---
title: "baby bottles 12-18 months — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/baby-bottles-12-18-months"
last_updated: "2026-07-14T03:25:16.827Z"
locale: en
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  description: "brand-locked demand (top 5 brands take 100% of clicks) — baby bottles 12-18 months doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — baby bottles 12-18 months doesn't clear our bar today."
  "og:title": "baby bottles 12-18 months — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **baby bottles 12-18 months**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 21Conversion 54Competition 35Returns 70Price range 69Avg price 73Brand share 0Review moat 23Quality gap 35

**Avg price**

**Good****$14.76**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$6.72–$33.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,889.14**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$66K**

$66K/yr · 102K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▲rising

**Sellers**

**25**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Philips Avent61% - Nuby29% - Dr. Brown's4% - NUK3% - CamelBak3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$13K30%$20K40%$27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 4-Pack SCY906/04](https://m.media-amazon.com/images/I/41pyMdytM3L.jpg)**Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 4-Pack SCY906/04**Philips Avent**$29.69**4.8★25,124 rev](https://www.amazon.com/dp/B0964FWX8Q) [2![Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 2-Pack SCY906/02](https://m.media-amazon.com/images/I/41snAUGfYkL.jpg)**Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 2-Pack SCY906/02**Philips Avent**$18.83**4.8★25,124 rev](https://www.amazon.com/dp/B0964CY1SX) [3![Philips Avent Anti-Colic Baby Bottle Fast Flow 3 Nipple 3m+ 11oz 4 Pack Clear BPA-Free SCY106/04](https://m.media-amazon.com/images/I/41hKtXiU-eL.jpg)**Philips Avent Anti-Colic Baby Bottle Fast Flow 3 Nipple 3m+ 11oz 4 Pack Clear BPA-Free SCY106/04**Philips Avent**$22.32**4.7★19,052 rev](https://www.amazon.com/dp/B0961LQ6Z8) [4![Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months](https://m.media-amazon.com/images/I/51gQPjMVNaL.jpg)**Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months**Nuby**$10.07**4.5★403 rev](https://www.amazon.com/dp/B0GMY7M7QB) [5![Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months](https://m.media-amazon.com/images/I/51eN-ghp8PL.jpg)**Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months**Nuby**$9.82**4.5★403 rev](https://www.amazon.com/dp/B0GMY9K9CC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Whale/Koala/Giraffe](https://m.media-amazon.com/images/I/41J42r9yakL.jpg)**Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Whale/Koala/Giraffe**Nuby**$8.02**37 rev4mo ago](https://www.amazon.com/dp/B0GRBRKPLQ) [![Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Bear/Flamingo/Heart](https://m.media-amazon.com/images/I/41KzY3IkhHL.jpg)**Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Bear/Flamingo/Heart**Nuby**$8.06**37 rev4mo ago](https://www.amazon.com/dp/B0GRBVLS8J) [![Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months](https://m.media-amazon.com/images/I/51gQPjMVNaL.jpg)**Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months**Nuby**$10.07**403 rev4mo ago](https://www.amazon.com/dp/B0GMY7M7QB) [![Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months](https://m.media-amazon.com/images/I/51eN-ghp8PL.jpg)**Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months**Nuby**$9.82**403 rev4mo ago](https://www.amazon.com/dp/B0GMY9K9CC) [![Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44](https://m.media-amazon.com/images/I/31yBQYoTfXL.jpg)**Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44**Philips Avent**$11.79**4,069 rev1y ago](https://www.amazon.com/dp/B0F457DSNG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Whale/Koala/Giraffe](https://m.media-amazon.com/images/I/41J42r9yakL.jpg)**Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Whale/Koala/Giraffe**Nuby**$8.02**4.1★**▲ 252%**](https://www.amazon.com/dp/B0GRBRKPLQ) [![Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Bear/Flamingo/Heart](https://m.media-amazon.com/images/I/41KzY3IkhHL.jpg)**Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Bear/Flamingo/Heart**Nuby**$8.06**4.1★**▲ 247%**](https://www.amazon.com/dp/B0GRBVLS8J) [![Nuby Clik-It Soft Spout No-Spill Easy Grip Sippy Cup for Boys - (3-Pack) 10 Oz - 6+ Months](https://m.media-amazon.com/images/I/41PRR9Bb9DL.jpg)**Nuby Clik-It Soft Spout No-Spill Easy Grip Sippy Cup for Boys - (3-Pack) 10 Oz - 6+ Months**Nuby**$11.64**4.1★**▲ 178%**](https://www.amazon.com/dp/B09RTQT91T) [![NUK Active Sippy Cup 10 oz 2 Pack Disneys Cars Lightning McQueen BPA-Free Spill-Proof Transition Cup](https://m.media-amazon.com/images/I/41s1erIWwLL.jpg)**NUK Active Sippy Cup 10 oz 2 Pack Disneys Cars Lightning McQueen BPA-Free Spill-Proof Transition Cup**NUK**$13.32**4.7★**▲ 170%**](https://www.amazon.com/dp/B0F3LN98NQ) [![Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months](https://m.media-amazon.com/images/I/51gQPjMVNaL.jpg)**Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months**Nuby**$10.07**4.5★**▲ 149%**](https://www.amazon.com/dp/B0GMY7M7QB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 62 weeks — -7.6% search growth over the last 90 days.

3K2KSpike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Leak-Proof**22%

*“Leak Proof”*

**Quality-Overall**11%

*“Definitely a great quality bottle that lasts a long time”*

**Ease Of Cleaning**10%

*“Easy to clean”*

**Ease Of Use**8%

*“also very easy to use”*

**Size-Overall**7%

*“Great fit”*

**Value For Money**5%

*“Perfect for price”*

**Durability**4%

*“Durable and reliable”*

**Advertised Vs Actual Product**3%

*“They work as stated”*

**Design-Overall**3%

*“I love the design”*

**Washability**3%

*“Easy to use and wash”*

### **What buyers complain about **

**Leak-Proof**34%

*“Not leakproof”*

**Durability**8%

*“But the lids break pretty easy”*

**Ease Of Use**6%

*“Not the easiest to use”*

**Value For Money**4%

*“Not worth it”*

**Size-Overall**4%

*“These are bulky and big”*

**Quality-Overall**3%

*“Broken garbage”*

**Age Suitability**3%

*“Hard for 1 yr old to get liq out”*

**Functionality-Overall**3%

*“Dont work for my son”*

**Advertised Vs Actual Product**3%

*“Not as expected”*

**Color**2%

*“The problem is....which color will he want today”*

### **Top return reasons **

**Size-Overall**28%

**Material Quality**16%

**Leak-Proof**9%

**Advertised Vs Actual Product**9%

**Functionality-Overall**6%

**Age Suitability**5%

**Product Condition**4%

**Value For Money**3%

**Shape/Style**2%

**Ease Of Use**2%