[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-baby-products-babyletto-crib-mattress":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5362,5602759489,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":150,"baselines":188,"demand":193,"seasonality":427,"brandShare":440,"products":457,"feedback":545,"lastUpdated":143},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":26,"label":27,"slug":28,"href":29},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":126,"top5ClickShare":127,"top5BrandShare":128,"avgRating":129,"avgReviewCount":130,"avgPrice":131,"priceMin":132,"priceMax":133,"productCount":134,"unitsSoldMax":135,"sponsoredPct":128,"returnRate":136,"successfulLaunches360":137,"newProducts360":137,"amazonNicheId":138,"title":139,"slug":140,"href":141,"leafCategoryName":142,"scrapedAt":143,"brandCount":144,"brandCountYearAgo":145,"sellerCount":146,"signals":147},61560,20587,0.8332,-0.0023,0.014,0.8762,1,4.68,7289,213.59,95.23,333.96,9,750,0.0191,0,"6b0ffaca-d1b8-42eb-bb17-153536afc437","babyletto crib mattress","babyletto-crib-mattress","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbabyletto-crib-mattress","Bedding","2026-07-12T11:40:09.11268+00:00",5,3,11,[148,149],"low_competition","high_price",{"score":151,"verdict":152,"components":153},22,"skip",[154,159,162,166,169,171,174,179,182,185],{"key":155,"score":156,"weight":157,"raw":158},"marketSize",15,0.15,61560.48,{"key":160,"score":161,"weight":157,"raw":125},"growth",25,{"key":163,"score":164,"weight":165,"raw":126},"conversion",18,0.1,{"key":167,"score":168,"weight":157,"raw":127},"competition",10,{"key":170,"score":137,"weight":165,"raw":128},"brandShare",{"key":172,"score":173,"weight":165,"raw":129},"qualityGap",20,{"key":175,"score":176,"weight":177,"raw":178},"reviewMoat",23,0.05,7289.33,{"key":180,"score":181,"weight":165,"raw":136},"returns",77,{"key":183,"score":184,"weight":177,"raw":131},"avgPrice",44,{"key":186,"score":113,"weight":177,"raw":187},"priceRange",0.01998073137016712,{"avgRating":189,"medianPrice":190,"medianReturnRate":191,"nichesTracked":192},4.42,22.21,0.0235,37810,{"points":194,"droppedPartialWeek":426},[195,198,201,204,207,210,213,216,219,222,225,227,230,233,236,238,241,244,247,250,253,256,258,261,264,266,269,272,274,276,279,282,285,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,340,343,346,349,352,355,358,361,364,366,368,370,373,376,378,381,384,387,390,392,394,397,399,401,404,407,410,413,415,417,420,423],{"week":196,"volume":197},"2024-12-08",379,{"week":199,"volume":200},"2024-12-15",265,{"week":202,"volume":203},"2024-12-22",221,{"week":205,"volume":206},"2024-12-29",174,{"week":208,"volume":209},"2025-01-05",361,{"week":211,"volume":212},"2025-01-12",274,{"week":214,"volume":215},"2025-01-19",360,{"week":217,"volume":218},"2025-01-26",320,{"week":220,"volume":221},"2025-02-02",268,{"week":223,"volume":224},"2025-02-09",323,{"week":226,"volume":218},"2025-02-16",{"week":228,"volume":229},"2025-02-23",434,{"week":231,"volume":232},"2025-03-02",356,{"week":234,"volume":235},"2025-03-09",307,{"week":237,"volume":218},"2025-03-16",{"week":239,"volume":240},"2025-03-23",332,{"week":242,"volume":243},"2025-03-30",355,{"week":245,"volume":246},"2025-04-06",431,{"week":248,"volume":249},"2025-04-13",319,{"week":251,"volume":252},"2025-04-20",291,{"week":254,"volume":255},"2025-04-27",312,{"week":257,"volume":249},"2025-05-04",{"week":259,"volume":260},"2025-05-11",363,{"week":262,"volume":263},"2025-05-18",296,{"week":265,"volume":224},"2025-05-25",{"week":267,"volume":268},"2025-06-01",257,{"week":270,"volume":271},"2025-06-08",249,{"week":273,"volume":249},"2025-06-15",{"week":275,"volume":249},"2025-06-22",{"week":277,"volume":278},"2025-06-29",380,{"week":280,"volume":281},"2025-07-06",371,{"week":283,"volume":284},"2025-07-13",723,{"week":286,"volume":281},"2025-07-20",{"week":288,"volume":289},