---
title: "baby cup with straw — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/baby-cup-with-straw"
last_updated: "2026-07-14T04:31:03.130Z"
locale: en
meta:
  description: "soft demand (-13.7% this quarter) — baby cup with straw doesn't clear our bar today."
  "og:description": "soft demand (-13.7% this quarter) — baby cup with straw doesn't clear our bar today."
  "og:title": "baby cup with straw — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **baby cup with straw**

**Skip it**

Soft demand (-13.7% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 18Conversion 54Competition 70Returns 81Price range 45Avg price 53Brand share 67Review moat 24Quality gap 50

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.34**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$4.99–$23.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****5,865.25**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$82K**

$82K/yr · 149K searches

**Growth**

**Bad****-13.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▼falling

**Sellers**

**48**

**Top-5 brand share**

**65%**

**Open market**

**30%**

- Dr. Brown's27% - NUK15% - The First Years13% - Olababy6% - Infantino5% - SAMiGO5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$13K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack](https://m.media-amazon.com/images/I/31K0c+Xo-gL.jpg)**Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack**Dr. Brown's**$5.52**4.4★14,879 rev](https://www.amazon.com/dp/B0C54CYDS3) [2![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/310LLFxLVAL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.44**4.6★3,463 rev](https://www.amazon.com/dp/B0CRVYGYY6) [3![NUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up](https://m.media-amazon.com/images/I/41faSzahXzL.jpg)**NUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up**NUK**$14.09**4.6★1,775 rev](https://www.amazon.com/dp/B0CLHGD922) [4![Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Mint 5 oz)](https://m.media-amazon.com/images/I/31ULB9DWk3L.jpg)**Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Mint 5 oz)**Olababy**$14.72**4.4★5,907 rev](https://www.amazon.com/dp/B08X8MT6JH) [5![NUK Learner Straw Cup 5oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 6 Months and Up Timeless Collection](https://m.media-amazon.com/images/I/31OKYcqt6PL.jpg)**NUK Learner Straw Cup 5oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 6 Months and Up Timeless Collection**NUK**$13.42**4.6★1,775 rev](https://www.amazon.com/dp/B0F3LHBDPD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Sunset Kiss](https://m.media-amazon.com/images/I/21eP+etOKxL.jpg)**Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Sunset Kiss**Infantino**$9.17**7,479 rev5mo ago](https://www.amazon.com/dp/B0GH951F3T) [![Infantino My 1st Tumbler 10 Oz Plastic Sippy Cup Seashell/Lavender](https://m.media-amazon.com/images/I/31xJJ9zF8BL.jpg)**Infantino My 1st Tumbler 10 Oz Plastic Sippy Cup Seashell/Lavender**Infantino**$13.56**543 rev10mo ago](https://www.amazon.com/dp/B0FPMCR3YB) [![Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow](https://m.media-amazon.com/images/I/31tZuF5W1PL.jpg)**Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow**Munchkin**$6.99**193 rev10mo ago](https://www.amazon.com/dp/B0FNK1W6M9) [![NUK Learner Straw Cup 5oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 6 Months and Up Timeless Collection](https://m.media-amazon.com/images/I/31OKYcqt6PL.jpg)**NUK Learner Straw Cup 5oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 6 Months and Up Timeless Collection**NUK**$13.42**1,775 rev1y ago](https://www.amazon.com/dp/B0F3LHBDPD) [![NUK Learner Straw Cup 10oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up Timeless Collection](https://m.media-amazon.com/images/I/315uYrTxlJL.jpg)**NUK Learner Straw Cup 10oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up Timeless Collection**NUK**$13.91**1,775 rev1y ago](https://www.amazon.com/dp/B0F3KZ8K3K)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Sunset Kiss](https://m.media-amazon.com/images/I/21eP+etOKxL.jpg)**Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Sunset Kiss**Infantino**$9.17**4.5★**▲ 308%**](https://www.amazon.com/dp/B0GH951F3T) [![Infantino My 1st Tumbler 10 Oz Plastic Sippy Cup Seashell/Lavender](https://m.media-amazon.com/images/I/31xJJ9zF8BL.jpg)**Infantino My 1st Tumbler 10 Oz Plastic Sippy Cup Seashell/Lavender**Infantino**$13.56**4.5★**▲ 141%**](https://www.amazon.com/dp/B0FPMCR3YB) [![Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow](https://m.media-amazon.com/images/I/31tZuF5W1PL.jpg)**Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow**Munchkin**$6.99**4.4★**▲ 137%**](https://www.amazon.com/dp/B0FNK1W6M9) [![Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+](https://m.media-amazon.com/images/I/412y1R+22dL.jpg)**Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+**Dr. Brown's**$9.47**4.5★**▲ 124%**](https://www.amazon.com/dp/B0DYF5M25L) [![Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Cotton Candy](https://m.media-amazon.com/images/I/21RGvHrytyL.jpg)**Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Cotton Candy**Infantino**$8.32**4.5★**▲ 113%**](https://www.amazon.com/dp/B0DVKBS24V)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 58 weeks — -13.7% search growth over the last 90 days.

5K4KPrime Day '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Leak-Proof**23%

*“Never leaks”*

**Ease Of Cleaning**13%

*“Easy clean”*

**Ease Of Use**11%

*“easy to hold”*

**Quality-Overall**8%

*“Great quality bottles”*

**Value For Money**4%

*“Worth it”*

**Size-Overall**4%

*“The size is also convenient”*

**Ease Of Feeding**4%

*“has made feeding so much easier”*

**Durability**3%

*“it has been durable enough to withstand it”*

**Color**3%

*“Colors are accurate”*

**Handle Quality**2%

*“The handles are comfortable”*

### **What buyers complain about **

**Leak-Proof**30%

*“It leaks”*

**Ease Of Cleaning**11%

*“Hard to clean”*

**Ease Of Use**9%

*“hard to hold”*

**Functionality-Overall**4%

*“functionality could be a little better”*

**Quality-Overall**3%

*“Decreased quality”*

**Water Resistance**2%

*“No water comes out”*

**Durability**2%

*“One broke”*

**Size-Overall**2%

*“it is a little big”*

**Washability**2%

*“Could see it being a pain to wash”*

**Design-Overall**2%

*“not the best design for a young toddler”*

### **Top return reasons **

**Leak-Proof**22%

**Size-Overall**17%

**Functionality-Overall**12%

**Ease Of Use**8%

**Material Quality**5%

**Advertised Vs Actual Product**5%

**Value For Money**3%

**Age Suitability**3%

**Defective Material/Parts**3%

**Color**2%