---
title: "diaper genie bags refill — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/diaper-genie-bags-refill"
last_updated: "2026-07-13T23:15:17.910Z"
locale: en
meta:
  description: "diaper genie bags refill clears our launch bar: a $10.2M/yr market growing +0.3% this quarter with returns at 0.9%."
  "og:description": "diaper genie bags refill clears our launch bar: a $10.2M/yr market growing +0.3% this quarter with returns at 0.9%."
  "og:title": "diaper genie bags refill — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
---

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# **diaper genie bags refill**

**Launch it**

A $10.2M/yr market growing +0.3% this quarter with returns at 0.9% — clears our launch bar.

Market size 100Growth 25Conversion 99Competition 53Returns 96Price range 78Avg price 84Brand share 15Review moat 19Quality gap 21

**Market size**

**Incredible****$10.2M**

$10.2M/yr · 3.0M searches

**Conversion**

**Incredible****18.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.59**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.48–$42.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****14,330.65**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▲rising

**Sellers**

**52**

**Top-5 brand share**

**94%**

**Open market**

**3%**

- Diaper Genie50% - Munchkin14% - Ubbi14% - ChoiceRefill10% - Mama Bear7% - AYKEME3% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$409K8%$818K12%$1.2M16%$1.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Diaper Genie Essentials Round Refill Pack of 4 | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails](https://m.media-amazon.com/images/I/51DS7nIZDzL.jpg)**Diaper Genie Essentials Round Refill Pack of 4 | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails**Diaper Genie**$13.50**4.8★11,225 rev](https://www.amazon.com/dp/B0BV91165N) [2![Diaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails](https://m.media-amazon.com/images/I/41Sc3-p3NOL.jpg)**Diaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails**Diaper Genie**$23.93**4.8★3,335 rev](https://www.amazon.com/dp/B0B9H62YYZ) [3![Ubbi Diaper Pail Plastic Bags Disposable Baby Waste Bags 3 Pack 75 Count 13-Gallon Bags](https://m.media-amazon.com/images/I/412IGw-pXSL.jpg)**Ubbi Diaper Pail Plastic Bags Disposable Baby Waste Bags 3 Pack 75 Count 13-Gallon Bags**Ubbi**$19.41**4.8★1,925 rev](https://www.amazon.com/dp/B0FFBNCTKQ) [4![Diaper Genie Essentials Round Refill 8-Pack | Holds Up to 2560 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails 8 Count (Pack of 1)](https://m.media-amazon.com/images/I/51-HIasVetL.jpg)**Diaper Genie Essentials Round Refill 8-Pack | Holds Up to 2560 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails 8 Count (Pack of 1)**Diaper Genie**$23.76**4.8★11,225 rev](https://www.amazon.com/dp/B0BV8QMBLJ) [5![ChoiceRefill Compatible with Diaper Genie Pails 4-Pack 1300count](https://m.media-amazon.com/images/I/51I0voQqW-L.jpg)**ChoiceRefill Compatible with Diaper Genie Pails 4-Pack 1300count**ChoiceRefill**$13.09**4.6★51,508 rev](https://www.amazon.com/dp/B073CLKNK3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![90 Bags Diaper Pail Refills Bags Compatible with Genie Easy Roll Signature & Platinum Diaper Pails | 7-Layer OdorLock Technology | Up to 10 Months Use 3 Pack](https://m.media-amazon.com/images/I/41EjTim5okL.jpg)**90 Bags Diaper Pail Refills Bags Compatible with Genie Easy Roll Signature & Platinum Diaper Pails | 7-Layer OdorLock Technology | Up to 10 Months Use 3 Pack**AYKEME**$29.34**314 rev1y ago](https://www.amazon.com/dp/B0FB3X33R5) [![Ubbi Diaper Pail Plastic Bags Disposable Baby Waste Bags 3 Pack 75 Count 13-Gallon Bags](https://m.media-amazon.com/images/I/412IGw-pXSL.jpg)**Ubbi Diaper Pail Plastic Bags Disposable Baby Waste Bags 3 Pack 75 Count 13-Gallon Bags**Ubbi**$19.41**1,925 rev1y ago](https://www.amazon.com/dp/B0FFBNCTKQ) [![Diaper Pail Refill Bags 30 Bags Per RefillCompatible with Genie Easy Roll Signature Diaper Pails Holds Up to 2820 Newborn Diapers Talc Powder Scent 7 Layer Odor Barrier Scented 2PACK (60 Bags)](https://m.media-amazon.com/images/I/51VxSh9RuqL.jpg)**Diaper Pail Refill Bags 30 Bags Per RefillCompatible with Genie Easy Roll Signature Diaper Pails Holds Up to 2820 Newborn Diapers Talc Powder Scent 7 Layer Odor Barrier Scented 2PACK (60 Bags)**FURWEY**$20.39**235 rev1y ago](https://www.amazon.com/dp/B0F3J11RW8) [![The Diaper Genie Jumbo+ Square Refill with continuous film can hold up to 1080 newborn-sized diapers per refill.](https://m.media-amazon.com/images/I/41sz47SVpcL.jpg)**The Diaper Genie Jumbo+ Square Refill with continuous film can hold up to 1080 newborn-sized diapers per refill.**Diaper Genie**$15.27**1,812 rev2y ago](https://www.amazon.com/dp/B0CP86WCK1) [![Diaper Genie Jumbo Square Refill with Continuous Film can Hold up to 810 Newborn-Sized Diapers per Refill.](https://m.media-amazon.com/images/I/41R7U5YOzoL.jpg)**Diaper Genie Jumbo Square Refill with Continuous Film can Hold up to 810 Newborn-Sized Diapers per Refill.**Diaper Genie**$12.49**1,816 rev2y ago](https://www.amazon.com/dp/B0CP87PSHK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Munchkin Arm & Hammer Diaper Pail Snap Seal & Toss Refill Bags Holds up to 180 Newborn Diapers 6 Pack](https://m.media-amazon.com/images/I/31AZrUDgthL.jpg)**Munchkin Arm & Hammer Diaper Pail Snap Seal & Toss Refill Bags Holds up to 180 Newborn Diapers 6 Pack**Munchkin**$7.48**4.8★**▲ 104%**](https://www.amazon.com/dp/B01B85WBA2) [![Diaper Pail Refill Bags 30 Bags Per RefillCompatible with Genie Easy Roll Signature Diaper Pails Holds Up to 2820 Newborn Diapers Talc Powder Scent 7 Layer Odor Barrier Scented 2PACK (60 Bags)](https://m.media-amazon.com/images/I/51VxSh9RuqL.jpg)**Diaper Pail Refill Bags 30 Bags Per RefillCompatible with Genie Easy Roll Signature Diaper Pails Holds Up to 2820 Newborn Diapers Talc Powder Scent 7 Layer Odor Barrier Scented 2PACK (60 Bags)**FURWEY**$20.39**4.3★**▲ 101%**](https://www.amazon.com/dp/B0F3J11RW8) [![90 Bags Diaper Pail Refills Bags Compatible with Genie Easy Roll Signature & Platinum Diaper Pails | 7-Layer OdorLock Technology | Up to 10 Months Use 3 Pack](https://m.media-amazon.com/images/I/41EjTim5okL.jpg)**90 Bags Diaper Pail Refills Bags Compatible with Genie Easy Roll Signature & Platinum Diaper Pails | 7-Layer OdorLock Technology | Up to 10 Months Use 3 Pack**AYKEME**$29.34**2.9★**▲ 76%**](https://www.amazon.com/dp/B0FB3X33R5) [![Amazon Brand - Mama Bear Blossoms Scented Diaper Pail Refills for Diaper Genie Pails with Odor Elimination 1080 Count (4 Packs of 270 Count)](https://m.media-amazon.com/images/I/41Mr+miLWuL.jpg)**Amazon Brand - Mama Bear Blossoms Scented Diaper Pail Refills for Diaper Genie Pails with Odor Elimination 1080 Count (4 Packs of 270 Count)**Mama Bear**$17.81**4.5★**▲ 67%**](https://www.amazon.com/dp/B0BY2Y6CH7) [![Diaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails](https://m.media-amazon.com/images/I/41Sc3-p3NOL.jpg)**Diaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails**Diaper Genie**$23.93**4.8★**▲ 41%**](https://www.amazon.com/dp/B0B9H62YYZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.

