---
title: "bluey nap mat — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/bluey-nap-mat"
last_updated: "2026-07-13T23:02:44.116Z"
locale: en
meta:
  description: "a small market ($17K/yr) — bluey nap mat doesn't clear our bar today."
  "og:description": "a small market ($17K/yr) — bluey nap mat doesn't clear our bar today."
  "og:title": "bluey nap mat — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

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# **bluey nap mat**

**Skip it**

A small market ($17K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 20Conversion 18Competition 23Returns 49Price range 95Avg price 95Brand share 10Review moat 69Quality gap 50

**Avg price**

**Incredible****$32.91**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$21.12–$43.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****733.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.2%**

return rate — above 6% kills the launch gate

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-10.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$17K**

$17K/yr · 36K searches

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**15**

**Top-5 brand share**

**96%**

**Open market**

**3%**

- Northwest36% - Bluey26% - Jay Franco24% - AI ACCESSORY INNOVATIONS9% - ROLLEE POLLEE2% - Fast Forward1% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$3K30%$5K40%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![NORTHWEST Bluey Silk Touch Sherpa Slumber Bag - Bluey Sleeping Bag with Zipper for Boys and Girls - Great Sleepover Set - 27 x 56 inches](https://m.media-amazon.com/images/I/4132Jp2jbJL.jpg)**NORTHWEST Bluey Silk Touch Sherpa Slumber Bag - Bluey Sleeping Bag with Zipper for Boys and Girls - Great Sleepover Set - 27 x 56 inches**Northwest**$38.27**4.6★160 rev](https://www.amazon.com/dp/B0DK3WD7BG) [2![Bluey Kids Nap-Mat Set Includes Pillow and Plush Blanket Great for Boys or Girls Napping During Daycare or Preschool - Fits Young Children Aged 3-5](https://m.media-amazon.com/images/I/41zOmxQxuDL.jpg)**Bluey Kids Nap-Mat Set Includes Pillow and Plush Blanket Great for Boys or Girls Napping During Daycare or Preschool - Fits Young Children Aged 3-5**Bluey**$27.86**4.7★448 rev](https://www.amazon.com/dp/B0CKWKC6XZ) [3![Bluey B for Balloon Silk Touch Sherpa Slumber Bag with Attached Pillow Cozy Portable Sleepover Set Character Sleeping Bag for Travel 27 x 56 Inches](https://m.media-amazon.com/images/I/41a8KzlEhNL.jpg)**Bluey B for Balloon Silk Touch Sherpa Slumber Bag with Attached Pillow Cozy Portable Sleepover Set Character Sleeping Bag for Travel 27 x 56 Inches**Northwest**$43.51**4.6★160 rev](https://www.amazon.com/dp/B0FZLTR2VT) [4![Jay Franco Kids Nap Mat with Embedded Pillow & Blanket Soft 46x20 Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Blue - Bluey](https://m.media-amazon.com/images/I/41UexEup4HL.jpg)**Jay Franco Kids Nap Mat with Embedded Pillow & Blanket Soft 46x20 Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Blue - Bluey**Jay Franco**$34.69**4.7★1,863 rev](https://www.amazon.com/dp/B092PF3QS8) [5![Bluey Duffle Bag 16 Travel Sleepover Bag for Girls & Boys Kids Weekender Bag Blue](https://m.media-amazon.com/images/I/517-PVYtg3L.jpg)**Bluey Duffle Bag 16 Travel Sleepover Bag for Girls & Boys Kids Weekender Bag Blue**AI ACCESSORY INNOVATIONS**$33.88**4.7★438 rev](https://www.amazon.com/dp/B0D5ZYQR8Z)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NoJo Bluey Best Day Ever Toddler Nap Mat Includes Super Soft Attached Pillow and Blanket Pink & Aqua](https://m.media-amazon.com/images/I/41-CqDly53L.jpg)**NoJo Bluey Best Day Ever Toddler Nap Mat Includes Super Soft Attached Pillow and Blanket Pink & Aqua**NoJo**$29.81**0 rev1mo ago](https://www.amazon.com/dp/B0H2FDSW8K) [![Bluey Slumber Bag Set for Kids - Bundle with 27x56 Inches Sleeping Bag Plus Stickers More | Bluey and Bingo Warm Slumber Bag](https://m.media-amazon.com/images/I/51K8qKou6mL.jpg)**Bluey Slumber Bag Set for Kids - Bundle with 27x56 Inches Sleeping Bag Plus Stickers More | Bluey and Bingo Warm Slumber Bag**Bluey**$34.49**1 rev4mo ago](https://www.amazon.com/dp/B0GQCK4DWH) [![Bluey Clogs for Boys & Girls - Officially Licensed Water Shoes - Quick-Dry Kids Beach Pool Shoes - Easy Slip on Toddler Shoes - Size 7/8 Pink](https://m.media-amazon.com/images/I/41+vyrrd9vL.jpg)**Bluey Clogs for Boys & Girls - Officially Licensed Water Shoes - Quick-Dry Kids Beach Pool Shoes - Easy Slip on Toddler Shoes - Size 7/8 Pink**Bluey**$24.06**35 rev6mo ago](https://www.amazon.com/dp/B0GD4X3NJS) [![Bluey B for Balloon Silk Touch Sherpa Slumber Bag with Attached Pillow Cozy Portable Sleepover Set Character Sleeping Bag for Travel 27 x 56 Inches](https://m.media-amazon.com/images/I/41a8KzlEhNL.jpg)**Bluey B for Balloon Silk Touch Sherpa Slumber Bag with Attached Pillow Cozy Portable Sleepover Set Character Sleeping Bag for Travel 27 x 56 Inches**Northwest**$43.51**160 rev8mo ago](https://www.amazon.com/dp/B0FZLTR2VT) [![Bluey Duffle Bag for Girls | 16 Lightweight Pink Travel Bag with Bluey | Overnight Weekender Bag with Shoulder Strap | Bluey Gifts for Girls | Ages 3+](https://m.media-amazon.com/images/I/51hHssW8ZLL.jpg)**Bluey Duffle Bag for Girls | 16 Lightweight Pink Travel Bag with Bluey | Overnight Weekender Bag with Shoulder Strap | Bluey Gifts for Girls | Ages 3+**Fast Forward**$35.13**350 rev11mo ago](https://www.amazon.com/dp/B0FM8TVGMP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NoJo Bluey Best Day Ever Toddler Nap Mat Includes Super Soft Attached Pillow and Blanket Pink & Aqua](https://m.media-amazon.com/images/I/41-CqDly53L.jpg)**NoJo Bluey Best Day Ever Toddler Nap Mat Includes Super Soft Attached Pillow and Blanket Pink & Aqua**NoJo**$29.81**0.0★**▲ 388%**](https://www.amazon.com/dp/B0H2FDSW8K) [![Bluey Clogs for Boys & Girls - Officially Licensed Water Shoes - Quick-Dry Kids Beach Pool Shoes - Easy Slip on Toddler Shoes - Size 7/8 Pink](https://m.media-amazon.com/images/I/41+vyrrd9vL.jpg)**Bluey Clogs for Boys & Girls - Officially Licensed Water Shoes - Quick-Dry Kids Beach Pool Shoes - Easy Slip on Toddler Shoes - Size 7/8 Pink**Bluey**$24.06**4.8★**▲ 386%**](https://www.amazon.com/dp/B0GD4X3NJS) [![Bluey Slumber Bag Set for Kids - Bundle with 27x56 Inches Sleeping Bag Plus Stickers More | Bluey and Bingo Warm Slumber Bag](https://m.media-amazon.com/images/I/51K8qKou6mL.jpg)**Bluey Slumber Bag Set for Kids - Bundle with 27x56 Inches Sleeping Bag Plus Stickers More | Bluey and Bingo Warm Slumber Bag**Bluey**$34.49**2.0★**▲ 386%**](https://www.amazon.com/dp/B0GQCK4DWH) [![Bluey Duffle Bag for Girls | 16 Lightweight Pink Travel Bag with Bluey | Overnight Weekender Bag with Shoulder Strap | Bluey Gifts for Girls | Ages 3+](https://m.media-amazon.com/images/I/51hHssW8ZLL.jpg)**Bluey Duffle Bag for Girls | 16 Lightweight Pink Travel Bag with Bluey | Overnight Weekender Bag with Shoulder Strap | Bluey Gifts for Girls | Ages 3+**Fast Forward**$35.13**4.4★**▲ 297%**](https://www.amazon.com/dp/B0FM8TVGMP) [![Bluey Duffle Bag 16 Travel Sleepover Bag for Girls & Boys Kids Weekender Bag Blue](https://m.media-amazon.com/images/I/517-PVYtg3L.jpg)**Bluey Duffle Bag 16 Travel Sleepover Bag for Girls & Boys Kids Weekender Bag Blue**AI ACCESSORY INNOVATIONS**$33.88**4.7★**▲ 137%**](https://www.amazon.com/dp/B0D5ZYQR8Z)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

