---
title: "bassinet mattress — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/bassinet-mattress"
last_updated: "2026-07-14T00:53:18.171Z"
locale: en
meta:
  description: "bassinet mattress shows a sweet-spot price point ($40.02 avg), but weak search conversion (1.1%) keeps it on the watch list."
  "og:description": "bassinet mattress shows a sweet-spot price point ($40.02 avg), but weak search conversion (1.1%) keeps it on the watch list."
  "og:title": "bassinet mattress — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **bassinet mattress**

**Worth a look**

Shows a sweet-spot price point ($40.02 avg), but weak search conversion (1.1%) keeps it on the watch list.

Market size 55Growth 23Conversion 14Competition 78Returns 41Price range 94Avg price 95Brand share 71Review moat 34Quality gap 32

**Avg price**

**Incredible****$40.02**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.41–$95.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$394K**

$394K/yr · 880K searches

**Returns**

**Okay****4.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****3,063.05**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**19 **—flat

**Sellers**

**24**

**Top-5 brand share**

**63%**

**Open market**

**31%**

- NeoBorn23% - Mecc ecoh15% - AOHWIDER9% - Pro Goleem9% - Lisaraㅤ7% - Wonder Living7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$16K8%$32K12%$47K16%$63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![NeoBorn Baby Bassinet Mattress Pad 33 x 20 Dual Sided Comfort Gel Memory Foam Mattress with Removable Breathable Soft Tencel Cover Fit for Baby Delight/Mika Micky/KoolerThings Bassinet](https://m.media-amazon.com/images/I/21HQllDUGSL.jpg)**NeoBorn Baby Bassinet Mattress Pad 33 x 20 Dual Sided Comfort Gel Memory Foam Mattress with Removable Breathable Soft Tencel Cover Fit for Baby Delight/Mika Micky/KoolerThings Bassinet**NeoBorn**$54.13**4.6★925 rev](https://www.amazon.com/dp/B0CQQ5MWQV) [2![Wonder Living Baby Bassinet Mattress Breathable Hypoallergenic Premium Foam Non-Toxic Oval Shaped with Removal Waterproof Cover 15 x 30 x 2 White](https://m.media-amazon.com/images/I/31-HmSCFw9L.jpg)**Wonder Living Baby Bassinet Mattress Breathable Hypoallergenic Premium Foam Non-Toxic Oval Shaped with Removal Waterproof Cover 15 x 30 x 2 White**Wonder Living**$29.55**4.6★927 rev](https://www.amazon.com/dp/B0BWJ6CQNB) [3![Baby Bassinet Mattress 33 x 20 inches- Firm Support and Comfort Premium Foam Noiseless and Odorless Hypoallergenic Small Crib Mattress Fits Moses Basket Dual Sided with Soft Breathable Fabric](https://m.media-amazon.com/images/I/41PwbF79R1L.jpg)**Baby Bassinet Mattress 33 x 20 inches- Firm Support and Comfort Premium Foam Noiseless and Odorless Hypoallergenic Small Crib Mattress Fits Moses Basket Dual Sided with Soft Breathable Fabric**VIVIDVIBEBEARPAS**$30.15**4.5★722 rev](https://www.amazon.com/dp/B0D17GXB49) [4![Pro Goleem Baby Bassinet Mattress Breathable Waterproof Soft Cover Premium Foam Compatible with Dream On Me Lacy Portable 2-in-1 Oval 30x15 Cradle Pad](https://m.media-amazon.com/images/I/31R0PxXHCWL.jpg)**Pro Goleem Baby Bassinet Mattress Breathable Waterproof Soft Cover Premium Foam Compatible with Dream On Me Lacy Portable 2-in-1 Oval 30x15 Cradle Pad**Pro Goleem**$30.19**4.5★493 rev](https://www.amazon.com/dp/B0BLNF8G7C) [5![Mecc ecoh Baby Bassinet Mattress 100% Breathable Cover Water-Resistant Lining Rectangle 32x18x2 Fit for Dream On Me Poppy/RONBEI/Cowiewie/suihuooo/ALVOD/Kinder King/Delta Children Simmon Kid](https://m.media-amazon.com/images/I/21UUGQdy8sL.jpg)**Mecc ecoh Baby Bassinet Mattress 100% Breathable Cover Water-Resistant Lining Rectangle 32x18x2 Fit for Dream On Me Poppy/RONBEI/Cowiewie/suihuooo/ALVOD/Kinder King/Delta Children Simmon Kid**Mecc ecoh**$33.31**4.6★1,104 rev](https://www.amazon.com/dp/B0BRY1D8YF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AOHWIDER Bassinet Mattress Pad 1.5 Thick Dual Sided Gel Memory Foam Bassinet Mattress for Ingenuity/Cuddor/RONBEI Baby Bassinet and Portable Cribs.](https://m.media-amazon.com/images/I/31vAE229DAL.jpg)**AOHWIDER Bassinet Mattress Pad 1.5 Thick Dual Sided Gel Memory Foam Bassinet Mattress for Ingenuity/Cuddor/RONBEI Baby Bassinet and Portable Cribs.