---
title: "bluey keychain — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/bluey-keychain"
last_updated: "2026-07-13T22:25:16.972Z"
locale: en
meta:
  description: "soft demand (-19.1% this quarter) — bluey keychain doesn't clear our bar today."
  "og:description": "soft demand (-19.1% this quarter) — bluey keychain doesn't clear our bar today."
  "og:title": "bluey keychain — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **bluey keychain**

**Skip it**

Soft demand (-19.1% this quarter) — this niche doesn't clear our bar today.

Market size 56Growth 15Conversion 52Competition 74Returns 87Price range 67Avg price 78Brand share 20Review moat 23Quality gap 23

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.29**

avg listing price — sweet spot $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$6.93–$31.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$414K**

$414K/yr · 598K searches

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,311.35**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-19.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**32**

**Top-5 brand share**

**92%**

**Open market**

**6%**

- Zak Designs41% - The First Years20% - THERMOS16% - Simple Modern14% - LUV HER2% - Get Trend2% - Open — no brand owns it (4 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$17K8%$33K12%$50K16%$66K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Bluey](https://m.media-amazon.com/images/I/41J7Qe1YtPL.jpg)**THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Bluey**THERMOS**$15.35**4.7★37,382 rev](https://www.amazon.com/dp/B0C3NKW6F1) [2![Simple Modern Bluey Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Bluetastic Day](https://m.media-amazon.com/images/I/41ic6rzlaxL.jpg)**Simple Modern Bluey Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Bluetastic Day**Simple Modern**$22.60**4.6★8,285 rev](https://www.amazon.com/dp/B0FC319V2C) [3![Zak Designs Bluey Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Bluey & Bingo)](https://m.media-amazon.com/images/I/41cAvnA8HTL.jpg)**Zak Designs Bluey Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Bluey & Bingo)**Zak Designs**$15.34**4.6★19,090 rev](https://www.amazon.com/dp/B0DMDDW81N) [4![The First Years Bluey Insulated Straw Cup - Diswasher Safe Sippy Cups - Kids Water Bottles - 9 Oz - 2 Count - Ages 9 Months and Up](https://m.media-amazon.com/images/I/31+v-E2MB-L.jpg)**The First Years Bluey Insulated Straw Cup - Diswasher Safe Sippy Cups - Kids Water Bottles - 9 Oz - 2 Count - Ages 9 Months and Up**The First Years**$8.86**4.6★4,292 rev](https://www.amazon.com/dp/B0CNJ64DC9) [5![Zak Designs Bluey Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey & Friends)](https://m.media-amazon.com/images/I/41WUOgX2WgL.jpg)**Zak Designs Bluey Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey & Friends)**Zak Designs**$16.64**4.6★31,471 rev](https://www.amazon.com/dp/B0DQ4N8DBY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Unique Bluey Cups with Stickers | 16 Paper Cups 4 Sticker Sheets Checklist | Bluey Birthday Decorations | Party Supplies for Boys and Girls | Officially Licensed](https://m.media-amazon.com/images/I/51C4QGZWYnL.jpg)**Unique Bluey Cups with Stickers | 16 Paper Cups 4 Sticker Sheets Checklist | Bluey Birthday Decorations | Party Supplies for Boys and Girls | Officially Licensed**Unique**$15.10**19 rev7mo ago](https://www.amazon.com/dp/B0G3787YY8) [![Zak Designs Bluey Sutton Travel Tumbler for On the Go 30oz Stainless Steel with Vacuum Insulation Silicone Straw and Carry Handle for Cold Drinks (Bluey Bingo Bandit Chilli)](https://m.media-amazon.com/images/I/31SL+t94qQL.jpg)**Zak Designs Bluey Sutton Travel Tumbler for On the Go 30oz Stainless Steel with Vacuum Insulation Silicone Straw and Carry Handle for Cold Drinks (Bluey Bingo Bandit Chilli)**Zak Designs**$20.75**599 rev8mo ago](https://www.amazon.com/dp/B0FT78XVH6) [![Zak Designs Bluey Capri Toddler Tumblers For Travel or At Home 9oz 2-Pack Double Wall Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey Bingo)](https://m.media-amazon.com/images/I/41OcDKUTO8L.jpg)**Zak Designs Bluey Capri Toddler Tumblers For Travel or At Home 9oz 2-Pack Double Wall Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey Bingo)**Zak Designs**$17.38**395 rev9mo ago](https://www.amazon.com/dp/B0FVDX39H3) [![Zak Designs Bluey Capri Toddler Tumbler For Travel or At Home 10oz 2-Pack Durable Plastic Sippy Cups With Handle and Leak-Proof Design are Perfect For Kids (Bluey and Bingo)](https://m.media-amazon.com/images/I/419jek4CVIL.jpg)**Zak Designs Bluey Capri Toddler Tumbler For Travel or At Home 10oz 2-Pack Durable Plastic Sippy Cups With Handle and Leak-Proof Design are Perfect For Kids (Bluey and Bingo)**Zak Designs**$17.35**395 rev9mo ago](https://www.amazon.com/dp/B0FVDP2DHM) [![Unique Bluey 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts](https://m.media-amazon.com/images/I/41KH6xxzOdL.jpg)**Unique Bluey 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts**Unique**$24.90**10 rev9mo ago](https://www.amazon.com/dp/B0FTBTFN28)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+](https://m.media-amazon.com/images/I/51tbdoNRAkL.jpg)**LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+**LUV HER**$8.21**4.8★**▲ 307%**](https://www.amazon.com/dp/B0BCNRWTMF) [![ARKAID Bluey Toddler Sunglasses - Comfortable UV-Protective Sunglasses for Toddlers with Soft Carrying Case - Official Bluey Accessory & Gift](https://m.media-amazon.com/images/I/51LbiJEWF1L.jpg)**ARKAID Bluey Toddler Sunglasses - Comfortable UV-Protective Sunglasses for Toddlers with Soft Carrying Case - Official Bluey Accessory & Gift**ARKAID**$19.46**4.8★**▲ 233%**](https://www.amazon.com/dp/B0CK4W3PPK) [![Unique Bluey 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts](https://m.media-amazon.com/images/I/41KH6xxzOdL.jpg)**Unique Bluey 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts**Unique**$24.90**5.0★**▲ 155%**](https://www.amazon.com/dp/B0FTBTFN28) [![Unique Bluey Cups with Stickers | 16 Paper Cups 4 Sticker Sheets Checklist | Bluey Birthday Decorations | Party Supplies for Boys and Girls | Officially Licensed](https://m.media-amazon.com/images/I/51C4QGZWYnL.jpg)**Unique Bluey Cups with Stickers | 16 Paper Cups 4 Sticker Sheets Checklist | Bluey Birthday Decorations | Party Supplies for Boys and Girls | Officially Licensed**Unique**$15.10**4.9★**▲ 118%**](https://www.amazon.com/dp/B0G3787YY8) [![Zak Designs Bluey Capri Toddler Tumblers For Travel or At Home 9oz 2-Pack Double Wall Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey Bingo)](https://m.media-amazon.com/images/I/41OcDKUTO8L.jpg)**Zak Designs Bluey Capri Toddler Tumblers For Travel or At Home 9oz 2-Pack Double Wall Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey Bingo)**Zak Designs**$17.38**4.5★**▲ 78%**](https://www.amazon.com/dp/B0FVDX39H3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.

