---
title: "avent natural nipples 0 — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/avent-natural-nipples-0"
last_updated: "2026-07-14T00:27:39.296Z"
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  description: "brand-locked demand (top 5 brands take 100% of clicks) — avent natural nipples 0 doesn't clear our bar today."
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  "og:title": "avent natural nipples 0 — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

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# **avent natural nipples 0**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 20Conversion 98Competition 3Returns 48Price range 0Avg price 60Brand share 0Review moat 32Quality gap 17

**Conversion**

**Incredible****16.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.19**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$380K**

$380K/yr · 173K searches

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****3,344**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$12.42–$13.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**2 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Philips Avent97% - Dr. Brown's3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$57K30%$114K45%$171K60%$228K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44](https://m.media-amazon.com/images/I/31F8ULT1sQL.jpg)**Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44**Philips Avent**$13.54**4.8★4,069 rev](https://www.amazon.com/dp/B0F45NG98W) [2![Philips Avent Anti-Colic Nipples - Flow 2 4-Pack SCY762/44](https://m.media-amazon.com/images/I/41mdRkbGTlL.jpg)**Philips Avent Anti-Colic Nipples - Flow 2 4-Pack SCY762/44**Philips Avent**$13.57**4.7★1,207 rev](https://www.amazon.com/dp/B0F457YFJT) [3![Philips Avent Natural First Flow Nipple 4 Pack SCF657/43](https://m.media-amazon.com/images/I/41yONBd+WTL.jpg)**Philips Avent Natural First Flow Nipple 4 Pack SCF657/43**Philips Avent**$12.42**4.7★6,511 rev](https://www.amazon.com/dp/B07N9BHHDF) [4![Philips Avent Anti-Colic Nipples - Flow 1 4-Pack SCY761/44](https://m.media-amazon.com/images/I/41oVNn4rYZL.jpg)**Philips Avent Anti-Colic Nipples - Flow 1 4-Pack SCY761/44**Philips Avent**$13.04**4.7★1,207 rev](https://www.amazon.com/dp/B0F452FDZ2) [5![Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44](https://m.media-amazon.com/images/I/31CBgZBiavL.jpg)**Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44**Philips Avent**$13.14**4.8★4,069 rev](https://www.amazon.com/dp/B0F45N997M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44](https://m.media-amazon.com/images/I/31F8ULT1sQL.jpg)**Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44**Philips Avent**$13.54**4,069 rev1y ago](https://www.amazon.com/dp/B0F45NG98W) [![Philips Avent Anti-Colic Nipples - Flow 2 4-Pack SCY762/44](https://m.media-amazon.com/images/I/41mdRkbGTlL.jpg)**Philips Avent Anti-Colic Nipples - Flow 2 4-Pack SCY762/44**Philips Avent**$13.57**1,207 rev1y ago](https://www.amazon.com/dp/B0F457YFJT) [![Philips Avent Anti-Colic Nipples - Flow 1 4-Pack SCY761/44](https://m.media-amazon.com/images/I/41oVNn4rYZL.jpg)**Philips Avent Anti-Colic Nipples - Flow 1 4-Pack SCY761/44**Philips Avent**$13.04**1,207 rev1y ago](https://www.amazon.com/dp/B0F452FDZ2) [![Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44](https://m.media-amazon.com/images/I/31CBgZBiavL.jpg)**Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44**Philips Avent**$13.14**4,069 rev1y ago](https://www.amazon.com/dp/B0F45N997M) [![Philips Avent Natural First Flow Nipple 4 Pack SCF657/43](https://m.media-amazon.com/images/I/41yONBd+WTL.jpg)**Philips Avent Natural First Flow Nipple 4 Pack SCF657/43**Philips Avent**$12.42**6,511 rev7y ago](https://www.amazon.com/dp/B07N9BHHDF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Philips Avent Anti-Colic Nipples - Flow 2 4-Pack SCY762/44](https://m.media-amazon.com/images/I/41mdRkbGTlL.jpg)**Philips Avent Anti-Colic Nipples - Flow 2 4-Pack SCY762/44**Philips Avent**$13.57**4.7★**▲ 11%**](https://www.amazon.com/dp/B0F457YFJT) [![Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44](https://m.media-amazon.com/images/I/31F8ULT1sQL.jpg)**Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44**Philips Avent**$13.54**4.8★**— 1%**](https://www.amazon.com/dp/B0F45NG98W) [![Philips Avent Anti-Colic Nipples - Flow 1 4-Pack SCY761/44](https://m.media-amazon.com/images/I/41oVNn4rYZL.jpg)**Philips Avent Anti-Colic Nipples - Flow 1 4-Pack SCY761/44**Philips Avent**$13.04**4.7★**— 2%**](https://www.amazon.com/dp/B0F452FDZ2) [![Philips Avent Natural First Flow Nipple 4 Pack SCF657/43](https://m.media-amazon.com/images/I/41yONBd+WTL.jpg)**Philips Avent Natural First Flow Nipple 4 Pack SCF657/43**Philips Avent**$12.42**4.7★**▼ 10%**](https://www.amazon.com/dp/B07N9BHHDF) [![Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44](https://m.media-amazon.com/images/I/31CBgZBiavL.jpg)**Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44**Philips Avent**$13.14**4.8★**▼ 12%**](https://www.amazon.com/dp/B0F45N997M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

5K3KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**26%

*“Excellent quality baby bottles”*

**Size-Overall**13%

*“These fit the Avent bottles perfectly”*

**Leak-Proof**10%

*“theres no leakage”*

**Advertised Vs Actual Product**9%

*“Does the job”*

**Breastfeeding Friendly**9%

*“Better flow for breastfed babes”*

**Ease Of Feeding**6%

*“Feeding time is much more comfortable without spitting afterwards”*

**Ease Of Cleaning**6%

*“Easy to clean”*

**Value For Money**4%

*“Worth your money”*

**Ease Of Use**4%

*“Use: Easy to use daily”*

**Grip**2%

*“Super complete and is of good quality perfect for a good baby grip and comfort”*

### **What buyers complain about **

**Leak-Proof**31%

*“Leaked”*

**Value For Money**8%

*“Too expensive”*

**Size-Overall**8%

*“They are the wrong size nipple for these bottles”*

**Advertised Vs Actual Product**7%

*“Lies”*

**Functionality-Overall**6%

*“Ended up going a different route since these dont pass the triangle test”*

**Breastfeeding Friendly**5%

*“So it is not a good nipple for breastfeeding mothers”*

**Comfort-Overall**4%

*“didnt feel comfortable using them”*

**Ease Of Use**4%

*“I can't even use them”*

**Product Condition**4%

*“One of them were already used”*

**Quality-Overall**3%

*“Bad quality”*

### **Top return reasons **

**Size-Overall**46%

**Functionality-Overall**9%

**Advertised Vs Actual Product**8%

**Leak-Proof**7%

**Breastfeeding Friendly**6%

**Compatibility-Overall**5%

**Age Suitability**4%

**Value For Money**3%

**Shape/Style**3%

**Product Condition**2%