---
title: "bow hair ties — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/bow-hair-ties"
last_updated: "2026-07-14T02:20:05.391Z"
locale: en
meta:
  description: "a small market ($51K/yr) — bow hair ties doesn't clear our bar today."
  "og:description": "a small market ($51K/yr) — bow hair ties doesn't clear our bar today."
  "og:title": "bow hair ties — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **bow hair ties**

**Skip it**

A small market ($51K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 17Conversion 63Competition 76Returns 82Price range 33Avg price 31Brand share 77Review moat 41Quality gap 28

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,359.97**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$5.67–$19.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.75**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-15.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$51K**

$51K/yr · 95K searches

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**26 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**58%**

**Open market**

**39%**

- CÉLLOT31% - jollybows9% - Cherssy8% - Ronger20006% - CellElection4% - OAOLEER4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![CLLOT Toddler Hair Accessories - 40pcs 2.75 Elastics Rubber Ribbon Bands Bows for Baby Girls Kids & Children](https://m.media-amazon.com/images/I/519k4x5NUNL.jpg)**CLLOT Toddler Hair Accessories - 40pcs 2.75 Elastics Rubber Ribbon Bands Bows for Baby Girls Kids & Children**CÉLLOT**$6.77**4.6★7,312 rev](https://www.amazon.com/dp/B01C3ORYJ0) [2![CLLOT Baby Hair Ties with Bows 50pcs 2inch Baby Hair Bows Durable Rubber Bands Ponytail Holders Toddler Essential Hair Accessories for Infants Baby Girls in Pairs](https://m.media-amazon.com/images/I/51runuitwXL.jpg)**CLLOT Baby Hair Ties with Bows 50pcs 2inch Baby Hair Bows Durable Rubber Bands Ponytail Holders Toddler Essential Hair Accessories for Infants Baby Girls in Pairs**CÉLLOT**$6.95**4.6★7,312 rev](https://www.amazon.com/dp/B07ZNTWCB6) [3![Boutique Baby Girl Hair Ties with Flowers 28 Pcs Hair Bow Ties for Toddler Girls Elastics Ponytail Holders Pigtails Rubber Bands by Cherssy](https://m.media-amazon.com/images/I/516zipy99CL.jpg)**Boutique Baby Girl Hair Ties with Flowers 28 Pcs Hair Bow Ties for Toddler Girls Elastics Ponytail Holders Pigtails Rubber Bands by Cherssy**Cherssy**$14.89**4.7★214 rev](https://www.amazon.com/dp/B0CKSLL9RD) [4![Baby Hair Ties with Bows for Toddler Girls - 2 Inch Soft Elastic Ponytail Holders Small Hair Ties For Fine Thin Hair Cute Hair Accessories for Infants 40 Pcs](https://m.media-amazon.com/images/I/51o3mHIXGXL.jpg)**Baby Hair Ties with Bows for Toddler Girls - 2 Inch Soft Elastic Ponytail Holders Small Hair Ties For Fine Thin Hair Cute Hair Accessories for Infants 40 Pcs**Ronger2000**$5.67**4.6★4,685 rev](https://www.amazon.com/dp/B08GX3GJSS) [5![CLLOT 40Pcs 4.5 Inches Boutique Pops Hair Bows Elastic Hair Ties Grosgrain Ribbon Big Cheer Bow Ponytail Holder Rubber Hair Bands for Baby Girls In Pairs](https://m.media-amazon.com/images/I/61jMToI1LvL.jpg)**CLLOT 40Pcs 4.5 Inches Boutique Pops Hair Bows Elastic Hair Ties Grosgrain Ribbon Big Cheer Bow Ponytail Holder Rubber Hair Bands for Baby Girls In Pairs**CÉLLOT**$13.85**4.4★1,390 rev](https://www.amazon.com/dp/B01C3QAS3W)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![60PCS Elastic Hair Ties for Toddler Girls Kids Hair Ties & Christmas Hair Accessories Colorful Scrunchies Hair Bows & Toddler Hair Clips Girls Hair Accessories](https://m.media-amazon.com/images/I/51IfiTwzr-L.jpg)**60PCS Elastic Hair Ties for Toddler Girls Kids Hair Ties & Christmas Hair Accessories Colorful Scrunchies Hair Bows & Toddler Hair Clips Girls Hair Accessories**Generic**$19.53**4 rev5mo ago](https://www.amazon.com/dp/B0GJTG88HP) [![CLLOT 40Pcs Baby Hair Ties With Cotton and Linen Fabric Baby Bows for Baby Girls Infants Toddlers and Kids](https://m.media-amazon.com/images/I/512mMF0nR5L.jpg)**CLLOT 40Pcs Baby Hair Ties With Cotton and Linen Fabric Baby Bows for Baby Girls Infants Toddlers and Kids**CÉLLOT**$10.06**14 rev7mo ago](https://www.amazon.com/dp/B0G136Q21D) [![DED Baby Hair Ties with Bows 20pcs Baby Hair Bows Elastic Ponytail Holders Toddler Hair Accessories for Infants Baby Girls](https://m.media-amazon.com/images/I/51h9gOtyuWL.jpg)**DED Baby Hair Ties with Bows 20pcs Baby Hair Bows Elastic Ponytail Holders Toddler Hair Accessories for Infants Baby Girls**DED**$9.65**20 rev1y ago](https://www.amazon.com/dp/B0FDJMD6TQ) [![Auseibeely 12PCS Silky Satin Hair Bows Ties for Girls Bowknot Ribbon Ponytail Holders Cute Bow Hair Accessories for Bubble Braids Black & White No Damage Hair Bands](https://m.media-amazon.com/images/I/51tcj1z8x3L.jpg)**Auseibeely 12PCS Silky Satin Hair Bows Ties for Girls Bowknot Ribbon Ponytail Holders Cute Bow Hair Accessories for Bubble Braids Black & White No Damage Hair Bands**Auseibeely**$6.94**58 rev1y ago](https://www.amazon.com/dp/B0F9NZCYTB) [![YWAOAIJD 40pcs baby hair ties with Bows Elastic Ponytail Holders Small Hair Accessories for Kids Toddlers Infants. (Mixed color 1)](https://m.media-amazon.com/images/I/41B4bNKwBIL.jpg)**YWAOAIJD 40pcs baby hair ties with Bows Elastic Ponytail Holders Small Hair Accessories for Kids Toddlers Infants. (Mixed color 1)**YWAOAIJD**$6.43**138 rev1y ago](https://www.amazon.com/dp/B0F93PN6K2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![60PCS Elastic Hair Ties for Toddler Girls Kids Hair Ties & Christmas Hair Accessories Colorful Scrunchies Hair Bows & Toddler Hair Clips Girls Hair Accessories](https://m.media-amazon.com/images/I/51IfiTwzr-L.jpg)**60PCS Elastic Hair Ties for Toddler Girls Kids Hair Ties & Christmas Hair Accessories Colorful Scrunchies Hair Bows & Toddler Hair Clips Girls Hair Accessories**Generic**$19.53**4.8★**▲ 427%**](https://www.amazon.com/dp/B0GJTG88HP) [![CLLOT 40Pcs Baby Hair Ties With Cotton and Linen Fabric Baby Bows for Baby Girls Infants Toddlers and Kids](https://m.media-amazon.com/images/I/512mMF0nR5L.jpg)**CLLOT 40Pcs Baby Hair Ties With Cotton and Linen Fabric Baby Bows for Baby Girls Infants Toddlers and Kids**CÉLLOT**$10.06**4.8★**▲ 122%**](https://www.amazon.com/dp/B0G136Q21D) [![hisial 6Pcs Bow Hair Ties Non-Damage Ponytail Holders Hair Bows Ribbon for Women Fashion Bows Accessories for Girls Elastic Hair Bands(White/Pink/Red/Black)](https://m.media-amazon.com/images/I/51DAy3l5wyL.jpg)**hisial 6Pcs Bow Hair Ties Non-Damage Ponytail Holders Hair Bows Ribbon for Women Fashion Bows Accessories for Girls Elastic Hair Bands(White/Pink/Red/Black)**hisial**$9.67**4.5★**▲ 88%**](https://www.amazon.com/dp/B0F8B2Y913) [![YWAOAIJD 40pcs baby hair ties with Bows Elastic Ponytail Holders Small Hair Accessories for Kids Toddlers Infants. (Mixed color 1)](https://m.media-amazon.com/images/I/41B4bNKwBIL.jpg)**YWAOAIJD 40pcs baby hair ties with Bows Elastic Ponytail Holders Small Hair Accessories for Kids Toddlers Infants. (Mixed color 1)**YWAOAIJD**$6.43**4.4★**▲ 87%**](https://www.amazon.com/dp/B0F93PN6K2) [![BIANHUAN Baby Hair Ties with Bows for Toddler - 1.2 Inch Elastic Ponytail Holders Small Hair Ties For Baby Girls Infants Hair Accessories 30 Pieces](https://m.media-amazon.com/images/I/51OZ9dXpyWL.jpg)**BIANHUAN Baby Hair Ties with Bows for Toddler - 1.2 Inch Elastic Ponytail Holders Small Hair Ties For Baby Girls Infants Hair Accessories 30 Pieces**BIANHUAN**$12.95**4.7★**▲ 72%**](https://www.amazon.com/dp/B0D6JGCGG8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.

