---
title: "bluey notebook — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/bluey-notebook"
last_updated: "2026-07-14T04:53:37.085Z"
locale: en
meta:
  description: "soft demand (-27.1% this quarter) — bluey notebook doesn't clear our bar today."
  "og:description": "soft demand (-27.1% this quarter) — bluey notebook doesn't clear our bar today."
  "og:title": "bluey notebook — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **bluey notebook**

**Skip it**

Soft demand (-27.1% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 11Conversion 35Competition 39Returns 95Price range 75Avg price 92Brand share 24Review moat 46Quality gap 62

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$21.60**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.21–$35.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,875.28**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$88K**

$88K/yr · 146K searches

**Growth**

**Bad****-27.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**34**

**Top-5 brand share**

**90%**

**Open market**

**6%**

- Idea Nuova42% - Horizon Group USA18% - Bluey18% - Pillow Pets7% - Character World5% - Paladone4% - Open — no brand owns it (4 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$18K30%$26K40%$35K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving](https://m.media-amazon.com/images/I/313H1oQucOL.jpg)**Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving**Idea Nuova**$15.07**4.4★35 rev](https://www.amazon.com/dp/B0G6G8KC9M) [2![Horizon Group USA Bluey Decorate Your Own Light Up Projector Night Light for Kids with Stickers Toys Toddler Activities Crafts](https://m.media-amazon.com/images/I/51yYMd6hbQL.jpg)**Horizon Group USA Bluey Decorate Your Own Light Up Projector Night Light for Kids with Stickers Toys Toddler Activities Crafts**Horizon Group USA**$13.61**3.8★107 rev](https://www.amazon.com/dp/B0DY9G36WY) [3![Bluey Goglow Pal Light Up Nightlight 2-in-1 Interactive Snuggly Toddler Light Soothing Night Light for Kids of Ages 2+](https://m.media-amazon.com/images/I/31MxeVCuYFL.jpg)**Bluey Goglow Pal Light Up Nightlight 2-in-1 Interactive Snuggly Toddler Light Soothing Night Light for Kids of Ages 2+**Bluey**$15.10**4.5★925 rev](https://www.amazon.com/dp/B09H376JQD) [4![Bluey Table Lamp for Kids Stick Lamp with Printed Shade & Pull Chain Bedroom or Nursery Nightstand Lighting Official Bluey Merchandise](https://m.media-amazon.com/images/I/312gPUPJB7L.jpg)**Bluey Table Lamp for Kids Stick Lamp with Printed Shade & Pull Chain Bedroom or Nursery Nightstand Lighting Official Bluey Merchandise**Idea Nuova**$29.67**4.6★16,393 rev](https://www.amazon.com/dp/B0D19V2K2Y) [5![Pillow Pets 16 inch Bluey Sleep Time Light Stuffed Animal Plush Toy Gifts for Kids](https://m.media-amazon.com/images/I/416La8RKXQL.jpg)**Pillow Pets 16 inch Bluey Sleep Time Light Stuffed Animal Plush Toy Gifts for Kids**Pillow Pets**$35.95**4.8★748 rev](https://www.amazon.com/dp/B0CGYJR17D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bluey Kids Touch Night Light Lamp Rechargeable Battery Operated Bedroom Table Lamp with Touch On/Off Portable LED Desk Light with Charging Cord for Nursery & Childrens Room](https://m.media-amazon.com/images/I/31yHASQlsxL.jpg)**Bluey Kids Touch Night Light Lamp Rechargeable Battery Operated Bedroom Table Lamp with Touch On/Off Portable LED Desk Light with Charging Cord for Nursery & Childrens Room**Idea Nuova**$26.54**4 rev5mo ago](https://www.amazon.com/dp/B0GKQ22PYZ) [![Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving](https://m.media-amazon.com/images/I/313H1oQucOL.jpg)**Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving**Idea Nuova**$15.07**35 rev7mo ago](https://www.amazon.com/dp/B0G6G8KC9M) [![Bluey Draw N Create Projector Toy Includes Slides to Trace & Color Scenes with Crayons Batteries Required](https://m.media-amazon.com/images/I/51XvQjoGMzL.jpg)**Bluey Draw N Create Projector Toy Includes Slides to Trace & Color Scenes with Crayons Batteries Required**Horizon Group USA**$20.61**107 rev7mo ago](https://www.amazon.com/dp/B0G36TXZGY) [![Paladone Bluey Icon Light Officially Licensed Mini LED Lamp Kids TV Character Merchandise for Bedrooms & Homes Battery Powered Collectible](https://m.media-amazon.com/images/I/41Oklij77nL.jpg)**Paladone Bluey Icon Light Officially Licensed Mini LED Lamp Kids TV Character Merchandise for Bedrooms & Homes Battery Powered Collectible**Bluey**$33.16**8 rev11mo ago](https://www.amazon.com/dp/B0F1YZX8YT) [![Paladone Bluey Night Light Stick-On LED Wall Lamp with Auto Sensor and Adjustable Brightness Battery Powered for Kids Bedrooms Officially Licensed Merchandise](https://m.media-amazon.com/images/I/41-2YtmN7SL.jpg)**Paladone Bluey Night Light Stick-On LED Wall Lamp with Auto Sensor and Adjustable Brightness Battery Powered for Kids Bedrooms Officially Licensed Merchandise**Paladone**$32.26**102 rev1y ago](https://www.amazon.com/dp/B0F9FQ3M9W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bluey Kids Touch Night Light Lamp Rechargeable Battery Operated Bedroom Table Lamp with Touch On/Off Portable LED Desk Light with Charging Cord for Nursery & Childrens Room](https://m.media-amazon.com/images/I/31yHASQlsxL.jpg)**Bluey Kids Touch Night Light Lamp Rechargeable Battery Operated Bedroom Table Lamp with Touch On/Off Portable LED Desk Light with Charging Cord for Nursery & Childrens Room**Idea Nuova**$26.54**4.4★**▲ 384%**](https://www.amazon.com/dp/B0GKQ22PYZ) [![Bluey Draw N Create Projector Toy Includes Slides to Trace & Color Scenes with Crayons Batteries Required](https://m.media-amazon.com/images/I/51XvQjoGMzL.jpg)**Bluey Draw N Create Projector Toy Includes Slides to Trace & Color Scenes with Crayons Batteries Required**Horizon Group USA**$20.61**3.8★**▲ 286%**](https://www.amazon.com/dp/B0G36TXZGY) [![LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+](https://m.media-amazon.com/images/I/51tbdoNRAkL.jpg)**LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+**LUV HER**$8.21**4.8★**▲ 227%**](https://www.amazon.com/dp/B0BCNRWTMF) [![ARKAID Bluey Toddler Sunglasses - Comfortable UV-Protective Sunglasses for Toddlers with Soft Carrying Case - Official Bluey Accessory & Gift](https://m.media-amazon.com/images/I/51LbiJEWF1L.jpg)**ARKAID Bluey Toddler Sunglasses - Comfortable UV-Protective Sunglasses for Toddlers with Soft Carrying Case - Official Bluey Accessory & Gift**ARKAID**$19.46**4.8★**▲ 225%**](https://www.amazon.com/dp/B0CK4W3PPK) [![Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving](https://m.media-amazon.com/images/I/313H1oQucOL.jpg)**Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving**Idea Nuova**$15.07**4.4★**▲ 137%**](https://www.amazon.com/dp/B0G6G8KC9M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**26%

