---
title: "baby wipes scented — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/baby-wipes-scented"
last_updated: "2026-07-14T02:11:22.704Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 98% of clicks) — baby wipes scented doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — baby wipes scented doesn't clear our bar today."
  "og:title": "baby wipes scented — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **baby wipes scented**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 32Conversion 92Competition 43Returns 99Price range 65Avg price 81Brand share 5Review moat 9Quality gap 17

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.54**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$2.70–$37.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$420K**

$420K/yr · 213K searches

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+5.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****33,641.71**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**232**

**Top-5 brand share**

**98%**

**Open market**

**1%**

- HUGGIES47% - Pampers32% - Amazon Elements15% - Cottonelle3% - Cartrep2% - WONDERFUL1% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$17K8%$34K12%$50K16%$67K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 864 Total (12 Flip-Top Packs)](https://m.media-amazon.com/images/I/41EbJmcShgL.jpg)**Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 864 Total (12 Flip-Top Packs)**Pampers**$22.71**4.7★43,180 rev](https://www.amazon.com/dp/B0CMVPQJ51) [2![Amazon Elements Baby Wipes Fresh Scent Flip-Top Packs Alcohol-Free With Cucumber and Aloe 810 Count 9 Packs of 90](https://m.media-amazon.com/images/I/41R-5FRQYWL.jpg)**Amazon Elements Baby Wipes Fresh Scent Flip-Top Packs Alcohol-Free With Cucumber and Aloe 810 Count 9 Packs of 90**Amazon Elements**$18.05**4.7★18,426 rev](https://www.amazon.com/dp/B07H53Y33R) [3![Huggies Nourish Scented Baby Wipes 10 Push Button Packs (560 Wipes Total)](https://m.media-amazon.com/images/I/514+tIWb9SL.jpg)**Huggies Nourish Scented Baby Wipes 10 Push Button Packs (560 Wipes Total)**HUGGIES**$27.99**4.8★3,068 rev](https://www.amazon.com/dp/B0BL8Q6SPW) [4![Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 72 Total (1 Flip-Top Packs)](https://m.media-amazon.com/images/I/41uvbgA-9nL.jpg)**Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 72 Total (1 Flip-Top Packs)**Pampers**$2.70**4.7★43,180 rev](https://www.amazon.com/dp/B07KGL6L56) [5![Huggies Simply Clean Fresh Scent Baby Wipes 3 Flip-Top Packs of 64 (192 Wipes Total) Packaging May Vary](https://m.media-amazon.com/images/I/51qAIZ5IvgL.jpg)**Huggies Simply Clean Fresh Scent Baby Wipes 3 Flip-Top Packs of 64 (192 Wipes Total) Packaging May Vary**HUGGIES**$6.86**4.8★6,205 rev](https://www.amazon.com/dp/B0CNSCVGPH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Cottonelle Summer Fresh Scented Flushable Wipes 2 Flip-Top Packs 42 Wet Wipes per Pack](https://m.media-amazon.com/images/I/41NcF9tq21L.jpg)**Cottonelle Summer Fresh Scented Flushable Wipes 2 Flip-Top Packs 42 Wet Wipes per Pack**Cottonelle**$4.74**184,245 rev6mo ago](https://www.amazon.com/dp/B0G1V8FTWS) [![Cottonelle Summer Fresh Scented Flushable Wipes 8 Packs 42 Wipes per Pack](https://m.media-amazon.com/images/I/41Z6svBSGKL.jpg)**Cottonelle Summer Fresh Scented Flushable Wipes 8 Packs 42 Wipes per Pack**Cottonelle**$15.17**184,245 rev6mo ago](https://www.amazon.com/dp/B0FZFC9ZLK) [![Huggies Extra Large Baby Wipes Unscented 9 Flip-Top Packs 378 XL Wipes Total Packaging May Vary](https://m.media-amazon.com/images/I/51+G9onZW+L.jpg)**Huggies Extra Large Baby Wipes Unscented 9 Flip-Top Packs 378 XL Wipes Total Packaging May Vary**HUGGIES**$14.25**4,116 rev1y ago](https://www.amazon.com/dp/B0DPR78B37) [![Pampers Wipes Clean & Calm Cotton Blossom Scent 336 Wipes Total (6x Pop-Top Packs)](https://m.media-amazon.com/images/I/417+Nh7JyaL.jpg)**Pampers Wipes Clean & Calm Cotton Blossom Scent 336 Wipes Total (6x Pop-Top Packs)**Pampers**$12.85**638 rev1y ago](https://www.amazon.com/dp/B0DZJ49F6M) [![Shea Butter Baby Wipes 300 Count - Free From Phenoxyethanol Parabens Phthalates And Alcohol - Enriched With Soothing Shea Butter - Ultra Soft - Gentle On Skin - Hypoallergenic And pH Balanced](https://m.media-amazon.com/images/I/51RtdFbeO+L.jpg)**Shea Butter Baby Wipes 300 Count - Free From Phenoxyethanol Parabens Phthalates And Alcohol - Enriched With Soothing Shea Butter - Ultra Soft - Gentle On Skin - Hypoallergenic And pH Balanced**Cartrep**$12.39**18 rev1y ago](https://www.amazon.com/dp/B0DSV93MPB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cottonelle Summer Fresh Scented Flushable Wipes 8 Packs 42 Wipes per Pack](https://m.media-amazon.com/images/I/41Z6svBSGKL.jpg)**Cottonelle Summer Fresh Scented Flushable Wipes 8 Packs 42 Wipes per Pack**Cottonelle**$15.17**4.7★**▲ 203%**](https://www.amazon.com/dp/B0FZFC9ZLK) [![Cottonelle Summer Fresh Scented Flushable Wipes 2 Flip-Top Packs 42 Wet Wipes per Pack](https://m.media-amazon.com/images/I/41NcF9tq21L.jpg)**Cottonelle Summer Fresh Scented Flushable Wipes 2 Flip-Top Packs 42 Wet Wipes per Pack**Cottonelle**$4.74**4.7★**▲ 139%**](https://www.amazon.com/dp/B0G1V8FTWS) [![Huggies Nourish Scented Baby Wipes 6 Push Button Packs (336 Wipes Total)](https://m.media-amazon.com/images/I/51SDdwxdj7L.jpg)**Huggies Nourish Scented Baby Wipes 6 Push Button Packs (336 Wipes Total)**HUGGIES**$16.73**4.8★**▲ 61%**](https://www.amazon.com/dp/B0BLBLM4TH) [![Shea Butter Baby Wipes 300 Count - Free From Phenoxyethanol Parabens Phthalates And Alcohol - Enriched With Soothing Shea Butter - Ultra Soft - Gentle On Skin - Hypoallergenic And pH Balanced](https://m.media-amazon.com/images/I/51RtdFbeO+L.jpg)**Shea Butter Baby Wipes 300 Count - Free From Phenoxyethanol Parabens Phthalates And Alcohol - Enriched With Soothing Shea Butter - Ultra Soft - Gentle On Skin - Hypoallergenic And pH Balanced**Cartrep**$12.39**4.8★**▲ 48%**](https://www.amazon.com/dp/B0DSV93MPB) [![Pampers Ultraclean Baby Wipes (Previously Free & Gentle) 99% Water Hypoallergenic Unscented 100% Plant Based Plastic-Free 936 Wipes Total (12X Flip-Top Packs)](https://m.media-amazon.com/images/I/413mMb+6YnL.jpg)**Pampers Ultraclean Baby Wipes (Previously Free & Gentle) 99% Water Hypoallergenic Unscented 100% Plant Based Plastic-Free 936 Wipes Total (12X Flip-Top Packs)**Pampers**$30.02**4.8★**▲ 45%**](https://www.amazon.com/dp/B0CVH1SPNX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.

