---
title: "wix cabin air filter — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/wix-cabin-air-filter"
last_updated: "2026-07-14T07:23:10.142Z"
locale: en
meta:
  description: "wix cabin air filter shows low returns (1.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "wix cabin air filter shows low returns (1.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "wix cabin air filter — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

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# **wix cabin air filter**

**Worth a look**

Shows low returns (1.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 13Growth 83Conversion 47Competition 80Returns 90Price range 62Avg price 76Brand share 0Review moat 61Quality gap 24

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+80.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.36**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.36–$27.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,044.83**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$53K**

$53K/yr · 92K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**5 **▲rising

**Sellers**

**128**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Purolator79% - Wix18% - Bosch1% - EPAuto1% - HZYAMZ1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 52 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Purolator PBC35667 PurolatorBOSS Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Toyota RAV4 Camry Corolla and more](https://m.media-amazon.com/images/I/41Cg2UjRZRL.jpg)**Purolator PBC35667 PurolatorBOSS Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Toyota RAV4 Camry Corolla and more**Purolator**$12.24**4.6★952 rev](https://www.amazon.com/dp/B07LGS8CY5) [2![Purolator A24278 PurolatorONE Advanced Engine Air Filter](https://m.media-amazon.com/images/I/51ArE9cXgaL.jpg)**Purolator A24278 PurolatorONE Advanced Engine Air Filter**Purolator**$7.36**4.6★1,684 rev](https://www.amazon.com/dp/B01KMA5SD6) [3![Purolator PBC36080 PurolatorBOSS Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Honda CRV Civic HR-V and more](https://m.media-amazon.com/images/I/41uHZLPmACL.jpg)**Purolator PBC36080 PurolatorBOSS Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Honda CRV Civic HR-V and more**Purolator**$18.48**4.6★235 rev](https://www.amazon.com/dp/B08DBY9BBF) [4![WIX 24483XP WIX XP Cabin Air Filter Replacement Triple-Layer Protection with Activated Carbon & Advanced Airflow Media Compatible With Various Lexus Toyota Scion Pontiac Vibe Subaru](https://m.media-amazon.com/images/I/41qcooNyzsL.jpg)**WIX 24483XP WIX XP Cabin Air Filter Replacement Triple-Layer Protection with Activated Carbon & Advanced Airflow Media Compatible With Various Lexus Toyota Scion Pontiac Vibe Subaru**Wix**$19.50**4.5★125 rev](https://www.amazon.com/dp/B07TCQZ2BH) [5![Purolator A29152 PurolatorONE Advanced Engine Air Filter](https://m.media-amazon.com/images/I/519PfdcWxbL.jpg)**Purolator A29152 PurolatorONE Advanced Engine Air Filter**Purolator**$16.50**4.7★329 rev](https://www.amazon.com/dp/B07RCD6718)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Purolator C35519C PurolatorONE Advanced Cabin Air Filter with Activated Carbon Compatible with Select Honda and Acura Models](https://m.media-amazon.com/images/I/41F-pFdDkOL.jpg)**Purolator C35519C PurolatorONE Advanced Cabin Air Filter with Activated Carbon Compatible with Select Honda and Acura Models**Purolator**$15.04**41 rev1y ago](https://www.amazon.com/dp/B0DFHPWRG6) [![Cabin Air Filter with Activated Carbon Car Fresh Breeze Air Filter Replacement for Car Passenger Premium Cabin Air Filter includes Activated Carbon Car Accessories](https://m.media-amazon.com/images/I/51-2g8vs14L.jpg)**Cabin Air Filter with Activated Carbon Car Fresh Breeze Air Filter Replacement for Car Passenger Premium Cabin Air Filter includes Activated Carbon Car Accessories**HZYAMZ**$9.10**125 rev1y ago](https://www.amazon.com/dp/B0DD2WMZ6R) [![Purolator A21805 PurolatorONE Advanced Engine Air Filter](https://m.media-amazon.com/images/I/41kbyShAJ5L.jpg)**Purolator A21805 PurolatorONE Advanced Engine Air Filter**Purolator**$20.83**54 rev2y ago](https://www.amazon.com/dp/B0CRFXCT8B) [![Purolator A21421 PurolatorONE Advanced Engine Air Filter Compatible With Select Jeep Vehicles](https://m.media-amazon.com/images/I/41BTFdCPerL.jpg)**Purolator A21421 PurolatorONE Advanced Engine Air Filter Compatible With Select Jeep Vehicles**Purolator**$14.86**226 rev5y ago](https://www.amazon.com/dp/B085WCW825) [![Purolator C21471C Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Toyota Camry Prius Grand Highlander and more](https://m.media-amazon.com/images/I/51kgisdEfBL.jpg)**Purolator C21471C Automotive Cabin Air Filter with Activated Carbon Car & Truck Passenger Compartment OEM Filter Replacement for Toyota Camry Prius Grand Highlander and more**Purolator**$17.10**75 rev5y ago](https://www.amazon.com/dp/B085WDJVML)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![WIX WP10009XP WIX XP Cabin Air Filter Replacement Triple-Layer Protection with Activated Carbon & Advanced Airflow Media Compatible With Various Nissan Infiniti (13-19)](https://m.media-amazon.com/images/I/51iBFy0fDeL.jpg)**WIX WP10009XP WIX XP Cabin Air Filter Replacement Triple-Layer Protection with Activated Carbon & Advanced Airflow Media Compatible With Various Nissan Infiniti (13-19)**Wix**$22.86**4.3★**▲ 148%**](https://www.amazon.com/dp/B07TCR5B37) [![Purolator A35431 PurolatorONE Advanced Engine Air Filter](https://m.media-amazon.com/images/I/51cVBeLnM1L.jpg)**Purolator A35431 PurolatorONE Advanced Engine Air Filter**Purolator**$11.35**4.6★**▲ 136%**](https://www.amazon.com/dp/B000C6IW5C) [![WIX 24684XP WIX XP Cabin Air Filter Replacement Triple-Layer Protection with Activated Carbon & Advanced Airflow Media Compatible With Hyundai (04-16) Kia (06-16)](https://m.media-amazon.com/images/I/41ojt3wx7yL.jpg)**WIX 24684XP WIX XP Cabin Air Filter Replacement Triple-Layer Protection with Activated Carbon & Advanced Airflow Media Compatible With Hyundai (04-16) Kia (06-16)**Wix**$26.63**5.0★**▲ 135%**](https://www.amazon.com/dp/B07T9P368D) [![Purolator A25503 PurolatorONE Advanced Engine Air Filter Compatible With Select Acura and Honda](https://m.media-amazon.com/images/I/51+-Ba7hQnL.jpg)**Purolator A25503 PurolatorONE Advanced Engine Air Filter Compatible With Select Acura and Honda**Purolator**$8.23**4.9★**▲ 131%**](https://www.amazon.com/dp/B000C6OJCM) [![BOSCH 5424WS Workshop Engine Air Filter - Compatible with Select Dodge Durango; Jeep Grand Cherokee; Lexus ES350 NX200t NX300 RX350/350L; Toyota 4Runner Avalon Camry Highlander Sienna Tacoma](https://m.media-amazon.com/images/I/41C9L22ZKmL.jpg)**BOSCH 5424WS Workshop Engine Air Filter - Compatible with Select Dodge Durango; Jeep Grand Cherokee; Lexus ES350 NX200t NX300 RX350/350L; Toyota 4Runner Avalon Camry Highlander Sienna Tacoma**Bosch**$10.85**4.7★**▲ 118%**](https://www.amazon.com/dp/B075VCF62H)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — +80.0% search growth over the last 90 days.

