---
title: "coterie diapers size 2 — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/coterie-diapers-size-2"
last_updated: "2026-07-13T23:05:55.832Z"
locale: en
meta:
  description: "coterie diapers size 2 clears our launch bar: a $3.4M/yr market growing +5.2% this quarter with returns at 1.3%."
  "og:description": "coterie diapers size 2 clears our launch bar: a $3.4M/yr market growing +5.2% this quarter with returns at 1.3%."
  "og:title": "coterie diapers size 2 — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen"
---

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# **coterie diapers size 2**

**Launch it**

A $3.4M/yr market growing +5.2% this quarter with returns at 1.3% — clears our launch bar.

Market size 96Growth 31Conversion 95Competition 35Returns 88Price range 79Avg price 95Brand share 14Review moat 61Quality gap 86

**Market size**

**Incredible****$3.4M**

$3.4M/yr · 655K searches

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$42.20**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$20.06–$119.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,073.82**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+5.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▲rising

**Sellers**

**605**

**Top-5 brand share**

**95%**

**Open market**

**1%**

- The Honest Company43% - Coterie22% - Generic13% - Pampers11% - JAN & JUL6% - Pura4% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$338K20%$675K30%$1.0M40%$1.4M1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Fragrance-Free Multi-Colored Giraffes + Barnyard Babies Club Box Size 2 (12-18 lbs) 72 Count](https://m.media-amazon.com/images/I/51iPGELvipL.jpg)**The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Fragrance-Free Multi-Colored Giraffes + Barnyard Babies Club Box Size 2 (12-18 lbs) 72 Count**The Honest Company**$25.78**4.2★2,613 rev](https://www.amazon.com/dp/B0CKV1JPQZ) [2![Coterie Diaper Size 5 22 Count](https://m.media-amazon.com/images/I/310T7h0x8yL.jpg)**Coterie Diaper Size 5 22 Count**Coterie**$20.06**4.6★173 rev](https://www.amazon.com/dp/B09MXN14BG) [3![The Honest Company Comfort Dry Disposable Daytime Diapers Hypoallergenic Fragrance-Free Sensitive Skin Rose Blossom + Tutu Cute Club Box Size 2 (1218 lbs) 72 Count](https://m.media-amazon.com/images/I/51oQmVrgyVL.jpg)**The Honest Company Comfort Dry Disposable Daytime Diapers Hypoallergenic Fragrance-Free Sensitive Skin Rose Blossom + Tutu Cute Club Box Size 2 (1218 lbs) 72 Count**The Honest Company**$26.93**4.2★2,613 rev](https://www.amazon.com/dp/B0CKV3GLS2) [4![Millie Moon Luxury Diapers Ultra Soft CloudTouch Disposable Diapers with 12 Hour Absorbency & Wetness Indicator (2-88ct)](https://m.media-amazon.com/images/I/51wFrprN5AL.jpg)**Millie Moon Luxury Diapers Ultra Soft CloudTouch Disposable Diapers with 12 Hour Absorbency & Wetness Indicator (2-88ct)**Generic**$58.99**4.0★35 rev](https://www.amazon.com/dp/B0FX1F1THP) [5![The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Fragrance-Free Rose Blossom + Tutu Cute Super Club Box Size 2 (12-18 lbs) 124 Count](https://m.media-amazon.com/images/I/51LTXCQulZL.jpg)**The Honest Company Comfort Dry Disposable Daytime Diapers for Sensitive Skin Hypoallergenic Fragrance-Free Rose Blossom + Tutu Cute Super Club Box Size 2 (12-18 lbs) 124 Count**The Honest Company**$47.80**4.0★1,762 rev](https://www.amazon.com/dp/B0CKV1X2NZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pampers Amore Size 2 (10-22 lbs) 120 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere](https://m.media-amazon.com/images/I/4134MrJwrBL.jpg)**Pampers Amore Size 2 (10-22 lbs) 120 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere**Pampers**$40.12**450 rev6mo ago](https://www.amazon.com/dp/B0FXYDV5DC) [![Pampers Amore Size 2 (10-22 lbs) 74 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere](https://m.media-amazon.com/images/I/41C+r4XgsEL.jpg)**Pampers Amore Size 2 (10-22 lbs) 74 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere**Pampers**$27.04**450 rev6mo ago](https://www.amazon.com/dp/B0FXYGBMGH) [![Pampers Amore Size 2 (10-22 lbs) 186 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere](https://m.media-amazon.com/images/I/41zpOzU0xXL.jpg)**Pampers Amore Size 2 (10-22 lbs) 186 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere**Pampers**$57.97**450 rev6mo ago](https://www.amazon.com/dp/B0FXYH4SXF) [![Millie Moon Luxury Diapers Size 2 (9-18lbs) 31 Count Up to 12 Hour Absorbency Double Leak Guard and Wetness Indicator](https://m.media-amazon.com/images/I/51GQOr3ZQQL.jpg)**Millie Moon Luxury Diapers Size 2 (9-18lbs) 31 Count Up to 12 Hour Absorbency Double Leak Guard and Wetness Indicator**Millie Moon**$20.54**1 rev6mo ago](https://www.amazon.com/dp/B0GDZ42VY8) [![Millie Moon Luxury Disposable Baby Diapers Size 2 I 88 Count I Ultra Soft Comfort Absorbent Core for Day & Night Use Wetness Indicator Gentle Materials Secure Fit](https://m.media-amazon.com/images/I/41q2s5YkWHL.jpg)**Millie Moon Luxury Disposable Baby Diapers Size 2 I 88 Count I Ultra Soft Comfort Absorbent Core for Day & Night Use Wetness Indicator Gentle Materials Secure Fit**Generic**$58.92**1 rev8mo ago](https://www.amazon.com/dp/B0GQCSM2ZV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Millie Moon Luxury Diapers Size 2 (9-18lbs) 31 Count Up to 12 Hour Absorbency Double Leak Guard and Wetness Indicator](https://m.media-amazon.com/images/I/51GQOr3ZQQL.jpg)**Millie Moon Luxury Diapers Size 2 (9-18lbs) 31 Count Up to 12 Hour Absorbency Double Leak Guard and Wetness Indicator**Millie Moon**$20.54**5.0★**▲ 221%**](https://www.amazon.com/dp/B0GDZ42VY8) [![JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Pink Strawberry)](https://m.media-amazon.com/images/I/51uoOpcX7EL.jpg)**JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Pink Strawberry)**JAN & JUL**$22.62**4.8★**▲ 218%**](https://www.amazon.com/dp/B0BKTN41XL) [![Pampers Amore Size 2 (10-22 lbs) 120 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere](https://m.media-amazon.com/images/I/4134MrJwrBL.jpg)**Pampers Amore Size 2 (10-22 lbs) 120 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere**Pampers**$40.12**3.5★**▲ 217%**](https://www.amazon.com/dp/B0FXYDV5DC) [![Pampers Amore Size 2 (10-22 lbs) 186 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere](https://m.media-amazon.com/images/I/41zpOzU0xXL.jpg)**Pampers Amore Size 2 (10-22 lbs) 186 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere**Pampers**$57.97**3.5★**▲ 186%**](https://www.amazon.com/dp/B0FXYH4SXF) [![Millie Moon Luxury Diapers Ultra Soft CloudTouch Disposable Diapers with 12 Hour Absorbency & Wetness Indicator (2-88ct)](https://m.media-amazon.com/images/I/51wFrprN5AL.jpg)**Millie Moon Luxury Diapers Ultra Soft CloudTouch Disposable Diapers with 12 Hour Absorbency & Wetness Indicator (2-88ct)**Generic**$58.99**4.0★**▲ 179%**](https://www.amazon.com/dp/B0FX1F1THP)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 13 weeks — +5.2% search growth over the last 90 days.

