---
title: "coterie diapers size 4 — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/coterie-diapers-size-4"
last_updated: "2026-07-13T22:47:00.335Z"
locale: en
meta:
  description: "coterie diapers size 4 clears our launch bar: a $1.2M/yr market growing +7.5% this quarter with returns at 0.5%."
  "og:description": "coterie diapers size 4 clears our launch bar: a $1.2M/yr market growing +7.5% this quarter with returns at 0.5%."
  "og:title": "coterie diapers size 4 — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
---

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# **coterie diapers size 4**

**Launch it**

A $1.2M/yr market growing +7.5% this quarter with returns at 0.5% — clears our launch bar.

Market size 82Growth 34Conversion 97Competition 0Returns 98Price range 80Avg price 92Brand share 0Review moat 72Quality gap 96

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$53.22**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.2M**

$1.2M/yr · 158K searches

**Price range**

**Great****$20.06–$118.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****620**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+7.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**535**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Coterie92% - The Honest Company4% - Pampers4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$246K40%$492K60%$738K80%$984K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Coterie The Pant Size 4 Refastenable Training Pants for Sensitive Skin Hypoallergenic Super Absorbent Overnight Leak Protection 2T/3T (20-32 lbs) 136 Count](https://m.media-amazon.com/images/I/41Q+NllXzFL.jpg)**Coterie The Pant Size 4 Refastenable Training Pants for Sensitive Skin Hypoallergenic Super Absorbent Overnight Leak Protection 2T/3T (20-32 lbs) 136 Count**Coterie**$118.81**3.6★95 rev](https://www.amazon.com/dp/B0F7C14X9C) [2![Coterie Diaper Size 5 22 Count](https://m.media-amazon.com/images/I/310T7h0x8yL.jpg)**Coterie Diaper Size 5 22 Count**Coterie**$20.06**4.6★173 rev](https://www.amazon.com/dp/B09MXN14BG) [3![The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Wild Thang + All The Alpacas Super Club Box Size 4 (2237 lbs) 104 Count](https://m.media-amazon.com/images/I/51MWzksEB+L.jpg)**The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Wild Thang + All The Alpacas Super Club Box Size 4 (2237 lbs) 104 Count**The Honest Company**$47.56**4.0★1,762 rev](https://www.amazon.com/dp/B0CKV1Q24F) [4![Pampers Amore Size 4 (15-34 lbs) 58 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere](https://m.media-amazon.com/images/I/41kozZSSs1L.jpg)**Pampers Amore Size 4 (15-34 lbs) 58 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere**Pampers**$26.46**3.5★450 rev](https://www.amazon.com/dp/B0FXYGH1Q1)

### **Newest**

by launch date

[![Pampers Amore Size 4 (15-34 lbs) 58 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere](https://m.media-amazon.com/images/I/41kozZSSs1L.jpg)**Pampers Amore Size 4 (15-34 lbs) 58 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere**Pampers**$26.46**450 rev6mo ago](https://www.amazon.com/dp/B0FXYGH1Q1) [![Coterie The Pant Size 4 Refastenable Training Pants for Sensitive Skin Hypoallergenic Super Absorbent Overnight Leak Protection 2T/3T (20-32 lbs) 136 Count](https://m.media-amazon.com/images/I/41Q+NllXzFL.jpg)**Coterie The Pant Size 4 Refastenable Training Pants for Sensitive Skin Hypoallergenic Super Absorbent Overnight Leak Protection 2T/3T (20-32 lbs) 136 Count**Coterie**$118.81**95 rev1y ago](https://www.amazon.com/dp/B0F7C14X9C) [![The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Wild Thang + All The Alpacas Super Club Box Size 4 (2237 lbs) 104 Count](https://m.media-amazon.com/images/I/51MWzksEB+L.jpg)**The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Wild Thang + All The Alpacas Super Club Box Size 4 (2237 lbs) 104 Count**The Honest Company**$47.56**1,762 rev2y ago](https://www.amazon.com/dp/B0CKV1Q24F) [![Coterie Diaper Size 5 22 Count](https://m.media-amazon.com/images/I/310T7h0x8yL.jpg)**Coterie Diaper Size 5 22 Count**Coterie**$20.06**173 rev4y ago](https://www.amazon.com/dp/B09MXN14BG)