**AOHWIDER**$39.22**154 rev6mo ago](https://www.amazon.com/dp/B0GGGTRPPG) [![AOHWIDER 32.5x20 Bassinet Mattress for Delight: 1.5 Thick Gel Memory Foam Bassinet Mattress for Mika Micky&Delight Beside Me Dreamer Bassinet&Dream On Me Traveler&Dream On Me Skylar Bassinet](https://m.media-amazon.com/images/I/216hAJGtHaL.jpg)**AOHWIDER 32.5x20 Bassinet Mattress for Delight: 1.5 Thick Gel Memory Foam Bassinet Mattress for Mika Micky&Delight Beside Me Dreamer Bassinet&Dream On Me Traveler&Dream On Me Skylar Bassinet**AOHWIDER**$40.82**154 rev6mo ago](https://www.amazon.com/dp/B0GGH9FSTF) [![Civarua Kids Bassinet Sheets 33x20 for Baby Delight Newton Airclub Maxi Cosi Angelbliss Dream on Me Mika Harppa Amke ezebaby Rectangle Bassinet Mattress - Pink Floral 3 Pack Girl](https://m.media-amazon.com/images/I/51gdVLgaJWL.jpg)**Civarua Kids Bassinet Sheets 33x20 for Baby Delight Newton Airclub Maxi Cosi Angelbliss Dream on Me Mika Harppa Amke ezebaby Rectangle Bassinet Mattress - Pink Floral 3 Pack Girl**CIVARUA KIDS**$15.46**555 rev9mo ago](https://www.amazon.com/dp/B0FT2NXQWS) [![AOHWIDER 33x20 Bassinet Mattress for MikaMicky: 2 Thick Dual Sided Gel Memory Foam Bassinet Mattress Fit for Mika Micky/KoolerThings/Baby Delight Bassinet](https://m.media-amazon.com/images/I/317A5NVSeKL.jpg)**AOHWIDER 33x20 Bassinet Mattress for MikaMicky: 2 Thick Dual Sided Gel Memory Foam Bassinet Mattress Fit for Mika Micky/KoolerThings/Baby Delight Bassinet**AOHWIDER**$46.07**154 rev12mo ago](https://www.amazon.com/dp/B0FHWB4ST6) [![AOHWIDER 35x20 Bassinet Mattress for ANGELBLISS: 2 Thick Dual Sided Gel Memory Foam Bassinet Mattress Fit for Yamesmile/Bellababy/AMKE/ANGELBLISS Baby Bassinet](https://m.media-amazon.com/images/I/31ltSLjfMyL.jpg)**AOHWIDER 35x20 Bassinet Mattress for ANGELBLISS: 2 Thick Dual Sided Gel Memory Foam Bassinet Mattress Fit for Yamesmile/Bellababy/AMKE/ANGELBLISS Baby Bassinet**AOHWIDER**$46.69**154 rev12mo ago](https://www.amazon.com/dp/B0FHWJV62N)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Civarua Kids Bassinet Sheets 33x20 for Baby Delight Newton Airclub Maxi Cosi Angelbliss Dream on Me Mika Harppa Amke ezebaby Rectangle Bassinet Mattress - Pink Floral 3 Pack Girl](https://m.media-amazon.com/images/I/51gdVLgaJWL.jpg)**Civarua Kids Bassinet Sheets 33x20 for Baby Delight Newton Airclub Maxi Cosi Angelbliss Dream on Me Mika Harppa Amke ezebaby Rectangle Bassinet Mattress - Pink Floral 3 Pack Girl**CIVARUA KIDS**$15.46**4.7★**▲ 340%**](https://www.amazon.com/dp/B0FT2NXQWS) [![AOHWIDER Bassinet Mattress Pad 1.5 Thick Dual Sided Gel Memory Foam Bassinet Mattress for Ingenuity/Cuddor/RONBEI Baby Bassinet and Portable Cribs.](https://m.media-amazon.com/images/I/31vAE229DAL.jpg)**AOHWIDER Bassinet Mattress Pad 1.5 Thick Dual Sided Gel Memory Foam Bassinet Mattress for Ingenuity/Cuddor/RONBEI Baby Bassinet and Portable Cribs.**AOHWIDER**$39.22**4.6★**▲ 331%**](https://www.amazon.com/dp/B0GGGTRPPG) [![AOHWIDER 32.5x20 Bassinet Mattress for Delight: 1.5 Thick Gel Memory Foam Bassinet Mattress for Mika Micky&Delight Beside Me Dreamer Bassinet&Dream On Me Traveler&Dream On Me Skylar Bassinet](https://m.media-amazon.com/images/I/216hAJGtHaL.jpg)**AOHWIDER 32.5x20 Bassinet Mattress for Delight: 1.5 Thick Gel Memory Foam Bassinet Mattress for Mika Micky&Delight Beside Me Dreamer Bassinet&Dream On Me Traveler&Dream On Me Skylar Bassinet**AOHWIDER**$40.82**4.6★**▲ 306%**](https://www.amazon.com/dp/B0GGH9FSTF) [![Pro Goleem Baby Bassinet Mattress Pad 32x16 Oval - Waterproof Bamboo Cover Ultra-Soft Breathable Non-Toxic Topper](https://m.media-amazon.com/images/I/41yTip0EYGL.jpg)**Pro Goleem Baby Bassinet Mattress Pad 32x16 Oval - Waterproof Bamboo Cover Ultra-Soft Breathable Non-Toxic Topper**Pro Goleem**$29.35**4.3★**▲ 188%**](https://www.amazon.com/dp/B0CMPWFHLS) [![YENING Pack and Play Mattress Topper Baby Pack N Play Mattresses for Playpen and Playard with Washable Cover 38x26x1 1 Pack Firm Foam](https://m.media-amazon.com/images/I/41cHn6WtZ+L.jpg)**YENING Pack and Play Mattress Topper Baby Pack N Play Mattresses for Playpen and Playard with Washable Cover 38x26x1 1 Pack Firm Foam**YENING**$27.93**4.6★**▲ 126%**](https://www.amazon.com/dp/B0CR1G23PF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.

