---
title: "baby bathtub — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/baby-bathtub"
last_updated: "2026-07-14T02:12:17.649Z"
locale: en
meta:
  description: "baby bathtub shows a $5.4M/yr market, but soft demand (-9.1% this quarter) keeps it on the watch list."
  "og:description": "baby bathtub shows a $5.4M/yr market, but soft demand (-9.1% this quarter) keeps it on the watch list."
  "og:title": "baby bathtub — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **baby bathtub**

**Worth a look**

Shows a $5.4M/yr market, but soft demand (-9.1% this quarter) keeps it on the watch list.

Market size 98Growth 20Conversion 21Competition 50Returns 41Price range 95Avg price 95Brand share 62Review moat 24Quality gap 24

**Market size**

**Incredible****$5.4M**

$5.4M/yr · 9.3M searches

**Avg price**

**Incredible****$34.93**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.81–$65.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****4.1%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,463.56**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-9.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**33**

**Top-5 brand share**

**68%**

**Open market**

**27%**

- Angelcare24% - Bunwag16% - Frida13% - TPN8% - Fisher-Price6% - Ingenuity5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$271K10%$542K15%$813K20%$1.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Angelcare Baby Bath Support (Gray) | Ideal for Babies Less Than 6 Months Old](https://m.media-amazon.com/images/I/31cdFxzZoaL.jpg)**Angelcare Baby Bath Support (Gray) | Ideal for Babies Less Than 6 Months Old**Angelcare**$19.09**4.8★28,927 rev](https://www.amazon.com/dp/B01M6YVW7B) [2![BUNWAG Baby Bathtub Collapsible Newborn Bathtub for Infant to Toddler with Soft Cushion and Thermometer Portable Travel Newborn Tub with No-Slip Feet Baby Shower Gifts 0-12 Months Baby Bath Grey](https://m.media-amazon.com/images/I/41x4gawQY+L.jpg)**BUNWAG Baby Bathtub Collapsible Newborn Bathtub for Infant to Toddler with Soft Cushion and Thermometer Portable Travel Newborn Tub with No-Slip Feet Baby Shower Gifts 0-12 Months Baby Bath Grey**Bunwag**$36.46**4.6★1,578 rev](https://www.amazon.com/dp/B0CTJXJL4T) [3![Frida Baby 4-in-1 Grow-with-Me Baby Bathtub Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub](https://m.media-amazon.com/images/I/41oW5RAdkOL.jpg)**Frida Baby 4-in-1 Grow-with-Me Baby Bathtub Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub**Frida**$43.10**4.4★8,907 rev](https://www.amazon.com/dp/B099FM4W4H) [4![Skip Hop Infant Bath Tub 3-Stage Grow With Baby Smart Sling MOBY Bathtub Grey Age 0+](https://m.media-amazon.com/images/I/31qiKcALpML.jpg)**Skip Hop Infant Bath Tub 3-Stage Grow With Baby Smart Sling MOBY Bathtub Grey Age 0+**Skip Hop**$36.88**4.7★13,117 rev](https://www.amazon.com/dp/B07FK7BG98) [5![Angelcare Baby Bath Support (Aqua) | Ideal for Babies Less Than 6 Months Old](https://m.media-amazon.com/images/I/41SmMRWIinL.jpg)**Angelcare Baby Bath Support (Aqua) | Ideal for Babies Less Than 6 Months Old**Angelcare**$19.63**4.8★28,927 rev](https://www.amazon.com/dp/B008VWVS14)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Collapsible Baby Bathtub for Newborn to Toddlers 0-36 Months Large Baby Tub with Thermometer & Cushion Easy Setup Foldable Travel Infant Bathtub Newborn Babies Boy Girl Bath Tubs Grey](https://m.media-amazon.com/images/I/41Db52Rz72L.jpg)**Collapsible Baby Bathtub for Newborn to Toddlers 0-36 Months Large Baby Tub with Thermometer & Cushion Easy Setup Foldable Travel Infant Bathtub Newborn Babies Boy Girl Bath Tubs Grey**SKYNYCE**$37.20**77 rev5mo ago](https://www.amazon.com/dp/B0GJDZR8DY) [![TPN 4-in-1 Grow-with-Me Collapsible Baby Bathtub Baby Tub for Newborns to Toddler with Soft Floating Cushion & Thermometer Portable Baby Bath Tub Infant Bathtub for Bath Support in Tub Grey](https://m.media-amazon.com/images/I/41T2GhDOG1L.jpg)**TPN 4-in-1 Grow-with-Me Collapsible Baby Bathtub Baby Tub for Newborns to Toddler with Soft Floating Cushion & Thermometer Portable Baby Bath Tub Infant Bathtub for Bath Support in Tub Grey**TPN**$39.97**147 rev8mo ago](https://www.amazon.com/dp/B0G1BCTQ96) [![Collapsible Baby Bathtub with Soft Cushion and Thermometer Newborn to Toddler Tub 0-36 Months with Toy Storage Mesh Bag Portable Travel Bath for Infants (Grey)](https://m.media-amazon.com/images/I/41axTtDUVpL.jpg)**Collapsible Baby Bathtub with Soft Cushion and Thermometer Newborn to Toddler Tub 0-36 Months with Toy Storage Mesh Bag Portable Travel Bath for Infants (Grey)**JoyYum**$37.97**126 rev12mo ago](https://www.amazon.com/dp/B0FHKBH7TN) [![Collapsible Baby Bathtub - Large Baby Bath Tub with Thermometer & Cushion | Travel Portable Newborn Infant Bathtub | Foldable Toddler Bathtub for Baby 0 to 36 Months (Pink)](https://m.media-amazon.com/images/I/41WhD-WK75L.jpg)**Collapsible Baby Bathtub - Large Baby Bath Tub with Thermometer & Cushion | Travel Portable Newborn Infant Bathtub | Foldable Toddler Bathtub for Baby 0 to 36 Months (Pink)**Spluvvly**$37.60**442 rev1y ago](https://www.amazon.com/dp/B0FDQYCJCL) [![Frida Baby Control The Flow Bathtub Sprayer Attachment for Baby Bathtub Shower Head with Scalp Massager Control Waterflow with 2 Pressure Modes](https://m.media-amazon.com/images/I/415lMZoZM1L.jpg)**Frida Baby Control The Flow Bathtub Sprayer Attachment for Baby Bathtub Shower Head with Scalp Massager Control Waterflow with 2 Pressure Modes**Frida**$26.65**13,987 rev1y ago](https://www.amazon.com/dp/B0DXXH3S2P)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Collapsible Baby Bathtub for Newborn to Toddlers 0-36 Months Large Baby Tub with Thermometer & Cushion Easy Setup Foldable Travel Infant Bathtub Newborn Babies Boy Girl Bath Tubs Grey](https://m.media-amazon.com/images/I/41Db52Rz72L.jpg)**Collapsible Baby Bathtub for Newborn to Toddlers 0-36 Months Large Baby Tub with Thermometer & Cushion Easy Setup Foldable Travel Infant Bathtub Newborn Babies Boy Girl Bath Tubs Grey**SKYNYCE**$37.20**4.8★**▲ 255%**](https://www.amazon.com/dp/B0GJDZR8DY) [![TPN 4-in-1 Grow-with-Me Collapsible Baby Bathtub Baby Tub for Newborns to Toddler with Soft Floating Cushion & Thermometer Portable Baby Bath Tub Infant Bathtub for Bath Support in Tub Grey](https://m.media-amazon.com/images/I/41T2GhDOG1L.jpg)**TPN 4-in-1 Grow-with-Me Collapsible Baby Bathtub Baby Tub for Newborns to Toddler with Soft Floating Cushion & Thermometer Portable Baby Bath Tub Infant Bathtub for Bath Support in Tub Grey**TPN**$39.97**4.2★**▲ 203%**](https://www.amazon.com/dp/B0G1BCTQ96) [![Fisher-Price Baby to Toddler Bath 4-in-1 Sling N Seat Tub with Removable Infant Support and 2 Toys Summer Blossoms](https://m.media-amazon.com/images/I/31-CgqNSnGL.jpg)**Fisher-Price Baby to Toddler Bath 4-in-1 Sling N Seat Tub with Removable Infant Support and 2 Toys Summer Blossoms**Fisher-Price**$46.15**4.8★**▲ 67%**](https://www.amazon.com/dp/B0DW3RM88Q) [![Collapsible Baby Bathtub - Large Baby Bath Tub with Thermometer & Cushion | Travel Portable Newborn Infant Bathtub | Foldable Toddler Bathtub for Baby 0 to 36 Months (Pink)](https://m.media-amazon.com/images/I/41WhD-WK75L.jpg)**Collapsible Baby Bathtub - Large Baby Bath Tub with Thermometer & Cushion | Travel Portable Newborn Infant Bathtub | Foldable Toddler Bathtub for Baby 0 to 36 Months (Pink)**Spluvvly**$37.60**4.4★**▲ 45%**](https://www.amazon.com/dp/B0FDQYCJCL) [![Collapsible Baby Bathtub with Soft Cushion and Thermometer Newborn to Toddler Tub 0-36 Months with Toy Storage Mesh Bag Portable Travel Bath for Infants (Grey)](https://m.media-amazon.com/images/I/41axTtDUVpL.jpg)**Collapsible Baby Bathtub with Soft Cushion and Thermometer Newborn to Toddler Tub 0-36 Months with Toy Storage Mesh Bag Portable Travel Bath for Infants (Grey)**JoyYum**$37.97**4.5★**▲ 41%**](https://www.amazon.com/dp/B0FHKBH7TN)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

