---
title: "blue butterfly — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/blue-butterfly"
last_updated: "2026-07-14T00:47:58.603Z"
locale: en
meta:
  description: "a small market ($35K/yr) — blue butterfly doesn't clear our bar today."
  "og:description": "a small market ($35K/yr) — blue butterfly doesn't clear our bar today."
  "og:title": "blue butterfly — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **blue butterfly**

**Skip it**

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 40Conversion 22Competition 68Returns 54Price range 84Avg price 75Brand share 87Review moat 50Quality gap 28

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$5.10–$78.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.13**

avg listing price — sweet spot $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.8%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****1,512.3**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+11.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$35K**

$35K/yr · 130K searches

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**31 **▼falling

**Sellers**

**39**

**Top-5 brand share**

**48%**

**Open market**

**49%**

- Opseam22% - SAOROPEB11% - Chuangdi7% - Crosize4% - kanpura4% - Tixiquns3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPSEAM Butterfly Wall Decor 24/48 PCS 3D Butterflies Stickers for Party Decorations with Magnets(Blue 24)](https://m.media-amazon.com/images/I/51BfofukCQL.jpg)**OPSEAM Butterfly Wall Decor 24/48 PCS 3D Butterflies Stickers for Party Decorations with Magnets(Blue 24)**Opseam**$6.62**4.7★4,935 rev](https://www.amazon.com/dp/B0B1MHZ9W8) [2![Chuangdi 48 Pcs Blue Monarch Butterfly Decorations 3 Size Fake Butterflies Realistic Butterfly Craft Artificial Mariposas Wall Decor for Craft Wedding Home Birthday Party (3.2inch 4inch 4.7inch)](https://m.media-amazon.com/images/I/51KnZ0UjJXL.jpg)**Chuangdi 48 Pcs Blue Monarch Butterfly Decorations 3 Size Fake Butterflies Realistic Butterfly Craft Artificial Mariposas Wall Decor for Craft Wedding Home Birthday Party (3.2inch 4inch 4.7inch)**Chuangdi**$9.82**4.8★839 rev](https://www.amazon.com/dp/B09ZQSLYXH) [3![SAOROPEB 3D Butterfly Wall Decor 24 Pcs Double Layer Butterfly Decorations for Party Decorations Locker Decor Refrigerator Decal Reusable (Blue)](https://m.media-amazon.com/images/I/51l25F0lpHL.jpg)**SAOROPEB 3D Butterfly Wall Decor 24 Pcs Double Layer Butterfly Decorations for Party Decorations Locker Decor Refrigerator Decal Reusable (Blue)**SAOROPEB**$6.74**4.7★1,544 rev](https://www.amazon.com/dp/B0CLTM5H3K) [4![SAOROPEB Butterfly Wall Stickers 48 Pcs 4 Styles 3 Sizes Metallic Paper Removable Navy Blue Art Deco Decor for Wall](https://m.media-amazon.com/images/I/6138UmCnSGL.jpg)**SAOROPEB Butterfly Wall Stickers 48 Pcs 4 Styles 3 Sizes Metallic Paper Removable Navy Blue Art Deco Decor for Wall**SAOROPEB**$8.43**4.6★24,027 rev](https://www.amazon.com/dp/B0C61HC5W5) [5![Crosize 48 Pcs Navy Blue Butterfly Decorations 4 Styles 3 Sizes Wall Decor 3D Butterfly Party Decorations Butterflies for Crafts Bouquet Cake Decorating Flower Arrangements](https://m.media-amazon.com/images/I/51MIFG35IRL.jpg)**Crosize 48 Pcs Navy Blue Butterfly Decorations 4 Styles 3 Sizes Wall Decor 3D Butterfly Party Decorations Butterflies for Crafts Bouquet Cake Decorating Flower Arrangements**Crosize**$6.06**4.7★1,092 rev](https://www.amazon.com/dp/B0CY41HFVS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Wolpark 30PCS Blue Butterfly Decorations Waterproof Butterfly Decorative Garden Stakes Artificial Butterflies for Flower Arrangements Outdoor Indoor Spring Garden Decor](https://m.media-amazon.com/images/I/5116BQQQB3L.jpg)**Wolpark 30PCS Blue Butterfly Decorations Waterproof Butterfly Decorative Garden Stakes Artificial Butterflies for Flower Arrangements Outdoor Indoor Spring Garden Decor**Wolpark**$8.13**40 rev5mo ago](https://www.amazon.com/dp/B0GMWJ1V8H) [![Lerheedi 18 Pcs Large Butterfly Party Decoration 2 Sizes 3D Paper Blue Butterfly Wall Decor Hanging Butterflies for Birthday Baby Shower Wedding Decoration Paper Butterflies