"2025-07-27",414,{"week":291,"volume":292},"2025-08-03",393,{"week":294,"volume":295},"2025-08-10",383,{"week":297,"volume":298},"2025-08-17",391,{"week":300,"volume":301},"2025-08-24",435,{"week":303,"volume":304},"2025-08-31",421,{"week":306,"volume":307},"2025-09-07",423,{"week":309,"volume":310},"2025-09-14",403,{"week":312,"volume":313},"2025-09-21",389,{"week":315,"volume":316},"2025-09-28",375,{"week":318,"volume":319},"2025-10-05",398,{"week":321,"volume":322},"2025-10-12",574,{"week":324,"volume":325},"2025-10-19",385,{"week":327,"volume":328},"2025-10-26",326,{"week":330,"volume":331},"2025-11-02",340,{"week":333,"volume":334},"2025-11-09",343,{"week":336,"volume":337},"2025-11-16",404,{"week":339,"volume":322},"2025-11-23",{"week":341,"volume":342},"2025-11-30",822,{"week":344,"volume":345},"2025-12-07",476,{"week":347,"volume":348},"2025-12-14",337,{"week":350,"volume":351},"2025-12-21",335,{"week":353,"volume":354},"2025-12-28",283,{"week":356,"volume":357},"2026-01-04",354,{"week":359,"volume":360},"2026-01-11",401,{"week":362,"volume":363},"2026-01-18",409,{"week":365,"volume":215},"2026-01-25",{"week":367,"volume":243},"2026-02-01",{"week":369,"volume":249},"2026-02-08",{"week":371,"volume":372},"2026-02-15",299,{"week":374,"volume":375},"2026-02-22",324,{"week":377,"volume":215},"2026-03-01",{"week":379,"volume":380},"2026-03-08",367,{"week":382,"volume":383},"2026-03-15",386,{"week":385,"volume":386},"2026-03-22",377,{"week":388,"volume":389},"2026-03-29",482,{"week":391,"volume":375},"2026-04-05",{"week":393,"volume":218},"2026-04-12",{"week":395,"volume":396},"2026-04-19",318,{"week":398,"volume":348},"2026-04-26",{"week":400,"volume":218},"2026-05-03",{"week":402,"volume":403},"2026-05-10",325,{"week":405,"volume":406},"2026-05-17",309,{"week":408,"volume":409},"2026-05-24",321,{"week":411,"volume":412},"2026-05-31",285,{"week":414,"volume":386},"2026-06-07",{"week":416,"volume":351},"2026-06-14",{"week":418,"volume":419},"2026-06-21",376,{"week":421,"volume":422},"2026-06-28",701,{"week":424,"volume":425},"2026-07-05",428,false,[428,429,430,431,432,433,434,435,436,437,438,439],0.9655671201442386,0.8985658088837896,0.9909391902966727,0.90196689067366,0.8649328889617367,1.0015807973192008,1.2554073102770036,1.1008621537452876,1.081544009178823,1.1448041304704146,1.3511817734797573,0.8400672020980167,{"top":441,"otherBrandCount":137,"otherClickShare":137},[442,445,448,451,454],{"brand":443,"clickShare":444},"babyletto",0.7584000000000001,{"brand":446,"clickShare":447},"Graco",0.1178,{"brand":449,"clickShare":450},"Newton Baby",0.0691,{"brand":452,"clickShare":453},"Moonlight Slumber",0.0303,{"brand":455,"clickShare":456},"SEALY BABY",0.0244,[458,469,480,489,498,507,518,527,536],{"asin":459,"title":460,"brand":443,"imageUrl":461,"price":462,"rating":463,"reviews":464,"clickShare90":465,"clickShare360":466,"launchDate":467,"amazonUrl":468},"B01EJC9BWM","Babyletto Pure Core Crib Mattress Hybrid Quilted Waterproof Cover 2-Stage Greenguard Gold Certified","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hcKOW9e3L.jpg",202.23,4.7,630,0.42,0.5855,"2016-04-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01EJC9BWM",{"asin":470,"title":471,"brand":443,"imageUrl":472,"price":473,"rating":474,"reviews":475,"clickShare90":476,"clickShare360":477,"launchDate":478,"amazonUrl":479},"B00IVNDWF8","Babyletto Pure Core Crib Mattress Dry Waterproof Cover 2-Stage Greenguard Gold Certified","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31uDLhGgtSL.jpg",233.73,4.6,225,0.243,0.0982,"2014-03-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00IVNDWF8",{"asin":481,"title":482,"brand":446,"imageUrl":483,"price":132,"rating":484,"reviews":485,"clickShare90":447,"clickShare360":486,"launchDate":487,"amazonUrl":488},"B010S7VZI0","Graco Premium Crib & Toddler Mattress GREENGUARD Gold Certified Machine Washable