7K5KSpike '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**25%

*“the colors are so vibrant”*

**Quality-Overall**22%

*“Good variety”*

**Size-Overall**10%

*“They're the perfect size”*

**Ease Of Use**7%

*“Easy to use”*

**Value For Money**7%

*“Excellent price”*

**Advertised Vs Actual Product**5%

*“exactly what I wanted”*

**Durability**4%

*“The material feels durable”*

**Soft Feel**3%

*“They are soft”*

**Suitability Straight Hair**2%

*“Perfect for my little ones hair”*

**Stretchability/Expandability/Elasticity**2%

*“Elastic is strong”*

### **What buyers complain about **

**Durability**37%

*“Break easily”*

**Quality-Overall**13%

*“Cheaply made”*

**Size-Overall**6%

*“Small bows”*

**Stretchability/Expandability/Elasticity**4%

*“The bows constantly rip off the elastics”*

**Strength**3%

*“Break easily”*

**Color**3%

*“one light blue was removed”*

**Suitability Short Hair**3%

*“Not for fine baby/toddler hair”*

**Ease Of Use**2%

*“Cannot use”*

**Value For Money**2%

*“This is poorly made for the price”*

**Suitability Long Hair**2%

*“Not for people with a lot of hair”*

### **Top return reasons **

**Size-Overall**37%

**Suitability Long Hair**17%

**Quality-Overall**7%

**Advertised Vs Actual Product**7%

**Color**5%

**Material Quality**4%

**Stretchability/Expandability/Elasticity**3%

**Suitability Short Hair**3%

**Suitability Colored Hair**2%

**Value For Money**2%