--- title: "baby bath seat — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/baby-products/baby-bath-seat" last_updated: "2026-07-11T05:44:48.952Z" locale: en meta: description: "baby bath seat clears our launch bar: a $2.9M/yr market growing +205.9% with returns at 4.1%." "og:description": "baby bath seat clears our launch bar: a $2.9M/yr market growing +205.9% with returns at 4.1%." "og:title": "baby bath seat — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen" --- Back to Flapen home # **baby bath seat** **Launch it****66/100 ** baby bath seat clears our launch bar: a $2.9M/yr market growing +205.9% with returns at 4.1%. **Market/yr** **$2.9M** **Growth (1y)** **+205.9%** **Products** **32** **Brands** **22** was 19 a year ago **Sellers** **43** **Price range** **$17.81–$43.10** **Returns** **4.1%** **Rating** **4.3★** **Launch it** Scored 66/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **54** ×0.30 Growth **77** ×0.30 Competition **69** ×0.20 Quality gap **59** ×0.10 Returns **67** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +205.9% year over year. 76K38KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.3× ## **Competition** - Ingenuity21% - Himold12% - DZMDIP11% - wiqins7% - Angelcare7% - Lerrutue6% - Other (16 brands)36% The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 43 sellers compete here. **Brands** **22 **▲rising was 19 a year ago **Sellers** **43** **Top 5 brand share** **58%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Ingenuity My Bath Seat for Sit-Up Baby Bathing Sure & Secure Suction Cups ASTM Safety Tested & Approved Backrest for Assisted Sitting Easy Setup & Storage Gray](https://m.media-amazon.com/images/I/31j2pgRfkGL.jpg) [**Ingenuity My Bath Seat for Sit-Up Baby Bathing Sure & Secure Suction Cups ASTM Safety Tested & Approved Backrest for Assisted Sitting Easy Setup & Storage Gray**](https://www.amazon.com/dp/B07NLX9LHH) Ingenuity$37.874.6★17,27414%▼falling 2 ![DZMDIP Baby Bath Seat](https://m.media-amazon.com/images/I/41WaqwuJjSL.jpg) [**DZMDIP Baby Bath Seat**](https://www.amazon.com/dp/B0DX73SF3Q) DZMDIP$36.014.0★42411%▼falling 3 ![Baby Bath Seat for Babies 6 Months & up Non-Slip Toddler Bath Seats for Sitting Up Infant Bathtub Chair with Suction Cups and Soft Cushion for Baby Shower Tub Seat](https://m.media-amazon.com/images/I/412uH17ak5L.jpg) [**Baby Bath Seat for Babies 6 Months & up Non-Slip Toddler Bath Seats for Sitting Up Infant Bathtub Chair with Suction Cups and Soft Cushion for Baby Shower Tub Seat**](https://www.amazon.com/dp/B0F378QKNN) wiqins$36.814.2★4527%▲rising 4 ![Angelcare Baby Bath Support (Aqua) | Ideal for Babies Less Than 6 Months Old](https://m.media-amazon.com/images/I/41SmMRWIinL.jpg) [**Angelcare Baby Bath Support (Aqua) | Ideal for Babies Less Than 6 Months Old**](https://www.amazon.com/dp/B008VWVS14) Angelcare$19.634.8★28,9275%▼falling 5 ![Baby Bath Seat for Babies 6 Months & Up Bath Seats for Babies Sitting Up 3 Baby Bath Toys Open Design Non-Slip Compact Toddler Bath Seat.](https://m.media-amazon.com/images/I/31kxWJovnaL.jpg) [**Baby Bath Seat for Babies 6 Months & Up Bath Seats for Babies Sitting Up 3 Baby Bath Toys Open Design Non-Slip Compact Toddler Bath Seat.