90K70KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**19%

*“Keeps the stink in”*

**Value For Money**14%

*“Worth every penny”*

**Quality-Overall**12%

*“Excellent product”*

**Size-Overall**12%

*“Correct size”*

**Ease Of Use**9%

*“Makes my life easier”*

**Durability**7%

*“They are durable”*

**Advertised Vs Actual Product**4%

*“Works as advertised”*

**Strength**3%

*“The bag is very strong”*

**Thickness**2%

*“the bags are thick/strong enough to where they dont rip”*

**Compatibility-Overall**2%

*“Compatible”*

### **What buyers complain about **

**Smell**21%

*“Doesnt contain the smell”*

**Quality-Overall**16%

*“Bad quality”*

**Size-Overall**8%

*“Too small”*

**Value For Money**8%

*“Waste of money”*

**Thickness**7%

*“The bags are thick”*

**Durability**6%

*“not the most durable”*

**Ease Of Use**3%

*“Hard to open”*

**Compatibility-Overall**3%

*“Not compatible”*

**Advertised Vs Actual Product**2%

*“Doesn't fit as described”*

**Functionality-Overall**1%

*“They dont work”*

### **Top return reasons **

**Size-Overall**52%

**Compatibility-Overall**16%

**Advertised Vs Actual Product**9%

**Shape/Style**6%

**Smell**4%

**Value For Money**3%

**Functionality-Overall**2%

**Defective Material/Parts**2%

**Product Condition**1%

**Quality-Overall**1%