---
title: "bubbsi — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/bubbsi"
last_updated: "2026-07-14T04:53:38.634Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 97% of clicks) — bubbsi doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 97% of clicks) — bubbsi doesn't clear our bar today."
  "og:title": "bubbsi — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bubbsi**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 19Conversion 84Competition 23Returns 98Price range 84Avg price 95Brand share 9Review moat 23Quality gap 43

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$26.62**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$7.26–$61.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$109K**

$109K/yr · 45K searches

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****7,943.58**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **—flat

**Sellers**

**32**

**Top-5 brand share**

**97%**

**Open market**

**0%**

- Bubbsi62% - CeraVe15% - KPAWAY9% - AmLactin7% - Aveeno Baby4% - GILDEN TREE3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$22K30%$33K40%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refillable 8oz)](https://m.media-amazon.com/images/I/21jeLtPQwaL.jpg)**Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refillable 8oz)**Bubbsi**$25.88**4.6★355 rev](https://www.amazon.com/dp/B0B3YC8YJZ) [2![Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refill Pouch 32oz)](https://m.media-amazon.com/images/I/31fpKiIdALL.jpg)**Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refill Pouch 32oz)**Bubbsi**$61.70**4.6★355 rev](https://www.amazon.com/dp/B0B3Y64MYC) [3![KPAWAY Moisturizing Cream for Kids Keratosis Pilaris 16 oz](https://m.media-amazon.com/images/I/318KTHBJFWL.jpg)**KPAWAY Moisturizing Cream for Kids Keratosis Pilaris 16 oz**KPAWAY**$36.18**4.2★1,599 rev](https://www.amazon.com/dp/B01LXPPCJP) [4![CeraVe SA Lotion for Rough & Bumpy Skin Vitamin D Hyaluronic Acid Lactic Acid & Salicylic Acid Lotion Fragrance Free & Allergy Tested 8 Ounce](https://m.media-amazon.com/images/I/31iN7PluK-L.jpg)**CeraVe SA Lotion for Rough & Bumpy Skin Vitamin D Hyaluronic Acid Lactic Acid & Salicylic Acid Lotion Fragrance Free & Allergy Tested 8 Ounce**CeraVe**$17.00**4.6★24,907 rev](https://www.amazon.com/dp/B0071XPQQ2) [5![Bubbsi Baby Shampoo and Body Wash - Organic Coconut Oil and Shea Toddler Bath Soap w/Natural Scent Gentle Sulfate-Free Kids Body Wash Wont Irritate Eyes (Refillable bottle 8oz)](https://m.media-amazon.com/images/I/31HLJyknjTL.jpg)**Bubbsi Baby Shampoo and Body Wash - Organic Coconut Oil and Shea Toddler Bath Soap w/Natural Scent Gentle Sulfate-Free Kids Body Wash Wont Irritate Eyes (Refillable bottle 8oz)**Bubbsi**$23.79**4.2★216 rev](https://www.amazon.com/dp/B0B3ZYWQF2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Aveeno Sensitive Skin Face & Body Gel Cream for Kids with Prebiotic Oat Clinically Proven 24 Hour Hydration for Soft Skin Quick Drying and Lightweight Hypoallergenic 8 oz](https://m.media-amazon.com/images/I/31mAmjJAp-L.jpg)**Aveeno Sensitive Skin Face & Body Gel Cream for Kids with Prebiotic Oat Clinically Proven 24 Hour Hydration for Soft Skin Quick Drying and Lightweight Hypoallergenic 8 oz**Aveeno Baby**$7.26**1,895 rev3y ago](https://www.amazon.com/dp/B0BLRGF4MK) [![Bubbsi Baby Shampoo and Body Wash - Organic Coconut Oil and Shea Toddler Bath Soap w/Natural Scent Gentle Sulfate-Free Kids Body Wash Wont Irritate Eyes (Refillable bottle 8oz)](https://m.media-amazon.com/images/I/31HLJyknjTL.jpg)**Bubbsi Baby Shampoo and Body Wash - Organic Coconut Oil and Shea Toddler Bath Soap w/Natural Scent Gentle Sulfate-Free Kids Body Wash Wont Irritate Eyes (Refillable bottle 8oz)**Bubbsi**$23.79**216 rev3y ago](https://www.amazon.com/dp/B0B3ZYWQF2) [![Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refillable 8oz)](https://m.media-amazon.com/images/I/21jeLtPQwaL.jpg)**Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refillable 8oz)**Bubbsi**$25.88**355 rev3y ago](https://www.amazon.com/dp/B0B3YC8YJZ) [![Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refill Pouch 32oz)](https://m.media-amazon.com/images/I/31fpKiIdALL.jpg)**Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refill Pouch 32oz)**Bubbsi**$61.70**355 rev3y ago](https://www.amazon.com/dp/B0B3Y64MYC) [![Bubbsi Creamy Coconut Oil Hair Conditioner for Kids Baby | Light Natural Scent | Wont irritate eyes | Organic Coconut Oil + Shea | Sulfate-free | Curly Hair (Refillable Bottle 8oz)](https://m.media-amazon.com/images/I/219iiuCwFTL.jpg)**Bubbsi Creamy Coconut Oil Hair Conditioner for Kids Baby | Light Natural Scent | Wont irritate eyes | Organic Coconut Oil + Shea | Sulfate-free | Curly Hair (Refillable Bottle 8oz)**Bubbsi**$23.75**67 rev3y ago](https://www.amazon.com/dp/B0B43MLSJ7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KPAWAY Moisturizing Cream for Kids Keratosis Pilaris 16 oz](https://m.media-amazon.com/images/I/318KTHBJFWL.jpg)**KPAWAY Moisturizing Cream for Kids Keratosis Pilaris 16 oz**KPAWAY**$36.18**4.2★**▲ 77%**](https://www.amazon.com/dp/B01LXPPCJP) [![CeraVe Moisturizing Cream with Salicylic Acid Exfoliating Body Cream with Lactic & Hyaluronic Acid Niacinamide and Ceramides Fragrance Free & Allergy Tested 12 Ounce](https://m.media-amazon.com/images/I/41oPGeiY-+L.jpg)**CeraVe Moisturizing Cream with Salicylic Acid Exfoliating Body Cream with Lactic & Hyaluronic Acid Niacinamide and Ceramides Fragrance Free & Allergy Tested 12 Ounce**CeraVe**$19.78**4.7★**▲ 31%**](https://www.amazon.com/dp/B00D7BZNT2) [![Aveeno Sensitive Skin Face & Body Gel Cream for Kids with Prebiotic Oat Clinically Proven 24 Hour Hydration for Soft Skin Quick Drying and Lightweight Hypoallergenic 8 oz](https://m.media-amazon.com/images/I/31mAmjJAp-L.jpg)**Aveeno Sensitive Skin Face & Body Gel Cream for Kids with Prebiotic Oat Clinically Proven 24 Hour Hydration for Soft Skin Quick Drying and Lightweight Hypoallergenic 8 oz**Aveeno Baby**$7.26**4.8★**▲ 18%**](https://www.amazon.com/dp/B0BLRGF4MK) [![AmLactin KP Bumps Be Gone - Therapeutic Body Cream for Keratosis Pilaris - No-Scrub Exfoliator and Body Moisturizer for Dry Skin with 15% Lactic Acid AHA 3 oz (Packaging May Vary)](https://m.media-amazon.com/images/I/316tWIwadjL.jpg)**AmLactin KP Bumps Be Gone - Therapeutic Body Cream for Keratosis Pilaris - No-Scrub Exfoliator and Body Moisturizer for Dry Skin with 15% Lactic Acid AHA 3 oz (Packaging May Vary)**AmLactin**$16.00**4.3★**▲ 17%**](https://www.amazon.com/dp/B09X9GJ57N) [![CeraVe Body Wash with Salicylic Acid Fragrance Free Body Wash to Exfoliate Rough and Bumpy Skin Allergy Tested 10 Ounce](https://m.media-amazon.com/images/I/31E5UPuXOEL.jpg)**CeraVe Body Wash with Salicylic Acid Fragrance Free Body Wash to Exfoliate Rough and Bumpy Skin Allergy Tested 10 Ounce**CeraVe**$13.98**4.6★**▲ 16%**](https://www.amazon.com/dp/B077TWXCQV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

