---
title: "crib mattress protector — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/crib-mattress-protector"
last_updated: "2026-07-14T07:25:01.137Z"
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  description: "crib mattress protector shows a $2.3M/yr market, but a deep review moat (37,876 avg reviews) keeps it on the watch list."
  "og:description": "crib mattress protector shows a $2.3M/yr market, but a deep review moat (37,876 avg reviews) keeps it on the watch list."
  "og:title": "crib mattress protector — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

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# **crib mattress protector**

**Worth a look**

Shows a $2.3M/yr market, but a deep review moat (37,876 avg reviews) keeps it on the watch list.

Market size 95Growth 21Conversion 84Competition 20Returns 78Price range 87Avg price 91Brand share 36Review moat 7Quality gap 16

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 1.2M searches

**Avg price**

**Great****$21.50**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.70–$78.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****37,876.33**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**84%**

**Open market**

**12%**

- Biloban37% - Yoofoss25% - BEDLORE13% - KeaBabies5% - SEALY BABY4% - Utopia Bedding4% - Open — no brand owns it (5 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$234K20%$467K30%$701K40%$935K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crib Mattress Protector Sheets Fitted Waterproof Crib Mattress Pad Cover Noiseless & Machine Wash 100% Absorbent Crib/Toddler Mattress Protector Sheet Quilted White 52 x 28](https://m.media-amazon.com/images/I/41jKlfbIwGL.jpg)**Crib Mattress Protector Sheets Fitted Waterproof Crib Mattress Pad Cover Noiseless & Machine Wash 100% Absorbent Crib/Toddler Mattress Protector Sheet Quilted White 52 x 28**Biloban**$11.35**4.8★19,602 rev](https://www.amazon.com/dp/B086YCZN5H) [2![Yoofoss Waterproof Crib Mattress Protector 2 Pack Quilted Crib Mattress Pad Cover Ultra Soft and Breathable Machine Washable Toddler Mattress Protector for Standard Baby Crib Size 52x28](https://m.media-amazon.com/images/I/41NFGwPWJVL.jpg)**Yoofoss Waterproof Crib Mattress Protector 2 Pack Quilted Crib Mattress Pad Cover Ultra Soft and Breathable Machine Washable Toddler Mattress Protector for Standard Baby Crib Size 52x28**Yoofoss**$18.18**4.8★15,053 rev](https://www.amazon.com/dp/B0B5Z89FZW) [3![BEDLORE Waterproof Mattress Protector Crib 2 Pack Soft Gray Mattress Pad Noiseless Machine Washable Mattress Cover Ultimate Protection for Your Babys Crib Toddler Bed (52x28)](https://m.media-amazon.com/images/I/41cc1t8HyuL.jpg)**BEDLORE Waterproof Mattress Protector Crib 2 Pack Soft Gray Mattress Pad Noiseless Machine Washable Mattress Cover Ultimate Protection for Your Babys Crib Toddler Bed (52x28)**BEDLORE**$17.04**4.8★1,658 rev](https://www.amazon.com/dp/B0C9MJN3J9) [4![Crib Mattress Protector Sheets Waterproof 2 Pack Quilted Crib Mattress Pad Cover Fitted Fits for Toddler Bed Mattress White 52 x 28](https://m.media-amazon.com/images/I/41Z6-8KOD0L.jpg)**Crib Mattress Protector Sheets Waterproof 2 Pack Quilted Crib Mattress Pad Cover Fitted Fits for Toddler Bed Mattress White 52 x 28**Biloban**$16.72**4.8★2,840 rev](https://www.amazon.com/dp/B09S8PL28K) [5![2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)](https://m.media-amazon.com/images/I/41eOcpdLuoL.jpg)**2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)**KeaBabies**$18.95**4.8★403 rev](https://www.amazon.com/dp/B0D7H6SC87)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)](https://m.media-amazon.com/images/I/41eOcpdLuoL.jpg)**2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)**KeaBabies**$18.95**403 rev2y ago](https://www.amazon.com/dp/B0D7H6SC87) [![Graco Premium Waterproof Crib and Toddler Mattress Protector (1 Pack) GREENGUARD Gold Certified Machine-Washable & Dryer-Friendly Waterproof Sleep Surface Fits Baby Crib & Toddler Bed Mattress](https://m.media-amazon.com/images/I/41F+wcpk3xL.jpg)**Graco Premium Waterproof Crib and Toddler Mattress Protector (1 Pack) GREENGUARD Gold Certified Machine-Washable & Dryer-Friendly Waterproof Sleep Surface Fits Baby Crib & Toddler Bed Mattress**Graco**$22.30**513 rev2y ago](https://www.amazon.com/dp/B0CY13VYVP) [![Sealy Baby Crib Mattress Protector - Stain Protection Waterproof Pad Noiseless Fitted Sheet Cover with Quilted Cotton-Blend Top for Comfort Machine Washable and Easy Clean 52x28](https://m.media-amazon.com/images/I/51q9KkIJxxL.jpg)**Sealy Baby Crib Mattress Protector - Stain Protection Waterproof Pad Noiseless Fitted Sheet Cover with Quilted Cotton-Blend Top for Comfort Machine Washable and Easy Clean 52x28**SEALY BABY**$20.45**131 rev3y ago](https://www.amazon.com/dp/B0CBCY5Q5Y) [![BEDLORE Waterproof Mattress Protector Crib 2 Pack Soft Gray Mattress Pad Noiseless Machine Washable Mattress Cover Ultimate Protection for Your Babys Crib Toddler Bed (52x28)](https://m.media-amazon.com/images/I/41cc1t8HyuL.jpg)**BEDLORE Waterproof Mattress Protector Crib 2 Pack Soft Gray Mattress Pad Noiseless Machine Washable Mattress Cover Ultimate Protection for Your Babys Crib Toddler Bed (52x28)**BEDLORE**$17.04**1,658 rev3y ago](https://www.amazon.com/dp/B0C9MJN3J9) [![SafeRest Waterproof Crib Size Mattress Protector - Fitted with Stretchable Pockets - Machine Washable Cotton Blend Mattress Cover for Bed](https://m.media-amazon.com/images/I/410gk9KNfAL.jpg)**SafeRest Waterproof Crib Size Mattress Protector - Fitted with Stretchable Pockets - Machine Washable Cotton Blend Mattress Cover for Bed**SafeRest**$18.09**280,251 rev3y ago](https://www.amazon.com/dp/B0C2FTV6JX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Graco Premium Waterproof Crib and Toddler Mattress Protector (1 Pack) GREENGUARD Gold Certified Machine-Washable & Dryer-Friendly Waterproof Sleep Surface Fits Baby Crib & Toddler Bed Mattress](https://m.media-amazon.com/images/I/41F+wcpk3xL.jpg)**Graco Premium Waterproof Crib and Toddler Mattress Protector (1 Pack) GREENGUARD Gold Certified Machine-Washable & Dryer-Friendly Waterproof Sleep Surface Fits Baby Crib & Toddler Bed Mattress**Graco**$22.30**4.8★**▲ 272%**](https://www.amazon.com/dp/B0CY13VYVP) [![2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)](https://m.media-amazon.com/images/I/41eOcpdLuoL.jpg)**2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)**KeaBabies**$18.95**4.8★**▲ 85%**](https://www.amazon.com/dp/B0D7H6SC87) [![Biloban Crib Mattress Protector Pad Waterproof Toddler Waterproof Crib Mattress Cover Machine Washable & Dryer Fit Baby Toddler Bed Mattress Protector (Standard Size 52 x 28) White](https://m.media-amazon.com/images/I/41RAEDgw2gL.jpg)**Biloban Crib Mattress Protector Pad Waterproof Toddler Waterproof Crib Mattress Cover Machine Washable & Dryer Fit Baby Toddler Bed Mattress Protector (Standard Size 52 x 28) White**Biloban**$9.14**4.8★**▲ 44%**](https://www.amazon.com/dp/B0785NS9TX) [![BEDLORE Waterproof Mattress Protector Crib 2 Pack Soft Gray Mattress Pad Noiseless Machine Washable Mattress Cover Ultimate Protection for Your Babys Crib Toddler Bed (52x28)](https://m.media-amazon.com/images/I/41cc1t8HyuL.jpg)**BEDLORE Waterproof Mattress Protector Crib 2 Pack Soft Gray Mattress Pad Noiseless Machine Washable Mattress Cover Ultimate Protection for Your Babys Crib Toddler Bed (52x28)**BEDLORE**$17.04**4.8★**▲ 27%**](https://www.amazon.com/dp/B0C9MJN3J9) [![Margaux & May Crib Mattress Protector 100% Waterproof Baby Crib Mattress Protector Pad Highly Absorbent Quilted Cover Oeko-TEX Certified Noiseless Fitted 28 x 52 Standard Crib Fit](https://m.media-amazon.com/images/I/41objr3xXQL.jpg)**Margaux & May Crib Mattress Protector 100% Waterproof Baby Crib Mattress Protector Pad Highly Absorbent Quilted Cover Oeko-TEX Certified Noiseless Fitted 28 x 52 Standard Crib Fit**Margaux & May**$24.26**4.8★**▲ 26%**](https://www.amazon.com/dp/B00KJBYREK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

