---
title: "bow scrunchies — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/bow-scrunchies"
last_updated: "2026-07-14T00:50:41.528Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($5.45–$14.89) — bow scrunchies doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($5.45–$14.89) — bow scrunchies doesn't clear our bar today."
  "og:title": "bow scrunchies — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **bow scrunchies**

**Skip it**

Prices mostly outside the sweet spot ($5.45–$14.89) — this niche doesn't clear our bar today.

Market size 13Growth 22Conversion 38Competition 84Returns 76Price range 0Avg price 25Brand share 89Review moat 49Quality gap 43

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Returns**

**Great****2.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****1,598.98**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.04**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-6.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$53K**

$53K/yr · 194K searches

**Price range**

**Bad****$5.45–$14.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**38 **▼falling

**Sellers**

**39**

**Top-5 brand share**

**46%**

**Open market**

**49%**

- CÉLLOT13% - ACO-UINT11% - Glaudmeiss10% - Aileam7% - jollybows5% - LFOUVRE5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 51 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ACO-UINT 20 Pack Satin Scrunchies for Thick Hair Hair Ties with Bow for Womens Hair Bunny Ear Scrunchies Hair Accessories for Girls Silk Scrunchies in 20 Solid Warm Colors](https://m.media-amazon.com/images/I/51y7KMeDGIL.jpg)**ACO-UINT 20 Pack Satin Scrunchies for Thick Hair Hair Ties with Bow for Womens Hair Bunny Ear Scrunchies Hair Accessories for Girls Silk Scrunchies in 20 Solid Warm Colors**ACO-UINT**$9.91**4.4★2,302 rev](https://www.amazon.com/dp/B09FP8PNNR) [2![CLLOT Baby Hair Ties with Bows 50pcs 2inch Baby Hair Bows Durable Rubber Bands Ponytail Holders Toddler Essential Hair Accessories for Infants Baby Girls in Pairs](https://m.media-amazon.com/images/I/51runuitwXL.jpg)**CLLOT Baby Hair Ties with Bows 50pcs 2inch Baby Hair Bows Durable Rubber Bands Ponytail Holders Toddler Essential Hair Accessories for Infants Baby Girls in Pairs**CÉLLOT**$6.95**4.6★7,312 rev](https://www.amazon.com/dp/B07ZNTWCB6) [3![Glaudmeiss 6 PCS Small Scrunchie with Bow Brown Hair Ties with Bows](https://m.media-amazon.com/images/I/41yIR3zaJFL.jpg)**Glaudmeiss 6 PCS Small Scrunchie with Bow Brown Hair Ties with Bows**Glaudmeiss**$9.11**4.2★102 rev](https://www.amazon.com/dp/B0DF7CR1K9) [4![14 PCS Bow Hair Scrunchies Bunny Ears Silk Scrunchies Hair Ties Bobbles Elastic Hair Ties Ropes Ponytail Holder Hair Accessories for Women](https://m.media-amazon.com/images/I/51y0efZpTVL.jpg)**14 PCS Bow Hair Scrunchies Bunny Ears Silk Scrunchies Hair Ties Bobbles Elastic Hair Ties Ropes Ponytail Holder Hair Accessories for Women**Aileam**$9.96**4.5★6,544 rev](https://www.amazon.com/dp/B0BD4M4JN3) [5![LFOUVRE Elastic Hair Scrunchies and Ribbons - Knotted Bow Hair Ties Scarf Scrunchies Ponytail Holders for Women and Girls 3pcs](https://m.media-amazon.com/images/I/51ng5RK7vFL.jpg)**LFOUVRE Elastic Hair Scrunchies and Ribbons - Knotted Bow Hair Ties Scarf Scrunchies Ponytail Holders for Women and Girls 3pcs**LFOUVRE**$7.89**4.5★2,566 rev](https://www.amazon.com/dp/B0DLNL22ZW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mabor 6PCS Bow Scrunchies for Women - Cute Hair Ties Silk-Like Polyester Bowknot Elastic Ponytail Holders](https://m.media-amazon.com/images/I/41E3kVB+lVL.jpg)**Mabor 6PCS Bow Scrunchies for Women - Cute Hair Ties Silk-Like Polyester Bowknot Elastic Ponytail Holders**Mabor**$5.45**3 rev5mo ago](https://www.amazon.com/dp/B0GH1N8Z1K) [![12 Pcs Hair Bow Scrunchies Ribbons for Women Girls Silk Hair Ties Scarf Hair Scrunchies Floral Hair Bands Ponytail Holder](https://m.media-amazon.com/images/I/516Xzvw4L2L.jpg)**12 Pcs Hair Bow Scrunchies Ribbons for Women Girls Silk Hair Ties Scarf Hair Scrunchies Floral Hair Bands Ponytail Holder**Aileam**$9.14**43 rev6mo ago](https://www.amazon.com/dp/B0G6ZBBMN4) [![CLLOT 40Pcs Baby Hair Ties With Cotton and Linen Fabric Baby Bows for Baby Girls Infants Toddlers and Kids](https://m.media-amazon.com/images/I/512mMF0nR5L.jpg)**CLLOT 40Pcs Baby Hair Ties With Cotton and Linen Fabric Baby Bows for Baby Girls Infants Toddlers and Kids**CÉLLOT**$10.06**14 rev7mo ago](https://www.amazon.com/dp/B0G136Q21D) [![DOPENSPI 16 Pack Bow Hair Scrunchies for Women Girls Elastic Hairs Ties Cute Bunny Ears Silk Scrunchies Bow Scrunchie Ropes Ponytail Holder Hairs Accessories](https://m.media-amazon.com/images/I/51mmuiQ7vVL.jpg)**DOPENSPI 16 Pack Bow Hair Scrunchies for Women Girls Elastic Hairs Ties Cute Bunny Ears Silk Scrunchies Bow Scrunchie Ropes Ponytail Holder Hairs Accessories**DOPENSPI**$9.47**9 rev8mo ago](https://www.amazon.com/dp/B0FWB4V7XJ) [![Glaudmeiss 6 PCS Small Scrunchie with Bow Cherry Hair Ties with Bows](https://m.media-amazon.com/images/I/51EzJD-gK-L.jpg)**Glaudmeiss 6 PCS Small Scrunchie with Bow Cherry Hair Ties with Bows**Glaudmeiss**$8.72**102 rev9mo ago](https://www.amazon.com/dp/B0FLHXDQ9L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![12 Pcs Hair Bow Scrunchies Ribbons for Women Girls Silk Hair Ties Scarf Hair Scrunchies Floral Hair Bands Ponytail Holder](https://m.media-amazon.com/images/I/516Xzvw4L2L.jpg)**12 Pcs Hair Bow Scrunchies Ribbons for Women Girls Silk Hair Ties Scarf Hair Scrunchies Floral Hair Bands Ponytail Holder**Aileam**$9.14**4.5★**▲ 292%**](https://www.amazon.com/dp/B0G6ZBBMN4) [![Mabor 6PCS Bow Scrunchies for Women - Cute Hair Ties Silk-Like Polyester Bowknot Elastic Ponytail Holders](https://m.media-amazon.com/images/I/41E3kVB+lVL.jpg)**Mabor 6PCS Bow Scrunchies for Women - Cute Hair Ties Silk-Like Polyester Bowknot Elastic Ponytail Holders**Mabor**$5.45**5.0★**▲ 257%**](https://www.amazon.com/dp/B0GH1N8Z1K) [![8Pcs Bow Scrunchies Hair Scarf for Women Knotted Bow Hair Ties Satin Ribbon Scrunchies Girls Party Outfit](https://m.media-amazon.com/images/I/51r9PRFDDlL.jpg)**8Pcs Bow Scrunchies Hair Scarf for Women Knotted Bow Hair Ties Satin Ribbon Scrunchies Girls Party Outfit**obeoby**$8.14**4.2★**▲ 178%**](https://www.amazon.com/dp/B0FG275N1B) [![Yonchic 2-Piece Bow Knot Hair Ties for Women & Girls No Damage Satin Cute Hair Scrunchies Ponytail Holders with Bow Elastic Rubber Bands Scrunchy Hair Accessories (White & Pink)](https://m.media-amazon.com/images/I/41ZsG2HWEAL.jpg)**Yonchic 2-Piece Bow Knot Hair Ties for Women & Girls No Damage Satin Cute Hair Scrunchies Ponytail Holders with Bow Elastic Rubber Bands Scrunchy Hair Accessories (White & Pink)**Yonchic**$9.83**4.5★**▲ 145%**](https://www.amazon.com/dp/B0FQCCJ4K1) [![Glaudmeiss 6 PCS Small Scrunchie with Bow Cherry Hair Ties with Bows](https://m.media-amazon.com/images/I/51EzJD-gK-L.jpg)**Glaudmeiss 6 PCS Small Scrunchie with Bow Cherry Hair Ties with Bows**Glaudmeiss**$8.72**4.2★**▲ 136%**](https://www.amazon.com/dp/B0FLHXDQ9L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.

