---
title: "aveeno gift set — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/aveeno-gift-set"
last_updated: "2026-07-14T05:08:33.889Z"
locale: en
meta:
  description: "strong incumbent ratings (4.7★) — aveeno gift set doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.7★) — aveeno gift set doesn't clear our bar today."
  "og:title": "aveeno gift set — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **aveeno gift set**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 21Growth 24Conversion 38Competition 48Returns 96Price range 71Avg price 80Brand share 26Review moat 23Quality gap 16

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.88**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.31–$40.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,599.2**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$85K**

$85K/yr · 166K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**60**

**Top-5 brand share**

**90%**

**Open market**

**7%**

- Johnson's Baby33% - Aveeno Baby29% - Cetaphil13% - The Honest Company10% - Dove5% - Mustela4% - Open — no brand owns it (4 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Johnsons Baby Sleepy Time Gift Set with Calming Bedtime Bath Bedtime Lotion & Calming Shampoo Baby Bedtime Essentials with Relaxing NaturalCalm Aromas Hypoallergenic 3 Items](https://m.media-amazon.com/images/I/41GxdyVqu7L.jpg)**Johnsons Baby Sleepy Time Gift Set with Calming Bedtime Bath Bedtime Lotion & Calming Shampoo Baby Bedtime Essentials with Relaxing NaturalCalm Aromas Hypoallergenic 3 Items**Johnson's Baby**$12.55**4.8★13,896 rev](https://www.amazon.com/dp/B07DGPGR56) [2![Cetaphil Baby Wash & Shampoo Plus Body Lotion Healthy Skin Essentials Head to Toe Hydration for up to 24 Hours for Delicate Sensitive Skin 2-Pack White](https://m.media-amazon.com/images/I/41ZWCVIbAzL.jpg)**Cetaphil Baby Wash & Shampoo Plus Body Lotion Healthy Skin Essentials Head to Toe Hydration for up to 24 Hours for Delicate Sensitive Skin 2-Pack White**Cetaphil**$13.63**4.8★6,289 rev](https://www.amazon.com/dp/B09RKNVYFT) [3![Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items](https://m.media-amazon.com/images/I/41mxC6653JL.jpg)**Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items**Aveeno Baby**$19.55**4.8★26,416 rev](https://www.amazon.com/dp/B0B3SCY69X) [4![Aveeno Baby Daily Care Gift Set with Oat Extract & Prebiotic Oat Contains Daily Moisturizing Body Lotion & Gentle 2-in-1 Baby Bath Wash & Shampoo Hypoallergenic & Paraben-Free Two Pack](https://m.media-amazon.com/images/I/413iFMFcuiL.jpg)**Aveeno Baby Daily Care Gift Set with Oat Extract & Prebiotic Oat Contains Daily Moisturizing Body Lotion & Gentle 2-in-1 Baby Bath Wash & Shampoo Hypoallergenic & Paraben-Free Two Pack**Aveeno Baby**$17.85**4.8★10,161 rev](https://www.amazon.com/dp/B00BH0OSWI) [5![Johnsons Baby Care Essentials Gift Set Body Lotion & Zinc Oxide Diaper Rash Paste for Babys Delicate Skin Value Pack Travel-Size Bath Essentials Must Haves Baby Gifts 3 Items](https://m.media-amazon.com/images/I/41W1CE1cTXL.jpg)**Johnsons Baby Care Essentials Gift Set Body Lotion & Zinc Oxide Diaper Rash Paste for Babys Delicate Skin Value Pack Travel-Size Bath Essentials Must Haves Baby Gifts 3 Items**Johnson's Baby**$8.27**4.6★4,713 rev](https://www.amazon.com/dp/B09JWYL4B2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![The Honest Company 2-in-1 Cleansing Shampoo and Body Wash Face Lotion Bundle Disney Design Gentle for Baby Dermatologist Tested Sensitive Fragrance-Free 18.5 fl oz](https://m.media-amazon.com/images/I/412QaKnnUQL.jpg)**The Honest Company 2-in-1 Cleansing Shampoo and Body Wash Face Lotion Bundle Disney Design Gentle for Baby Dermatologist Tested Sensitive Fragrance-Free 18.5 fl oz**The Honest Company**$19.20**9,574 rev10mo ago](https://www.amazon.com/dp/B0FNCQCSMG) [![Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns](https://m.media-amazon.com/images/I/41flHJcGEaL.jpg)**Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns**Dove**$18.99**66 rev1y ago](https://www.amazon.com/dp/B0FH34TRCC) [![Johnsons Baby Here Comes Baby Gift Set Baby Essentials for New Parents with Moisturizing Lotion Bedtime Bath Body Wash & Shampoo Hand & Face Wipes & Diaper Rash Cream 5 Items](https://m.media-amazon.com/images/I/41DbVfj+zLL.jpg)**Johnsons Baby Here Comes Baby Gift Set Baby Essentials for New Parents with Moisturizing Lotion Bedtime Bath Body Wash & Shampoo Hand & Face Wipes & Diaper Rash Cream 5 Items**Johnson's Baby**$24.21**788 rev1y ago](https://www.amazon.com/dp/B0DR99MZ6Y) [![Dove Baby Sensitive Skin Care Bundle Hypoallergenic Wash & Baby Lotion Fragrance Free Moisture Gift Set 13 Oz Ea (2 Piece Set)](https://m.media-amazon.com/images/I/31tYwxF23mL.jpg)**Dove Baby Sensitive Skin Care Bundle Hypoallergenic Wash & Baby Lotion Fragrance Free Moisture Gift Set 13 Oz Ea (2 Piece Set)**Dove**$19.49**123 rev1y ago](https://www.amazon.com/dp/B0DDTZGLSG) [![Pipette Vanilla + Ylang Ylang Wash and Lotion Duo Pack of 2 Clean Includes Baby Body Wash and Lotion for Newborns and Kids Tear-Free Bath Time Baby Bath and Newborn Essentials Non-toxic](https://m.media-amazon.com/images/I/31XRPCQvRBL.jpg)**Pipette Vanilla + Ylang Ylang Wash and Lotion Duo Pack of 2 Clean Includes Baby Body Wash and Lotion for Newborns and Kids Tear-Free Bath Time Baby Bath and Newborn Essentials Non-toxic**Pipette**$26.00**337 rev1y ago](https://www.amazon.com/dp/B0DF93TYFP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![The Honest Company 2-in-1 Cleansing Shampoo and Body Wash Face Lotion Bundle Disney Design Gentle for Baby Dermatologist Tested Sensitive Fragrance-Free 18.5 fl oz](https://m.media-amazon.com/images/I/412QaKnnUQL.jpg)**The Honest Company 2-in-1 Cleansing Shampoo and Body Wash Face Lotion Bundle Disney Design Gentle for Baby Dermatologist Tested Sensitive Fragrance-Free 18.5 fl oz**The Honest Company**$19.20**4.7★**▲ 116%**](https://www.amazon.com/dp/B0FNCQCSMG) [![Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns](https://m.media-amazon.com/images/I/41flHJcGEaL.jpg)**Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns**Dove**$18.99**4.5★**▲ 102%**](https://www.amazon.com/dp/B0FH34TRCC) [![Pipette Vanilla + Ylang Ylang Wash and Lotion Duo Pack of 2 Clean Includes Baby Body Wash and Lotion for Newborns and Kids Tear-Free Bath Time Baby Bath and Newborn Essentials Non-toxic](https://m.media-amazon.com/images/I/31XRPCQvRBL.jpg)**Pipette Vanilla + Ylang Ylang Wash and Lotion Duo Pack of 2 Clean Includes Baby Body Wash and Lotion for Newborns and Kids Tear-Free Bath Time Baby Bath and Newborn Essentials Non-toxic**Pipette**$26.00**4.7★**▲ 25%**](https://www.amazon.com/dp/B0DF93TYFP) [![Johnsons Baby Sleepy Time Gift Set with Calming Bedtime Bath Bedtime Lotion & Calming Shampoo Baby Bedtime Essentials with Relaxing NaturalCalm Aromas Hypoallergenic 3 Items](https://m.media-amazon.com/images/I/41GxdyVqu7L.jpg)**Johnsons Baby Sleepy Time Gift Set with Calming Bedtime Bath Bedtime Lotion & Calming Shampoo Baby Bedtime Essentials with Relaxing NaturalCalm Aromas Hypoallergenic 3 Items**Johnson's Baby**$12.55**4.8★**▲ 18%**](https://www.amazon.com/dp/B07DGPGR56) [![Noodle & Boo Bundle of Joy Newborn Baby Gift Set](https://m.media-amazon.com/images/I/41cvyG7mkpS.jpg)**Noodle & Boo Bundle of Joy Newborn Baby Gift Set**Noodle & Boo**$11.98**4.8★**▲ 13%**](https://www.amazon.com/dp/B00MPR1NMA)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

