---
title: "bluey sheets — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/bluey-sheets"
last_updated: "2026-07-14T00:44:23.991Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — bluey sheets doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — bluey sheets doesn't clear our bar today."
  "og:title": "bluey sheets — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bluey sheets**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 57Growth 11Conversion 20Competition 74Returns 71Price range 95Avg price 94Brand share 0Review moat 23Quality gap 20

**Price range**

**Incredible****$15.12–$94.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$48.34**

avg listing price — sweet spot $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$438K**

$438K/yr · 556K searches

**Review moat**

**Bad****7,874.29**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-28.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▲rising

**Sellers**

**9**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Jay Franco65% - Bluey22% - Sunny Side Up8% - NoJo3% - Delta Children1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$13K6%$26K9%$39K12%$53K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bluey 4 Piece Toddler Bedding Set Includes Comforter Sheet Set Fitted Top Sheet Reversible Pillowcase for Boys or Girls Bed Blue](https://m.media-amazon.com/images/I/51CUWPuBMvL.jpg)**Bluey 4 Piece Toddler Bedding Set Includes Comforter Sheet Set Fitted Top Sheet Reversible Pillowcase for Boys or Girls Bed Blue**Bluey**$39.31**4.8★626 rev](https://www.amazon.com/dp/B0CKCZW37G) [2![Jay Franco Bluey & Bingo Twin Comforter Set - 5 Piece Bed Set Includes Sheet Set & Pillow Covers - Super Soft Clouds & Stars Kids Bedding](https://m.media-amazon.com/images/I/51WR+r8uQML.jpg)**Jay Franco Bluey & Bingo Twin Comforter Set - 5 Piece Bed Set Includes Sheet Set & Pillow Covers - Super Soft Clouds & Stars Kids Bedding**Jay Franco**$57.83**4.8★20,010 rev](https://www.amazon.com/dp/B0CMZDQJMD) [3![Jay Franco Bluey & Bingo 4 Piece Toddler Bedding Set Includes Comforter Sheets & Pillowcase Super Soft Microfiber Machine Washable Kids Comforter Breathable for Kids Blue (Officially Licensed)](https://m.media-amazon.com/images/I/41ZU69DwWSL.jpg)**Jay Franco Bluey & Bingo 4 Piece Toddler Bedding Set Includes Comforter Sheets & Pillowcase Super Soft Microfiber Machine Washable Kids Comforter Breathable for Kids Blue (Officially Licensed)**Jay Franco**$43.39**4.8★38,413 rev](https://www.amazon.com/dp/B09PGPG32B) [4![Bluey & Bingo 5 Piece Twin Bed in a Bag - Kids Comforter and Sheet Set with Sham - Super Soft Machine Washable Breathable Microfiber Oeko-TEX Certified (Officially Licensed Product) by Jay Franco](https://m.media-amazon.com/images/I/41WEMEeaciL.jpg)**Bluey & Bingo 5 Piece Twin Bed in a Bag - Kids Comforter and Sheet Set with Sham - Super Soft Machine Washable Breathable Microfiber Oeko-TEX Certified (Officially Licensed Product) by Jay Franco**Jay Franco**$56.89**4.8★38,413 rev](https://www.amazon.com/dp/B09PGNZ8H6) [5![Bluey Twin Bedding Set - Bundle With Bed Sheets Flat Sheet Fitted Sheet Pillowcase and Stickers | For Boys and Girls](https://m.media-amazon.com/images/I/51NsQj4ctOL.jpg)**Bluey Twin Bedding Set - Bundle With Bed Sheets Flat Sheet Fitted Sheet Pillowcase and Stickers | For Boys and Girls**Bluey**$31.54**4.6★170 rev](https://www.amazon.com/dp/B0D5ZLVLR9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NoJo Bluey Best Day Ever 2 Piece Toddler Sheet Set Pink & Aqua](https://m.media-amazon.com/images/I/41utYB46d+L.jpg)**NoJo Bluey Best Day Ever 2 Piece Toddler Sheet Set Pink & Aqua**NoJo**$24.93**1 rev3mo ago](https://www.amazon.com/dp/B0GWFDZG6W) [![Jay Franco Kids Comforter Set Includes Sheets and Pillow Covers - Soft and Cozy Bed Set for Stylish Room Decor Blue - Bluey & Bingo 4 Piece Toddler](https://m.media-amazon.com/images/I/41WqcCB7duL.jpg)**Jay Franco Kids Comforter Set Includes Sheets and Pillow Covers - Soft and Cozy Bed Set for Stylish Room Decor Blue - Bluey & Bingo 4 Piece Toddler**Jay Franco**$50.18**652 rev10mo ago](https://www.amazon.com/dp/B0FP3H99R3) [![Jay Franco Kids Comforter Set Includes Sheets and Pillow Covers - Soft and Cozy Bed Set for Stylish Room Decor Blue - Bluey & Bingo 5 Piece Twin](https://m.media-amazon.com/images/I/41kmvUFKiTL.jpg)**Jay Franco Kids Comforter Set Includes Sheets and Pillow Covers - Soft and Cozy Bed Set for Stylish Room Decor Blue - Bluey & Bingo 5 Piece Twin**Jay Franco**$73.89**652 rev10mo ago](https://www.amazon.com/dp/B0FP3M79QW) [![Jay Franco Kids Comforter Set Includes Sheets and Pillow Covers - Soft and Cozy Bed Set for Stylish Room Decor Blue - Bluey & Bingo 7 Piece Queen](https://m.media-amazon.com/images/I/41MziDcBvxL.jpg)**Jay Franco Kids Comforter Set Includes Sheets and Pillow Covers - Soft and Cozy Bed Set for Stylish Room Decor Blue - Bluey & Bingo 7 Piece Queen**Jay Franco**$82.10**652 rev10mo ago](https://www.amazon.com/dp/B0FP34GNV9) [![Jay Franco Kids Sheet Set with Fitted Flat Sheets & Pillow Cover - Ultra-Soft Bedding with Pillowcase for Room Decor Blue - Bluey & Bingo 3 Piece Twin](https://m.media-amazon.com/images/I/411vSClLkOL.jpg)**Jay Franco Kids Sheet Set with Fitted Flat Sheets & Pillow Cover - Ultra-Soft Bedding with Pillowcase for Room Decor Blue - Bluey & Bingo 3 Piece Twin**Jay Franco**$39.50**4,990 rev10mo ago](https://www.amazon.com/dp/B0FP33SXRY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NoJo Bluey Best Day Ever 2 Piece Toddler Sheet Set Pink & Aqua](https://m.media-amazon.com/images/I/41utYB46d+L.jpg)**NoJo Bluey Best Day Ever 2 Piece Toddler Sheet Set Pink & Aqua**NoJo**$24.93**5.0★**▲ 440%**](https://www.amazon.com/dp/B0GWFDZG6W) [![Jay Franco Kids Bed Set Pink Bluey 7 Piece Full](https://m.media-amazon.com/images/I/41WRiLDG4-L.jpg)**Jay Franco Kids Bed Set Pink Bluey 7 Piece Full**Jay Franco**$74.15**4.8★**▲ 321%**](https://www.amazon.com/dp/B0DTMJVJ74) [![Jay Franco Kids Comforter Set Includes Sheets and Pillow Covers - Soft and Cozy Bed Set for Stylish Room Decor Blue - Bluey & Bingo 7 Piece Queen](https://m.media-amazon.com/images/I/41MziDcBvxL.jpg)**Jay Franco Kids Comforter Set Includes Sheets and Pillow Covers - Soft and Cozy Bed Set for Stylish Room Decor Blue - Bluey & Bingo 7 Piece Queen**Jay Franco**$82.10**4.7★**▲ 221%**](https://www.amazon.com/dp/B0FP34GNV9) [![Jay Franco Kids Bed Set Blue Bluey 5 Piece Twin](https://m.media-amazon.com/images/I/41nX9uJbs7L.jpg)**Jay Franco Kids Bed Set Blue Bluey 5 Piece Twin**Jay Franco**$59.78**4.6★**▲ 149%**](https://www.amazon.com/dp/B0DTMNLSL1) [![Jay Franco Bluey & Bingo 4 Piece Toddler Bedding Set Includes Comforter Sheets & Pillowcase Super Soft Microfiber Machine Washable Kids Comforter Breathable for Kids Blue (Officially Licensed)](https://m.media-amazon.com/images/I/41ZU69DwWSL.jpg)**Jay Franco Bluey & Bingo 4 Piece Toddler Bedding Set Includes Comforter Sheets & Pillowcase Super Soft Microfiber Machine Washable Kids Comforter Breathable for Kids Blue (Officially Licensed)**Jay Franco**$43.39**4.8★**▲ 103%**](https://www.amazon.com/dp/B09PGPG32B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 70 weeks — -28.2% search growth over the last 90 days.