5K4KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**20%

*“The color variety is great”*

**Quality-Overall**19%

*“Good variety”*

**Ease Of Use**8%

*“Easy to use”*

**Size-Overall**6%

*“They're the perfect size”*

**Value For Money**6%

*“price was affordable”*

**Soft Feel**5%

*“They are soft and silky”*

**Durability**5%

*“Hold up well”*

**Hair Styling**4%

*“They stay in my hair nicely without pulling on it”*

**Advertised Vs Actual Product**3%

*“True to picture”*

**Stretchability/Expandability/Elasticity**3%

*“Elastic is strong”*

### **What buyers complain about **

**Durability**30%

*“falling apart”*

**Quality-Overall**15%

*“Cheaply made”*

**Stretchability/Expandability/Elasticity**5%

*“Not stretchy”*

**Suitability Short Hair**3%

*“Not for fine baby/toddler hair”*

**Ease Of Use**3%

*“Not easy to use”*

**Size-Overall**3%

*“They are very small”*

**Color**2%

*“the other side was white which didnt look good to me”*

**Material Quality**2%

*“the fabric cuts are horrible”*

**Strength**2%

*“Break easily”*

**Thickness**2%

*“The band is thick, though”*

### **Top return reasons **

**Size-Overall**31%

**Suitability Long Hair**12%

**Quality-Overall**9%

**Material Quality**8%

**Color**7%

**Advertised Vs Actual Product**7%

**Stretchability/Expandability/Elasticity**4%

**Suitability Short Hair**4%

**Durability**2%

**Suitability Colored Hair**2%