---
title: "bumbo changing pad — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/bumbo-changing-pad"
last_updated: "2026-07-14T00:34:44.353Z"
locale: en
meta:
  description: "a small market ($56K/yr) — bumbo changing pad doesn't clear our bar today."
  "og:description": "a small market ($56K/yr) — bumbo changing pad doesn't clear our bar today."
  "og:title": "bumbo changing pad — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

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# **bumbo changing pad**

**Skip it**

A small market ($56K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 40Conversion 22Competition 14Returns 85Price range 56Avg price 83Brand share 19Review moat 50Quality gap 21

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$78.92**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$37.77–$149.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,496.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+11.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$56K**

$56K/yr · 41K searches

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**18**

**Top-5 brand share**

**93%**

**Open market**

**4%**

- Bumbo58% - NOSDA CRADOE15% - Mallify7% - Skip Hop7% - Keekaroo5% - Blissful Diary3% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$11K30%$17K40%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bumbo Baby Changing Pad for Dresser or Table Top Portable & Wipeable Non Slip Soft Contoured Diaper Change Station with Harness Hemlock](https://m.media-amazon.com/images/I/3165PNegygL.jpg)**Bumbo Baby Changing Pad for Dresser or Table Top Portable & Wipeable Non Slip Soft Contoured Diaper Change Station with Harness Hemlock**Bumbo**$87.36**4.6★790 rev](https://www.amazon.com/dp/B0CMSRXM3F) [2![Bumbo Baby Changing Pad for Dresser or Table Top Portable & Wipeable Non Slip Soft Contoured Diaper Change Station with Harness Cool Grey](https://m.media-amazon.com/images/I/31RlRN-hGeL.jpg)**Bumbo Baby Changing Pad for Dresser or Table Top Portable & Wipeable Non Slip Soft Contoured Diaper Change Station with Harness Cool Grey**Bumbo**$86.64**4.6★790 rev](https://www.amazon.com/dp/B01MTABYMT) [3![Baby Changing Pad Wipe-Clean Surface Non-Slip Base with Safety Strap Straight Peanut Contoured with Cushioned EVA Foam Portable Diaper Changing Pad for Newborn and Toddler Nursery and Travel Oat](https://m.media-amazon.com/images/I/41fMLxBs1dL.jpg)**Baby Changing Pad Wipe-Clean Surface Non-Slip Base with Safety Strap Straight Peanut Contoured with Cushioned EVA Foam Portable Diaper Changing Pad for Newborn and Toddler Nursery and Travel Oat**NOSDA CRADOE**$75.21**5.0★24 rev](https://www.amazon.com/dp/B0FCFJW9HY) [4![Mallify Baby Changing Pad with Waterproof and Non-Toxic Surface Changing Table Pad with Adjustable Safety Belt Wipe-Clean & Portable Changing Pad for Dresser(Grey)](https://m.media-amazon.com/images/I/516seWdzRML.jpg)**Mallify Baby Changing Pad with Waterproof and Non-Toxic Surface Changing Table Pad with Adjustable Safety Belt Wipe-Clean & Portable Changing Pad for Dresser(Grey)**Mallify**$47.25**4.5★302 rev](https://www.amazon.com/dp/B0FC21BN9V) [5![Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat](https://m.media-amazon.com/images/I/214xPOVdeYL.jpg)**Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat**Skip Hop**$74.31**4.7★6,722 rev](https://www.amazon.com/dp/B0FQ6YS4LD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Avocado Size Cozy Diaper Changing Pad for Dresser and Table Taupe](https://m.media-amazon.com/images/I/31+GO6eKMDL.jpg)**Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Avocado Size Cozy Diaper Changing Pad for Dresser and Table Taupe**Blissful Diary**$37.77**1,245 rev9mo ago](https://www.amazon.com/dp/B0FT29842T) [![Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat](https://m.media-amazon.com/images/I/214xPOVdeYL.jpg)**Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat**Skip Hop**$74.31**6,722 rev10mo ago](https://www.amazon.com/dp/B0FQ6YS4LD) [![Baby Changing Pad Wipe-Clean Surface Non-Slip Base with Safety Strap Straight Peanut Contoured with Cushioned EVA Foam Portable Diaper Changing Pad for Newborn and Toddler Nursery and Travel Oat](https://m.media-amazon.com/images/I/41fMLxBs1dL.jpg)**Baby Changing Pad Wipe-Clean Surface Non-Slip Base with Safety Strap Straight Peanut Contoured with Cushioned EVA Foam Portable Diaper Changing Pad for Newborn and Toddler Nursery and Travel Oat**NOSDA CRADOE**$75.21**24 rev1y ago](https://www.amazon.com/dp/B0FCFJW9HY) [![Mallify Baby Changing Pad with Waterproof and Non-Toxic Surface Changing Table Pad with Adjustable Safety Belt Wipe-Clean & Portable Changing Pad for Dresser(Grey)](https://m.media-amazon.com/images/I/516seWdzRML.jpg)**Mallify Baby Changing Pad with Waterproof and Non-Toxic Surface Changing Table Pad with Adjustable Safety Belt Wipe-Clean & Portable Changing Pad for Dresser(Grey)**Mallify**$47.25**302 rev1y ago](https://www.amazon.com/dp/B0FC21BN9V) [![Papablic Baby Changing Pad Soft & Wipeable Diaper Changing Table Mat for Dresser Bed Sofa Built-in Safety Belt Non-Slip Waterproof Easy to Clean Gray Ideal Gift for New Parents](https://m.media-amazon.com/images/I/31kqeAdtH0L.jpg)**Papablic Baby Changing Pad Soft & Wipeable Diaper Changing Table Mat for Dresser Bed Sofa Built-in Safety Belt Non-Slip Waterproof Easy to Clean Gray Ideal Gift for New Parents**Papablic**$63.30**277 rev1y ago](https://www.amazon.com/dp/B0D7ZT8H5P)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Avocado Size Cozy Diaper Changing Pad for Dresser and Table Taupe](https://m.media-amazon.com/images/I/31+GO6eKMDL.jpg)**Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Avocado Size Cozy Diaper Changing Pad for Dresser and Table Taupe**Blissful Diary**$37.77**4.8★**▲ 274%**](https://www.amazon.com/dp/B0FT29842T) [![Baby Changing Pad Wipe-Clean Surface Non-Slip Base with Safety Strap Straight Peanut Contoured with Cushioned EVA Foam Portable Diaper Changing Pad for Newborn and Toddler Nursery and Travel Oat](https://m.media-amazon.com/images/I/41fMLxBs1dL.jpg)**Baby Changing Pad Wipe-Clean Surface Non-Slip Base with Safety Strap Straight Peanut Contoured with Cushioned EVA Foam Portable Diaper Changing Pad for Newborn and Toddler Nursery and Travel Oat**NOSDA CRADOE**$75.21**5.0★**▲ 273%**](https://www.amazon.com/dp/B0FCFJW9HY) [![Bumbo Baby Changing Pads for Dresser or Table Top Portable & Wipeable Non Slip Soft Contoured Diaper Change Station with Harness Cradle Pink](https://m.media-amazon.com/images/I/31m6adzWFgL.jpg)**Bumbo Baby Changing Pads for Dresser or Table Top Portable & Wipeable Non Slip Soft Contoured Diaper Change Station with Harness Cradle Pink**Bumbo**$87.75**4.6★**▲ 112%**](https://www.amazon.com/dp/B01ATCZAYE) [![Bumbo Baby Changing Pad for Dresser or Table Top Portable & Wipeable Non Slip Soft Contoured Diaper Change Station with Harness Hemlock](https://m.media-amazon.com/images/I/3165PNegygL.jpg)**Bumbo Baby Changing Pad for Dresser or Table Top Portable & Wipeable Non Slip Soft Contoured Diaper Change Station with Harness Hemlock**Bumbo**$87.36**4.6★**▲ 99%**](https://www.amazon.com/dp/B0CMSRXM3F) [![Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat](https://m.media-amazon.com/images/I/214xPOVdeYL.jpg)**Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat**Skip Hop**$74.31**4.7★**▲ 73%**](https://www.amazon.com/dp/B0FQ6YS4LD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.