7K5KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**35%

*“Excellent fit”*

**Quality-Overall**14%

*“Quality seems as good as OEM”*

**Filtration**14%

*“Excellent air filter for the price”*

**Value For Money**10%

*“Excellent Value”*

**Assembly/Installation**8%

*“no issues installing it”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Ease Of Use**2%

*“Easy to change”*

**Efficiency**1%

*“so it seems that the activated carbon is working effectively”*

**Maintenance And Repair**1%

*“Significant savings in routine dealer maintenance cost”*

**Smell**1%

*“Good airflow smells fresh”*

### **What buyers complain about **

**Compatibility-Overall**24%

*“Alarming why this would be indicated as compatible”*

**Size-Overall**19%

*“Didn't fit”*

**Filtration**9%

*“The gasket molding around the filter looks sloppy and cheap”*

**Thickness**6%

*“the rubber edge is way too thick”*

**Advertised Vs Actual Product**5%

*“Doesn't fit what Amazon described”*

**Quality-Overall**4%

*“Cheap”*

**Smell**2%

*“These made my car stink now”*

**Strength**2%

*“A little flimsy”*

**Flexibility**1%

*“Flexible unlike OE so little more finesse to install”*

**Product Condition**1%

*“Bought used”*

### **Top return reasons **

**Size-Overall**53%

**Compatibility-Overall**22%

**Filtration**13%

**Advertised Vs Actual Product**3%

**Value For Money**3%

**Product Condition**1%

**Assembly/Installation**1%

**Quality-Overall**1%

**Defective Material/Parts**1%

**Functionality-Overall**1%