for Wall Decor](https://m.media-amazon.com/images/I/51OZY1zZx5L.jpg)**Lerheedi 18 Pcs Large Butterfly Party Decoration 2 Sizes 3D Paper Blue Butterfly Wall Decor Hanging Butterflies for Birthday Baby Shower Wedding Decoration Paper Butterflies for Wall Decor**Lerheedi**$24.67**33 rev5mo ago](https://www.amazon.com/dp/B0GKGDK26B) [![Geelin 6 Pcs Large Gradient Blue Butterfly Decorations Mariposas Grandes para Decoracion Big Butterfly Party Decor 20 Inch 12 Inch 3D Silk Butterflies for Baby Shower Birthday Party Wedding Decor](https://m.media-amazon.com/images/I/51g4u6b11rL.jpg)**Geelin 6 Pcs Large Gradient Blue Butterfly Decorations Mariposas Grandes para Decoracion Big Butterfly Party Decor 20 Inch 12 Inch 3D Silk Butterflies for Baby Shower Birthday Party Wedding Decor**Geelin**$33.36**150 rev5mo ago](https://www.amazon.com/dp/B0GJSPZ71D) [![Phuryllic Butterfly Wall Decor 48pcs 3D Butterfly Stickers in 3 Sizes & 4 Styles for Balloon Arch & Cake Decorations Cute Decals for Girls Room & Birthday Party Blue](https://m.media-amazon.com/images/I/611NVuv-GbL.jpg)**Phuryllic Butterfly Wall Decor 48pcs 3D Butterfly Stickers in 3 Sizes & 4 Styles for Balloon Arch & Cake Decorations Cute Decals for Girls Room & Birthday Party Blue**Phuryllic**$8.86**96 rev7mo ago](https://www.amazon.com/dp/B0G3B7L6MC) [![ArsVenciik Real Blue Morpho Butterfly Taxidermy](https://m.media-amazon.com/images/I/41j+V+mg-2L.jpg)**ArsVenciik Real Blue Morpho Butterfly Taxidermy**ArsVenciik**$78.58**22 rev8mo ago](https://www.amazon.com/dp/B0G1YR5PR9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Wolpark 30PCS Blue Butterfly Decorations Waterproof Butterfly Decorative Garden Stakes Artificial Butterflies for Flower Arrangements Outdoor Indoor Spring Garden Decor](https://m.media-amazon.com/images/I/5116BQQQB3L.jpg)**Wolpark 30PCS Blue Butterfly Decorations Waterproof Butterfly Decorative Garden Stakes Artificial Butterflies for Flower Arrangements Outdoor Indoor Spring Garden Decor**Wolpark**$8.13**4.3★**▲ 241%**](https://www.amazon.com/dp/B0GMWJ1V8H) [![Lerheedi 18 Pcs Large Butterfly Party Decoration 2 Sizes 3D Paper Blue Butterfly Wall Decor Hanging Butterflies for Birthday Baby Shower Wedding Decoration Paper Butterflies for Wall Decor](https://m.media-amazon.com/images/I/51OZY1zZx5L.jpg)**Lerheedi 18 Pcs Large Butterfly Party Decoration 2 Sizes 3D Paper Blue Butterfly Wall Decor Hanging Butterflies for Birthday Baby Shower Wedding Decoration Paper Butterflies for Wall Decor**Lerheedi**$24.67**4.0★**▲ 236%**](https://www.amazon.com/dp/B0GKGDK26B) [![Hipunk Butterfly Blue Jewelry Sets Birthstone Women 925 Sterling Silver June-Alexandrite Birth Stone Animal Butterflies Jewelry Sets/Earring/Ring/Bracelet Set Crystal Birthday Jewelry SS0003U](https://m.media-amazon.com/images/I/51SggWoDjIL.jpg)**Hipunk Butterfly Blue Jewelry Sets Birthstone Women 925 Sterling Silver June-Alexandrite Birth Stone Animal Butterflies Jewelry Sets/Earring/Ring/Bracelet Set Crystal Birthday Jewelry SS0003U**Hipunk**$69.04**4.5★**▲ 227%**](https://www.amazon.com/dp/B08P4844FP) [![Phuryllic Butterfly Wall Decor 48pcs 3D Butterfly Stickers in 3 Sizes & 4 Styles for Balloon Arch & Cake Decorations Cute Decals for Girls Room & Birthday Party Blue](https://m.media-amazon.com/images/I/611NVuv-GbL.jpg)**Phuryllic Butterfly Wall Decor 48pcs 3D Butterfly Stickers in 3 Sizes & 4 Styles for Balloon Arch & Cake Decorations Cute Decals for Girls Room & Birthday Party Blue**Phuryllic**$8.86**4.8★**▲ 226%**](https://www.amazon.com/dp/B0G3B7L6MC) [![Geelin 6 Pcs Large Gradient Blue Butterfly Decorations Mariposas Grandes para Decoracion Big Butterfly Party Decor 20 Inch 12 Inch 3D Silk Butterflies for Baby Shower Birthday Party Wedding Decor](https://m.media-amazon.com/images/I/51g4u6b11rL.jpg)**Geelin 6 Pcs Large Gradient Blue Butterfly Decorations Mariposas Grandes para Decoracion Big Butterfly Party Decor 20 Inch 12 Inch 3D Silk Butterflies for Baby Shower Birthday Party Wedding Decor**Geelin**$33.36**4.6★**▲ 132%**](https://www.amazon.com/dp/B0GJSPZ71D)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.