Oeko-TEX Standard 100 Certified Cover with Waterproof Surface Fits Any Standard Full Size Baby Crib & Toddler Bed","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31i3QHGUYAL.jpg",4.8,51686,0.1145,"2015-07-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB010S7VZI0",{"asin":490,"title":491,"brand":443,"imageUrl":492,"price":133,"rating":493,"reviews":161,"clickShare90":494,"clickShare360":495,"launchDate":496,"amazonUrl":497},"B0DXPDLDBL","Babyletto x Avocado Organic Crib Mattress 2-Stage Dual Design for Infants and Toddlers Flippable Non-Toxic Greenguard Gold Certified Made Safe Certified GOTS Certified","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31YbMJV6yoL.jpg",4.2,0.0502,0.0598,"2025-02-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DXPDLDBL",{"asin":499,"title":500,"brand":443,"imageUrl":501,"price":502,"rating":474,"reviews":301,"clickShare90":503,"clickShare360":504,"launchDate":505,"amazonUrl":506},"B00HAZS67W","Babyletto Pure Core Mini Crib Mattress Hybrid Waterproof Cover Lightweight Greenguard Gold Certified","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yVF0LGHOL.jpg",170.32,0.0452,0.0306,"2013-12-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00HAZS67W",{"asin":508,"title":509,"brand":449,"imageUrl":510,"price":511,"rating":512,"reviews":513,"clickShare90":514,"clickShare360":515,"launchDate":516,"amazonUrl":517},"B00WR958TA","Newton Baby Crib Mattress and Toddler Bed - Ultra-Breathable Proven to Reduce Suffocation Risk Washable Core & Cover All-Stages Infant to Toddler Deluxe 5.5 Thick - White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31szI1ZDRNL.jpg",291.31,4.9,4195,0.0348,0.0653,"2015-04-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00WR958TA",{"asin":519,"title":520,"brand":449,"imageUrl":521,"price":522,"rating":512,"reviews":513,"clickShare90":523,"clickShare360":524,"launchDate":525,"amazonUrl":526},"B074PCHMTQ","Newton Baby Crib Mattress and Toddler Bed - Ultra-Breathable Proven to Reduce Suffocation Risk Washable Core & Cover All-Stages Infant to Toddler Deluxe 5.5 Thick - Grey","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31vhXmrGm2L.jpg",292.24,0.0343,0.0137,"2017-08-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB074PCHMTQ",{"asin":528,"title":529,"brand":452,"imageUrl":530,"price":531,"rating":463,"reviews":532,"clickShare90":453,"clickShare360":533,"launchDate":534,"amazonUrl":535},"B003XT43MG","Moonlight Slumber Little Dreamer Crib Mattress Dual-Sided Baby and Toddler Mattress Firm Infant Support Waterproof and Hypoallergenic 5 Foam Standard Size Made in USA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31g6VypsRYL.jpg",186.52,1509,0.0121,"2009-01-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB003XT43MG",{"asin":537,"title":538,"brand":455,"imageUrl":539,"price":540,"rating":463,"reviews":541,"clickShare90":456,"clickShare360":542,"launchDate":543,"amazonUrl":544},"B074N6BQL3","Sealy Baby Flex Cool 2 Stage Crib Mattress and Toddler Bed Mattress Breathable Hybrid Coil Design Waterproof Cotton Surface GREENGUARD GOLD Certified Standard 52x28 Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jxWyZFl+L.jpg",116.77,2704,0.0202,"2017-08-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB074N6BQL3",{"love":546,"hate":617,"returnReasons":673},[547,554,561,568,575,582,589,596,603,610],{"topic":548,"percentOfMentions":549,"verbatims":550},"Quality-Overall",0.1654,[551,552,553],"Excellent quality","its a nice quality mattress","High quality mattress",{"topic":555,"percentOfMentions":556,"verbatims":557},"Comfort-Overall",0.1335,[558,559,560],"comfortable","Comfortable Bed","Makes our baby comfortable",{"topic":562,"percentOfMentions":563,"verbatims":564},"Size-Overall",0.1157,[565,566,567],"Fits crib nicely and comfortable","Perfect fit","The mattress fit perfectly in our