---
title: "disposable splat mat — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/disposable-splat-mat"
last_updated: "2026-07-14T03:09:52.662Z"
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meta:
  description: "disposable splat mat shows a sweet-spot price point ($27.11 avg), but a small market ($69K/yr) keeps it on the watch list."
  "og:description": "disposable splat mat shows a sweet-spot price point ($27.11 avg), but a small market ($69K/yr) keeps it on the watch list."
  "og:title": "disposable splat mat — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **disposable splat mat**

**Worth a look**

Shows a sweet-spot price point ($27.11 avg), but a small market ($69K/yr) keeps it on the watch list.

Market size 17Growth 18Conversion 94Competition 21Returns 87Price range 95Avg price 95Brand share 22Review moat 86Quality gap 70

**Avg price**

**Incredible****$27.11**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$20.27–$39.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****274.75**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-13.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$69K**

$69K/yr · 22K searches

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▼falling

**Sellers**

**8**

**Top-5 brand share**

**91%**

**Open market**

**3%**

- THEO'S49% - Drydiet14% - Eli with Love13% - Urban Pears9% - Minimono6% - Graco6% - Open — no brand owns it (1 brand, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$10K30%$21K45%$31K60%$41K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![30 Pack | Disposable Splat Mats | Biodegradable + Compostable | THEOS MATS | Under Highchair Splat Mat for Floor | Baby Led Weaning Supplies | (THEO001)](https://m.media-amazon.com/images/I/51AKX-linTL.jpg)**30 Pack | Disposable Splat Mats | Biodegradable + Compostable | THEOS MATS | Under Highchair Splat Mat for Floor | Baby Led Weaning Supplies | (THEO001)**THEO'S**$22.77**4.4★819 rev](https://www.amazon.com/dp/B09GLDNJH9) [2![Disposable Splat Mats 30 Pack Eco-Friendly & Compostable Baby Led Weaning Supplies Under Highchair Splat Mat for Floor Urban Pears](https://m.media-amazon.com/images/I/41P9rM0RRrL.jpg)**Disposable Splat Mats 30 Pack Eco-Friendly & Compostable Baby Led Weaning Supplies Under Highchair Splat Mat for Floor Urban Pears**Urban Pears**$20.27**4.0★46 rev](https://www.amazon.com/dp/B0CP19FNBN) [3![Drydiet 100 Pack 28x47 Disposable Floor Splat Mats for Under High Chair with Animals Print Waterproof Plastic Floor Mat Multipurpose Baby Led Weaning Supplies(Sea Animal)](https://m.media-amazon.com/images/I/51tmwV9oOcL.jpg)**Drydiet 100 Pack 28x47 Disposable Floor Splat Mats for Under High Chair with Animals Print Waterproof Plastic Floor Mat Multipurpose Baby Led Weaning Supplies(Sea Animal)**Drydiet**$27.93**3.9★68 rev](https://www.amazon.com/dp/B0CLV7WG2R) [4![30 Pack Disposable Splat Mats by Eli with Love - Extra Large 49x49 100% Waterproof Baby Splat Mat for Under High Chair - Plastic Mat Liner for Floor - Protect from Spills (Moon & Stars 30 Pack)](https://m.media-amazon.com/images/I/51Zwjvs-4VL.jpg)**30 Pack Disposable Splat Mats by Eli with Love - Extra Large 49x49 100% Waterproof Baby Splat Mat for Under High Chair - Plastic Mat Liner for Floor - Protect from Spills (Moon & Stars 30 Pack)**Eli with Love**$27.18**4.6★179 rev](https://www.amazon.com/dp/B0DHSYPX6T) [5![60 Pack | Disposable Splat Mats | THEOS MATS | Highchair Splat Mat for Floor | Baby Led Weaning Supplies | Biodegradable (THEO001)](https://m.media-amazon.com/images/I/5107S+inzxL.jpg)**60 Pack | Disposable Splat Mats | THEOS MATS | Highchair Splat Mat for Floor | Baby Led Weaning Supplies | Biodegradable (THEO001)**THEO'S**$39.28**4.4★819 rev](https://www.amazon.com/dp/B09G53NMG3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Graco Baby Disposable Splat Mats 60 Count (6 Designs 10 of Each) 47 x 40 Biodegradable Floor Protector for Mealtime Under High Chair Home & Restaurant Use](https://m.media-amazon.com/images/I/51H+pebhtlL.jpg)**Graco Baby Disposable Splat Mats 60 Count (6 Designs 10 of Each) 47 x 40 Biodegradable Floor Protector for Mealtime Under High Chair Home & Restaurant Use**Graco**$38.04**133 rev1y ago](https://www.amazon.com/dp/B0DJMGYD44) [![30 Pack Disposable Splat Mats by Eli with Love - Extra Large 49x49 100% Waterproof Baby Splat Mat for Under High Chair - Plastic Mat Liner for Floor - Protect from Spills (Moon & Stars 30 Pack)](https://m.media-amazon.com/images/I/51Zwjvs-4VL.jpg)**30 Pack Disposable Splat Mats by Eli with Love - Extra Large 49x49 100% Waterproof Baby Splat Mat for Under High Chair - Plastic Mat Liner for Floor - Protect from Spills (Moon & Stars 30 Pack)**Eli with Love**$27.18**179 rev1y ago](https://www.amazon.com/dp/B0DHSYPX6T) [![30 Pack Disposable Splat Mats by Eli with Love - Extra Large 49x49 100% Waterproof Baby Splat Mat for Under High Chair - Plastic Mat Liner for Floor - Protect from Spills (Floral 30 Pack)](https://m.media-amazon.com/images/I/51HtYWWrjgL.jpg)**30 Pack Disposable Splat Mats by Eli with Love - Extra Large 49x49 100% Waterproof Baby Splat Mat for Under High Chair - Plastic Mat Liner for Floor - Protect from Spills (Floral 30 Pack)**Eli with Love**$26.36**179 rev1y ago](https://www.amazon.com/dp/B0DFRHNPHH) [![Graco Baby Disposable Splat Mats 30 Sheets with Assorted Designs 47 x 40 Eco-Friendly Floor Protector for Mealtime Home & Restaurant Use](https://m.media-amazon.com/images/I/41A3bPiferL.jpg)**Graco Baby Disposable Splat Mats 30 Sheets with Assorted Designs 47 x 40 Eco-Friendly Floor Protector for Mealtime Home & Restaurant Use**Graco**$23.41**133 rev1y ago](https://www.amazon.com/dp/B0DCS8VKVL) [![Disposable Splat Mats 30 Pack Eco-Friendly & Compostable Baby Led Weaning Supplies Under Highchair Splat Mat for Floor Urban Pears](https://m.media-amazon.com/images/I/41P9rM0RRrL.jpg)**Disposable Splat Mats 30 Pack Eco-Friendly & Compostable Baby Led Weaning Supplies Under Highchair Splat Mat for Floor Urban Pears**Urban Pears**$20.27**46 rev2y ago](https://www.amazon.com/dp/B0CP19FNBN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Disposable Splat Mats 30 Pack Eco-Friendly & Compostable Baby Led Weaning Supplies Under Highchair Splat Mat for Floor Urban Pears](https://m.media-amazon.com/images/I/41P9rM0RRrL.jpg)**Disposable Splat Mats 30 Pack Eco-Friendly & Compostable Baby Led Weaning Supplies Under Highchair Splat Mat for Floor Urban Pears**Urban Pears**$20.27**4.0★**▲ 151%**](https://www.amazon.com/dp/B0CP19FNBN) [![Dollop Disposable Splat Mats (30-Pack) Large 47 Water-Resistant High Chair Floor Protector Baby Led Weaning & Toddler Meal Supplies Biodegradable & Compostable (Blue Out of This World)](https://m.media-amazon.com/images/I/41BSY+2HEtL.jpg)**Dollop Disposable Splat Mats (30-Pack) Large 47 Water-Resistant High Chair Floor Protector Baby Led Weaning & Toddler Meal Supplies Biodegradable & Compostable (Blue Out of This World)**dollop**$29.29**4.6★**▲ 147%**](https://www.amazon.com/dp/B0C3DN74Y6) [![Graco Baby Disposable Splat Mats 60 Count (6 Designs 10 of Each) 47 x 40 Biodegradable Floor Protector for Mealtime Under High Chair Home & Restaurant Use](https://m.media-amazon.com/images/I/51H+pebhtlL.jpg)**Graco Baby Disposable Splat Mats 60 Count (6 Designs 10 of Each) 47 x 40 Biodegradable Floor Protector for Mealtime Under High Chair Home & Restaurant Use**Graco**$38.04**4.4★**▲ 84%**](https://www.amazon.com/dp/B0DJMGYD44) [![Drydiet 100 Pack 28x47 Disposable Floor Splat Mats for Under High Chair with Animals Print Waterproof Plastic Floor Mat Multipurpose Baby Led Weaning Supplies(Forest Animal)](https://m.media-amazon.com/images/I/51nsESSGy4L.jpg)**Drydiet 100 Pack 28x47 Disposable Floor Splat Mats for Under High Chair with Animals Print Waterproof Plastic Floor Mat Multipurpose Baby Led Weaning Supplies(Forest Animal)**Drydiet**$28.30**3.9★**▲ 45%**](https://www.amazon.com/dp/B0CDPTKXZ1) [![60 Pack | Disposable Splat Mats | THEOS MATS | Highchair Splat Mat for Floor | Baby Led Weaning Supplies | Biodegradable (THEO001)](https://m.media-amazon.com/images/I/5107S+inzxL.jpg)**60 Pack | Disposable Splat Mats | THEOS MATS | Highchair Splat Mat for Floor | Baby Led Weaning Supplies | Biodegradable (THEO001)**THEO'S**$39.28**4.4★**— 6%**](https://www.amazon.com/dp/B09G53NMG3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

