--- title: "bubble bath — Niche Verdict: Launch it (68/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/baby-products/bubble-bath" last_updated: "2026-07-11T05:39:49.848Z" locale: en meta: description: "bubble bath clears our launch bar: a $6.9M/yr market growing +141.3% with returns at 0.3%." "og:description": "bubble bath clears our launch bar: a $6.9M/yr market growing +141.3% with returns at 0.3%." "og:title": "bubble bath — Niche Verdict: Launch it (68/100) | Amazon United States - Flapen" --- Back to Flapen home # **bubble bath** **Launch it****68/100 ** bubble bath clears our launch bar: a $6.9M/yr market growing +141.3% with returns at 0.3%. **Market/yr** **$6.9M** **Growth (1y)** **+141.3%** **Products** **35** **Brands** **12** was 15 a year ago **Sellers** **132** **Price range** **$3.02–$21.68** **Returns** **0.3%** **Rating** **4.7★** **Launch it** Scored 68/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **72** ×0.30 Growth **70** ×0.30 Competition **71** ×0.20 Quality gap **21** ×0.10 Returns **98** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +141.3% year over year. 199K99KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Dec · busiest ÷ quietest = 2.2× ## **Competition** - Dr Teal's33% - The Honest Company21% - Mr. Bubble15% - Amazon Basics13% - Aveeno Baby6% - Johnson's Baby4% - Other (6 brands)9% The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 132 sellers compete here. **Brands** **12 **▼falling was 15 a year ago **Sellers** **132** **Top 5 brand share** **87%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Amazon Basics Lavender Scented Foaming Bath with Essential Oil and Epsom Salt Soothing 34 Fluid Ounce](https://m.media-amazon.com/images/I/31VF2-bGBpL.jpg) [**Amazon Basics Lavender Scented Foaming Bath with Essential Oil and Epsom Salt Soothing 34 Fluid Ounce**](https://www.amazon.com/dp/B0CMJ8Z2YP) Amazon Basics$4.474.5★3,15311%▲rising 2 ![The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz](https://m.media-amazon.com/images/I/41l6qL6Fn-L.jpg) [**The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz**](https://www.amazon.com/dp/B01LDZJHAE) The Honest Company$10.864.7★35,71110%—flat 3 ![Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)](https://m.media-amazon.com/images/I/518gfGtl6RL.jpg) [**Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)**](https://www.amazon.com/dp/B073KM53NG) Mr. Bubble$10.584.7★5,3658%—flat 4 ![Mr. Bubble Original Bubble Bath - Great for Your Baby Kids and Adults - Hypoallergenic Tear Free Bubble Bath Solution (2 Bottles 16 fl oz Each)](https://m.media-amazon.com/images/I/51T9yUUTzvL.jpg) [**Mr. Bubble Original Bubble Bath - Great for Your Baby Kids and Adults - Hypoallergenic Tear Free Bubble Bath Solution (2 Bottles 16 fl oz Each)**](https://www.amazon.com/dp/B00NHAYK0Q) Mr. Bubble$9.694.7★4,8697%▼falling 5 ![Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)](https://m.media-amazon.com/images/I/51KKs7CKg-L.jpg) [**Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)**](https://www.amazon.com/dp/B0CCS9MC9X) Dr Teal's$15.624.7★3,0606%▲rising 6 ![Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz](https://m.media-amazon.com/images/I/41AZQuMTFnL.jpg) [**Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz**](https://www.amazon.com/dp/B0FQL6T3RH) Dr Teal's$10.564.8★1,0276%▲rising 7 ![Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 34 fl oz (Pack of 