30K20KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**17%

*“Fit perfectly”*

**Quality-Overall**14%

*“Good Quality”*

**Soft Feel**7%

*“The material is good soft and thick”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Water Resistance**5%

*“water proof def worthy”*

**Comfort-Overall**5%

*“COMFORTABLE”*

**Ease Of Cleaning**5%

*“Easy to remove and wash”*

**Value For Money**4%

*“worth the money”*

**Leak-Proof**4%

*“No leaks so far”*

**Durability**3%

*“Durable and perfect”*

### **What buyers complain about **

**Water Resistance**25%

*“Not waterproof”*

**Leak-Proof**13%

*“Leaks through all the way”*

**Moist/Dry**3%

*“I made the mistake once of not checking they were completely dry”*

**Thickness**3%

*“Just a thick plasticy sheet”*

**Noise Level**3%

*“still made noise when my baby moved around”*

**Smell**3%

*“Didn't smell funny out of the bag”*

**Advertised Vs Actual Product**3%

*“Picture is very deceiving”*

**Washability**3%

*“Molded after one wash”*

**Size-Overall**2%

*“The problem is that this is loosely fitted”*

**Certifications**2%

*“nothing on the actual packaging indicates that certification”*

### **Top return reasons **

**Size-Overall**52%

**Material Quality**7%

**Advertised Vs Actual Product**6%

**Quality-Overall**5%

**Value For Money**4%

**Thin**4%

**Cushion**3%

**Thickness**3%

**Water Resistance**2%

**Breathability**2%