225K175KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**11%

*“It's easy to travel with”*

**Quality-Overall**11%

*“The overall quality of the tub is great”*

**Size-Overall**7%

*“I love the size”*

**Comfort-Overall**6%

*“more comfortable”*

**Ease Of Cleaning**6%

*“easy to clean up”*

**Value For Money**5%

*“Great value”*

**Storage Capacity**5%

*“Great space saver”*

**Temperature Control**4%

*“The temperature monitoring feature makes it easy”*

**Advertised Vs Actual Product**4%

*“As described”*

**Strength**4%

*“The tub is made of sturdy material”*

### **What buyers complain about **

**Durability**8%

*“The hook also broke very quickly”*

**Leak-Proof**6%

*“LEAKS BADLY”*

**Functionality-Overall**6%

*“It barely works”*

**Size-Overall**5%

*“Too small”*

**Value For Money**5%

*“Spend a little more money”*

**Quality-Overall**5%

*“not very well made”*

**Water Resistance**4%

*“I'm pretty sure water got inside”*

**Grip**3%

*“Slippery”*

**Comfort-Overall**3%

*“the baby is not in a comfortable position”*

**Age Suitability**3%

*“But not useful for 3month old”*

### **Top return reasons **

**Size-Overall**35%

**Functionality-Overall**8%

**Defective Material/Parts**5%

**Advertised Vs Actual Product**5%

**Age Suitability**4%

**Comfort-Overall**4%

**Product Condition**4%

**Value For Money**4%

**Body Support**3%

**Material Quality**2%