**](https://www.amazon.com/dp/B0FLJNLX2K) GrowthFun$35.394.3★2815%▼falling 6 ![Wddbb Baby Bath seat for Babies 6 Months & up 360 Stable Toddler Bath Chair with one-Touch Button Back Hollow Design Water Temperature Card & 4 Suction Cups for Safety (Dark Gray)](https://m.media-amazon.com/images/I/4130v7EUXbL.jpg) [**Wddbb Baby Bath seat for Babies 6 Months & up 360 Stable Toddler Bath Chair with one-Touch Button Back Hollow Design Water Temperature Card & 4 Suction Cups for Safety (Dark Gray)**](https://www.amazon.com/dp/B0F7G4PKNK) Wddbb$36.314.6★3485%▲rising 7 ![Baby Bath Seat for Babies 5-10 Months Non-Slip Toddler Bath Seats for Babies Sitting Up Safe Infant & Newborn Bathtub Chair with 4 Suction Cups & Soft Cushion for Shower Gray](https://m.media-amazon.com/images/I/418xQfqGaSL.jpg) [**Baby Bath Seat for Babies 5-10 Months Non-Slip Toddler Bath Seats for Babies Sitting Up Safe Infant & Newborn Bathtub Chair with 4 Suction Cups & Soft Cushion for Shower Gray**](https://www.amazon.com/dp/B0DJ9GRVDQ) Himold$38.624.1★2194%▲rising 8 ![LDIIDII Baby Bath Seat for Babies 6 Months & Up Sitting Up Infant Bath Seat with Temperature Alert+Open Backrest+on/Off Armrest Toddler Bath seat Baby Bath Chair for Bathtub Tub Sink (Light Gray)](https://m.media-amazon.com/images/I/41nzOuH-ucL.jpg) [**LDIIDII Baby Bath Seat for Babies 6 Months & Up Sitting Up Infant Bath Seat with Temperature Alert+Open Backrest+on/Off Armrest Toddler Bath seat Baby Bath Chair for Bathtub Tub Sink (Light Gray)**](https://www.amazon.com/dp/B0F13Q8JYB) LDIIDII$30.324.4★2064%▲rising 9 ![Baby Bath Seat for Babies 6 Months & up with Thermometer Non-Slip Toddler Bath Seats for Sitting Up Safe Infant & Newborn Bathtub Chair with 4 Suction Cups Soft Cushion & Temperature Display Gray](https://m.media-amazon.com/images/I/416swTGX+oL.jpg) [**Baby Bath Seat for Babies 6 Months & up with Thermometer Non-Slip Toddler Bath Seats for Sitting Up Safe Infant & Newborn Bathtub Chair with 4 Suction Cups Soft Cushion & Temperature Display Gray**](https://www.amazon.com/dp/B0G43TNG1D) Himold$40.894.3★874%▲rising 10 ![Baby Bath Seat for Babies 6 Months & Up Sitting Up Non-Slip Baby Bath Chair with Suction Cup Safe and Comfortable Portable Infant Bath Seat for Bathroom Bathtub Tub Easy to Clean (Green)](https://m.media-amazon.com/images/I/41j4BE6zv-L.jpg) [**Baby Bath Seat for Babies 6 Months & Up Sitting Up Non-Slip Baby Bath Chair with Suction Cup Safe and Comfortable Portable Infant Bath Seat for Bathroom Bathtub Tub Easy to Clean (Green)**](https://www.amazon.com/dp/B0FLQ9S9HJ) Lerrutue$32.634.1★1713%▲rising 11 ![Baby Bath Seat for Babies 6 Months & Up Bath Seats for Babies Sitting Up Open Design Non-Slip Compact Toddler Bath Seat.](https://m.media-amazon.com/images/I/311ow98TM7L.jpg) [**Baby Bath Seat for Babies 6 Months & Up Bath Seats for Babies Sitting Up Open Design Non-Slip Compact Toddler Bath Seat.