---
title: "bluey wall decals — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/bluey-wall-decals"
last_updated: "2026-07-14T00:31:29.283Z"
locale: en
meta:
  description: "bluey wall decals shows low returns (1.0%), but soft demand (-32.4% this quarter) keeps it on the watch list."
  "og:description": "bluey wall decals shows low returns (1.0%), but soft demand (-32.4% this quarter) keeps it on the watch list."
  "og:title": "bluey wall decals — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bluey wall decals**

**Worth a look**

Shows low returns (1.0%), but soft demand (-32.4% this quarter) keeps it on the watch list.

Market size 19Growth 9Conversion 61Competition 75Returns 95Price range 65Avg price 63Brand share 73Review moat 47Quality gap 35

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$4.01–$35.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.61**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,758.91**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$77K**

$77K/yr · 105K searches

**Growth**

**Bad****-32.4%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

**Brands**

**23 **▼falling

**Sellers**

**65**

**Top-5 brand share**

**61%**

**Open market**

**33%**

- Trends International25% - Horizon Group USA11% - Cute Decals10% - AOWDIAO9% - RoomMates6% - Idea Nuova6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Custom Name Blue Wall Decals - Personalized Name Wall Sticker Peel and Stick - Cartoon Letters Bedroom Decor - Room Decor for Boys & Girls Kids Personalized Dogs Letters Sticker (Wide 10)](https://m.media-amazon.com/images/I/41QIh3mFlIL.jpg)**Custom Name Blue Wall Decals - Personalized Name Wall Sticker Peel and Stick - Cartoon Letters Bedroom Decor - Room Decor for Boys & Girls Kids Personalized Dogs Letters Sticker (Wide 10)**Cute Decals**$24.06**4.5★18 rev](https://www.amazon.com/dp/B0F23MS95J) [2![Bluey - Friends Decal 4 Page Pad - 4 x 8](https://m.media-amazon.com/images/I/41BJZbYnYTL.jpg)**Bluey - Friends Decal 4 Page Pad - 4 x 8**Trends International**$7.26**4.9★14 rev](https://www.amazon.com/dp/B0FLQN8QMV) [3![AOWDIAO Cloud Wall Decals - 40 Peel and Stick Clouds Stickers - Assorted Shapes and Sizes for Nursery Bedroom Classroom Decor](https://m.media-amazon.com/images/I/41rKo6O6VWL.jpg)**AOWDIAO Cloud Wall Decals - 40 Peel and Stick Clouds Stickers - Assorted Shapes and Sizes for Nursery Bedroom Classroom Decor**AOWDIAO**$6.85**4.7★2,190 rev](https://www.amazon.com/dp/B0CY2G1T86) [4![Bluey Decal Variety Pack (100-Pack) Decal Variety Pack](https://m.media-amazon.com/images/I/511CJZCpZeL.jpg)**Bluey Decal Variety Pack (100-Pack) Decal Variety Pack**Trends International**$9.62**4.8★43 rev](https://www.amazon.com/dp/B0FLQNPYR1) [5![Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up](https://m.media-amazon.com/images/I/51f7udUFLRL.jpg)**Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up**Horizon Group USA**$8.71**4.7★697 rev](https://www.amazon.com/dp/B0CBSX59GF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bluey & Bingo Wall Art Set 8x8 Framed Kids Room Decor 2-Piece Colorful Nursery Prints Cartoon Character Artwork for Playroom or Bedroom](https://m.media-amazon.com/images/I/411RqsVB5SL.jpg)**Bluey & Bingo Wall Art Set 8x8 Framed Kids Room Decor 2-Piece Colorful Nursery Prints Cartoon Character Artwork for Playroom or Bedroom**Idea Nuova**$25.01**14 rev7mo ago](https://www.amazon.com/dp/B0G2T4BNVY) [![Bluey 5 Piece Wall Art Set Kids Room Dcor with Iconic Graphics Ready to Hang Canvas Panels Decorative Accent for Playroom Bedroom or Nursery](https://m.media-amazon.com/images/I/41f2aSsPDkL.jpg)**Bluey 5 Piece Wall Art Set Kids Room Dcor with Iconic Graphics Ready to Hang Canvas Panels Decorative Accent for Playroom Bedroom or Nursery**Idea Nuova**$34.64**11 rev10mo ago](https://www.amazon.com/dp/B0FQWLBNYS) [![Bluey - Friends Decal 4 Page Pad - 4 x 8](https://m.media-amazon.com/images/I/41BJZbYnYTL.jpg)**Bluey - Friends Decal 4 Page Pad - 4 x 8**Trends International**$7.26**14 rev11mo ago](https://www.amazon.com/dp/B0FLQN8QMV) [![Bluey Decal Variety Pack (100-Pack) Decal Variety Pack](https://m.media-amazon.com/images/I/511CJZCpZeL.jpg)**Bluey Decal Variety Pack (100-Pack) Decal Variety Pack**Trends International**$9.62**43 rev11mo ago](https://www.amazon.com/dp/B0FLQNPYR1) [![Disney Toy Story Wall Decals - Set of 12 Vinyl Stickers for Nursery Bedroom Bathroom - Peel and Stick Room Decorations](https://m.media-amazon.com/images/I/51QJTpLMzkL.jpg)**Disney Toy Story Wall Decals - Set of 12 Vinyl Stickers for Nursery Bedroom Bathroom - Peel and Stick Room Decorations**WALL PALZ**$19.70**153 rev1y ago](https://www.amazon.com/dp/B0FBNZHR9D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bluey Hat Toddler Baseball Cap Cute Hat for Kids Adjustable Toddler Ball Cap Bingo Bandit Multicolor](https://m.media-amazon.com/images/I/51KMPLS9xjL.jpg)**Bluey Hat Toddler Baseball Cap Cute Hat for Kids Adjustable Toddler Ball Cap Bingo Bandit Multicolor**Bluey**$15.83**4.7★**▲ 567%**](https://www.amazon.com/dp/B0C86HHVDG) [![LUV HER Bluey Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+](https://m.media-amazon.com/images/I/41OFAdge5SL.jpg)**LUV HER Bluey Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+**LUV HER**$12.54**4.7★**▲ 478%**](https://www.amazon.com/dp/B0DH9YF58T) [![RoomMates RMK4303SCS Baby Shark Peel and Stick Wall Decals](https://m.media-amazon.com/images/I/51-a7QRFM6L.jpg)**RoomMates RMK4303SCS Baby Shark Peel and Stick Wall Decals**RoomMates**$11.85**4.8★**▲ 453%**](https://www.amazon.com/dp/B07Z12BQ2Z) [![RoomMates RMK1428SCS Toy Story 3 Peel and Stick Wall Decals](https://m.media-amazon.com/images/I/41pF-iELUlL.jpg)**RoomMates RMK1428SCS Toy Story 3 Peel and Stick Wall Decals**RoomMates**$13.85**4.7★**▲ 386%**](https://www.amazon.com/dp/B003P9VZ8O) [![Bluey Keepy Uppy White Peel and Stick Wallpaper RMK12801PLW](https://m.media-amazon.com/images/I/41OISWM4r3L.jpg)**Bluey Keepy Uppy White Peel and Stick Wallpaper RMK12801PLW**RoomMates**$35.24**3.6★**▲ 372%**](https://www.amazon.com/dp/B0D3244RP4)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 44 weeks — -32.4% search growth over the last 90 days.

