---
title: "baby shark cup — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/baby-shark-cup"
last_updated: "2026-07-14T00:36:01.752Z"
locale: en
meta:
  description: "a small market ($30K/yr) — baby shark cup doesn't clear our bar today."
  "og:description": "a small market ($30K/yr) — baby shark cup doesn't clear our bar today."
  "og:title": "baby shark cup — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **baby shark cup**

**Skip it**

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 22Conversion 40Competition 43Returns 82Price range 52Avg price 81Brand share 33Review moat 23Quality gap 19

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.34**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.92–$27.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,759.64**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$30K**

$30K/yr · 53K searches

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**32**

**Top-5 brand share**

**85%**

**Open market**

**10%**

- Simple Modern31% - Zak Designs21% - The First Years16% - Nickelodeon10% - Lidmada8% - Unique5% - Open — no brand owns it (4 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$3K15%$4K20%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Simple Modern Baby Shark Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Baby Shark Friends](https://m.media-amazon.com/images/I/31OrGpz3DOL.jpg)**Simple Modern Baby Shark Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Baby Shark Friends**Simple Modern**$22.46**4.5★12,431 rev](https://www.amazon.com/dp/B0C1HQBLTK) [2![Zak Designs 15oz Baby Shark Kelso Tumbler Set Leak-Proof Screw-On Lid with Straw Made of Durable Plastic and Silicone Perfect Bundle for Kids (2pcs Set)](https://m.media-amazon.com/images/I/4188oAaMSUL.jpg)**Zak Designs 15oz Baby Shark Kelso Tumbler Set Leak-Proof Screw-On Lid with Straw Made of Durable Plastic and Silicone Perfect Bundle for Kids (2pcs Set)**Zak Designs**$16.03**4.6★31,471 rev](https://www.amazon.com/dp/B0919MDQS8) [3![Simple Modern Baby Shark Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Friends](https://m.media-amazon.com/images/I/31mvi9u2YRL.jpg)**Simple Modern Baby Shark Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Friends**Simple Modern**$15.67**4.6★2,713 rev](https://www.amazon.com/dp/B0D7NG8B2R) [4![The First Years Take & Toss Pinkfong Baby Shark Sippy Cups - Reusable Toddlers Cups with Lids - Kids Party Pack with 2 Travel Caps - 10 Oz - 10 Count](https://m.media-amazon.com/images/I/41cQO-BVaHL.jpg)**The First Years Take & Toss Pinkfong Baby Shark Sippy Cups - Reusable Toddlers Cups with Lids - Kids Party Pack with 2 Travel Caps - 10 Oz - 10 Count**The First Years**$15.81**4.7★444 rev](https://www.amazon.com/dp/B0B3GC3BVJ) [5![The First Years Pinkfong Baby Shark Insulated Sippy Cup - Spill Proof Toddler Cups - Made Without BPA - 9 Oz - 2 Count](https://m.media-amazon.com/images/I/410d-Oiu3FL.jpg)**The First Years Pinkfong Baby Shark Insulated Sippy Cup - Spill Proof Toddler Cups - Made Without BPA - 9 Oz - 2 Count**The First Years**$12.33**4.8★8,995 rev](https://www.amazon.com/dp/B09V5T9DTN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Unique Baby Shark 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts](https://m.media-amazon.com/images/I/41LA2TbzSyL.jpg)**Unique Baby Shark 12 Pack 16 oz Plastic Reusable Favor Cups Birthday Party Supplies Goodie Bag Favors Kids Drinkware & Take-Home Gifts**Unique**$25.00**4 rev6mo ago](https://www.amazon.com/dp/B0G86T7RS4) [![Lidmada 24 Set Shark Birthday Favors Cups with Silly Straws Bulk 16 OZ Shark Reusable Plastic Cups for Kids Baby Party Decorations Supplies Goodie Bag Stuffers](https://m.media-amazon.com/images/I/51c4dI2Iz1L.jpg)**Lidmada 24 Set Shark Birthday Favors Cups with Silly Straws Bulk 16 OZ Shark Reusable Plastic Cups for Kids Baby Party Decorations Supplies Goodie Bag Stuffers**Lidmada**$27.05**41 rev1y ago](https://www.amazon.com/dp/B0F93ZJGRV) [![Simple Modern Baby Shark Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Friends](https://m.media-amazon.com/images/I/31mvi9u2YRL.jpg)**Simple Modern Baby Shark Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Friends**Simple Modern**$15.67**2,713 rev2y ago](https://www.amazon.com/dp/B0D7NG8B2R) [![Lidmada Shark Party Favors Goodie Cups with Lids 24 Pack Birthday Party Cups in 4 Colors 16OZ Plastic Ocean Shark Themed Reusable Party Supplies Decorations Cups for Baby Kids Christmas Winter Gifts](https://m.media-amazon.com/images/I/51zyb6BFkZL.jpg)**Lidmada Shark Party Favors Goodie Cups with Lids 24 Pack Birthday Party Cups in 4 Colors 16OZ Plastic Ocean Shark Themed Reusable Party Supplies Decorations Cups for Baby Kids Christmas Winter Gifts**Lidmada**$19.62**179 rev3y ago](https://www.amazon.com/dp/B0CB13DTHQ) [![THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Bluey](https://m.media-amazon.com/images/I/41J7Qe1YtPL.jpg)**THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Bluey**THERMOS**$15.35**37,382 rev3y ago](https://www.amazon.com/dp/B0C3NKW6F1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nickelodeon Baby Shark Girls T-Shirt Tank Top and Short Set for Infant and Toddler Pink/Blue Or Multicolor/Grey/Blue](https://m.media-amazon.com/images/I/41QBuXOkKBL.jpg)**Nickelodeon Baby Shark Girls T-Shirt Tank Top and Short Set for Infant and Toddler Pink/Blue Or Multicolor/Grey/Blue**Nickelodeon**$21.43**4.6★**▲ 260%**](https://www.amazon.com/dp/B08LN13G27) [![Nickelodeon Baby Shark Girls T-Shirt Tank Top and Short Set for Infant and Toddler Pink/Blue Or Multicolor/Grey/Blue](https://m.media-amazon.com/images/I/41QBuXOkKBL.jpg)**Nickelodeon Baby Shark Girls T-Shirt Tank Top and Short Set for Infant and Toddler Pink/Blue Or Multicolor/Grey/Blue**Nickelodeon**$21.34**4.6★**▲ 245%**](https://www.amazon.com/dp/B08LN7LNNF) [![Nickelodeon Baby Boys Shark T-Shirt and Short Set for Toddler](https://m.media-amazon.com/images/I/417-vNw-rpL.jpg)**Nickelodeon Baby Boys Shark T-Shirt and Short Set for Toddler**Nickelodeon**$18.87**4.7★**▲ 220%**](https://www.amazon.com/dp/B0872D97HZ) [![Nickelodeon Baby Shark Girls T-Shirt Tank Top and Short Set for Infant and Toddler Pink/Blue Or Multicolor/Grey/Blue](https://m.media-amazon.com/images/I/41QBuXOkKBL.jpg)**Nickelodeon Baby Shark Girls T-Shirt Tank Top and Short Set for Infant and Toddler Pink/Blue Or Multicolor/Grey/Blue**Nickelodeon**$21.20**4.6★**▲ 206%**](https://www.amazon.com/dp/B08LMW7VJQ) [![Nickelodeon Baby Shark Girls T-Shirts and Legging Pants Set for Infant and Toddlers](https://m.media-amazon.com/images/I/41bstK0t-iL.jpg)**Nickelodeon Baby Shark Girls T-Shirts and Legging Pants Set for Infant and Toddlers**Nickelodeon**$24.45**4.6★**▲ 175%**](https://www.amazon.com/dp/B08KR7J43R)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