### **Trending**

90-day click momentum

[![Pampers Amore Size 4 (15-34 lbs) 58 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere](https://m.media-amazon.com/images/I/41kozZSSs1L.jpg)**Pampers Amore Size 4 (15-34 lbs) 58 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere**Pampers**$26.46**3.5★**▲ 70%**](https://www.amazon.com/dp/B0FXYGH1Q1) [![Coterie The Pant Size 4 Refastenable Training Pants for Sensitive Skin Hypoallergenic Super Absorbent Overnight Leak Protection 2T/3T (20-32 lbs) 136 Count](https://m.media-amazon.com/images/I/41Q+NllXzFL.jpg)**Coterie The Pant Size 4 Refastenable Training Pants for Sensitive Skin Hypoallergenic Super Absorbent Overnight Leak Protection 2T/3T (20-32 lbs) 136 Count**Coterie**$118.81**3.6★**— 7%**](https://www.amazon.com/dp/B0F7C14X9C) [![The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Wild Thang + All The Alpacas Super Club Box Size 4 (2237 lbs) 104 Count](https://m.media-amazon.com/images/I/51MWzksEB+L.jpg)**The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Wild Thang + All The Alpacas Super Club Box Size 4 (2237 lbs) 104 Count**The Honest Company**$47.56**4.0★**— 6%**](https://www.amazon.com/dp/B0CKV1Q24F) [![Coterie Diaper Size 5 22 Count](https://m.media-amazon.com/images/I/310T7h0x8yL.jpg)**Coterie Diaper Size 5 22 Count**Coterie**$20.06**4.6★**▼ 30%**](https://www.amazon.com/dp/B09MXN14BG)

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — +7.5% search growth over the last 90 days.

5K4KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**19%

*“The material feels very soft”*

**Size-Overall**14%

*“the fit is true to size”*

**Leak-Proof**12%

*“preventing any leaks”*

**Design-Overall**4%

*“cute design”*

**Absorbency**3%

*“the absorbency is great”*

**Stretchability/Expandability/Elasticity**3%

*“They are buttery soft, very stretchy and absorbent”*

**Quality-Overall**3%

*“Definitely good diapers”*

**Moist/Dry**3%

*“Weve had dry mornings consistently”*

**Allergies**3%

*“Great for my 18 month old - it improved diaper rash”*

**Comfort-Overall**3%

*“comfy & supportive”*

### **What buyers complain about **

**Allergies**12%

*“irritated their skin”*

**Leak-Proof**11%

*“The Gel Leaks”*

**Value For Money**11%

*“Just expensive”*

**Size-Overall**5%

*“Runs Small — Size Up”*

**Quality-Overall**5%

*“One of the worst quality diaper”*

**Moist/Dry**4%

*“The Pure diapers felt dry even overnight”*

**Thickness**3%

*“the only difference i see is maybe these omes are a little thicker”*

**Durability**3%

*“Had these on for less than 2 hours and the diaper some how broke”*

**Smell**2%

*“Smell bad”*

**Sleep Quality**2%

*“and worse, my son developed some sort of irritation, evident from the blood that was on the front of the diaper after a two-hour nap”*

### **Top return reasons **

**Size-Overall**64%

**Leak-Proof**7%

**Age Suitability**6%

**Advertised Vs Actual Product**5%

**Adhesion/Stickiness**2%

**Functionality-Overall**2%

**Value For Money**2%

**Absorbency**2%

**Quality-Overall**1%

**Smell**1%