---
title: "amara — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/amara"
last_updated: "2026-07-15T09:22:46.496Z"
locale: en
meta:
  description: "amara shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "amara shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "amara — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **amara**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 22Conversion 96Competition 77Returns 100Price range 72Avg price 84Brand share 13Review moat 50Quality gap 20

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 993K searches

**Avg price**

**Great****$18.65**

avg listing price — sweet spot $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Good****$4.26–$43.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,527.06**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**7 **▼falling

**Sellers**

**589**

**Top-5 brand share**

**95%**

**Open market**

**2%**

- Amara44% - Once Upon a Farm22% - Gerber12% - Happy Baby11% - Happy Family6% - MaxNova3% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$96K8%$192K12%$288K16%$384K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amara Smoothie Melts - Mixed Red Berries - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Resealable Bags](https://m.media-amazon.com/images/I/51Fhnp5PDnL.jpg)**Amara Smoothie Melts - Mixed Red Berries - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Resealable Bags**Amara**$29.89**4.7★635 rev](https://www.amazon.com/dp/B0BRLFWGX1) [2![Happy Baby Organics Yogis Freeze-Dried Yogurt & Fruit Snacks 3 Flavor Variety Pack 1 Ounce (Pack of 3)](https://m.media-amazon.com/images/I/51CDVei30NL.jpg)**Happy Baby Organics Yogis Freeze-Dried Yogurt & Fruit Snacks 3 Flavor Variety Pack 1 Ounce (Pack of 3)**Happy Baby**$10.17**4.7★11,171 rev](https://www.amazon.com/dp/B00XCLFZZE) [3![Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags](https://m.media-amazon.com/images/I/51kjU7jiIML.jpg)**Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags**Amara**$27.14**4.8★566 rev](https://www.amazon.com/dp/B08MLG2SG4) [4![Amara Organic Mixed Red Berries Yogurt Snack Smoothie Melts 1 OZ](https://m.media-amazon.com/images/I/419cWOXeVlL.jpg)**Amara Organic Mixed Red Berries Yogurt Snack Smoothie Melts 1 OZ**Amara**$5.78**4.9★118 rev](https://www.amazon.com/dp/B0D2LLD817) [5![Happy Baby Organics Baby Snacks Greek Yogis Freeze Dried Yogurt & Fruit Snacks Gluten Free Snack for Babies 9+ Months Strawberry & Banana 1 Ounce](https://m.media-amazon.com/images/I/41DMI01YonL.jpg)**Happy Baby Organics Baby Snacks Greek Yogis Freeze Dried Yogurt & Fruit Snacks Gluten Free Snack for Babies 9+ Months Strawberry & Banana 1 Ounce**Happy Family**$4.44**4.5★4,050 rev](https://www.amazon.com/dp/B00PLD76Q2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Once Upon A Farm Organic Coconut Melts Variety Pack with Probiotics Strawberry Banana & Mango-Banilla Dairy Free Non GMO Kosher .25 oz (Pack of 30)](https://m.media-amazon.com/images/I/51gfPom4dqL.jpg)**Once Upon A Farm Organic Coconut Melts Variety Pack with Probiotics Strawberry Banana & Mango-Banilla Dairy Free Non GMO Kosher .25 oz (Pack of 30)**Once Upon a Farm**$43.17**31 rev3mo ago](https://www.amazon.com/dp/B0GV51TB5Z) [![Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Strawberry - 12 Pack](https://m.media-amazon.com/images/I/41dIQFtoeHL.jpg)**Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Strawberry - 12 Pack**Amara**$33.98**63 rev9mo ago](https://www.amazon.com/dp/B0FRT4V8KR) [![Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Blueberry - 12 Pack](https://m.media-amazon.com/images/I/51m7fh+6a2L.jpg)**Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Blueberry - 12 Pack**Amara**$34.13**62 rev9mo ago](https://www.amazon.com/dp/B0FRTT9G2C) [![Once Upon A Farm Organic Smoothie Melts with Milk from Pasture Grazed Cows Blueberry Burst Non GMO Kosher 1 Ounces (Pack of 8)](https://m.media-amazon.com/images/I/41CnhWxn+PL.jpg)**Once Upon A Farm Organic Smoothie Melts with Milk from Pasture Grazed Cows Blueberry Burst Non GMO Kosher 1 Ounces (Pack of 8)**Once Upon a Farm**$28.54**84 rev1y ago](https://www.amazon.com/dp/B0DZD85NSB) [![AMARA Organic Sweet Strawberry Fruit Bites 0.75 OZ](https://m.media-amazon.com/images/I/41DSjpo6HxL.jpg)**AMARA Organic Sweet Strawberry Fruit Bites 0.75 OZ**Amara**$6.00**5 rev1y ago](https://www.amazon.com/dp/B0DYVR2QX4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Once Upon A Farm Organic Coconut Melts Variety Pack with Probiotics Strawberry Banana & Mango-Banilla Dairy Free Non GMO Kosher .25 oz (Pack of 30)](https://m.media-amazon.com/images/I/51gfPom4dqL.jpg)**Once Upon A Farm Organic Coconut Melts Variety Pack with Probiotics Strawberry Banana & Mango-Banilla Dairy Free Non GMO Kosher .25 oz (Pack of 30)**Once Upon a Farm**$43.17**4.4★**▲ 317%**](https://www.amazon.com/dp/B0GV51TB5Z) [![Amara Smoothie Melts - Best Sellers Variety Pack - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Packs](https://m.media-amazon.com/images/I/51CJNNaP+AL.jpg)**Amara Smoothie Melts - Best Sellers Variety Pack - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Packs**Amara**$27.83**4.7★**▲ 309%**](https://www.amazon.com/dp/B0GVP3N93Y) [![Baby Sun Hat 2-5 Years](https://m.media-amazon.com/images/I/31blkF6F7NL.jpg)**Baby Sun Hat 2-5 Years**MaxNova**$14.96**4.8★**▲ 304%**](https://www.amazon.com/dp/B09MLFXLT2) [![AMARA Organic Apple Kale Fruit Bites 0.75 OZ](https://m.media-amazon.com/images/I/41bpeFeyIPL.jpg)**AMARA Organic Apple Kale Fruit Bites 0.75 OZ**Amara**$5.99**4.8★**▲ 129%**](https://www.amazon.com/dp/B0DYVV55TZ) [![Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags](https://m.media-amazon.com/images/I/51kjU7jiIML.jpg)**Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags**Amara**$27.14**4.8★**▲ 78%**](https://www.amazon.com/dp/B08MLG2SG4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 58 weeks — -5.3% search growth over the last 90 days.

