--- title: "white car paint touch up — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/white-car-paint-touch-up" last_updated: "2026-07-10T00:03:26.085Z" locale: en meta: description: "a small market ($190K/yr) — white car paint touch up doesn't clear our bar today." "og:description": "a small market ($190K/yr) — white car paint touch up doesn't clear our bar today." "og:title": "white car paint touch up — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" --- Back to Flapen home # **white car paint touch up** **Skip it****44/100 ** a small market ($190K/yr) — white car paint touch up doesn't clear our bar today. **Market/yr** **$190K** **Growth (1y)** **+122.7%** **Products** **16** **Brands** **13** was 11 a year ago **Sellers** **37** **Price range** **$5.17–$36.51** **Returns** **1.5%** **Rating** **4.3★** **Skip it** Scored 44/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **10** ×0.30 Growth **68** ×0.30 Competition **27** ×0.20 Quality gap **62** ×0.10 Returns **88** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +122.7% year over year. 5K2KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Apr, May, Oct · busiest ÷ quietest = 2.7× ## **Competition** - Rust-Oleum23% - SYOAUTO22% - xdotoar19% - FMFFMF8% - Galitoon5% - Dupli-Color5% - Other (7 brands)18% The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack. 13 brands and 37 sellers compete here. **Brands** **13 **▲rising was 11 a year ago **Sellers** **37** **Top 5 brand share** **77%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![SYOAUTO White Touch Up Paint for Cars White Car Touch up Paint Auto Scratch Repair Pen Brush and Tip 2 in 1 Repair Pen 0.4 oz](https://m.media-amazon.com/images/I/31+XjyyQxLL.jpg) [**SYOAUTO White Touch Up Paint for Cars White Car Touch up Paint Auto Scratch Repair Pen Brush and Tip 2 in 1 Repair Pen 0.4 oz**](https://www.amazon.com/dp/B0948KZCQD) SYOAUTO$9.534.3★4,12022%▼falling 2 ![White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use](https://m.media-amazon.com/images/I/31CHgq2dBRL.jpg) [**White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use**](https://www.amazon.com/dp/B0D7C1XSZC) xdotoar$13.024.2★2,84719%▼falling 3 ![Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss White](https://m.media-amazon.com/images/I/418OXH7gcfL.jpg) [**Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss White**](https://www.amazon.com/dp/B0DVXHNJTQ) Rust-Oleum$10.174.6★1,60418%▲rising 4 ![Pure White Touch Up Paint for cars 2-in-1 Brush & Tip 0.4 fl oz - Universal Car Scratch Repair Pen for Scratches & Scuffs OEM Color Match Quick-Dry & Long-Lasting](https://m.media-amazon.com/images/I/31EEJSqCrDL.jpg) [**Pure White Touch Up Paint for cars 2-in-1 Brush & Tip 0.4 fl oz - Universal Car Scratch Repair Pen for Scratches & Scuffs OEM Color Match Quick-Dry & Long-Lasting**](https://www.amazon.com/dp/B0GJ4VMZJV) FMFFMF$9.544.4★1418%▲rising 5 ![Touch Up Paint Pen for Cars Car Paint Scratch Repair 2-In-1 Car Touch Up Paint Fill Paint Pen Quick & Easy Solution to Repair Minor Automotive Scratches 0.8 fl oz (White)](https://m.media-amazon.com/images/I/41L2vk+OlpL.jpg) [**Touch Up Paint Pen for Cars Car Paint Scratch Repair 2-In-1 Car Touch Up Paint Fill Paint Pen Quick & Easy Solution to Repair Minor Automotive Scratches 0.8 fl oz (White)**](https://www.amazon.com/dp/B0G4V29P7X) Galitoon$7.884.1★795%▲rising 6 ![Dupli-Color Paint Shop Finish System Championship White 1 Quart](https://m.media-amazon.com/images/I/51DTT-rYVRL.jpg) [**Dupli-Color Paint Shop Finish System Championship White 1 Quart**](https://www.amazon.com/dp/B0029818QG) Dupli-Color$36.514.3★3,4975%▲rising 7 ![Car White Paint Touch Up Cars Scratch Repair for Vehicles Rim High-Gloss White Paint Pen 30ML Quick Drying Automotive Scratch Repair Non-toxic 1.5 oz Easy to Use](https://m.media-amazon.com/images/I/31V98Pz0kHL.jpg) [**Car White Paint Touch Up Cars Scratch Repair for