4K3KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“Good quality board”*

**Color**11%

*“vibrant colors”*

**Adhesion/Stickiness**10%

*“Stick great”*

**Value For Money**8%

*“Good for the money”*

**Fun/Entertainment Experience**8%

*“Hours of entertainment”*

**Gifting Purpose**6%

*“Great gift”*

**Ease Of Use**6%

*“Easy to use”*

**Size-Overall**5%

*“Fit great, look great, inexpensive, and my son loves them”*

**Durability**5%

*“They are very durable”*

**Advertised Vs Actual Product**4%

*“As Expected”*

### **What buyers complain about **

**Adhesion/Stickiness**21%

*“Needs better adhesive”*

**Brightness/Shine/Glow**20%

*“not bright”*

**Quality-Overall**8%

*“Extremely low quality”*

**Size-Overall**8%

*“The size is bigger than most”*

**Durability**6%

*“Broke right away”*

**Recycle/Reuse**3%

*“Stickers are not reusable”*

**Advertised Vs Actual Product**3%

*“Not as advertised”*

**Functionality-Overall**2%

*“Doesnt Work”*

**Ease Of Use**2%

*“cant use them”*

**Print Quality**2%

*“Poor print/ink quality”*

### **Top return reasons **

**Size-Overall**31%

**Adhesion/Stickiness**19%

**Brightness/Shine/Glow**13%

**Advertised Vs Actual Product**9%

**Value For Money**7%

**Functionality-Overall**3%

**Quality-Overall**3%

**Defective Material/Parts**2%

**Material Quality**2%

**Color**2%