4K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Cute product”*

**Color**13%

*“The color is perfect”*

**Value For Money**12%

*“Affordable”*

**Size-Overall**7%

*“Fits her well”*

**Magnetic Strength/Adsorption**6%

*“Very Pretty. with small magnets”*

**Adhesion/Stickiness**4%

*“Adheres well with glue dots”*

**Gifting Purpose**4%

*“Was a gift”*

**Durability**3%

*“Beautiful very good durability”*

**Design-Overall**3%

*“Very cute decor”*

**Ease Of Use**3%

*“they were easy to use”*

### **What buyers complain about **

**Size-Overall**21%

*“Bigger than expected”*

**Adhesion/Stickiness**14%

*“the process of attaching them is incredibly tedious”*

**Quality-Overall**11%

*“Cheaply made”*

**Value For Money**11%

*“They look very expensive”*

**Product Condition**7%

*“Someone clearly had a party then sent them back”*

**Magnetic Strength/Adsorption**4%

*“The magnet doesnt have much power”*

**Durability**3%

*“As for application, the first one I used, I bent too much and it broke”*

**Color**2%

*“Almost all of the blue on the butterfly have faded off just with regular handwashing”*

**Material Quality**2%

*“Its a semi-plastic material”*

### **Top return reasons **

**Size-Overall**27%

**Color**22%

**Advertised Vs Actual Product**12%

**Material Quality**7%

**Quality-Overall**7%

**Value For Money**5%

**Display Colors**4%

**Adhesion/Stickiness**4%

**Design-Overall**1%

**Functionality-Overall**1%