Vehicles Rim High-Gloss White Paint Pen 30ML Quick Drying Automotive Scratch Repair Non-toxic 1.5 oz Easy to Use**](https://www.amazon.com/dp/B0F672ZX41) SENVEN$9.944.0★5234%▼falling 8 ![SCUARI Touch Up Paint Pen Car Paint Pen Car Paint Scratch Repair Car Accessories Car Scratch Remover Pen Car Touch Up Paint Car Paint Scratch Repair Paint Pen for Cars Paint Scratch Repair (White)](https://m.media-amazon.com/images/I/41qR+j9-42L.jpg) [**SCUARI Touch Up Paint Pen Car Paint Pen Car Paint Scratch Repair Car Accessories Car Scratch Remover Pen Car Touch Up Paint Car Paint Scratch Repair Paint Pen for Cars Paint Scratch Repair (White)**](https://www.amazon.com/dp/B0DG2CSDXV) SCUARI$5.264.0★2733%▼falling 9 ![Touch Up Paint for Cars 3-Pack - White Car Scratch Repair Pen Color Accurate Automotive Touch Up Paint Long-Lasting Scratch Resistance Fast-Drying & User-Friendly Safe & Water-Resistant for Automotive & Household Touch-Ups](https://m.media-amazon.com/images/I/41cjZ8-TlcL.jpg) [**Touch Up Paint for Cars 3-Pack - White Car Scratch Repair Pen Color Accurate Automotive Touch Up Paint Long-Lasting Scratch Resistance Fast-Drying & User-Friendly Safe & Water-Resistant for Automotive & Household Touch-Ups**](https://www.amazon.com/dp/B0G1LQRLQD) Voraliq$12.464.1★923%▲rising 10 ![White Touch Up Paint for Car Cars Scratch Repair Premium Automotive Scratch Remover for Deep Scratches Precise Auto Paint Touch up](https://m.media-amazon.com/images/I/41KYT7T9DKL.jpg) [**White Touch Up Paint for Car Cars Scratch Repair Premium Automotive Scratch Remover for Deep Scratches Precise Auto Paint Touch up**](https://www.amazon.com/dp/B0GCCVZTGR) Donkpreffic$8.574.0★1403%▲rising 11 ![Rust-Oleum 352722 Automotive Custom Lacquer Spray Paint 11 oz Gloss White](https://m.media-amazon.com/images/I/41RB59hYt6L.jpg) [**Rust-Oleum 352722 Automotive Custom Lacquer Spray Paint 11 oz Gloss White**](https://www.amazon.com/dp/B08TTBK93X) Rust-Oleum$12.014.4★2,7993%▼falling 12 ![U-POL Expert Color Universal Automotive Spray Paint Professional Grade Long-Lasting Easy-To-Use White](https://m.media-amazon.com/images/I/41UqeR932DL.jpg) [**U-POL Expert Color Universal Automotive Spray Paint Professional Grade Long-Lasting Easy-To-Use White**](https://www.amazon.com/dp/B0DJMBVDHQ) U-POL$12.384.4★3382%▲rising 13 ![Zlirfy Car Touch Up Paint Pen - Automotive Paint Repair Quick & Easy Scratch Removal Clear Painting Pen for Cars (White)](https://m.media-amazon.com/images/I/41wmjIWSCuL.jpg) [**Zlirfy Car Touch Up Paint Pen - Automotive Paint Repair Quick & Easy Scratch Removal Clear Painting Pen for Cars (White)**](https://www.amazon.com/dp/B0C9MHV6CV) Qziulr$5.173.9★1,4872%—flat 14 ![ACDelco GM Original Equipment 19367652 Summit White/Olympic White (WA8624) Four-In-One Touch-Up Paint Pen 0.5 Fl Oz (Pack of 1)](https://m.media-amazon.com/images/I/21WCD8HXjfL.jpg) [**ACDelco GM Original Equipment 19367652 Summit White/Olympic White (WA8624) Four-In-One Touch-Up Paint Pen 0.5 Fl Oz (Pack of 1)**](https://www.amazon.com/dp/B010GGFR1E) ACDelco$24.504.5★6,0472%▼falling 15 ![Rust-Oleum 250702 Stops Rust Spray Paint 12 oz Gloss Pure White](https://m.media-amazon.com/images/I/41uLei1OqBL.jpg) [**Rust-Oleum 250702 Stops Rust Spray Paint 12 oz Gloss Pure White**](https://www.amazon.com/dp/B003ES43F8) Rust-Oleum$6.484.7★46,5641%▲rising **~~Showing 15 of 16 — show all ~~** ## **Product shelf** All 16 tracked products in this niche. Top sellersNewestTrending [![SYOAUTO White Touch Up Paint for Cars White Car Touch up Paint Auto Scratch Repair Pen Brush and Tip 2 in 1 Repair Pen 0.4 oz](https://m.media-amazon.com/images/I/31+XjyyQxLL.jpg)**SYOAUTO White Touch Up Paint for Cars White Car Touch up Paint Auto Scratch Repair Pen Brush and Tip 2 in 1 Repair Pen 0.4 oz** SYOAUTO**$9.53**4.3★4,120 