2)](https://m.media-amazon.com/images/I/51GG89cOe9L.jpg) [**Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 34 fl oz (Pack of 2)**](https://www.amazon.com/dp/B0CK52TBH3) Dr Teal's$11.294.8★6,7174%—flat 8 ![Aveeno Kids Bubble Bath Sensitive Skin 19.2 Ounce](https://m.media-amazon.com/images/I/31LVoXc6ruL.jpg) [**Aveeno Kids Bubble Bath Sensitive Skin 19.2 Ounce**](https://www.amazon.com/dp/B0CQ8TYTF1) Aveeno Baby$8.294.6★1,1324%—flat 9 ![Johnsons Baby Fluffy Bubbles Bubble Bath No More Tears Gently Cleanses Delicate Skin Without Feeling Dry Hypoallergenic No Added Parabens Sulfates & Dyes 13.6 fl. oz](https://m.media-amazon.com/images/I/31Tty3Uv6dL.jpg) [**Johnsons Baby Fluffy Bubbles Bubble Bath No More Tears Gently Cleanses Delicate Skin Without Feeling Dry Hypoallergenic No Added Parabens Sulfates & Dyes 13.6 fl. oz**](https://www.amazon.com/dp/B094RHG6FN) Johnson's Baby$4.104.5★3,5854%—flat 10 ![The Honest Company Foaming Bubble Bath Gentle for Baby Naturally Derived Tear-free Hypoallergenic Fragrance Free Sensitive 12 fl oz](https://m.media-amazon.com/images/I/31+fZgcRExL.jpg) [**The Honest Company Foaming Bubble Bath Gentle for Baby Naturally Derived Tear-free Hypoallergenic Fragrance Free Sensitive 12 fl oz**](https://www.amazon.com/dp/B072MZ562L) The Honest Company$10.784.7★35,7114%—flat 11 ![Dr Teals Foaming Bath with Pure Epsom Salt Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 34 fl oz (Pack of 2)](https://m.media-amazon.com/images/I/51CKVwh7qTL.jpg) [**Dr Teals Foaming Bath with Pure Epsom Salt Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 34 fl oz (Pack of 2)**](https://www.amazon.com/dp/B0CK4ZX5K3) Dr Teal's$11.544.8★6,7173%▲rising 12 ![The Honest Company Foaming Bubble Bath Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 12 fl oz](https://m.media-amazon.com/images/I/31qS3SkKL9L.jpg) [**The Honest Company Foaming Bubble Bath Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 12 fl oz**](https://www.amazon.com/dp/B015HTJ6F8) The Honest Company$10.504.7★35,7113%—flat 13 ![TruKid Bubble Podz Bubble Bath for Kids Toddlers & Babies Tear Free Gentle & Refreshing Bath Bomb for Sensitive Skin with Natural Moisturizers Non-Toxic pH Balanced Lavender Scent (24 Podz)](https://m.media-amazon.com/images/I/51nhJelNb7L.jpg) [**TruKid Bubble Podz Bubble Bath for Kids Toddlers & Babies Tear Free Gentle & Refreshing Bath Bomb for Sensitive Skin with Natural Moisturizers Non-Toxic pH Balanced Lavender Scent (24 Podz)**](https://www.amazon.com/dp/B08TRTL71Z) TruKid$19.244.5★13,4733%—flat 14 ![The Honest Company Foaming Bubble Bath Gentle Enough for Baby Dermatologist Tested Tear-Free Hypoallergenic Disneys Mickey Mouse Comfort Sweet Cream 12 fl oz](https://m.media-amazon.com/images/I/41LVBY3lORL.jpg) [**The Honest Company Foaming Bubble Bath Gentle Enough for Baby Dermatologist Tested Tear-Free Hypoallergenic Disneys Mickey Mouse Comfort Sweet Cream 12 fl oz**](https://www.amazon.com/dp/B0FR8L1FK5) The Honest Company$11.644.7★35,7113%▲rising 15 ![Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 62.5 fl oz](https://m.media-amazon.com/images/I/41oAhi2ga2L.jpg) [**Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 62.5 fl oz**](https://www.amazon.com/dp/B0DXKPTG92) Dr Teal's$13.174.8★1,4992%▼falling **~~Showing 15 of 35 — show all ~~** ## **Product shelf** All 35 tracked products in this niche. Top sellersNewestTrending [![Amazon Basics Lavender Scented Foaming Bath with Essential Oil and Epsom Salt