25K15KPrime Day '25Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**30%

*“Awesome snack”*

**Ingredients-Overall**10%

*“Clean Ingredients”*

**Flavor**8%

*“The flavor was great”*

**Health Benefits-Overall**7%

*“Healthy snack”*

**Nutritional Content**6%

*“Great nutrition, great taste”*

**Quality-Overall**5%

*“Good product from a trusted brand we already widely use, so a good, well priced, product”*

**Value For Money**4%

*“Great price”*

**Vegan/Organic**3%

*“Clean ingredients, tasty, organic”*

**Ease Of Use**3%

*“Easy to open”*

**Ease Of Chewing/Swallowing**3%

*“Pleasant taste and just the right size for little ones They don't require much chewing as they do melt in the mouth after a couple of bites”*

### **What buyers complain about **

**Value For Money**25%

*“Overpriced”*

**Taste-Overall**8%

*“Not tasty”*

**Flavor**7%

*“But he doesnt like the banana flavor”*

**Size-Overall**4%

*“The bags are small”*

**Moist/Dry**3%

*“Dried fruit”*

**Storage Temperature**2%

*“they do take several seconds in your mouth before they start to melt”*

**Nutritional Content**2%

*“and not a lot of good stuff - no vitamins, iron, calcium that little ones need, so you need to be mindful of how much of these to give to your child vs wholesome foods”*

**Texture/Consistency-Overall**2%

*“I'm a picky-eater adult with texture issues”*

**Stale/Rotten/Spoiled**1%

*“it was stale”*

**Advertised Vs Actual Product**1%

*“False advertisement”*

### **Top return reasons **

**Size-Overall**64%

**Color**11%

**Flavor**4%

**Advertised Vs Actual Product**4%

**Value For Money**4%

**Taste-Overall**3%

**Moist/Dry**3%

**Width**1%

**Quality-Overall**1%

**Stale/Rotten/Spoiled**1%