70K50KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Leak-Proof**19%

*“Haven't experienced any leaks”*

**Quality-Overall**10%

*“Good quality cups it came on time”*

**Color**9%

*“vibrant colors”*

**Size-Overall**8%

*“Just the right size”*

**Ease Of Cleaning**7%

*“cleanup was quick too”*

**Design-Overall**6%

*“Cute designs”*

**Durability**5%

*“The cup seems pretty durable”*

**Ease Of Use**4%

*“Easy to use”*

**Value For Money**4%

*“Worth the money”*

**Gifting Purpose**3%

*“bday gift”*

### **What buyers complain about **

**Leak-Proof**38%

*“Leaks A lot”*

**Durability**12%

*“Break Easy”*

**Design-Overall**5%

*“Design chipped off after 3 months of use”*

**Quality-Overall**5%

*“These cups are poor quality”*

**Ease Of Use**4%

*“Straw cap can be difficult to open”*

**Size-Overall**3%

*“just tiny tumblers”*

**Water Resistance**3%

*“really only good for water”*

**Ease Of Cleaning**2%

*“Theyre kind of a pain to clean”*

**Dishwasher Safe**1%

*“Not dishwasher safe”*

**Material Quality**1%

*“I really wish they made ones without plastic”*

### **Top return reasons **

**Leak-Proof**26%

**Size-Overall**23%

**Value For Money**9%

**Advertised Vs Actual Product**8%

**Product Condition**4%

**Functionality-Overall**4%

**Ease Of Use**4%

**Material Quality**3%

**Design-Overall**3%

**Color**2%