crib",{"topic":569,"percentOfMentions":570,"verbatims":571},"Value For Money",0.1027,[572,573,574],"Good value for price","Great price","Worth the extra money",{"topic":576,"percentOfMentions":577,"verbatims":578},"Sleep Quality",0.0646,[579,580,581],"she sleeps well","Baby sleeps through the night","Great mattress baby sleeps soundly on it",{"topic":583,"percentOfMentions":584,"verbatims":585},"Breathability",0.0417,[586,587,588],"Definitely 100% breathable","All together the mattress is breathable","Safe, breathable yes,",{"topic":590,"percentOfMentions":591,"verbatims":592},"Washability",0.0407,[593,594,595],"machine washable","You can wash this mattress completely","The included mattress cover washes easily",{"topic":597,"percentOfMentions":598,"verbatims":599},"Durability",0.0362,[600,601,602],"Looks brand new still after almost 4 years and some accidents","Durability is great","it feels durable enough to last through the toddler years as well",{"topic":604,"percentOfMentions":605,"verbatims":606},"Ease Of Cleaning",0.035699999999999996,[607,608,609],"Very easy to clean","Seems to be an easy mattress to clean up","Great cost - easy to clean",{"topic":611,"percentOfMentions":612,"verbatims":613},"Cushion",0.0332,[614,615,616],"Since switching to this mattress, my baby seems much more comfortable and settles down easily for naps and bedtime","I love this foam mattress","This is a very good mattress",[618,624,631,637,642,649,656,660,665,669],{"topic":548,"percentOfMentions":619,"verbatims":620},0.1429,[621,622,623],"Disappointed in quality","Additinally, the mattress protector is low quality and has already ripped","Where is the quality control",{"topic":625,"percentOfMentions":626,"verbatims":627},"Hard Feel",0.11109999999999999,[628,629,630],"not soft","Very hard","It is relatively hard",{"topic":569,"percentOfMentions":632,"verbatims":633},0.09519999999999999,[634,635,636],"Cheap","Though it may cost a little more","Sucks for us for the price we paid",{"topic":576,"percentOfMentions":632,"verbatims":638},[639,640,641],"My 3 yr old twins actually stopped sleeping on the floor due to not liking the spring mattress from Walmart","Not healthy for a baby to sleep on","My baby refused to sleep on two other mattresses",{"topic":643,"percentOfMentions":644,"verbatims":645},"Smell",0.0635,[646,647,648],"Terrible mold or chemical smell","The smell is horrible","still has a strong smell",{"topic":650,"percentOfMentions":651,"verbatims":652},"Allergies",0.047599999999999996,[653,654,655],"This caused severe skin inflammation on our baby boy","My daughter has been itching all over","We noticed this only after our baby, 2 days after switching to Newton, suddenly started waking up with incredibly red and inflamed skin, especially on his face. he sleeps face down, which is why we bought this in the first place",{"topic":562,"percentOfMentions":651,"verbatims":657},[658,659],"Neither the length nor the width fit snuggly","Too small",{"topic":590,"percentOfMentions":661,"verbatims":662},0.0333,[663,664],"You also have to be incredibly careful with the waterproof cover when you do the laundry","isn't fully washable",{"topic":583,"percentOfMentions":666,"verbatims":667},0.023799999999999998,[668],"cannot be good for little ones to breathe in",{"topic":670,"percentOfMentions":666,"verbatims":671},"Thickness",[672],"it is not as thick as I thought it would be when it expanded",[674,676,678,681,683,685,688,690,692,694],{"reason":562,"pct":675},0.46270000000000006,{"reason":569,"pct":677},0.076,{"reason":679,"pct":680},"Advertised Vs Actual Product",0.061900000000000004,{"reason":555,"pct":682},0.0405,{"reason":670,"pct":684},0.0373,{"reason":686,"pct":687},"Stretchability\u002FExpandability\u002FElasticity",0.027200000000000002,{"reason":611,"pct":689},0.0264,{"reason":625,"pct":691},0.021,{"reason":548,"pct":693},0.019799999999999998,{"reason":583,"pct":695},0.019]