2K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**15%

*“Fits perfectly”*

**Quality-Overall**12%

*“Otherwise no complaints”*

**Leak-Proof**10%

*“Does not leak”*

**Ease Of Cleaning**6%

*“very easy to clean”*

**Color**6%

*“The colors are super cute”*

**Ease Of Use**5%

*“Easy for a toddler to use”*

**Advertised Vs Actual Product**5%

*“better than expected”*

**Durability**5%

*“They see to be pretty durable”*

**Temperature Retention**4%

*“the water stays cool for long enough”*

**Material Quality**3%

*“Good quality plastic”*

### **What buyers complain about **

**Leak-Proof**35%

*“These leak terribly”*

**Durability**9%

*“These did not last even 1 month”*

**Design-Overall**4%

*“the entire design is coming off in places”*

**Gap/Hole**4%

*“Holes in the shirt”*

**Water Resistance**4%

*“Water is easily spilled out while the cap is tightly”*

**Size-Overall**4%

*“The size was small”*

**Quality-Overall**3%

*“Cheap straw”*

**Material Quality**3%

*“The stainless steel body is genuinely tough”*

**Product Condition**2%

*“Arrived used when purchased new”*

**Value For Money**2%

*“I think the price is kinda high for a cup”*

### **Top return reasons **

**Size-Overall**28%

**Leak-Proof**22%

**Value For Money**9%

**Advertised Vs Actual Product**9%

**Functionality-Overall**4%

**Product Condition**4%

**Color**3%

**Quality-Overall**3%

**Material Quality**3%

**Design-Overall**2%