---
title: "bubs formula — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/bubs-formula"
last_updated: "2026-07-14T00:44:51.836Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — bubs formula doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — bubs formula doesn't clear our bar today."
  "og:title": "bubs formula — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **bubs formula**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 21Conversion 98Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 50Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****17.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$27.96**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$24.53–$31.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$386K**

$386K/yr · 80K searches

**Review moat**

**Okay****1,546.67**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**1 **—flat

**Sellers**

**5**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Bubs100%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$58K30%$116K45%$174K60%$231K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz](https://m.media-amazon.com/images/I/416165oYAEL.jpg)**Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz**Bubs**$27.91**4.5★2,082 rev](https://www.amazon.com/dp/B0DCKXZVS4) [2![Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz](https://m.media-amazon.com/images/I/41vjIkirZwL.jpg)**Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz**Bubs**$31.42**4.7★2,143 rev](https://www.amazon.com/dp/B0DCLL5XLB) [3![Bubs Essential Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz](https://m.media-amazon.com/images/I/41K7oHz1ZDL.jpg)**Bubs Essential Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz**Bubs**$24.53**4.7★415 rev](https://www.amazon.com/dp/B0DCL6YN77)

### **Newest**

by launch date

[![Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz](https://m.media-amazon.com/images/I/416165oYAEL.jpg)**Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz**Bubs**$27.91**2,082 rev1y ago](https://www.amazon.com/dp/B0DCKXZVS4) [![Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz](https://m.media-amazon.com/images/I/41vjIkirZwL.jpg)**Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz**Bubs**$31.42**2,143 rev1y ago](https://www.amazon.com/dp/B0DCLL5XLB) [![Bubs Essential Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz](https://m.media-amazon.com/images/I/41K7oHz1ZDL.jpg)**Bubs Essential Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz**Bubs**$24.53**415 rev1y ago](https://www.amazon.com/dp/B0DCL6YN77)

### **Trending**

90-day click momentum

[![Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz](https://m.media-amazon.com/images/I/416165oYAEL.jpg)**Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz**Bubs**$27.91**4.5★**▲ 12%**](https://www.amazon.com/dp/B0DCKXZVS4) [![Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz](https://m.media-amazon.com/images/I/41vjIkirZwL.jpg)**Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz**Bubs**$31.42**4.7★**— 5%**](https://www.amazon.com/dp/B0DCLL5XLB) [![Bubs Essential Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz](https://m.media-amazon.com/images/I/41K7oHz1ZDL.jpg)**Bubs Essential Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz**Bubs**$24.53**4.7★**▼ 25%**](https://www.amazon.com/dp/B0DCL6YN77)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug, Sep, Oct · busiest ÷ quietest = 7.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**12%

*“Excellent product”*

**Ingredients-Overall**12%

*“The ingredients are clean”*

**Nutritional Content**11%

*“It gives me peace of mind knowing Im giving my baby something that supports healthy growth and development”*

**Regulates Digestion**8%

*“Great with her reflux”*

**Acid Regulator/Stomach Ache Relief**6%

*“It didnt upset his tummy”*

**Value For Money**3%

*“Its a great value for the money”*

**Vegan/Organic**3%

*“Has been a great alternative to cow's milk-based formula”*

**Comfort-Overall**3%

*“overall more comfortable”*

**Soft Feel**3%

*“Gentle formula”*

**Smell**2%

*“And bonus: it doesnt smell bad at all”*

### **What buyers complain about **

**Allergies**13%

*“gets irritated quite easy with an extreme peanut allergy”*

**Acid Regulator/Stomach Ache Relief**10%

*“Vomiting started”*

**Value For Money**9%

*“Too expensive”*

**Smell**5%

*“It makes my baby's breath smells”*

**Ingredients-Overall**5%

*“Negatives: the product contains various undesirable oils”*

**Nutritional Content**5%

*“not a good formula for my baby at all”*

**Advertised Vs Actual Product**5%

*“Misleading and GMO”*

**Iron**3%

*“They must've increased the iron content because my new baby had dark green poops”*

**Ease Of Cleaning**3%

*“Not as clean as I thought”*

**Vegan/Organic**3%

*“Misleading and GMO”*