**](https://www.amazon.com/dp/B0GTTRS3JC) FIDAPEKE$36.984.3★423%▲rising 12 ![Baby Bath Seat for Babies 6 Months & Up Sitting Up Non-Slip Baby Bath Chair with Suction Cup Safe and Comfortable Portable Infant Bath Seat for Bathroom Bathtub Tub Easy to Clean (Pink)](https://m.media-amazon.com/images/I/41vl5XQRl2L.jpg) [**Baby Bath Seat for Babies 6 Months & Up Sitting Up Non-Slip Baby Bath Chair with Suction Cup Safe and Comfortable Portable Infant Bath Seat for Bathroom Bathtub Tub Easy to Clean (Pink)**](https://www.amazon.com/dp/B0FFMJ4L9C) Lerrutue$32.744.1★1713%▲rising 13 ![Ingenuity My Bath Seat for Sit-Up Baby Bathing Sure & Secure Suction Cups ASTM Safety Tested & Approved Backrest for Assisted Sitting Easy Setup & Storage Aqua](https://m.media-amazon.com/images/I/31ltY+yutGL.jpg) [**Ingenuity My Bath Seat for Sit-Up Baby Bathing Sure & Secure Suction Cups ASTM Safety Tested & Approved Backrest for Assisted Sitting Easy Setup & Storage Aqua**](https://www.amazon.com/dp/B078941ZC8) Ingenuity$36.064.6★17,2743%▼falling 14 ![Ingenuity Foldaway 2-Position Baby Bath Seat Adjustable Support for Sink or Bathtub Ages 0-6 Months up to 20 Pounds Machine-Washable Sling](https://m.media-amazon.com/images/I/41LmKlKe3QL.jpg) [**Ingenuity Foldaway 2-Position Baby Bath Seat Adjustable Support for Sink or Bathtub Ages 0-6 Months up to 20 Pounds Machine-Washable Sling**](https://www.amazon.com/dp/B0C37SRQPY) Ingenuity$18.014.6★6,7092%—flat 15 ![Baby Bath Seat for Babies 6 Months & Up - Toddler Bath Seats for Baby Sitting Up with 4 Suction Cups & Soft Cushion Non-Slip Infants Shower Bathtub Chair for Newborn Boys Girls Green](https://m.media-amazon.com/images/I/41sIzIC1auL.jpg) [**Baby Bath Seat for Babies 6 Months & Up - Toddler Bath Seats for Baby Sitting Up with 4 Suction Cups & Soft Cushion Non-Slip Infants Shower Bathtub Chair for Newborn Boys Girls Green**](https://www.amazon.com/dp/B0F32H7LGX) WyfKyd$36.544.3★1902%▲rising **~~Showing 15 of 32 — show all ~~** ## **Product shelf** All 32 tracked products in this niche. Top sellersNewestTrending [![Ingenuity My Bath Seat for Sit-Up Baby Bathing Sure & Secure Suction Cups ASTM Safety Tested & Approved Backrest for Assisted Sitting Easy Setup & Storage Gray](https://m.media-amazon.com/images/I/31j2pgRfkGL.jpg)**Ingenuity My Bath Seat for Sit-Up Baby Bathing Sure & Secure Suction Cups ASTM Safety Tested & Approved Backrest for Assisted Sitting Easy Setup & Storage Gray** Ingenuity**$37.87**4.6★17,274 reviews](https://www.amazon.com/dp/B07NLX9LHH) [![DZMDIP Baby Bath Seat](https://m.media-amazon.com/images/I/41WaqwuJjSL.jpg)**DZMDIP Baby Bath Seat** DZMDIP**$36.01**4.0★424 reviews](https://www.amazon.com/dp/B0DX73SF3Q) [![Baby Bath Seat for Babies 6 Months & up Non-Slip Toddler Bath Seats for Sitting Up Infant Bathtub Chair with Suction Cups and Soft Cushion for Baby Shower Tub Seat](https://m.media-amazon.com/images/I/412uH17ak5L.jpg)**Baby Bath Seat for Babies 6 Months & up Non-Slip Toddler Bath Seats for Sitting Up Infant Bathtub Chair with Suction Cups and Soft Cushion for Baby Shower Tub Seat** wiqins**$36.81**4.2★452 reviews](https://www.amazon.com/dp/B0F378QKNN) [![Angelcare Baby Bath Support (Aqua) | Ideal for Babies Less Than 6 Months Old](https://m.media-amazon.com/images/I/41SmMRWIinL.jpg)**Angelcare Baby Bath Support (Aqua) | Ideal for Babies Less Than 6 Months Old** Angelcare**$19.63**4.8★28,927 reviews](https://www.amazon.com/dp/B008VWVS14) [![Baby Bath Seat for Babies 6 Months & Up Bath Seats for Babies Sitting Up 3 Baby Bath Toys Open Design Non-Slip Compact Toddler Bath Seat.](https://m.media-amazon.com/images/I/31kxWJovnaL.jpg)**Baby Bath Seat for Babies 6 Months & Up Bath Seats for Babies Sitting Up 3 Baby Bath Toys Open Design Non-Slip Compact Toddler Bath Seat.