---
title: "coterie diapers — Niche Verdict: Launch it (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/coterie-diapers"
last_updated: "2026-07-14T08:13:11.052Z"
locale: en
meta:
  description: "coterie diapers clears our launch bar: a $7.0M/yr market growing +3.3% this quarter with returns at 0.4%."
  "og:description": "coterie diapers clears our launch bar: a $7.0M/yr market growing +3.3% this quarter with returns at 0.4%."
  "og:title": "coterie diapers — Niche Verdict: Launch it (56/100) | Amazon United States - Flapen"
---

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# **coterie diapers**

**Launch it**

A $7.0M/yr market growing +3.3% this quarter with returns at 0.4% — clears our launch bar.

Market size 99Growth 29Conversion 66Competition 46Returns 98Price range 70Avg price 87Brand share 5Review moat 35Quality gap 37

**Market size**

**Incredible****$7.0M**

$7.0M/yr · 1.8M searches

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$67.65**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$9.00–$129.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,040.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▲rising

**Sellers**

**550**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- Coterie76% - JOONYA8% - Generic6% - Pura5% - ATTITUDE3% - The Honest Company2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$697K20%$1.4M30%$2.1M40%$2.8M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Coterie Baby Wipes for Sensitive Skin Plant-Based and Plastic-Free Fibers 99% Water Hypoallergenic pH Balanced Unscented Clean and Gentle Baby Essentials 8 Pack 448 Count](https://m.media-amazon.com/images/I/31IJHdDrPCL.jpg)**Coterie Baby Wipes for Sensitive Skin Plant-Based and Plastic-Free Fibers 99% Water Hypoallergenic pH Balanced Unscented Clean and Gentle Baby Essentials 8 Pack 448 Count**Coterie**$66.99**4.8★514 rev](https://www.amazon.com/dp/B0D88LN7JH) [2![Coterie Baby Wipes for Sensitive Skin Plant-Based and Plastic-Free Fibers 99% Water Hypoallergenic pH Balanced Unscented Clean and Gentle Baby Essentials 4 Standard Packs & 8 Travel Size Packs](https://m.media-amazon.com/images/I/31x7LtfyHqL.jpg)**Coterie Baby Wipes for Sensitive Skin Plant-Based and Plastic-Free Fibers 99% Water Hypoallergenic pH Balanced Unscented Clean and Gentle Baby Essentials 4 Standard Packs & 8 Travel Size Packs**Coterie**$73.81**4.8★514 rev](https://www.amazon.com/dp/B0DMWQ1QQT) [3![Kudos Skin-Loving Baby Wipes - Plastic-Free & Unscented - 180ct - (3 pack of 60)](https://m.media-amazon.com/images/I/41L+3mcwEmL.jpg)**Kudos Skin-Loving Baby Wipes - Plastic-Free & Unscented - 180ct - (3 pack of 60)**Generic**$19.70**3.8★6 rev](https://www.amazon.com/dp/B0GMR1JC2N) [4![Pura Natural Sensitive Baby Wipes 99% Water Unscented & Hypoallergenic Suitable for Sensitive & Eczema-prone Skin Hypoallergenic EWG Verified 10 Pack of 60 Wet Wipes (600 Diaper Wipes) Bulk Buy](https://m.media-amazon.com/images/I/41l3McWU-KL.jpg)**Pura Natural Sensitive Baby Wipes 99% Water Unscented & Hypoallergenic Suitable for Sensitive & Eczema-prone Skin Hypoallergenic EWG Verified 10 Pack of 60 Wet Wipes (600 Diaper Wipes) Bulk Buy**Pura**$31.05**4.1★2,552 rev](https://www.amazon.com/dp/B0CKXSB7C6) [5![Coterie Diaper Size 5 22 Count](https://m.media-amazon.com/images/I/310T7h0x8yL.jpg)**Coterie Diaper Size 5 22 Count**Coterie**$20.06**4.6★173 rev](https://www.amazon.com/dp/B09MXN14BG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Kudos Skin-Loving Baby Wipes - Plastic-Free & Unscented - 180ct - (3 pack of 60)](https://m.media-amazon.com/images/I/41L+3mcwEmL.jpg)**Kudos Skin-Loving Baby Wipes - Plastic-Free & Unscented - 180ct - (3 pack of 60)**Generic**$19.70**6 rev5mo ago](https://www.amazon.com/dp/B0GMR1JC2N) [![Coterie Flushable Wipes for Toddlers Designed for Potty Training Safe for Sensitive Skin Hypoallergenic 99% Water Plant-Based Fragrance Free Sewer & Septic Safe 4 Pack (224 Wipes)](https://m.media-amazon.com/images/I/41JXe3LwsWL.jpg)**Coterie Flushable Wipes for Toddlers Designed for Potty Training Safe for Sensitive Skin Hypoallergenic 99% Water Plant-Based Fragrance Free Sewer & Septic Safe 4 Pack (224 Wipes)**Coterie**$32.32**88 rev6mo ago](https://www.amazon.com/dp/B0GFY3MT98) [![Coterie The Skin Essentials Baby Gift Set | 16.2 oz Shampoo + Body Wash 16.2 oz Face + Body Lotion 4.7oz Diaper + Dry Skin Balm | Fragrance Free Safe for Sensitive Skin Hypoallergenic Eczema Safe](https://m.media-amazon.com/images/I/31lUdJELI3L.jpg)**Coterie The Skin Essentials Baby Gift Set | 16.2 oz Shampoo + Body Wash 16.2 oz Face + Body Lotion 4.7oz Diaper + Dry Skin Balm | Fragrance Free Safe for Sensitive Skin Hypoallergenic Eczema Safe**Coterie**$119.62**33 rev6mo ago](https://www.amazon.com/dp/B0G7TMLFYC) [![Coterie Baby Dry Skin Skincare Essentials Set | 16.2 oz Face + Body Lotion 4.7 oz Diaper + Dry Skin Balm | Fragrance Free Safe for Sensitive Skin Hypoallergenic Microbiome Friendly Eczema Safe](https://m.media-amazon.com/images/I/31soMbwK2NL.jpg)**Coterie Baby Dry Skin Skincare Essentials Set | 16.2 oz Face + Body Lotion 4.7 oz Diaper + Dry Skin Balm | Fragrance Free Safe for Sensitive Skin Hypoallergenic Microbiome Friendly Eczema Safe**Coterie**$87.61**43 rev8mo ago](https://www.amazon.com/dp/B0FWQK58Y9) [![ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)](https://m.media-amazon.com/images/I/418r9O5mJbL.jpg)**ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)**ATTITUDE**$20.69**169 rev10mo ago](https://www.amazon.com/dp/B0FQJXR7Q6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Coterie Water Baby Wipes 56 Count](https://m.media-amazon.com/images/I/31B7qb+x+hL.jpg)**Coterie Water Baby Wipes 56 Count**Coterie**$9.00**4.8★**▲ 232%**](https://www.amazon.com/dp/B0DKPKK3Q8) [![Coterie The Skin Essentials Baby Gift Set | 16.2 oz Shampoo + Body Wash 16.2 oz Face + Body Lotion 4.7oz Diaper + Dry Skin Balm | Fragrance Free Safe for Sensitive Skin Hypoallergenic Eczema Safe](https://m.media-amazon.com/images/I/31lUdJELI3L.jpg)**Coterie The Skin Essentials Baby Gift Set | 16.2 oz Shampoo + Body Wash 16.2 oz Face + Body Lotion 4.7oz Diaper + Dry Skin Balm | Fragrance Free Safe for Sensitive Skin Hypoallergenic Eczema Safe**Coterie**$119.62**4.6★**▲ 211%**](https://www.amazon.com/dp/B0G7TMLFYC) [![Kudos Skin-Loving Baby Wipes - Plastic-Free & Unscented - 180ct - (3 pack of 60)](https://m.media-amazon.com/images/I/41L+3mcwEmL.jpg)**Kudos Skin-Loving Baby Wipes - Plastic-Free & Unscented - 180ct - (3 pack of 60)**Generic**$19.70**3.8★**▲ 164%**](https://www.amazon.com/dp/B0GMR1JC2N) [![Coterie Flushable Wipes for Toddlers Designed for Potty Training Safe for Sensitive Skin Hypoallergenic 99% Water Plant-Based Fragrance Free Sewer & Septic Safe 4 Pack (224 Wipes)](https://m.media-amazon.com/images/I/41JXe3LwsWL.jpg)**Coterie Flushable Wipes for Toddlers Designed for Potty Training Safe for Sensitive Skin Hypoallergenic 99% Water Plant-Based Fragrance Free Sewer & Septic Safe 4 Pack (224 Wipes)**Coterie**$32.32**4.7★**▲ 124%**](https://www.amazon.com/dp/B0GFY3MT98) [![Coterie The Newborn Gift Set Size Newborn Diapers (31 Count) & Size 1 (33 Count) 1 Travel Size Pack Baby Wipes (18 Count) Plant Based Materials Hypoallergenic for Sensitive Skin Baby Essentials](https://m.media-amazon.com/images/I/3103uO4ijLL.jpg)**Coterie The Newborn Gift Set Size Newborn Diapers (31 Count) & Size 1 (33 Count) 1 Travel Size Pack Baby Wipes (18 Count) Plant Based Materials Hypoallergenic for Sensitive Skin Baby Essentials**Coterie**$124.37**4.7★**▲ 122%**](https://www.amazon.com/dp/B0CSHJG3BD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.