3K2KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**14%

*“The blanket is soft”*

**Quality-Overall**13%

*“Great Quality”*

**Comfort-Overall**11%

*“So comfy”*

**Ease Of Use**9%

*“Easy to use”*

**Fun/Entertainment Experience**6%

*“Kid loves it”*

**Durability**6%

*“The upper fabric is durable enough to handle scurrying across pool decks and sandy beaches, while the sole is made of a solid material that provides plenty of traction on slippery surfaces”*

**Portability**5%

*“My 4 year old loves this for travel”*

**Value For Money**5%

*“Great price”*

**Color**4%

*“The colors are vibrant, and the graphics are a very cute and accurate representation of Bluey and Bingo”*

**Gifting Purpose**3%

*“What a great gift for a child”*

### **What buyers complain about **

**Durability**28%

*“Doesnt seem to be well made-tore before first use”*

**Washability**14%

*“It gets caught on other things in the wash”*

**Cushion**7%

*“The pillow has no cushion in it”*

**Size-Overall**7%

*“The length is shorter than listed”*

**Velcro Quality**7%

*“The only thing I don't like is the Velcro”*

**Thickness**7%

*“Its ok. Changes after wash becomes thin”*

**Quality-Overall**4%

*“The quality is far below what I expected”*

**Stitch/Finish/Polish**4%

*“the stitching started coming loose”*

**Upholstery/Fabric Quality**4%

*“the fabric already looks worn out”*

**Value For Money**3%

*“Not worth the price”*

### **Top return reasons **

**Size-Overall**48%

**Thin**10%

**Material Quality**6%

**Feet Fit**6%

**Advertised Vs Actual Product**5%

**Quality-Overall**4%

**Cushion**3%

**Value For Money**3%

**Color**3%

**Stitch/Finish/Polish**2%