** GrowthFun**$35.39**4.3★281 reviews](https://www.amazon.com/dp/B0FLJNLX2K) [![Wddbb Baby Bath seat for Babies 6 Months & up 360 Stable Toddler Bath Chair with one-Touch Button Back Hollow Design Water Temperature Card & 4 Suction Cups for Safety (Dark Gray)](https://m.media-amazon.com/images/I/4130v7EUXbL.jpg)**Wddbb Baby Bath seat for Babies 6 Months & up 360 Stable Toddler Bath Chair with one-Touch Button Back Hollow Design Water Temperature Card & 4 Suction Cups for Safety (Dark Gray)** Wddbb**$36.31**4.6★348 reviews](https://www.amazon.com/dp/B0F7G4PKNK) [![Baby Bath Seat for Babies 5-10 Months Non-Slip Toddler Bath Seats for Babies Sitting Up Safe Infant & Newborn Bathtub Chair with 4 Suction Cups & Soft Cushion for Shower Gray](https://m.media-amazon.com/images/I/418xQfqGaSL.jpg)**Baby Bath Seat for Babies 5-10 Months Non-Slip Toddler Bath Seats for Babies Sitting Up Safe Infant & Newborn Bathtub Chair with 4 Suction Cups & Soft Cushion for Shower Gray** Himold**$38.62**4.1★219 reviews](https://www.amazon.com/dp/B0DJ9GRVDQ) [![LDIIDII Baby Bath Seat for Babies 6 Months & Up Sitting Up Infant Bath Seat with Temperature Alert+Open Backrest+on/Off Armrest Toddler Bath seat Baby Bath Chair for Bathtub Tub Sink (Light Gray)](https://m.media-amazon.com/images/I/41nzOuH-ucL.jpg)**LDIIDII Baby Bath Seat for Babies 6 Months & Up Sitting Up Infant Bath Seat with Temperature Alert+Open Backrest+on/Off Armrest Toddler Bath seat Baby Bath Chair for Bathtub Tub Sink (Light Gray)** LDIIDII**$30.32**4.4★206 reviews](https://www.amazon.com/dp/B0F13Q8JYB) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Ease Of Use**9% *“Easy peasy”* **Comfort-Overall**8% *“comfortable for the baby”* **Quality-Overall**8% *“Amazing quality”* **Fun/Entertainment Experience**6% *“Makes bath time fun”* **Strength**6% *“The material is sturdy”* **Ease Of Cleaning**6% *“Easy to Clean”* **Security**5% *“Safe & Easy”* **Cushion**4% *“has a nice cushion seat”* **Size-Overall**4% *“I do like the size”* **Value For Money**4% *“Worth it”* ### **What buyers complain about ** **Adhesion/Stickiness**8% *“It doesnt stick to my tub at ALL”* **Leak-Proof**6% *“LEAKS BADLY”* **Ease Of Use**6% *“Difficult to fold”* **Quality-Overall**4% *“Just crappy quality”* **Size-Overall**4% *“Too small”* **Comfort-Overall**4% *“the baby is not in a comfortable position”* **Functionality-Overall**3% *“Not functional”* **Value For Money**3% *“Not worth the price”* **Age Suitability**3% *“But not useful for 3month old”* **Grip**3% *“They did not have enough grip”* #### **Top return reasons**- Size-Overall41% - Age Suitability7% - Comfort-Overall5% - Defective Material/Parts4% - Functionality-Overall4% - Advertised Vs Actual Product4% - Product Condition4% - Ease Of Use3% - Adhesion/Stickiness3% - Value For Money3%