60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, Jun · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**16%

*“They wipe well”*

**Quality-Overall**10%

*“Excellent product”*

**Cleansing**7%

*“It rinses clean”*

**Soft Feel**6%

*“keeps skin soft”*

**Thickness**5%

*“The lotion is thick enough to hydrate deeply”*

**Value For Money**4%

*“Good deal”*

**Moist/Dry**4%

*“It moisturizes nicely”*

**Smell**4%

*“Nice smell”*

**Allergies**4%

*“no irritation at all”*

**Size-Overall**3%

*“they also fit great”*

### **What buyers complain about **

**Value For Money**13%

*“Not worth the price”*

**Allergies**10%

*“irritated his skin”*

**Thickness**9%

*“Not very thick”*

**Smell**6%

*“have a chemical smell”*

**Ease Of Cleaning**4%

*“These are some of the absolute worst wipes”*

**Size-Overall**2%

*“sizing is WAY off”*

**Moist/Dry**2%

*“dry out easily”*

**Hard Feel**1%

*“Little rough”*

**Leak-Proof**1%

*“But for the price unacceptable for the leakage”*

**Quality-Overall**1%

*“But these pants that weve transitioned into are not made well”*

### **Top return reasons **

**Size-Overall**23%

**Value For Money**18%

**Advertised Vs Actual Product**12%

**Smell**8%

**Leak-Proof**6%

**Moist/Dry**5%

**Ease Of Cleaning**4%

**Thin**3%

**Quality-Overall**2%

**Functionality-Overall**2%