reviews](https://www.amazon.com/dp/B0948KZCQD) [![White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use](https://m.media-amazon.com/images/I/31CHgq2dBRL.jpg)**White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use** xdotoar**$13.02**4.2★2,847 reviews](https://www.amazon.com/dp/B0D7C1XSZC) [![Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss White](https://m.media-amazon.com/images/I/418OXH7gcfL.jpg)**Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss White** Rust-Oleum**$10.17**4.6★1,604 reviews](https://www.amazon.com/dp/B0DVXHNJTQ) [![Pure White Touch Up Paint for cars 2-in-1 Brush & Tip 0.4 fl oz - Universal Car Scratch Repair Pen for Scratches & Scuffs OEM Color Match Quick-Dry & Long-Lasting](https://m.media-amazon.com/images/I/31EEJSqCrDL.jpg)**Pure White Touch Up Paint for cars 2-in-1 Brush & Tip 0.4 fl oz - Universal Car Scratch Repair Pen for Scratches & Scuffs OEM Color Match Quick-Dry & Long-Lasting** FMFFMF**$9.54**4.4★141 reviews](https://www.amazon.com/dp/B0GJ4VMZJV) [![Touch Up Paint Pen for Cars Car Paint Scratch Repair 2-In-1 Car Touch Up Paint Fill Paint Pen Quick & Easy Solution to Repair Minor Automotive Scratches 0.8 fl oz (White)](https://m.media-amazon.com/images/I/41L2vk+OlpL.jpg)**Touch Up Paint Pen for Cars Car Paint Scratch Repair 2-In-1 Car Touch Up Paint Fill Paint Pen Quick & Easy Solution to Repair Minor Automotive Scratches 0.8 fl oz (White)** Galitoon**$7.88**4.1★79 reviews](https://www.amazon.com/dp/B0G4V29P7X) [![Dupli-Color Paint Shop Finish System Championship White 1 Quart](https://m.media-amazon.com/images/I/51DTT-rYVRL.jpg)**Dupli-Color Paint Shop Finish System Championship White 1 Quart** Dupli-Color**$36.51**4.3★3,497 reviews](https://www.amazon.com/dp/B0029818QG) [![Car White Paint Touch Up Cars Scratch Repair for Vehicles Rim High-Gloss White Paint Pen 30ML Quick Drying Automotive Scratch Repair Non-toxic 1.5 oz Easy to Use](https://m.media-amazon.com/images/I/31V98Pz0kHL.jpg)**Car White Paint Touch Up Cars Scratch Repair for Vehicles Rim High-Gloss White Paint Pen 30ML Quick Drying Automotive Scratch Repair Non-toxic 1.5 oz Easy to Use** SENVEN**$9.94**4.0★523 reviews](https://www.amazon.com/dp/B0F672ZX41) [![SCUARI Touch Up Paint Pen Car Paint Pen Car Paint Scratch Repair Car Accessories Car Scratch Remover Pen Car Touch Up Paint Car Paint Scratch Repair Paint Pen for Cars Paint Scratch Repair (White)](https://m.media-amazon.com/images/I/41qR+j9-42L.jpg)**SCUARI Touch Up Paint Pen Car Paint Pen Car Paint Scratch Repair Car Accessories Car Scratch Remover Pen Car Touch Up Paint Car Paint Scratch Repair Paint Pen for Cars Paint Scratch Repair (White)** SCUARI**$5.26**4.0★273 reviews](https://www.amazon.com/dp/B0DG2CSDXV) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Paint Quality**19% *“Good touch-up paint pe”* **Ease Of Use**16% *“Easy to use”* **Scratch Resistance**10% *“Works well on minor scratches”* **Value For Money**8% *“Totally worth it”* **Color**7% *“The color is perfect”* **Quality-Overall**6% *“the results were better than expected”* **Advertised Vs Actual Product**5% *“As advertised”* **Efficiency**4% *“Works well”* **Moist/Dry**2% *“It dries quickly and leaves a clean, shiny finish”* **Rusts/Corrodes**2% *“It didnt just cover the rust—it helped prevent further rusting”* ### **What buyers complain about ** **Paint Quality**26% *“small paint chips”* **Color**20% *“Color not match”* **Functionality-Overall**6% *“Did not work”* **Thickness**5% *“It was thick”* **Leak-Proof**4% *“It also spilled in my parking space”* **Value For Money**4% *“It's kinda expensive”* **Spray/Flow**3% *“Do not spray close”* **Advertised Vs Actual Product**3% *“It didnt match as it says”* **Ease Of Cleaning**2% *“then its harder to clean up”* **Size-Overall**2% *“Doesnt match”* #### **Top return reasons**- Color38% - Paint Quality31% - Display Colors8% - Functionality-Overall5% - Advertised Vs Actual Product5% - Size-Overall2% - Leak-Proof2% - Value For Money2% - Compatibility-Overall1% - Quality-Overall1%