5K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**15%

*“Cleansup great”*

**Smell**14%

*“Good smell”*

**Value For Money**12%

*“They are affordable”*

**Quality-Overall**12%

*“These baby wipes are of high quality”*

**Soft Feel**6%

*“Nice and Soft”*

**Cleansing**4%

*“cleans well”*

**Moist/Dry**4%

*“Very moist”*

**Ease Of Use**3%

*“easy to pull”*

**Thickness**3%

*“The material is thick”*

**Durability**3%

*“Durable product”*

### **What buyers complain about **

**Moist/Dry**14%

*“Not Moist Enough”*

**Ease Of Cleaning**13%

*“make it hard to clean up any messes”*

**Thickness**7%

*“Not as thick”*

**Smell**6%

*“Smells awful”*

**Quality-Overall**6%

*“Bad quality”*

**Allergies**5%

*“Irritates Skin”*

**Size-Overall**5%

*“Sheets are too small”*

**Ease Of Use**4%

*“Not Easy to use”*

**Value For Money**2%

*“ridiculously expensive”*

**Durability**2%

*“Durability: NO”*

### **Top return reasons **

**Smell**20%

**Value For Money**12%

**Advertised Vs Actual Product**10%

**Moist/Dry**10%

**Size-Overall**8%

**Functionality-Overall**6%

**Ease Of Cleaning**5%

**Quality-Overall**4%

**Thin**3%

**Material Quality**2%