20K15KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**23%

*“It is true to size”*

**Comfort-Overall**13%

*“Soft and comfortable”*

**Quality-Overall**10%

*“AMAZING QUALITY”*

**Soft Feel**9%

*“Its soft the baby get comfortable with it”*

**Value For Money**6%

*“Well worth it”*

**Sleep Quality**5%

*“Great improvements to sleep”*

**Ease Of Cleaning**4%

*“Easy to clean”*

**Cushion**4%

*“Comfy and perfect level of cushion”*

**Thickness**3%

*“the thickness is perfect”*

**Advertised Vs Actual Product**2%

*“As described”*

### **What buyers complain about **

**Thickness**20%

*“Not as thick as it was made to seem”*

**Size-Overall**16%

*“Didnt fit”*

**Advertised Vs Actual Product**6%

*“Inaccurate description”*

**Sleep Quality**4%

*“She didn't like sleeping in her pack”*

**Hard Feel**4%

*“not soft”*

**Quality-Overall**3%

*“Horrible quality”*

**Cushion**3%

*“Too thin, not enough cushion”*

**Flatness**3%

*“Never flattened out all the way”*

**Strength**2%

*“Flimsy and flat”*

**Value For Money**2%

*“I wish it was cheaper”*

### **Top return reasons **

**Size-Overall**53%

**Thin**8%

**Thickness**8%

**Advertised Vs Actual Product**6%

**Width**3%

**Cushion**2%

**Comfort-Overall**2%

**Value For Money**2%

**Quality-Overall**2%

**Hard Feel**1%