25K15KPrime Day '24Spike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 3.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**30%

*“Rich smell”*

**Quality-Overall**13%

*“Excellent product”*

**Soft Feel**9%

*“goes on smooth”*

**Gifting Purpose**7%

*“Good gift”*

**Moist/Dry**6%

*“i love this moisturizer”*

**Value For Money**6%

*“Great value”*

**Allergies**3%

*“No allergies”*

**Sensitivity-Overall**2%

*“good for people who have sensitive skin”*

**Size-Overall**2%

*“Great size for the price”*

**Sleep Quality**1%

*“I think it really helps my baby sleep”*

### **What buyers complain about **

**Smell**39%

*“Not fragrance free”*

**Allergies**9%

*“seemed to irritate it”*

**Size-Overall**9%

*“It was a small package”*

**Moist/Dry**5%

*“not moisturizing enough”*

**Value For Money**3%

*“Not really worth the cost”*

**Adhesion/Stickiness**3%

*“remained a bit sticky on the skin”*

**Dilute/Watery**2%

*“consistency is a little watery”*

**Thickness**2%

*“so it makes my skin feel dry after I put it on they should stick to the original brand the lotion is thicker”*

**Advertised Vs Actual Product**2%

*“certainly not the same”*

**Color**1%

*“the color is horrible”*

### **Top return reasons **

**Smell**27%

**Size-Overall**19%

**Leak-Proof**18%

**Advertised Vs Actual Product**8%

**Value For Money**6%

**Product Condition**2%

**Defective Material/Parts**2%

**Functionality-Overall**2%

**Age Suitability**1%

**Moist/Dry**1%