50K30KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug, Sep, Oct, Dec · busiest ÷ quietest = 24.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**28%

*“I love that it wipes of easily”*

**Quality-Overall**15%

*“It seems well made”*

**Value For Money**7%

*“Worth the money”*

**Soft Feel**6%

*“Soft enough to lay baby on”*

**Comfort-Overall**4%

*“comfortable”*

**Durability**4%

*“durable & looks nice”*

**Cushion**4%

*“I like the fact that the baby changing pad provides a very comfortable experience for baby”*

**Size-Overall**3%

*“a great size”*

**Color**3%

*“The color is super cute”*

**Advertised Vs Actual Product**2%

*“Did the job”*

### **What buyers complain about **

**Color Fading/Discoloration**12%

*“Discoloration”*

**Value For Money**7%

*“This is an expensive item”*

**Quality-Overall**5%

*“This thing is so cheap”*

**Size-Overall**5%

*“Large pad”*

**Hard Feel**5%

*“It is rock hard”*

**Strap/String Quality**5%

*“Buckle broke”*

**Functionality-Overall**4%

*“it does not come out”*

**Grip**4%

*“Slippery changing pad”*

**Ease Of Cleaning**4%

*“making others more difficult to clean”*

**Color**3%

*“Beware of the oat color”*

### **Top return reasons **

**Size-Overall**27%

**Color**9%

**Value For Money**6%

**Product Condition**6%

**Advertised Vs Actual Product**5%

**Material Quality**5%

**Grip**5%

**Hard Feel**4%

**Quality-Overall**4%

**Width**4%