20K15KApr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**17%

*“Soft and absorbent”*

**Absorbency**11%

*“they are very absorbent”*

**Leak-Proof**7%

*“No leak at all”*

**Quality-Overall**7%

*“Pretty good diapers”*

**Size-Overall**7%

*“The fit is secure yet flexible enough to allow movement and play”*

**Value For Money**5%

*“Great price”*

**Allergies**3%

*“dont give my baby any rashes”*

**Durability**2%

*“durable and nice hold for night time use”*

**Design-Overall**2%

*“I was excited for the cute designs of these”*

**Weight Light**2%

*“suprisingly lightweight to be sucha durable”*

### **What buyers complain about **

**Leak-Proof**18%

*“They leak”*

**Value For Money**9%

*“Not worth the price”*

**Allergies**8%

*“causes diaper rash”*

**Quality-Overall**5%

*“very bad diapers”*

**Absorbency**4%

*“Bad absorbency”*

**Smell**4%

*“Strong smell”*

**Thickness**4%

*“thickness is below par”*

**Size-Overall**3%

*“seem quite short”*

**Adhesion/Stickiness**3%

*“they do not stick”*

**Moist/Dry**2%

*“the clothing wet”*

### **Top return reasons **

**Size-Overall**69%

**Age Suitability**6%

**Leak-Proof**6%

**Absorbency**3%

**Value For Money**3%

**Advertised Vs Actual Product**2%

**Quality-Overall**2%

**Functionality-Overall**1%

**Smell**1%

**Thin**1%