Soothing 34 Fluid Ounce](https://m.media-amazon.com/images/I/31VF2-bGBpL.jpg)**Amazon Basics Lavender Scented Foaming Bath with Essential Oil and Epsom Salt Soothing 34 Fluid Ounce** Amazon Basics**$4.47**4.5★3,153 reviews](https://www.amazon.com/dp/B0CMJ8Z2YP) [![The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz](https://m.media-amazon.com/images/I/41l6qL6Fn-L.jpg)**The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz** The Honest Company**$10.86**4.7★35,711 reviews](https://www.amazon.com/dp/B01LDZJHAE) [![Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)](https://m.media-amazon.com/images/I/518gfGtl6RL.jpg)**Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)** Mr. Bubble**$10.58**4.7★5,365 reviews](https://www.amazon.com/dp/B073KM53NG) [![Mr. Bubble Original Bubble Bath - Great for Your Baby Kids and Adults - Hypoallergenic Tear Free Bubble Bath Solution (2 Bottles 16 fl oz Each)](https://m.media-amazon.com/images/I/51T9yUUTzvL.jpg)**Mr. Bubble Original Bubble Bath - Great for Your Baby Kids and Adults - Hypoallergenic Tear Free Bubble Bath Solution (2 Bottles 16 fl oz Each)** Mr. Bubble**$9.69**4.7★4,869 reviews](https://www.amazon.com/dp/B00NHAYK0Q) [![Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)](https://m.media-amazon.com/images/I/51KKs7CKg-L.jpg)**Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)** Dr Teal's**$15.62**4.7★3,060 reviews](https://www.amazon.com/dp/B0CCS9MC9X) [![Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz](https://m.media-amazon.com/images/I/41AZQuMTFnL.jpg)**Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz** Dr Teal's**$10.56**4.8★1,027 reviews](https://www.amazon.com/dp/B0FQL6T3RH) [![Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 34 fl oz (Pack of 2)](https://m.media-amazon.com/images/I/51GG89cOe9L.jpg)**Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 34 fl oz (Pack of 2)** Dr Teal's**$11.29**4.8★6,717 reviews](https://www.amazon.com/dp/B0CK52TBH3) [![Aveeno Kids Bubble Bath Sensitive Skin 19.2 Ounce](https://m.media-amazon.com/images/I/31LVoXc6ruL.jpg)**Aveeno Kids Bubble Bath Sensitive Skin 19.2 Ounce** Aveeno Baby**$8.29**4.6★1,132 reviews](https://www.amazon.com/dp/B0CQ8TYTF1) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Smell**39% *“Light scent”* **Value For Money**9% *“Great deal”* **Color**8% *“Vibrant color”* **Quality-Overall**8% *“The price is affordable the quality is amazing it's relaxing a”* **Soft Feel**5% *“leaves skin soft”* **Allergies**3% *“No allergies to them”* **Advertised Vs Actual Product**2% *“Exactly what I ordered”* **Durability**2% *“I've been using it for years”* **Stain Resistance**2% *“doesnt stain their skin”* **Gifting Purpose**2% *“Great gift”* ### **What buyers complain about ** **Smell**18% *“Smell is faint”* **Allergies**9% *“May cause skin rash”* **Color**8% *“Not vibrant”* **Value For Money**6% *“Not worth the price”* **Quality-Overall**4% *“Poor bubbling and poor quality containers”* **Advertised Vs Actual Product**4% *“Not as expected”* **Sensitivity-Overall**3% *“My body was too sensitive for this”* **Durability**3% *“they dont last”* **Size-Overall**3% *“These tablets are significantly smaller”* **Leak-Proof**2% *“they tend to leak”* #### **Top return reasons**- Leak-Proof29% - Advertised Vs Actual Product16% - Smell16% - Color5% - Value For Money5% - Size-Overall5% - Ingredients-Overall4% - Functionality-Overall4% - Stain Resistance2% - Product Condition2%