20K15KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Good Quality”*

**Color**16%

*“the colors were beautiful”*

**Soft Feel**12%

*“The feel is soft on the skin which i am happy for”*

**Size-Overall**10%

*“It fits my toddlers bed perfectly”*

**Comfort-Overall**8%

*“extremely comfortable”*

**Value For Money**6%

*“Worth the buy”*

**Advertised Vs Actual Product**6%

*“accurate to the description”*

**Gifting Purpose**3%

*“Great gift”*

**Washability**3%

*“It's washable”*

**Strength**2%

*“It seem fairly sturdy”*

### **What buyers complain about **

**Size-Overall**22%

*“wrong size”*

**Thickness**10%

*“Thin sheets”*

**Value For Money**6%

*“I think $60 is too much to pay for this”*

**Advertised Vs Actual Product**4%

*“So it's not going to get 5 star because of false advertising”*

**Strength**4%

*“it does not look to sturdy one of the sides was not even”*

**Stitch/Finish/Polish**4%

*“the stitching was already coming apart”*

**Durability**4%

*“didnt last long”*

**Quality-Overall**4%

*“Complete garbage”*

**Adhesion/Stickiness**3%

*“ripped a few stickers”*

**Washability**3%

*“So thin and come apart after a few washes”*

### **Top return reasons **

**Size-Overall**68%

**Advertised Vs Actual Product**7%

**Material Quality**7%

**Value For Money**3%

**Comfort-Overall**2%

**Thin**2%

**Color**2%

**Quality-Overall**1%

**Age Suitability**1%

**Thickness**1%