*“vibrant colors”*

**Brightness/Shine/Glow**23%

*“Great light”*

**Value For Money**6%

*“Worth it”*

**Quality-Overall**6%

*“Good quality and sun protection for my 5 year old autistic daughters sensitive eyes”*

**Gifting Purpose**5%

*“Was a gift”*

**Advertised Vs Actual Product**4%

*“They work exactly as advertised”*

**Night Vision**4%

*“Great night light”*

**Ease Of Use**3%

*“are very easy to use”*

**Efficiency**3%

*“Works great”*

**Durability**2%

*“it seems durable”*

### **What buyers complain about **

**Battery Life**13%

*“Battery dies quickly”*

**Durability**9%

*“Blew out”*

**Size-Overall**8%

*“The size did not met my expectations”*

**Brightness/Shine/Glow**8%

*“the light is a bit too bright”*

**Quality-Overall**6%

*“cheap product”*

**Functionality-Overall**5%

*“We cant use it as a nightlight”*

**Value For Money**5%

*“Price is a little high for how small it is”*

**Color**4%

*“stop on a color”*

**Advertised Vs Actual Product**4%

*“Misleading photos,”*

**Battery Inclusion**4%

*“was disappointed that the batteries where not included”*

### **Top return reasons **

**Brightness/Shine/Glow**23%

**Size-Overall**18%

**Defective Material/Parts**11%

**Functionality-Overall**10%

**Bulb Flicker/Dimming/Color**6%

**Battery Inclusion**5%

**Advertised Vs Actual Product**5%

**Value For Money**4%

**Quality-Overall**2%

**Color**2%