1K750Prime Day '24Spike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**10%

*“its really smooth”*

**Moist/Dry**10%

*“Helps moisturize,”*

**Quality-Overall**9%

*“Excellent product”*

**Suitability Dry Skin**8%

*“Perfect for dry skin”*

**Smell**7%

*“Very mild scent”*

**Suitability Combination Skin**7%

*“This stuff feels really good on my skin”*

**Efficiency**6%

*“Works quickly”*

**Symptom Reduction**5%

*“Excellent for Acne Control”*

**Value For Money**5%

*“Its cheap”*

**Advertised Vs Actual Product**3%

*“As advertised”*

### **What buyers complain about **

**Functionality-Overall**10%

*“Didnt help”*

**Value For Money**10%

*“Too expensive”*

**Allergies**8%

*“Itchy skin”*

**Smell**8%

*“No scent”*

**Size-Overall**6%

*“The bottle looked bigger to me”*

**Thickness**6%

*“This product is a very thick cream”*

**Symptom Reduction**5%

*“No improvement”*

**Skin Health**4%

*“makes my skin almost sticky”*

**Leak-Proof**2%

*“Liquid leaked out of cap”*

**Moist/Dry**1%

*“My skin gets dry”*

### **Top return reasons **

**Leak-Proof**19%

**Functionality-Overall**14%

**Size-Overall**11%

**Smell**8%

**Advertised Vs Actual Product**8%

**Value For Money**7%

**Product Condition**4%

**Moist/Dry**3%

**Texture/Consistency-Overall**3%

**Ingredients-Overall**2%