/B0FVYHVJ45) [5![Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz](https://m.media-amazon.com/images/I/415BA-sX6qL.jpg)**Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz**Evereden**$52.26**4.7★348 rev](https://www.amazon.com/dp/B0FK5TBFJ3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4](https://m.media-amazon.com/images/I/51X2yw-LUWL.jpg)**Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4**Mr. Bubble**$16.90**27 rev9mo ago](https://www.amazon.com/dp/B0FVYHVJ45) [![Mr. Bubble Limited Edition Foam Soap Creativity Bath Soap Cleans & Moisturizes Bee My Honey (Blueberry Honey Scent) 4 oz Pack of 4](https://m.media-amazon.com/images/I/51+gvXcrt0L.jpg)**Mr. Bubble Limited Edition Foam Soap Creativity Bath Soap Cleans & Moisturizes Bee My Honey (Blueberry Honey Scent) 4 oz Pack of 4**Mr. Bubble**$16.83**43 rev9mo ago](https://www.amazon.com/dp/B0FC5XVBCG) [![Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz](https://m.media-amazon.com/images/I/415BA-sX6qL.jpg)**Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz**Evereden**$52.26**348 rev11mo ago](https://www.amazon.com/dp/B0FK5TBFJ3) [![Fluffy Foam Soap for Kids Bath and Hand Washing - Hypoallergenic Fun Colorful Foamy Cleanser for Sensory Play Bathtime Art Washing - Moisturizing Formula with Aloe and Hyaluronic Acid - 5 Pack](https://m.media-amazon.com/images/I/51+mleuWu2L.jpg)**Fluffy Foam Soap for Kids Bath and Hand Washing - Hypoallergenic Fun Colorful Foamy Cleanser for Sensory Play Bathtime Art Washing - Moisturizing Formula with Aloe and Hyaluronic Acid - 5 Pack**everyday joy**$29.71**124 rev1y ago](https://www.amazon.com/dp/B0DQCBJFK9) [![Evereden Kids Foam Body Wash | Dermatologist-Tested & Gentle | Fun Bathtime Shape & Splash Fluffy Foam | Safe for Kids & Sensitive Skin | Clean Vegan Coconut Splash 6.7 fl oz](https://m.media-amazon.com/images/I/31ohyS+GBoL.jpg)**Evereden Kids Foam Body Wash | Dermatologist-Tested & Gentle | Fun Bathtime Shape & Splash Fluffy Foam | Safe for Kids & Sensitive Skin | Clean Vegan Coconut Splash 6.7 fl oz**Evereden**$27.77**348 rev1y ago](https://www.amazon.com/dp/B0DRFQ4XDQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz](https://m.media-amazon.com/images/I/415BA-sX6qL.jpg)**Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz**Evereden**$52.26**4.7★**▲ 908%**](https://www.amazon.com/dp/B0FK5TBFJ3) [![Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4](https://m.media-amazon.com/images/I/51X2yw-LUWL.jpg)**Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4**Mr. Bubble**$16.90**4.6★**▲ 265%**](https://www.amazon.com/dp/B0FVYHVJ45) [![Mr. Bubble Limited Edition Foam Soap Creativity Bath Soap Cleans & Moisturizes Bee My Honey (Blueberry Honey Scent) 4 oz Pack of 4](https://m.media-amazon.com/images/I/51+gvXcrt0L.jpg)**Mr. Bubble Limited Edition Foam Soap Creativity Bath Soap Cleans & Moisturizes Bee My Honey (Blueberry Honey Scent) 4 oz Pack of 4**Mr. Bubble**$16.83**4.8★**▲ 235%**](https://www.amazon.com/dp/B0FC5XVBCG) [![Evereden Kids Foam Soap Cloud Body Wash (6.7 fl. oz. Juicy Citrus): Spray Shape & Splash: The Fun Fluffy Foam That Makes Bath Time Playtime Hydrating Foaming Bath Soap for Sensitive Skin](https://m.media-amazon.com/images/I/31tStkyhpkL.jpg)**Evereden Kids Foam Soap Cloud Body Wash (6.7 fl. oz. Juicy Citrus): Spray Shape & Splash: The Fun Fluffy Foam That Makes Bath Time Playtime Hydrating Foaming Bath Soap for Sensitive Skin**Evereden**$27.74**4.7★**▲ 30%**](https://www.amazon.com/dp/B0DRFP5VG7) [![Tub Works Fluffy Foam Soap Variety 6 Pack | Shape Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity Fun Bath Colors](https://m.media-amazon.com/images/I/51ItDIN9GdL.jpg)**Tub Works Fluffy Foam Soap Variety 6 Pack | Shape Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity Fun Bath Colors**Tub Works**$27.92**4.5★**▼ 12%**](https://www.amazon.com/dp/B0CCGXJX8P)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — -77.9% search growth over the last 90 days.

18K13KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**35%

*“Smells fruity”*

**Color**12%

*“The colors are great”*

**Ease Of Cleaning**9%

*“Easy to clean”*

**Quality-Overall**8%

*“Great assortment”*

**Value For Money**6%

*“this is a great value for the money”*

**Gifting Purpose**4%

*“It was a gift”*

**Allergies**4%

*“Did not cause irritation which was what i was worried about”*

**Ease Of Use**4%

*“This product is easy to use”*

**Advertised Vs Actual Product**2%

*“Just as described”*

**Stain Resistance**1%

*“It left no stains”*

### **What buyers complain about **

**Stain Resistance**13%

*“Stains”*

**Smell**12%

*“smelled terrible”*

**Value For Money**9%

*“expensive”*

**Allergies**7%

*“Caused my skin to burn”*

**Functionality-Overall**5%

*“Some of the sprays are not working as good as the others”*

**Ingredients-Overall**5%

*“List of ingredients is literally horrible”*

**Color**5%

*“Dull colors”*

**Sensitivity-Overall**4%

*“Not for sensitive skin”*

**Quality-Overall**3%

*“not well as the others that are intact”*

**Ease Of Use**3%

*“It was a little hard for her to press it”*

### **Top return reasons **

**Leak-Proof**44%

**Smell**25%

**Motor Power**13%

**Color**13%

**Defective Material/Parts**6%