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title: "best protein shakes for weight gain — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
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  description: "brand-locked demand (top 5 brands take 100% of clicks) — best protein shakes for weight gain doesn't clear our bar today."
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  "og:title": "best protein shakes for weight gain — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
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# **best protein shakes for weight gain**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 49Growth 5Conversion 50Competition 3Returns 100Price range 51Avg price 90Brand share 0Review moat 57Quality gap 63

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$59.69**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,209.5**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$23.24–$174.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$265K**

$265K/yr · 110K searches

**Growth**

**Bad****-40.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▲rising

**Sellers**

**29**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Duocal72% - NESTLE NUTRITIONAL15% - Medtrition5% - Beneprotein4% - Naturade3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$53K40%$106K60%$159K80%$212K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 1)](https://m.media-amazon.com/images/I/4117EjPlWTL.jpg)**Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 1)**Duocal**$32.62**4.4★1,135 rev](https://www.amazon.com/dp/B0057Z4VH6) [2![NESTLE NUTRITIONAL RESOURCE BENEPROTEIN Instant Protein Powder Unflavored - 8 Ounce QTY:1](https://m.media-amazon.com/images/I/41wu81GWqEL.jpg)**NESTLE NUTRITIONAL RESOURCE BENEPROTEIN Instant Protein Powder Unflavored - 8 Ounce QTY:1**NESTLE NUTRITIONAL**$23.98**4.5★321 rev](https://www.amazon.com/dp/B001K1G6DI) [3![Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 6)](https://m.media-amazon.com/images/I/51NnWAupG2L.jpg)**Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 6)**Duocal**$174.02**4.4★1,135 rev](https://www.amazon.com/dp/B00AES46E4) [4![Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)](https://m.media-amazon.com/images/I/41Iy2NfTZWL.jpg)**Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)**Medtrition**$39.25**4.2★625 rev](https://www.amazon.com/dp/B071L9GHLT) [5![Beneprotein Instant Protein Powder Unflavored 0.25 Ounce Packets Pack of 75](https://m.media-amazon.com/images/I/41R3fEC1-eL.jpg)**Beneprotein Instant Protein Powder Unflavored 0.25 Ounce Packets Pack of 75**Beneprotein**$65.01**4.5★569 rev](https://www.amazon.com/dp/B001W6RHQ6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)](https://m.media-amazon.com/images/I/41Iy2NfTZWL.jpg)**Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)**Medtrition**$39.25**625 rev9y ago](https://www.amazon.com/dp/B071L9GHLT) [![NESTLE NUTRITIONAL RESOURCE BENEPROTEIN Instant Protein Powder Unflavored - 8 Ounce QTY:1](https://m.media-amazon.com/images/I/41wu81GWqEL.jpg)**NESTLE NUTRITIONAL RESOURCE BENEPROTEIN Instant Protein Powder Unflavored - 8 Ounce QTY:1**NESTLE NUTRITIONAL**$23.98**321 rev12y ago](https://www.amazon.com/dp/B001K1G6DI) [![Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 6)](https://m.media-amazon.com/images/I/51NnWAupG2L.jpg)**Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 6)**Duocal**$174.02**1,135 rev16y ago](https://www.amazon.com/dp/B00AES46E4) [![Beneprotein Instant Protein Powder Unflavored 0.25 Ounce Packets Pack of 75](https://m.media-amazon.com/images/I/41R3fEC1-eL.jpg)**Beneprotein Instant Protein Powder Unflavored 0.25 Ounce Packets Pack of 75**Beneprotein**$65.01**569 rev17y ago](https://www.amazon.com/dp/B001W6RHQ6) [![Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 1)](https://m.media-amazon.com/images/I/4117EjPlWTL.jpg)**Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 1)**Duocal**$32.62**1,135 rev17y ago](https://www.amazon.com/dp/B0057Z4VH6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 6)](https://m.media-amazon.com/images/I/51NnWAupG2L.jpg)**Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 6)**Duocal**$174.02**4.4★**▲ 39%**](https://www.amazon.com/dp/B00AES46E4) [![Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 1)](https://m.media-amazon.com/images/I/4117EjPlWTL.jpg)**Duocal Nutricia High Calorie Super Soluble Powder - Support Supplement - Energy with Dual Source of Carbohydrate & Fat - Dairy-Free - Unflavored 14.1 oz (Case of 1)**Duocal**$32.62**4.4★**— 3%**](https://www.amazon.com/dp/B0057Z4VH6) [![NESTLE NUTRITIONAL RESOURCE BENEPROTEIN Instant Protein Powder Unflavored - 8 Ounce QTY:1](https://m.media-amazon.com/images/I/41wu81GWqEL.jpg)**NESTLE NUTRITIONAL RESOURCE BENEPROTEIN Instant Protein Powder Unflavored - 8 Ounce QTY:1**NESTLE NUTRITIONAL**$23.98**4.5★**— 5%**](https://www.amazon.com/dp/B001K1G6DI) [![Naturade Weight Gain Nutrition Drink Mix for Healthy Weight Support Balanced Calories with Protein Vitamins & Minerals Vanilla - 20.3 oz](https://m.media-amazon.com/images/I/41r7pX2cotL.jpg)**Naturade Weight Gain Nutrition Drink Mix for Healthy Weight Support Balanced Calories with Protein Vitamins & Minerals Vanilla - 20.3 oz**Naturade**$23.24**4.2★**— 7%**](https://www.amazon.com/dp/B00024CQ74) [![Beneprotein Instant Protein Powder Unflavored 0.25 Ounce Packets Pack of 75](https://m.media-amazon.com/images/I/41R3fEC1-eL.jpg)**Beneprotein Instant Protein Powder Unflavored 0.25 Ounce Packets Pack of 75**Beneprotein**$65.01**4.5★**— 8%**](https://www.amazon.com/dp/B001W6RHQ6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -40.1% search growth over the last 90 days.

18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct · busiest ÷ quietest = 9.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**42%

*“Tasty and smooth”*

**Nutritional Content**14%

*“Great Protein Powder Supplement”*

**Quality-Overall**12%

*“Great Product”*

**Flavor**5%

*“great flavor”*

**Solubility**4%

*“The powder dissolved easily in liquids”*

**Advertised Vs Actual Product**3%

*“It works as advertised”*

**Size-Overall**2%

*“Good size for cost”*

**Ease Of Chewing/Swallowing**1%

*“Easy to swallow”*

**Soft Feel**1%

*“Tasty and smooth”*

**Efficiency**1%

*“Really works”*

### **What buyers complain about **

**Taste-Overall**19%

*“had an odd aftertaste”*

**Value For Money**10%

*“Too expensive for zero results”*

**Flavor**10%

*“flavors were very artificial”*

**Sweetness**10%

*“To sweet”*

**Nutritional Content**6%

*“I wish it wasnt so difficult to make truly flavorless calorie supplements”*

**Texture/Consistency-Overall**6%

*“Lumpy consistency”*

**Ease Of Use**4%

*“hard to mix”*

**Weight Heavy**4%

*“Weight on”*

**Functionality-Overall**4%

*“not effective at all”*

**Side Effects**2%

*“give me bad feelings all day”*