1K750Prime Day '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**27%

*“Easy Clean Up”*

**Ease Of Use**13%

*“Great and convenient”*

**Quality-Overall**12%

*“Good quality”*

**Value For Money**9%

*“Great value for what you are getting”*

**Size-Overall**7%

*“Theyre a really good size”*

**Moist/Dry**6%

*“Good as long as it doesnt get wet”*

**Durability**6%

*“They are durable enough that I would set one up for breakfast”*

**Storage Capacity**3%

*“So easy to use and fold and store”*

**Water Resistance**3%

*“These mats are totally waterproof”*

**Material Quality**3%

*“Good material, easy to spread out, either to full size or folded to accommodate smaller footprints”*

### **What buyers complain about **

**Size-Overall**55%

*“Too Small”*

**Quality-Overall**10%

*“0/10 terrible”*

**Ease Of Use**10%

*“Not the best to use”*

**Smell**5%

*“Chemical smell”*

**Image/Picture Clarity**5%

*“One down side is the pictures sometimes become distracting for the little one”*

**Advertised Vs Actual Product**5%

*“False advertising”*

**Durability**5%

*“rip very easily”*

### **Top return reasons **

**Size-Overall**29%

**Advertised Vs Actual Product**10%

**Thin**8%

**Material Quality**7%

**Adhesion/Stickiness**6%

**Thickness**6%

**Quality-Overall**6%

**Durability**4%

**Water Resistance**3%

**Functionality-Overall**3%